Denis Caron

Denis Caron - Marketer

Ottawa, ON, Canada

Spend less time marketing and more time writing. Join the team and start taking major leaps towards your goals.

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☹️“Marketing doesn’t come natural to me; I don’t feel confident that what I’m doing is working - my book isn’t getting the traction I thought it would.”

📱“Posting on Facebook and Instagram takes too long and my posts are getting little to no engagement.”

😔“It’s taking too much time away from my writing.”

Chances are you never thought you’d have to learn this whole other world of marketing.

You’ve tried Googling what to do and work around it. Despite that, it’s like your book doesn’t even exist. And through all this, your precious writing time being lost, which is the opposite of what you wanted.

The worst part of it is, if you keep on this path, you can count on those tens of thousands of readers looking for their next book to never discovering your writing.

🤗 There is a better way. A way that means you only have to spend 60 mins a week matching your book with new readers. This means you can focus more on what you love to do–write.


Here’s what I offer you that will dramatically help reach your goals:

🌟 𝐓𝐡𝐞 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞𝐝 𝐀𝐮𝐭𝐡𝐨𝐫 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐨𝐫: 𝐹𝑜𝑟 𝑎𝑚𝑏𝑖𝑡𝑖𝑜𝑢𝑠 𝑓𝑖𝑐𝑡𝑖𝑜𝑛 𝑤𝑟𝑖𝑡𝑒𝑟𝑠 𝑤ℎ𝑜 𝑤𝑎𝑛𝑡 𝑡𝑜 𝑚𝑎𝑘𝑒 𝑎 𝑛𝑎𝑚𝑒 𝑓𝑜𝑟 𝑡ℎ𝑒𝑚𝑠𝑒𝑙𝑣𝑒𝑠

You’ll get the trifecta of efficiency to turn the wheel in your favor:

✔️ 𝘿𝙞𝙧𝙚𝙘𝙩𝙞𝙤𝙣: No more second guessing-know immediately what’s working and what’s not. Get massive exposure for your book without having a big name or a strong social media presence.

✔️ 𝙁𝙚𝙚𝙙𝙗𝙖𝙘𝙠: Leap towards your goals in less time and with more confidence. Get feedback from a book marketing expert so you can course-correct your efforts in real time. Members save an average of 18.2 hours per month vs trying to do it on their own.

✔️ 𝘼𝙘𝙘𝙤𝙪𝙣𝙩𝙖𝙗𝙞𝙡𝙞𝙩𝙮: Boost your likelihood of achievement by being accountable for writing and promotion goals. Members are 9.6x more likely to meet their timeline and goals.

This includes:

>>> Weekly scheduled face-to-face Zoom sessions to keep you focused and on track towards your sales and writing goals. Do the right things consistently over time - this is the real path to success. 🙌
>>> You’ll be part of a team with up to two other authors. I will spend 20 mins giving you custom feedback and direction. Afterwards, you’ll then get to be a “fly-on-the-wall” while you see how others are working towards their goals. Each session is a 60-min commitment.
>>> Multiple days and times during the week available to fit all schedule types. Work at the pace you’re comfortable with and that fits your schedule.
>>> Monthly community BYOBBQ. This does not stand for barbeque but Beer 🍺, Books 📚, Questions🙋. Once a month we join together virtually to have a drink, talk books and marketing.

𝘐𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵: $597/ 𝘦𝘷𝘦𝘳𝘺 4 𝘸𝘦𝘦𝘬𝘴

🌟 𝐆𝐫𝐨𝐮𝐩 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬:

Two small-group offerings include:

𝟭. FOUNDATIONAL VISIBILITY FOR AUTHORS (9-Week Program) Topics include: how to find your audience, keywords, categories, blurbs, cover design (even if you already have a cover), in-depth genre overview, revealing the most effective marketing tactics to use, the basics of how-to set up and implement strategy.

