Denis Caron

Denis Caron - Marketer

Belleville, ON, Canada

Personalized Marketing Magic: Transform Your Book's Fate with Our Expert Author Assistance!

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Think marketing your book is confusing? Think again.

Unlock the secrets to selling your book like a pro and discover what truly works.

Do any of these struggles resonate with you?

-You’ve had success in other parts of your life, but the publishing world seems confusing and intimidating.

-You want people to enjoy your story, but you don’t want to spend all day on social media to make it happen.

-You’re willing to hire a pro to help– IF they’re for real, know the business, and can help you do it the right way.

You've found the solution – we'll help you attract more avid readers.

Our marketing service helps you bypass the learning curve, getting your book into readers' hands faster.

Together, we'll create a customized marketing plan tailored to your goals, budget, and vision.

During our complimentary 30-minute consultation, we'll discuss your work and your author goals.

From there, I’ll build a detailed, action-oriented plan that moves you toward success.

Working together, your plan will all the essentials that a successful, modern author needs, including:

✅𝗖𝗼𝘃𝗲𝗿 𝗮𝗻𝗱 𝗯𝗹𝘂𝗿𝗯 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸– A professional, on-brand appearance to attract readers and a well-crafted blurb that grabs them and doesn’t let go!
✅𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 𝗮𝗻𝗱 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀– Optimizing yours to take full advantage of Amazons platform.
✅𝗥𝗲𝘃𝗶𝗲𝘄𝘀 𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗱𝘀– Reader’s care about reviews, so we’ll source them both for maximum credibility.
✅𝗟𝗮𝘂𝗻𝗰𝗵 𝘆𝗼𝘂𝗿 𝗯𝗼𝗼𝗸 𝘄𝗶𝘁𝗵 𝗮 𝗯𝗮𝗻𝗴– You need buzz, and we’ll work to land you on the latest hot new release lists.
✅𝗢𝗻𝗴𝗼𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆– As the market moves, you’ll move with it to identify strengths and weaknesses to achieve maximum traction.
✅𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁– Social media advertising, email lists and regular activity to build and maintain a base of loyal fans.
✅𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻𝘀– We’ll make a customized ad plan for Amazon and Facebook to gain valuable exposure.

Accelerate your learning, improve your marketing, and focus on your passion – writing. By partnering with us, you'll:

✅𝗦𝗮𝘃𝗲 𝘁𝗶𝗺𝗲– Marketing your book takes time, and we’ll make it as efficient as possible.
✅𝗟𝗲𝘀𝘀 𝗮𝗻𝘅𝗶𝗲𝘁𝘆– You’ll never think, “Am I going about this the best way possible?” You will know that you’re on the right track at every step.
✅𝗧𝗿𝗮𝗰𝗸 𝘆𝗼𝘂𝗿 𝘀𝘁𝗮𝘁𝘂𝘀– With data-driven and transparent reports, you’ll see the stats and metrics that show how your work is performing.
✅𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗰𝗼𝗻𝘁𝗿𝗼𝗹– You keep all the rights and royalties
✅𝗥𝗲𝗴𝘂𝗹𝗮𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻– Emails and regular video chats to discuss strategy and keep your marketing plan on point.

Contact me today and let’s get your work out into the world!

Christian Fiction
Contemporary Romance
Cozy Mysteries
Military Science Fiction
Urban Fantasy


  • Facebook Certified Digital Marketing Associate
  • Social Media Marketing Strategy Certification
  • Competitive Analysis and Keyword Research Certification
  • Amazon Ads - Sponsored Ads - Certification
  • Approved and Recognized Member of "Alliance of Independent Authors (ALLi)"

Work experience

Owner of Book Marketing Company

June, 2018 – Present (almost 5 years)

Denis has coached new authors and NYT best selling authors alike to find new readers for their books.

You can regularly find him through his speaking engagements, articles, Facebook group (3,000+ members strong), and YouTube channel.

His core beliefs with his coaching include:

-- Authenticity: Comfortable expressing yourself in a way that’s true to your own unique personality, values, and beliefs.
-- Systematic: Getting clarity and avoiding feeling overwhelmed by breaking down big goals into small steps.
-- Perseverance: Recognizing that big goals require big effort. Moving forward despite roadblocks or setbacks.


First time author consistently in the top 10 of her category

Pam first came to me unsure of her cover and confused as to what marketing tactics would work for her book.

Together we came up with a marketing plan that works for her, adjusted the cover and blurb, launched the book with a bang.

Her book is now consistently in the top 10,000 books on all of and maintains a spot in the top 10 of her main category.

