JD (Denis) Caron

JD (Denis) Caron โ€“ Marketer

Need more readers? With 7+ years of experience, I use proven, data-driven marketing to boost visibility and grow book sales.

Overview

๐–๐ข๐ญ๐ก ๐ฉ๐ซ๐จ๐ฏ๐ž๐ง ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ ๐ญ๐ก๐š๐ญ ๐ฐ๐จ๐ซ๐ค, ๐ˆโ€™๐ฆ ๐ก๐ž๐ซ๐ž ๐ญ๐จ ๐๐ž๐ฅ๐ข๐ฏ๐ž๐ซ ๐ญ๐ก๐ž ๐ซ๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐›๐จ๐จ๐ค ๐๐ž๐ฌ๐ž๐ซ๐ฏ๐ž๐ฌโ€”๐ฐ๐ก๐ž๐ญ๐ก๐ž๐ซ ๐ฒ๐จ๐ฎโ€™๐ซ๐ž ๐ฅ๐š๐ฎ๐ง๐œ๐ก๐ข๐ง๐  ๐ฒ๐จ๐ฎ๐ซ ๐Ÿ๐ข๐ซ๐ฌ๐ญ ๐›๐จ๐จ๐ค ๐จ๐ซ ๐›๐จ๐จ๐ฌ๐ญ๐ข๐ง๐  ๐š๐ง ๐ž๐ฑ๐ข๐ฌ๐ญ๐ข๐ง๐  ๐จ๐ง๐ž.


I specialize in helping ๐Ÿ๐š๐ง๐ญ๐š๐ฌ๐ฒ, ๐ฌ๐œ๐ข-๐Ÿ๐ข, ๐ญ๐ก๐ซ๐ข๐ฅ๐ฅ๐ž๐ซ, ๐š๐ง๐ ๐ก๐จ๐ซ๐ซ๐จ๐ซ ๐š๐ฎ๐ญ๐ก๐จ๐ซ๐ฌ grow their readershipโ€”without the stress. Using ๐๐š๐ญ๐š-๐๐ซ๐ข๐ฏ๐ž๐ง ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ , I handle the heavy lifting so you can focus on what you do best: writing.


Hereโ€™s What You Can Expect:


** ๐…๐ฎ๐ฅ๐ฅ-๐’๐ž๐ซ๐ฏ๐ข๐œ๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ : Looking for a comprehensive, tailored solution? From crafting your launch strategy to making sure your book gets noticed, I handle it allโ€”so you can focus on writing your next bestseller.


** ๐’๐š๐ฅ๐ž๐ฌ ๐†๐ซ๐จ๐ฐ๐ญ๐ก ๐Ÿ๐จ๐ซ ๐๐ฎ๐›๐ฅ๐ข๐ฌ๐ก๐ž๐ ๐๐จ๐จ๐ค๐ฌ: Already launched? My proven strategies are designed to boost your bookโ€™s reach and sales, with tactics tailored to your genre, readership, and goals.


** ๐๐จ ๐†๐ฎ๐ž๐ฌ๐ฌ๐ฐ๐จ๐ซ๐ค, ๐‰๐ฎ๐ฌ๐ญ ๐‘๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ: With data-driven techniques and full transparency, every step is designed to maximize your results. Youโ€™ll know exactly whatโ€™s driving successโ€”no wasted time, no wasted effort.


** ๐‡๐ข๐ ๐ก-๐“๐จ๐ฎ๐œ๐ก, ๐๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ๐ข๐ณ๐ž๐ ๐’๐ž๐ซ๐ฏ๐ข๐œ๐ž: Whether you prefer to stay involved or let me handle the heavy lifting, youโ€™ll receive white-glove service, with every detail carefully managed to deliver a premium, stress-free experience.


** ๐๐ซ๐จ๐ฏ๐ž๐ง ๐“๐ซ๐š๐œ๐ค ๐‘๐ž๐œ๐จ๐ซ๐: From bestselling titles to Hot New Releases, Iโ€™ve helped authors hit bestseller lists and build loyal fan bases. If youโ€™re serious about growing your readership and investing in your bookโ€™s success, weโ€™ll reach new heights together.


Ready to take your book to the next level? Send me your brief and request a quote on Reedsyโ€”we'll get started on making it happen.


๐‘€๐‘–๐‘™๐‘–๐‘ก๐‘Ž๐‘Ÿ๐‘ฆ ๐‘‰๐‘’๐‘ก๐‘’๐‘Ÿ๐‘Ž๐‘› ๐‘‚๐‘ค๐‘›๐‘’๐‘‘ ๐‘Ž๐‘›๐‘‘ ๐‘‚๐‘๐‘’๐‘Ÿ๐‘Ž๐‘ก๐‘’๐‘‘


Services
Fiction
Dystopian Epic Fantasy Legal Thriller Medical Thriller Military Science Fiction Post-Apocalyptic Psychological Thriller Urban Fantasy
Certifications
  • Facebook Certified Digital Marketing Associate
  • Social Media Marketing Strategy Certification
  • Competitive Analysis and Keyword Research Certification
  • Amazon Ads - Sponsored Ads - Certification
  • Approved and Recognized Member of "Alliance of Independent Authors (ALLi)"

Work experience

Self-employed

Jun, 2018 โ€” Present

Experience unparalleled coaching from JD (Denis), renowned for guiding new and NYT bestselling authors to skyrocket their readership. Connect via speaking events, articles, a dynamic Facebook group of 3,000+ members, and an informative YouTube channel.