𝟮. SIMPLIFYING FACEBOOK ADS FOR NOVELS (6-Week Program - best results with 3 or more books out). Transforms you from feeling intimated and confused with Ads Manager to feeling confident delivering ads to a laser focused audience. Note: This is completely different (and way more powerful) than a Boosted Post.

Each program includes:

>>> 100% live, interactive, and engaging face-to-face sessions.
>>> Custom-to-you accountability and feedback.
>>> Various times and dates available.

𝘐𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵: $997-$1,597 - 𝘱𝘳𝘰𝘨𝘳𝘢𝘮 𝘥𝘦𝘱𝘦𝘯𝘥𝘢𝘯𝘵

🌟 𝟭-𝗼𝗻-𝟭 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝟲𝟬𝗺𝗶𝗻 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 (𝗩𝗜𝗣 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲–𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆):

>>> This is the true VIP experience where you and I will focus on your goals and how to achieve them.
>>> Includes recording of the session, written summary, and custom action steps.

𝘐𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵: $697 𝘱𝘦𝘳 60 𝘮𝘪𝘯𝘴


🌟 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐓𝐡𝐞𝐬𝐞 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡𝐞𝐬 (𝐯𝐬 𝐨𝐭𝐡𝐞𝐫𝐬 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐨𝐫 𝐝𝐨𝐧𝐞-𝐟𝐨𝐫-𝐲𝐨𝐮 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬)

✔️ Get a clear path and develop the confidence and skills to reach your writing and sales goals. Start working smarter AND more courageously.

✔️Take complete control of the destiny of your books and keep all the rights and royalties.

✔️Become orders-of-magnitude more productive and take enormous leaps towards your goals through accountability and implemented deadlines.

✔️Get feedback from an actual human who cares about your success. Be able to course correct before spending your hard-earned resources.

✔️Join an engaging and welcoming community of other self-published authors working towards similar goals.

✔️Develop relationships, take inspiration and lessons from others.

✔️Reclaim your time by spending more of it writing and less marketing.

Follow in the same path as dozens of happy clients who are now sprinting towards their goals after working with me. Authors who are no longer having to do on their own and have discovered newfound motivation, drive, and resilience.


🤔𝐀𝐫𝐞 𝐲𝐨𝐮 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐟𝐢𝐭?

I enjoy working with authors who are:

Dedicated… to taking action. Having the strong desire, burning flame, and the tenacity to reach their goals. This means spending minimum of 1-3 hours a week writing and managing their promotions.

Collaborative… and don’t see other authors as competition but as partners on the same journey.

Open to feedback… a willingness to adapt to a changing marketplace and with a mindset of getting better everyday. This means tweaking your book when needed.

If this sounds like you-awesome-keep reading.


𝐓𝐡𝐞 𝐚𝐩𝐩𝐫𝐨𝐯𝐚𝐥 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐥𝐨𝐨𝐤𝐬 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬:
👍 A FREE 25-min video chat to see if you and I are a good fit.
👍 If we both decide to more forward, you’re matched with a small group (max 3.) that best fits your level and personality.

Your voice and story ARE valuable.

Share them with the world!

Self-promotion doesn't have to feel odd, awkward, or salesy.

There is a better way. Let me show you how.

Action & Adventure
Historical Fiction
Mystery & Crime
Science Fiction
Thriller & Suspense
Young Adult


  • Facebook Certified Digital Marketing Associate
  • Social Media Marketing Strategy Certification
  • Competitive Analysis and Keyword Research Certification
  • Amazon Ads - Sponsored Ads - Certification
  • Approved and Recognized Member of "Alliance of Independent Authors (ALLi)"

Work experience

Book Marketing Company Owner

June, 2018 – Present (over 3 years)

Helped thousands of fiction authors increase their book sales through 'Catch the Unicorn: Demystifying book marketing for fiction authors', through speaking engagements to writers' groups, through my own Facebook group (2,100+ members) and the Weekend Publisher YouTube channel.


