Denis Caron

Denis Caron - Marketer

Ottawa, ON, Canada

Overwhelmed by marketing your book? Bring our premium “done-for-you" marketing service on your team and feel your stress melt away.

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Overview

Have you been successful in other areas of your life but confused by this whole new world of book publishing and marketing?


Are you looking to get more readers WITHOUT having to waste time dancing on TikTok or trying to engage with social media?


Are you looking to get a PREMIUM “done-for-you” marketing service that quickly grows exposure for your book?


If you answered yes to one or more of these questions, I can help.


When you first started writing your book chances are you never thought you’d have to learn anything about marketing..


And when you inevitably learned the awful truth, you might have tried Googling what to do but found too much generic, conflicting or unclear information…. Who has time for that?


There is a better way.


By collaborating with a premium marketing service that works hard to get you more readers, you can get back to your real passion of telling stories.


You can rest easy knowing your hard-earned money is being put to work only on strategies that are proven to work. And that you’ll be kept in the loop every step of the way.


This means you’ll be able to realize the full potential of your book without the stress of figuring out how to do it yourself. .


Here’s how I can help make that happen for you.


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Once you send me your brief, I will look over it to make sure you’re ready. Then, I’ll send you a scheduling link to book your...

👍 𝗙𝗶𝗿𝘀𝘁 𝗦𝘁𝗲𝗽: 𝗙𝗥𝗘𝗘 𝟰𝟬-𝗺𝗶𝗻 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗩𝗶𝗱𝗲𝗼 𝗖𝗮𝗹𝗹 <<<

✔️ I will ask you deeper questions to better understand your book and your goals as an author.

✔️You'll be given the opportunity to ask questions regarding our methods to get you more readers and how we can continue working together.
✔️By the end, we'll decide how or if we move forward based on our connection and your goals.

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👍 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝗢𝘂𝗿 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 (𝐯𝐬 𝐨𝐭𝐡𝐞𝐫𝐬 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬)

𝗥𝗲𝗰𝗹𝗮𝗶𝗺 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 by spending more of it doing what you love while the complicated steps of marketing your book are taken care of for you.

✔️ 𝗡𝗼 𝗺𝗼𝗿𝗲 𝗮𝗻𝘅𝗶𝗲𝘁𝘆 𝗼𝗿 𝘀𝘁𝗿𝗲𝘀𝘀. While working in line with your goals and vision, we offer a complete done-for-you service including:

👉Complete marketing assessment of what you currently have to identify where you might be losing your potential readers.
👉An enticing book blurb that convinces readers they NEED to have your book.
👉A professional cover design that is guaranteed to attract people to your book.
👉Formatting that sets you apart as a professional and stops readers from losing interest (or worse, writing you off as an amateur!) .
👉Sourcing reviews and awards to add extra credibility and social proof.
👉Researching and implementing strong metadata (categories and keywords) to increase the chances new readers will stumble across your book.
👉Professional website design and ongoing maintenance.
👉Launching books with the goal of getting on a coveted “Hot New Release” list.
👉Email capture and bi-weekly writing to engage your followers,
👉Facebook and Amazon advertising to get the visibility to start a snowball of sales.
👉Optimize and course correct marketing strategy in real-time to ensure your hard-earned resources are spent in the most optimal way.

✔️𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗿𝗲𝗽𝗼𝗿𝘁𝘀 to show you the impact of work. This means real numbers and statistics you won’t find anywhere else).

✔️ 𝗧𝗶𝗺𝗲𝗹𝘆 𝗿𝗲𝗽𝗹𝗶𝗲𝘀 to emails along with weekly video chats (optional)

✔️Maintain complete control. 𝗬𝗼𝘂 𝗸𝗲𝗲𝗽 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗿𝗼𝘆𝗮𝗹𝘁𝗶𝗲𝘀.

