JD Caron

JD Caron โ€“ Marketer

Need more readers? With 7+ years of experience, I use proven, data-driven marketing to boost visibility and grow book sales.

Overview

๐Ÿ’ก ๐ˆ ๐ก๐ž๐ฅ๐ฉ ๐ฌ๐ž๐ซ๐ข๐จ๐ฎ๐ฌ ๐Ÿ๐š๐ง๐ญ๐š๐ฌ๐ฒ, ๐ฌ๐œ๐ข-๐Ÿ๐ข, ๐ญ๐ก๐ซ๐ข๐ฅ๐ฅ๐ž๐ซ, ๐š๐ง๐ ๐ก๐จ๐ซ๐ซ๐จ๐ซ ๐š๐ฎ๐ญ๐ก๐จ๐ซ๐ฌ ๐ฌ๐œ๐š๐ฅ๐ž ๐ญ๐ก๐ž๐ข๐ซ ๐ซ๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ, ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ž ๐ญ๐ก๐ž๐ข๐ซ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ , ๐š๐ง๐ ๐›๐ฎ๐ข๐ฅ๐ ๐š ๐ฌ๐ฎ๐ฌ๐ญ๐š๐ข๐ง๐š๐›๐ฅ๐ž ๐ซ๐ž๐ฏ๐ž๐ง๐ฎ๐ž ๐ฌ๐ญ๐ซ๐ž๐š๐ฆโ€”๐ฐ๐ก๐ž๐ญ๐ก๐ž๐ซ ๐ญ๐ก๐ž๐ฒโ€™๐ซ๐ž ๐ฅ๐š๐ฎ๐ง๐œ๐ก๐ข๐ง๐  ๐š ๐›๐จ๐จ๐ค ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐จ๐ซ ๐ž๐ฑ๐ฉ๐š๐ง๐๐ข๐ง๐  ๐ญ๐ก๐ž๐ข๐ซ ๐ž๐ฑ๐ข๐ฌ๐ญ๐ข๐ง๐  ๐œ๐š๐ญ๐š๐ฅ๐จ๐ .


If youโ€™re serious about growing your book sales, I provide clear, data-driven strategies that drive measurable resultsโ€”no fluff, no guesswork, just proven methods that work.


๐–๐ก๐จ ๐ˆ ๐–๐จ๐ซ๐ค ๐–๐ข๐ญ๐ก:

โœ” Authors already selling books who want to refine their marketing and increase profitability.

โœ” Writers launching a book as part of a long-term strategy, not just testing things out.

โœ” Serious authors ready to invest in marketing that actually moves the needle.


๐‡๐จ๐ฐ ๐ˆ ๐‡๐ž๐ฅ๐ฉ ๐€๐ฎ๐ญ๐ก๐จ๐ซ๐ฌ ๐‹๐ข๐ค๐ž ๐˜๐จ๐ฎ ๐’๐ฎ๐œ๐œ๐ž๐ž๐:

โœ” Data-Driven Marketing That Works

I take the guesswork out of book marketing by using analytics, ad performance data, and genre insights to ensure your books reach the right audience.

โœ” Targeted Sales Growth & Ad Optimization

Selling books is about more than just running adsโ€”itโ€™s about profitable ads. I help authors run Facebook and Amazon campaigns strategically, ensuring every dollar is spent efficiently to maximize ROI.

โœ” Positioning & Visibility for Maximum Impact

The difference between a book that struggles and a book that sells? Optimized metadata, pricing, and reader positioning. I help authors refine their Amazon pages, categories, and blurbs to increase conversions and discoverability.

โœ” Long-Term Strategy, Not Just Quick Fixes

Success in publishing isnโ€™t about short-term promotionsโ€”itโ€™s about scalability and sustainability. I work with authors who want a structured plan to grow their book business, not just a one-time boost.


๐๐จ๐ญ ๐š ๐…๐ข๐ญ ๐…๐จ๐ซ:

๐Ÿšซ Authors with a budget under $1,500.

๐Ÿšซ Hobbyists who arenโ€™t serious about investing in their growth.

๐Ÿšซ Authors looking for quick fixes instead of long-term, scalable strategies.


๐–๐ก๐ฒ ๐€๐ฎ๐ญ๐ก๐จ๐ซ๐ฌ ๐–๐จ๐ซ๐ค ๐–๐ข๐ญ๐ก ๐Œ๐ž:

๐Ÿ“ˆ Iโ€™ve helped authors go from struggling with ads to generating consistent book sales every month.

๐Ÿ“ˆ Clients have scaled their backlists and built a predictable income stream with proven marketing strategies.

๐Ÿ“ˆ I focus on real numbersโ€”cost per new reader, read-through rates, and sustainable ad strategiesโ€”so every decision is backed by data.


I work with a select number of authors at a time to provide high-level strategic focus. If you're serious about scaling, letโ€™s discuss your bookโ€™s potential and see if this is the right next step for you.