Goal: Gain exposure for new author in mystery genre

After speaking with her for an initial free 15-min consult to understand more about her needs and goals, I determined she was struggling to get her book noticed.

We worked together over three 1-hour sessions to update and improve her cover, description, and started Amazon ads. We also worked to improve her website to capture email addresses and build her following. Since she was in KDP Select, we worked together to organized a price promotion where her book would be discounted temporarily to reach a new audience.

Results: Her book was downloaded 3,625 times in ONE DAY! and jumped up to #45 on all of Kindle. She added dozens of emails to her list and grew her following to prepare for an even better launch of her second book.

2592.66% increase in page reads in just 4 months

Avery knew she had a great book but it wasn't gaining any traction. She had spent hours posting in Facebook groups, doing newsletter swaps, and reaching out to bloggers, all with little to no success.

After one coaching session, we had built her a new custom marketing plan that fit her budget and genre.

Within four months, she saw her income and sales skyrocket.

Her page reads increased from 6.454 (June 2020) to 173,784 (Sept 2020).

Along with her sales, she made almost $1,400 with just two books.

Revamped Site and Ways to Build Fan Base

Assisted in revamping website to appear more professional and more appealing for her readers to give up their email address.

Reformatted book description to look visually more appealing as well as adding more hooks.

Added a compelling Call-to-Action (CTA) at back of book to invite them to visit website for bonus content.

Praetorian Rising

J. McSpadden

In a shattered reality filled with questions and secrets, the terrifying truth may not be who she is, but what.Camille Scipio awakens one morning remembering nothing of her life. The sword and bow feel like old friends as she eases into the safety and comfort of Sierra Village. Able to gut a squirrel in two seconds and hunt in the forest past curfew, she’s devastated when a mysterious beast at... read more

In a shattered reality filled with questions and secrets, the terrifying truth may not be who she is, but what.Camille Scipio awakens one morning remembering nothing of her life. The sword and bow feel like old friends as she eases into the safety and comfort of Sierra Village. Able to gut a squirrel in two seconds and hunt in the forest past curfew, she’s devastated when a mysterious beast at... read more

Denis has 23 reviews

Communication & Punctuality
Communication & Punctuality

Dan Molles
If you are looking for a friendly but professional guy that can give you valuable info to help you with all your self publishing needs, this is that guy! Each meeting with him included smiles and laughs AND a healthy dose of useful knowledge and tools that I could walk away with and put to use right then. I have been busy updating, calculating, and brainstorming. He has me jacked about runnin...
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Dan Molles, September 2021

Richard Friesen
I was lost as a first-time writer and Denis gave me an overview, plan, and steps I needed to move forward. He introduced me to assets that I would not have known about, saving me a lot of money. As a result, I am well on my way to getting the book to readers!

Richard Friesen, August 2021

Craig Stanfill
I have been working with Denis since the launch of my writing career, and he has done a fantastic job helping me navigate the difficult world of book advertising. He is extremely good with his quantitative measurements, allowing me to judge the effectiveness of adjustments to my advertising strategy, and has provided a wealth of advice on everything from book blurbs to social media. I highly re...
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Craig Stanfill, August 2021

MJ Javani
Denis is a true professional and extremely knowledgeable about the publishing industry and book marketing in particular. I've been working with Denis over the past month to grow my presence and expand my readership in the self-publishing space for novels. Denis is helping me create a marketing strategy that includes everything from more attractive covers, to creating and expanding a reader emai...
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MJ Javani, August 2021

Anthony DeCapite
Denis was perfect for getting me the insight and clarity I needed. I was struggling with not only my marketing challenges, but a lack of perspective on my situation. I needed the professional perspective, and Denis provided it. He also worked with me on some new tools for ad targeting, improving my product page, and understanding my commercial position and viability. This was a good experience ...
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Anthony DeCapite, July 2021

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