JD's celebrated coaching service offers three game-changing elements:

1. Masterful Marketing Expertise: Discover JD's deep understanding of self-publishing, marketing, and advertising strategies, praised by clients for effective book promotion.

2. Tailored, Step-by-Step Guidance: JD simplifies complex marketing concepts, crafting personalized, organized launch plans. Transform confusion into confidence and excitement.

3. Nurturing Coaching Style: Embrace JD's warm, approachable, and reassuring manner, alleviating stress and anxiety related to book marketing. Set yourself up for success.

Projects

First time author consistently in the top 10 of her category

Pam first came to me unsure of her cover and confused as to what marketing tactics would work for her book.

Together we came up with a marketing plan that works for her, adjusted the cover and blurb, launched the book with a bang.

Her book is now consistently in the top 10,000 books on all of Amazon.com and maintains a spot in the top 10 of her main category.

She also maintains a log to track exactly how well her ads are performing. She uses this to make adjustments to her marketing in line with how the market shifts.

With the success of her first book, she's now eagerly working on a follow-up to the series.

3x in sales, 4x increase in book ratings

Peter came to me feeling overwhelmed and without a clear action plan to connect his book with readers.

After one month of coaching and direction - we updated his cover for under $100, optimized his blurb, categories, and keywords. We also started running advertising to his book.

The results?

His ratings increased from 16 to 65 rating and his sales shot up 3-fold!

He is now writing his next books and applying the same lessons to replicate the success.

Optimized Categories and Keywords

Mark Q came to me knowing that categories and keywords were important but not confident on how to find them. Together, we used best practices and found 8 US-based eBook categories that his book fit into. We then found an additional 6 for the UK market.

What did this get him?

Best-seller in two categories!

And another writing achievement he can show off.

Goal: Gain exposure for new author in mystery genre

We worked together over three 1-hour sessions to update and improve her cover, description, and started Amazon ads. We also worked to improve her website to capture email addresses and build her following. Since she was in KDP Select, we worked together to organized a price promotion where her book would be discounted temporarily to reach a new audience.

Results: Her book was downloaded 3,625 times in ONE DAY! and jumped up to #45 on all of Kindle. She added dozens of emails to her list and grew her following to prepare for an even better launch of her second book.

2592.66% increase in page reads in just 4 months

Despite a fantastic book, Avery struggled to gain traction, investing hours in Facebook groups, newsletter swaps, and blogger outreach with minimal results.

One transformative coaching session with us led to a tailored marketing plan that suited her budget and genre. In just four months, her income and sales soared.

Page reads leaped from 6,454 (June 2020) to a staggering 173,784 (Sept 2020). With only two books, she generated nearly $1,400 and amassed over 500 ratings on one book alone!

Portfolio

Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
The Herbarium

Chartrand, Pamela

Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising
Marketing Strategy
Marketing Strategy Advertising Metadata & Blurb Optimization
Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
Marketing Strategy Advertising

JD (Denis) has 92 reviews

Professionalism

Quality

Value

Responsiveness

Julie T.

Julie T.

Apr, 2024

Pinned
As a writer new to the world of marketing, JD offered me tremendous value and insight at a very reasonable price point. Knowledgeable, kind, and a natural coach, JD knows how to make authors feel comfortable and prepared. Self-publication can be scary, and I gained a lot of confidence from his expertise and guidance. He has great written and spoken communication, and all his training materials ...
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Dustin W.

Dustin W.

Feb, 2024

Pinned
JD is the real deal. He took the time to understand me, my interests in writing/publishing, and what I wanted to accomplish with my book. He analyzed it from top to bottom. I had an (ineffective) plan in my head. The best thing I did was hire JD, scrap my plan, and listen to him. He walked me through a marketing plan, helped me get the proper ads set up to generate consistent sales, and was a p...
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Kate S.

Kate S.

Sep, 2023

Pinned
Working with JD has been a pleasure. He's always patient and accommodating. He's knowledgeable about what he's talking about and will give you honest opinions (which I live for). He's helped me in the pre-launching stages of my book and eased a lot of nerves and the overwhelming tasks and made them simpler. He explains things well and takes his time and is always welcome to questions.
Oge M.

Oge M.

Nov, 2024

Great support and guidance provided by JD and Liz. Awesome support for a first time publisher, like me.
B.B.E. G.

B.B.E. G.

Oct, 2024

I went into this with some knowledge, having been exposed to a plethora of self-publishing advice. What JD offered was a program that helped cut through the noise. There are countless strategies out there that might work for some authors, but his coaching program honed in on methods that would consistently be worth the time and money. He and Liz provided personalized feedback and advice with en...
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