✔️𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 “𝗼𝘂𝘁-𝗼𝗳-𝘁𝗵𝗲-𝗯𝗼𝘅” 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 that are on the front line of today’s book marketing.

✔️𝗖𝘂𝘀𝘁𝗼𝗺 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗽𝗹𝗮𝗻 based on your specific goals, budget, and vision. This is achieved by fully understanding your book and using open communication and collaboration.

Having these resources, you no longer have to guess your way on your own. Let someone give you guidance and take ownership of all your marketing needs.

𝗦𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗶𝗲𝗳 𝘄𝗶𝘁𝗵 𝗺𝗲 𝗻𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱.


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⭐⭐⭐⭐⭐ "Each meeting with him included smiles and laughs AND a healthy dose of useful knowledge and tools that I could walk away with and put to use right then. Can you research and study this stuff yourself? Sure. But having someone do this for you, and give you actionable steps to take is invaluable. He saved me a lot of time. And time is money."

- Dan and Tara M. - Writer of Post Apocalyptic Novels - NYT Best-Selling Author with over 20 books on Amazon


⭐⭐⭐⭐⭐ "“I chose Denis because he has a wealth of knowledge and has a way of coming at it more like a friend… I recommend anyone who wants to succeed in this business to take a chance and work with Denis. He has been a huge help in all of my success”

- Avery M. - Best Selling Author of "Broken Heart Series"
(Selling over 200 copies per month with over 849 reviews on her books)


⭐⭐⭐⭐⭐ "Five stars aren’t enough for Denis Caron. This was my first go at Indie publishing and I suspected that I might need a bit more than just a marketing plan/strategy. After our first meeting, it was clear that Denis was not only an expert in the field -– he knows Indie publishing, understands the entire process as well as the best marketing tools -- but he was also a good listener with a great sense of humor."

- Pam M. - Fantasy and Mystery Author


⭐⭐⭐⭐⭐ "“I’ve read a ton of books, taken several courses, and hired different consultants and none of them quite worked for me until I met Denis”

- Wes L. - Thriller Author


⭐⭐⭐⭐⭐ " This was my first novel and I had zero experience with how to manage this situation. Denis provided incredible value for my project. He provided structured teaching that walked me through every step of this process. And when there were questions that I had or items that I was unclear on, I would drop Denis a line and he again was able to get me back on track. My novel was released on November 10th. I ended up achieving Amazon bestseller status and Denis' guidance was a major reason for that. Thank you Denis!!!”

- AJ I. - Thriller Author.




Your voice and story ARE valuable - share them with the world!


𝗦𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗶𝗲𝗳 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱.

Fiction
Action & Adventure
Fantasy
Historical Fiction
Mystery & Crime
Romance
Science Fiction
Thriller & Suspense

Certifications

  • Facebook Certified Digital Marketing Associate
  • Social Media Marketing Strategy Certification
  • Competitive Analysis and Keyword Research Certification
  • Amazon Ads - Sponsored Ads - Certification
  • Approved and Recognized Member of "Alliance of Independent Authors (ALLi)"

Work experience

Lead Book Promoter / Owner

Self-employed
June, 2018 – Present (about 4 years)

Denis has coached new authors and NYT best selling authors alike to find new readers for their books.

You can regularly find him through his speaking engagements, articles, Facebook group (2,200+ members strong), and YouTube channel.

His core beliefs with his coaching include:

-- Authenticity: Comfortable expressing yourself in a way that’s true to your own unique personality, values, and beliefs.
-- Systematic: Getting clarity and avoiding feeling overwhelmed by breaking down big goals into small steps.
-- Perseverance: Recognizing that big goals require big effort. Moving forward despite roadblocks or setbacks.

Projects

3x in sales, 4x increase in book ratings

Peter came to me feeling overwhelmed and without a clear action plan to connect his book with readers.

After one month of coaching and direction - we updated his cover for under $100, optimized his blurb, categories, and keywords. We also started running advertising to his book.