She also maintains a log to track exactly how well her ads are performing. She uses this to make adjustments to her marketing in line with how the market shifts.

With the success of her first book, she's now eagerly working on a follow-up to the series.

3x in sales, 4x increase in book ratings

Peter came to me feeling overwhelmed and without a clear action plan to connect his book with readers.

After one month of coaching and direction - we updated his cover for under $100, optimized his blurb, categories, and keywords. We also started running advertising to his book.

The results?

His ratings increased from 16 to 65 rating and his sales shot up 3-fold!

He is now writing his next books and applying the same lessons to replicate the success.

Optimized Categories and Keywords

Mark Q came to me knowing that categories and keywords were important but not confident on how to find them. Together, we used best practices and found 8 US-based eBook categories that his book fit into. We then found an additional 6 for the UK market.

What did this get him?

Best-seller in two categories!

And another writing achievement he can show off.

Goal: Gain exposure for new author in mystery genre

We worked together over three 1-hour sessions to update and improve her cover, description, and started Amazon ads. We also worked to improve her website to capture email addresses and build her following. Since she was in KDP Select, we worked together to organized a price promotion where her book would be discounted temporarily to reach a new audience.

Results: Her book was downloaded 3,625 times in ONE DAY! and jumped up to #45 on all of Kindle. She added dozens of emails to her list and grew her following to prepare for an even better launch of her second book.

2592.66% increase in page reads in just 4 months

Avery knew she had a great book but it wasn't gaining any traction. She had spent hours posting in Facebook groups, doing newsletter swaps, and reaching out to bloggers, all with little to no success.

After one coaching session, we had built her a new custom marketing plan that fit her budget and genre.

Within four months, she saw her income and sales skyrocket.

Her page reads increased from 6.454 (June 2020) to 173,784 (Sept 2020).

Along with her sales, she made almost $1,400 with just two books and now has over 500 ratings on just one of her books!

Portfolio (11 selected works)

The Herbarium

Chartrand, Pamela

Praetorian Rising

J. McSpadden

In a shattered reality filled with questions and secrets, the terrifying truth may not be who she is, but what.Camille Scipio awakens one morning remembering nothing of her life. The sword and bow feel like old friends as she eases into the safety and comfort of Sierra Village. Able to gut a squirrel in two seconds and hunt in the forest past curfew, she’s devastated when a mysterious beast at... read more

In a shattered reality filled with questions and secrets, the terrifying truth may not be who she is, but what.Camille Scipio awakens one morning remembering nothing of her life. The sword and bow feel like old friends as she eases into the safety and comfort of Sierra Village. Able to gut a squirrel in two seconds and hunt in the forest past curfew, she’s devastated when a mysterious beast at... read more

Denis has 54 reviews

Communication & Punctuality
Communication & Punctuality

CT Emerson
Can’t recommend Denis enough. Not only does he know his self-publishing marketing & advertising, but he works with a level of professionalism that is a breath of fresh air in this industry’s landscape. Denis helped me get my debut novel’s amazon page up to competitive standards and lay an advertising foundation that I can be confident about going forward.

CT Emerson, March 2023

Timothy Brown
It has been a great pleasure working with Denis. His knowledge of the book business appears to be encyclopedic, and he tells you what he thinks with admirable directness and tact. I requested a rather uncommon arrangement, in which Denis and his team took care of almost everything, and I did very little. This proved to be a good idea. His services are not cheap, but if I had tried to perform t...
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Timothy Brown, February 2023

Brad Pawlowski
If you, like me, were plagued by bouts of anxiety and stress over the launch and marketing of your book, then Denis can genuinely help. I really didn't know where to start. I read articles and watched videos on what to do, but it all seemed like a jumbled mess in my head. Denis broke it down into small, easy steps and forged it all into an organized launch strategy. He has helped in so many way...
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Brad Pawlowski, February 2023

Antonio Sosa
Working with Denis was honestly amazing. Talk about an awesome guy. He’s extremely relatable and down to earth and helps break down things to you in a really to understand way. He showed me how to come up with an effective game plan to start implanting for my book marketing. And I wouldn’t have felt as good and confident if I tried doing that on my own, as I have many times. Needless to say 10/...
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Antonio Sosa, February 2023

Luanne Brown
Working with Denis has been an educational delight! Before our time together I was confused about so many things! What genre was my book? How could I make my back cover blurb more compelling? What Amazon categories should I choose? What steps did I have to take to relaunch my book? And more! It is hard when one works alone and must do everything alone! Now I have a trusted ally in Denis. He too...
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Luanne Brown, January 2023

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