JD Caron

JD Caron – Marketer

Helping authors turn their books into reliable, data-driven assets that build steady sales, visibility, and long-term impact.

Overview

I help authors transform their books into consistent, measurable growth engines that drive steady sales, visibility, and influence without confusion or guesswork.

Most authors don’t need to work harder. They need a clear system that works. My approach focuses on what actually creates results: understanding your data, refining your positioning, and building long-term traction that compounds over time.

Every project starts with clarity. We look at your current performance, identify the gaps, and create a plan that converts attention into real outcomes. You see the numbers, you understand the logic behind each decision, and you know what is moving the needle.

This process removes noise, simplifies strategy, and helps you build lasting momentum without burning out or losing creative energy.

WHO I WORK WITH

✔️ Nonfiction authors and business leaders who want their books to strengthen their brand and attract new opportunities

✔️ Writers who value structure, logic, and results over hype or trends

NOT A FIT FOR

🚫 Anyone expecting instant results or viral spikes

🚫 Authors who want someone to “fix” their marketing without strategy or testing

🚫 Writers who are unwilling to measure, learn, and adapt

If you want your book to keep working for you, bringing in new readers, clients, and opportunities without constant management, I build the systems that make that happen.

Services
Non-Fiction
Business & Management Self-Help & Self-Improvement
Certifications
  • Facebook Certified Digital Marketing Associate
  • Social Media Marketing Strategy Certification
  • Competitive Analysis and Keyword Research Certification
  • Amazon Ads - Sponsored Ads - Certification
  • Approved and Recognized Member of "Alliance of Independent Authors (ALLi)"

Work experience

Self-employed

Jun, 2018 — Present
I help authors grow their readership and book sales through clear, data-driven marketing strategies. Since 2018, I’ve coached authors across genres—from debut novelists to multi-book professionals—on how to optimize their advertising, streamline their launches, and build sustainable, long-term income from their work. What I focus on: - Ad Optimization & ROI-Focused Strategy – Facebook and Amazon Ads set up with clarity, efficiency, and profitability in mind. - Scalable Launch & Catalog Growth – Turning books into long-term revenue streams with better positioning, metadata, and visibility. - Systems Built Around the Author – No gimmicks or fluff—just frameworks that fit the author’s goals, style, and genre. Clients come to me when they’re ready to stop guessing and start marketing with purpose. I provide structure, honest feedback, and a calm, strategic approach grounded in real-world results.

Projects

From a $60 Loss to $779 Monthly Profit with Data-Driven Ads

Andy was stuck losing money on ads and struggling to convert readers. After adopting a data-driven strategy, adjusting ad imagery, and refining pricing, Andy grew monthly revenue from $160 to $1,332 while reducing ad spend inefficiencies. His optimized strategy became scalable across multiple series.

21x Increase in Sales for a Debut Fantasy Author in 12 Months

Despite being a debut author, Pam struggled with discoverability and reader engagement. With a revamped cover, optimized Amazon metadata, and targeted advertising, her fantasy novel sold 5,372 copies in the first year and earned over 700 reviews. Ads consistently drove traffic, outperforming traditional price promotions and creating lasting momentum.

3x Increase in Sales, 4x Growth in Book Ratings

Peter came to me feeling overwhelmed and without a clear plan to connect his book with readers. After just one month of coaching and direction, we updated his book cover for under $100, optimized his blurb, categories, and keywords, and launched a targeted advertising campaign.

The results were transformative. His ratings jumped from 16 to 65, and his sales tripled. Peter is now writing his next books and applying these lessons to replicate his success.

40x More Readers in 48 Days with a Strategic Relaunch

After selling only 19 copies in five months, this debut Christian Adventure author saw a dramatic transformation with a clear marketing plan. A new cover, optimized blurb, and targeted ads led to 795 new readers in just 48 days, a 510% increase in email signups, and significantly higher engagement.

2592.66% increase in page reads in just 4 months

Despite a fantastic book, Avery struggled to gain traction, investing hours in Facebook groups, newsletter swaps, and blogger outreach with minimal results.

One transformative coaching session with us led to a tailored marketing plan that suited her budget and genre. In just four months, her income and sales soared.

Page reads leaped from 6,454 (June 2020) to a staggering 173,784 (Sept 2020). With only two books, she generated nearly $1,400 and amassed over 500 ratings on one book alone!

Portfolio

Advertising
Metadata & Blurb Optimization
Advertising
Bond of a Dragon: Zahara's Gift

Walker, A J

Mystic Lake Publishing

Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
The Herbarium

Chartrand, Pamela

Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising
Marketing Strategy
Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising

JD has 102 reviews

Professionalism

Quality

Value

Responsiveness

Julie T.

Julie T.

Apr, 2024

Pinned
As a writer new to the world of marketing, JD offered me tremendous value and insight at a very reasonable price point. Knowledgeable, kind, and a natural coach, JD knows how to make authors feel comfortable and prepared. Self-publication can be scary, and I gained a lot of confidence from his ex...
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Dustin W.

Dustin W.

Feb, 2024

Pinned
JD is the real deal. He took the time to understand me, my interests in writing/publishing, and what I wanted to accomplish with my book. He analyzed it from top to bottom. I had an (ineffective) plan in my head. The best thing I did was hire JD, scrap my plan, and listen to him. He walked me thr...
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Kate S.

Kate S.

Sep, 2023

Pinned
Working with JD has been a pleasure. He's always patient and accommodating. He's knowledgeable about what he's talking about and will give you honest opinions (which I live for). He's helped me in the pre-launching stages of my book and eased a lot of nerves and the overwhelming tasks and made th...
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A.J.R. T.

A.J.R. T.

Oct, 2025

JD is confident and charismatic. He has a sharp, systematic approach that he is able to explain clearly even to an utter novice like myself. Selling a book can be frightening, but JD inspires confidence and optimism. I'm very happy with his work.
Gregg O.

Gregg O.

Sep, 2025

JD is obsessed with all the things I hate; Facebook ads, Amazon ads, reporting of results from same. This was a great experience.

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Most recent contributions

What are the key elements authors must get right when setting up their book pages on Amazon or other retail platforms?

Your book cover is the first thing readers notice, and it has to grab their attention right away. But here’s the thing: your cover gets them to click, but it’s your description that actually convinces them to buy. A great book description needs to spark curiosity, set clear expectations, and con...
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How do marketers tailor a book marketing plan to an individual author’s goals and genre?

It really depends on what the author wants to achieve. Some people just want to cross “publish a book” off their bucket list—and that’s great! For them, we keep things simple and practical. The focus is on getting their book out there without making it overly complicated. For authors who want to...
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What tools or software do you use to help track your income and expenses throughout the year?

I like to keep things simple—I use Google Sheets. It’s easy to use, accessible from anywhere, and completely customizable. Plus, it’s free, which is always a bonus! One of the things I love about Google Sheets is that it doesn’t come with the frustration of software updates that move everything ...
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