The results?

His ratings increased from 16 to 65 rating and his sales shot up 3-fold!

He is now writing his next books and applying the same lessons to replicate the success.

Optimized Categories and Keywords

Mark Q came to me knowing that categories and keywords were important but not confident on how to find them. Together, we used best practices and found 8 US-based eBook categories that his book fit into. We then found an additional 6 for the UK market.

What did this get him?

Best-seller in two categories!

And another writing achievement he can show off.

Goal: Gain exposure for new author in mystery genre

We worked together over three 1-hour sessions to update and improve her cover, description, and started Amazon ads. We also worked to improve her website to capture email addresses and build her following. Since she was in KDP Select, we worked together to organized a price promotion where her book would be discounted temporarily to reach a new audience.

Results: Her book was downloaded 3,625 times in ONE DAY! and jumped up to #45 on all of Kindle. She added dozens of emails to her list and grew her following to prepare for an even better launch of her second book.

2592.66% increase in page reads in just 4 months

Avery knew she had a great book but it wasn't gaining any traction. She had spent hours posting in Facebook groups, doing newsletter swaps, and reaching out to bloggers, all with little to no success.

After one coaching session, we had built her a new custom marketing plan that fit her budget and genre.

Within four months, she saw her income and sales skyrocket.

Her page reads increased from 6.454 (June 2020) to 173,784 (Sept 2020).

Along with her sales, she made almost $1,400 with just two books and now has over 500 ratings on just one of her books!

Portfolio (7 selected works)

Praetorian Rising

J. McSpadden

In a shattered reality filled with questions and secrets, the terrifying truth may not be who she is, but what.Camille Scipio awakens one morning remembering nothing of her life. The sword and bow feel like old friends as she eases into the safety and comfort of Sierra Village. Able to gut a squirrel in two seconds and hunt in the forest past curfew, she’s devastated when a mysterious beast at... read more

In a shattered reality filled with questions and secrets, the terrifying truth may not be who she is, but what.Camille Scipio awakens one morning remembering nothing of her life. The sword and bow feel like old friends as she eases into the safety and comfort of Sierra Village. Able to gut a squirrel in two seconds and hunt in the forest past curfew, she’s devastated when a mysterious beast at... read more

Denis has 44 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Gayle Siebert
Denis is very personable and knows his stuff. A great experience.

Gayle Siebert, July 2022


Mikhail Gladkikh
Coaching that Denis provides is invaluable. I would have went into a myriad of rabbit holes trying to advertise and market my book, but his guidance saved me a lot of trouble, effort, and time. With the deep, personal knowledge of hoe to sell books in the modern age. Denis is a great professional to work with. As a result, my debut novel has reached #1 bestselling status in its category on Amaz...
Read more

Mikhail Gladkikh, July 2022


Pam Milliken
Five stars aren’t enough for Denis Caron. This was my first go at Indie publishing and I suspected that I might need a bit more than just a marketing plan/strategy. After our first meeting, it was clear that Denis was not only an expert in the field -– he knows Indie publishing, understands the entire process as well as the best marketing tools -- but he was also a good listener with a great se...
Read more

Pam Milliken, May 2022


David J
If you are lucky enough to work with Denis you are in for a tremendous education. It goes without saying that he has a great scope of knowledge in his field, but what sets him apart is his passion to continually expand that knowledge and his (there's no other word I can think of) soothing way of conveying that knowledge. And I think I needed a bit of soothing RE the big, scary world of book ...
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David J, May 2022


Rutu Bhagwat
I can make a statement here :) that I am very happy with my decision to work with Denis. He is a fantastic person with great knowledge of marketing. I always knew marketing wasn't for me and it wasn't easy for me to get my head around the tips and tricks of a good marketing strategy but the answer to all my questions was Denis. He is a thorough professional with great knowledge and great coa...
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Rutu Bhagwat, April 2022

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