Services
Fiction
Dystopian Epic Fantasy Legal Thriller Medical Thriller Military Science Fiction Post-Apocalyptic Psychological Thriller Urban Fantasy
Certifications
  • Facebook Certified Digital Marketing Associate
  • Social Media Marketing Strategy Certification
  • Competitive Analysis and Keyword Research Certification
  • Amazon Ads - Sponsored Ads - Certification
  • Approved and Recognized Member of "Alliance of Independent Authors (ALLi)"

Work experience

Self-employed

Jun, 2018 โ€” Present

Experience unparalleled coaching from JD (Denis), renowned for guiding new and NYT bestselling authors to skyrocket their readership. Connect via speaking events, articles, a dynamic Facebook group of 3,000+ members, and an informative YouTube channel.

JD's celebrated coaching service offers three game-changing elements:

1. Masterful Marketing Expertise: Discover JD's deep understanding of self-publishing, marketing, and advertising strategies, praised by clients for effective book promotion.

2. Tailored, Step-by-Step Guidance: JD simplifies complex marketing concepts, crafting personalized, organized launch plans. Transform confusion into confidence and excitement.

3. Nurturing Coaching Style: Embrace JD's warm, approachable, and reassuring manner, alleviating stress and anxiety related to book marketing. Set yourself up for success.

Projects

From a $60 Loss to $779 Monthly Profit with Data-Driven Ads

Andy was stuck losing money on ads and struggling to convert readers. After adopting a data-driven strategy, adjusting ad imagery, and refining pricing, Andy grew monthly revenue from $160 to $1,332 while reducing ad spend inefficiencies. His optimized strategy became scalable across multiple series.

21x Increase in Sales for a Debut Fantasy Author in 12 Months

Despite being a debut author, Pam struggled with discoverability and reader engagement. With a revamped cover, optimized Amazon metadata, and targeted advertising, her fantasy novel sold 5,372 copies in the first year and earned over 700 reviews. Ads consistently drove traffic, outperforming traditional price promotions and creating lasting momentum.

3x Increase in Sales, 4x Growth in Book Ratings

Peter came to me feeling overwhelmed and without a clear plan to connect his book with readers. After just one month of coaching and direction, we updated his book cover for under $100, optimized his blurb, categories, and keywords, and launched a targeted advertising campaign.

The results were transformative. His ratings jumped from 16 to 65, and his sales tripled. Peter is now writing his next books and applying these lessons to replicate his success.

40x More Readers in 48 Days with a Strategic Relaunch

After selling only 19 copies in five months, this debut Christian Adventure author saw a dramatic transformation with a clear marketing plan. A new cover, optimized blurb, and targeted ads led to 795 new readers in just 48 days, a 510% increase in email signups, and significantly higher engagement.

2592.66% increase in page reads in just 4 months

Despite a fantastic book, Avery struggled to gain traction, investing hours in Facebook groups, newsletter swaps, and blogger outreach with minimal results.

One transformative coaching session with us led to a tailored marketing plan that suited her budget and genre. In just four months, her income and sales soared.

Page reads leaped from 6,454 (June 2020) to a staggering 173,784 (Sept 2020). With only two books, she generated nearly $1,400 and amassed over 500 ratings on one book alone!

Portfolio

Bond of a Dragon: Zahara's Gift

Walker, A J

Mystic Lake Publishing

Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
The Herbarium

Chartrand, Pamela

Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising
Marketing Strategy
Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising

JD has 98 reviews

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Julie T.

Julie T.

Apr, 2024

Pinned
As a writer new to the world of marketing, JD offered me tremendous value and insight at a very reasonable price point. Knowledgeable, kind, and a natural coach, JD knows how to make authors feel comfortable and prepared. Self-publication can be scary, and I gained a lot of confidence from his expertise and guidance. He has great written and spoken communication, and all his training materials ...
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Dustin W.

Dustin W.

Feb, 2024

Pinned
JD is the real deal. He took the time to understand me, my interests in writing/publishing, and what I wanted to accomplish with my book. He analyzed it from top to bottom. I had an (ineffective) plan in my head. The best thing I did was hire JD, scrap my plan, and listen to him. He walked me through a marketing plan, helped me get the proper ads set up to generate consistent sales, and was a p...
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Kate S.

Kate S.

Sep, 2023

Pinned
Working with JD has been a pleasure. He's always patient and accommodating. He's knowledgeable about what he's talking about and will give you honest opinions (which I live for). He's helped me in the pre-launching stages of my book and eased a lot of nerves and the overwhelming tasks and made them simpler. He explains things well and takes his time and is always welcome to questions.
Christopher B.

Christopher B.

Feb, 2025

This course was a very comprehensive marketing course covering off man aspects of online marketing. There was access to extensive recordings of previous sessions plus many other useful resources. I would definitely recommend.
Kristen W.

Kristen W.

Jan, 2025

JD has been a godsend!!! The weekend publisher program took me through every inch of getting my book ready to publish and after to make it a long-term success. His personal recommendations for vendors, step-by-step videos, and methodology for planning and documenting each phase made this overwhelming process doable even for me. JD is so supportive and gives honest and 'positive way forward' gui...
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