JD Caron – Marketer

I do one thing: book marketing for science fiction and fantasy authors, through paid advertising. Facebook and Amazon ads, nothing else, no other genres.

Every campaign I run is in the same genre family, so every test result compounds. I've been running book ads since 2017, across 350+ authors and $225K in managed spend, so when we start on your books, I'm not guessing. I already know what works for these readers, and what's a waste of your money, because I've been in the trenches, testing and optimizing.

Most of my work these days is done-for-you ads management. I run your Facebook and Amazon ads end to end, whether that's building your ad presence from nothing or scaling what's already working. We track everything down to the two numbers that matter: what it costs to get you a new reader, and what that reader is worth across your books. I work closely with you, but everything stays in your ultimate control, your ad accounts, your assets, your spend, all under your name, so if we ever part ways, nothing leaves with me. I built an app that pulls your Facebook and Amazon data into one place and you get access to it. Weekly written updates, calls every other week, me in your account every day, optimizing for more readers.

Two kinds of authors do best with this. Business owners, current or former, who've decided their books deserve a real run at the market and would rather bring in the specialist on day one than pay the minefield tuition themselves. And established authors who want a specialist running the ads while they focus on their writing.

One thing worth knowing up front: this works, but not by pushing a few buttons and sitting back. I don't do static annual plans either, everyone has a plan until they get punched in the face. We work off the data, every week, and adjust.

NOT A FIT

🚫 Outside sci-fi and fantasy, I'll point you to a generalist who fits better

🚫 Hoping marketing is free, or expecting ROI in week one

🚫 Anyone who panics at every dip instead of reading the data

I also run a coaching program for authors who want to learn the system themselves. It's honestly near capacity, so mention it if that's what you're after and I'll tell you straight whether there's room.

About me: nine years military, eight years as a 911 dispatcher, then my own businesses. When you've spent years trusting the data on the screen over the story in your head, you don't switch that off. Vetted by the Alliance of Independent Authors.

I say yes to a fraction of who reaches out, because this only works when the fit is real. If that sounds like you, send me a bit about your books and where you're headed, and we'll see.

One note: I never cold email or reach out from a personal Gmail, so any unsolicited message claiming to be me is an impersonator.