Overview
I help sci-fi and fantasy authors turn marketing chaos into clear, data-driven systems that actually work.
Most authors aren't failing because they're not working hard enough. They're stuck because they're doing 47 different things with no idea what's moving the needle.
You've published a few books. You've tried ads, promos, maybe some social media. But you're still not sure what's working, what's wasting money, or what to focus on next.
Here's the truth: you don't need more tactics. You need clarity.
My approach is simple: we analyze your data, identify what's working (and what's not), build a focused plan, and execute it systematically. No hype. No guessing. Just clear strategy backed by real numbers.
I've worked with 350+ fiction authors over 6+ years, managing $108k+ in ad spend and developing systems that help serious authors build momentum without burnout.
What you get:
-- Strategic analysis of your current marketing and what needs to change
-- Data-driven ad strategies tailored to your genre and audience
-- Amazon page optimization (cover, blurb, categories, keywords)
-- Ongoing support to test, refine, and scale what works
This isn't about viral launches or overnight success. It's about building a foundation that keeps working. Bringing in readers, improving visibility, and giving you confidence in your marketing decisions.
WHO I WORK WITH
✔️ Sci-fi and fantasy authors with 2-3+ published books
✔️ Authors with entrepreneurial or military backgrounds who value systems and data
✔️ Patient, decisive writers who understand testing takes time
✔️ Authors ready to invest ad budget strategically, not recklessly
NOT A FIT FOR
🚫 Authors expecting immediate ROI from a single book
🚫 Writers who want someone to "fix everything" without strategic involvement
🚫 Anyone who panics at every performance dip instead of analyzing the data
🚫 Authors unwilling to track, test, and adapt
If you're a serious sci-fi/fantasy author ready to replace guesswork with strategy, let's talk.
Services
Fiction
Certifications
- Facebook Certified Digital Marketing Associate
- Social Media Marketing Strategy Certification
- Competitive Analysis and Keyword Research Certification
- Amazon Ads - Sponsored Ads - Certification
- Approved and Recognized Member of "Alliance of Independent Authors (ALLi)"
Work experience
Self-employed
Projects
From a $60 Loss to $779 Monthly Profit with Data-Driven Ads
Andy was stuck losing money on ads and struggling to convert readers. After adopting a data-driven strategy, adjusting ad imagery, and refining pricing, Andy grew monthly revenue from $160 to $1,332 while reducing ad spend inefficiencies. His optimized strategy became scalable across multiple series.
21x Increase in Sales for a Debut Fantasy Author in 12 Months
Despite being a debut author, Pam struggled with discoverability and reader engagement. With a revamped cover, optimized Amazon metadata, and targeted advertising, her fantasy novel sold 5,372 copies in the first year and earned over 700 reviews. Ads consistently drove traffic, outperforming traditional price promotions and creating lasting momentum.
3x Increase in Sales, 4x Growth in Book Ratings
Peter came to me feeling overwhelmed and without a clear plan to connect his book with readers. After just one month of coaching and direction, we updated his book cover for under $100, optimized his blurb, categories, and keywords, and launched a targeted advertising campaign.
The results were transformative. His ratings jumped from 16 to 65, and his sales tripled. Peter is now writing his next books and applying these lessons to replicate his success.
40x More Readers in 48 Days with a Strategic Relaunch
After selling only 19 copies in five months, this debut Christian Adventure author saw a dramatic transformation with a clear marketing plan. A new cover, optimized blurb, and targeted ads led to 795 new readers in just 48 days, a 510% increase in email signups, and significantly higher engagement.
2592.66% increase in page reads in just 4 months
Despite a fantastic book, Avery struggled to gain traction, investing hours in Facebook groups, newsletter swaps, and blogger outreach with minimal results.
One transformative coaching session with us led to a tailored marketing plan that suited her budget and genre. In just four months, her income and sales soared.
Page reads leaped from 6,454 (June 2020) to a staggering 173,784 (Sept 2020). With only two books, she generated nearly $1,400 and amassed over 500 ratings on one book alone!
Portfolio
JD has 102 reviews
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