Denis Caron

Denis Caron - Marketer

Ottawa, ON, Canada

Reach more people. Get more fans. Erase self-doubt. I help you build a loyal fanbase who enjoy and appreciate your books.

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Overview

πŸ’Έ There's just too much information out there. What works for me and my book?
πŸ‘ž I feel like I'm just spinning my wheels.
πŸ˜• I hate marketing; it's too stressful.

I hear this being said by my fellow authors all the time.

And it's true, trying to market your book through trial and error can be very costly.

But the reality is...

It doesn't have to cost an arm-and-a-leg or take your time away from writing or your family IF you have a proper marketing plan in place.

Let me help show you how.

With all my consultation clients, I focus solely on using proven, effective, and measurable marketing strategies and tactics that are actionable in today's market. This way, you'll be able to use budget-friendly methods to expose your book to thousands of targeted readers.

With 8-years' experience in digital marketing, I used my knowledge to launch my first fiction book in 2017 selling hundreds of copies in the first week alone (with zero audience). Through rigorous testing and research, I have refined my knowledge to market my own books to best-seller status and have coached other self-published authors to start them on a proven path towards success. In 2020, I complied all my knowledge into Catch the Unicorn: Demystifying book marketing for fiction authors (now on Amazon).

Together, we can work towards:

βœ”οΈ Outlining your long-term marketing strategy;
βœ”οΈ Optimizing your keywords and categories so readers will your book organically;
βœ”οΈ Giving you a head start towards advertising to reach the largest targeted audiences on the planet;
βœ”οΈ Building and communicating with your mailing list so they're hungry for your next book;
βœ”οΈ Book launch strategy (for standalone or other books in the series);
βœ”οΈ Constructing your author platform(s); and more.

βœ‰οΈ Message me here through the Reedsy platform and let's see if we're a good fit to increase your sales!


* New to Reedsy but not with consulting. I have had my own clients for some time now.
Fiction
Action & Adventure
Fantasy
Historical Fiction
Mystery & Crime
Romance
Science Fiction
Thriller & Suspense
Young Adult

Certifications

  • Facebook Certified Digital Marketing Associate
  • Social Media Marketing Strategy Certification
  • Competitive Analysis and Keyword Research Certification
  • Amazon Ads - Sponsored Ads - Certification
  • Approved and Recognized Member of "Alliance of Independent Authors (ALLi)"

Work experience

Book Marketing Company Owner

Self-employed
June, 2018 – Present (about 3 years)

Helped thousands of fiction authors increase their book sales through 'Catch the Unicorn: Demystifying book marketing for fiction authors', through speaking engagements to writers' groups, through my own Facebook group (1,300 members) and more recently, the Weekend Publisher YouTube channel.

Projects

Goal: Gain exposure for new author in mystery genre

After speaking with her for an initial free 15-min consult to understand more about her needs and goals, I determined she was struggling to get her book noticed.

We worked together over three 1-hour sessions to update and improve her cover, description, and started Amazon ads. We also worked to improve her website to capture email addresses and build her following. Since she was in KDP Select, we worked together to organized a price promotion where her book would be discounted temporarily to reach a new audience.

Results: Her book was downloaded 3,625 times in ONE DAY! and jumped up to #45 on all of Kindle. She added dozens of emails to her list and grew her following to prepare for an even better launch of her second book.

2592.66% increase in page reads in just 4 months

Avery knew she had a great book but it wasn't gaining any traction. She had spent hours posting in Facebook groups, doing newsletter swaps, and reaching out to bloggers, all with little to no success.

After one coaching session, we had built her a new custom marketing plan that fit her budget and genre.

Within four months, she saw her income and sales skyrocket.

Her page reads increased from 6.454 (June 2020) to 173,784 (Sept 2020).

Along with her sales, she made almost $1,400 with just two books.

Revamped Site and Ways to Build Fan Base

Assisted in revamping website to appear more professional and more appealing for her readers to give up their email address.

Reformatted book description to look visually more appealing as well as adding more hooks.

Added a compelling Call-to-Action (CTA) at back of book to invite them to visit website for bonus content.

Praetorian Rising

J. McSpadden

In a shattered reality filled with questions and secrets, the terrifying truth may not be who she is, but what.Camille Scipio awakens one morning remembering nothing of her life. The sword and bow feel like old friends as she eases into the safety and comfort of Sierra Village. Able to gut a squirrel in two seconds and hunt in the forest past curfew, she’s devastated when a mysterious beast at... read more

In a shattered reality filled with questions and secrets, the terrifying truth may not be who she is, but what.Camille Scipio awakens one morning remembering nothing of her life. The sword and bow feel like old friends as she eases into the safety and comfort of Sierra Village. Able to gut a squirrel in two seconds and hunt in the forest past curfew, she’s devastated when a mysterious beast at... read more

Denis has 14 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Sarah Davis
I am very pleased with my collaboration with Denis. Very professional, kind, honest, and timely. Thank you!!

Sarah Davis, June 2021


Krystina Powells
Meeting with Denis was exactly what I needed. He made everything clear and identified the areas in marketing my book that I needed to focus on. Communicating with Denis was easy. I felt like we had known each other before. I highly recommend Denis and will be calling him again.

Krystina Powells, June 2021


Gretchen Duhaime
Extremely knowledgeable and helpful!

Gretchen Duhaime, June 2021


Alejandra Andrade
My experience with Denis was even better than I expected it to be. He is highly experienced with all things related to marketing a book, especially if you're looking to dive into Facebook and Amazon ads. On our meeting he shared and explained valuable information that helped me tick-off a lot of things off my marketing list. I recommend him. Don't think twice, he's your guy.

Alejandra Andrade, May 2021


larry center
Denis is very knowledgeable and explains things well. Highly recommend!

larry center, May 2021

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