Megan Barlog

Megan Barlog – Marketer

I’m a children's book marketer with a passion for middle grade and teen books, especially those with a hint of the impossible.

Overview

I have been marketing children's books since 2014. I earned my B.A. in Creative Writing from CSUN at home in L.A. before venturing east to attend NYU’s Summer Publishing Institute. I then interned with both Folio Literary Management and HarperCollins, before being hired on full-time in the marketing department of HarperCollins Children’s Books.


In my five years at HarperCollins, I managed marketing plans for everything from picture books to middle grade and young adult novels, including major children’s brands like: Erin Hunter’s Warriors, A Series of Unfortunate Events, Beverly Cleary, Charlotte’s Web, and Little House.


Now happily back in sunny California, I help authors build their audiences through digital and social media marketing campaigns. I love working with authors to grow their social media audiences, establish their websites, and craft online content campaigns to promote their books and their personal brand. My personal specialties are Digital and Social Media Marketing, Email Marketing, Content Development, Trade and Consumer Marketing, and Creative Strategy.


You've written something amazing, so let's tell the world about it!

Services
Fiction
Action & Adventure Comics & Graphic Novels Dystopian Fantasy Middle Grade Science Fiction Young Adult
Non-Fiction
Children’s Non-Fiction
Certifications
  • NYU Summer Publishing Institute - Certificate in Publishing
  • HubSpot Academy - Email Marketing Certificate

Work experience

Self-employed

Jan, 2022 — Present

I help authors learn how to use digital and social media marketing tools to promote their books and establish their author brand.

Reedsy

Jan, 2019 — Present

HarperCollins Publishers

Sep, 2016 — Jun, 2019 (over 2 years)

- Create and execute marketing campaigns for children’s titles and brands
- Write copy for advertisements, promotional materials, and online content
- Manage social media pages for major children’s brands, including Warriors, Beverly Cleary, Charlotte's Web, A Series of Unfortunate Events, and Little House

HarperCollins Publishers

Nov, 2014 — Sep, 2016 (almost 2 years)

HarperCollins Publishers

Sep, 2014 — Nov, 2014 (2 months)

Folio Literary Management

Sep, 2014 — Nov, 2014 (2 months)

Projects

Holiday Advertising for the Little House Cookbook

The newly revised edition of the Little House Cookbook went on sale just before the holidays, so it was a great opportunity to promote the book for holiday gift-giving. I ran two waves of social advertising campaigns across Facebook and Instagram, targeting Little House fans and holiday shoppers. The first wave ran from November 1st until Thanksgiving featuring autumn spreads from the book, and the second wave ran after Thanksgiving up until Christmas featuring a more festive holiday spread. During this same time period I ran Amazon advertising targeting holiday shoppers and fans of popular cookbooks. The Amazon ad campaign performed so much better than anticipated that I added more money to the campaign and extended it into the post-holiday gift card redemption period.

Campaign Results:
Facebook/Instagram Ads
-- Reach: 57,374
-- Link Clicks: 3,638
-- Click-through Rate: 1.22%
-- Cost per Click: $0.55

Amazon Ads
-- 522% ROI
-- over $22,000 in sales

Bravelands Series Launch - Video Campaign

Video was a huge component of our launch campaign for Erin Hunter's new Bravelands series. I crafted the scripts for the video pieces and then worked closely with our video editor to create the final products. In order to bring Erin Hunter's Warriors fans to the new series, I kicked off the campaign with an early teaser trailer three months ahead of publication, followed by a full-length trailer one month ahead of publication. I drove video views via exclusive Erin Hunter e-newsletter reveals; Facebook, Instagram, and YouTube advertising; trade advertising eblasts; and social messaging on the Warriors Facebook page. The full-length trailer was also featured in select movie theater ads. The combined efforts of the entire marketing campaign helped launch this series at #8 on the New York Times bestseller list.

Campaign Results:
Bravelands by Erin Hunter | Official Book Teaser Trailer
-- 54,000+ views on YouTube
-- 23,000+ views on Facebook

Bravelands by Erin Hunter | Official Book Trailer
-- 244,000+ views on YouTube
-- 93,000+ views on Facebook

Portfolio

Made with Reedsy
Jimmy Chartron and the Lost Keystone

J.T. Michaels

The Great War ended a century ago. Peace reigns across the eight countries. Epic tales of heroic men and women of those times are recounted in song and story. Yet, history seems to have forgot... read more
Marketing Strategy
A gorgeous new hardcover edition of the award-winning cookbook, featuring full-color photographs, classic illustrations, and more than 100 of the recipes that Laura Ingalls Wilder chronicled i... read more
Advertising
The second book in New York Times bestselling author and National Book Award finalist Eliot Schrefer’s Lost Rainforest series will thrill fans of Warriors and Spirit Animals with action and hu... read more
Marketing Strategy Advertising
An action-packed and hilarious animal fantasy adventure from New York Times bestselling author and National Book Award finalist Eliot Schrefer, “this new series stunner” (Kirkus starred review... read more
Marketing Strategy Advertising
Erin Hunter’s #1 bestselling Warriors series continues with the thrilling conclusion to the Vision of Shadows story arc.ShadowClan has returned under the leadership of a new Tigerstar, but the... read more
Marketing Strategy Email Marketing Advertising
Erin Hunter’s #1 bestselling Warriors series continues in A Vision of Shadows #5: River of Fire.StarClan’s prophecy has been fulfilled, and the long-lost SkyClan has returned to its rightful p... read more
Marketing Strategy Email Marketing Advertising
Erin Hunter’s #1 bestselling Warriors series continues in A Vision of Shadows #4: Darkest Night. This edition includes a double-sided jacket with a bonus poster!SkyClan has returned to its rig... read more
Marketing Strategy Email Marketing Advertising
Erin Hunter’s #1 bestselling Warriors series continues in A Vision of Shadows #3: Shattered Sky.ShadowClan has fallen. A group of rogues now rules the pine forest, and their cruel leader, Dark... read more
Marketing Strategy Email Marketing Advertising
Erin Hunter’s #1 bestselling Warriors series continues with the second book in the A Vision of Shadows arc.Nearly a moon has passed since Alderpaw returned from his journey to SkyClan’s gorge,... read more
Marketing Strategy Email Marketing Advertising
A new adventure begins in Erin Hunter’s #1 bestselling Warriors seriesFor many moons, ThunderClan, ShadowClan, RiverClan, and WindClan have lived in peace in their territories around the lake.... read more
Marketing Strategy Email Marketing Advertising
Heed the call of the wild…discover the third book in this action-packed, New York Times bestselling animal fantasy series from the author of Warriors!★ “Deep characters, a complex plot, rich m... read more
Marketing Strategy Email Marketing Advertising
Heed the call of the wild…discover the second book in this action-packed animal fantasy series from the #1 bestselling author of Warriors!★ “Deep characters, a complex plot, rich mythology, an... read more
Marketing Strategy Email Marketing Advertising
Heed the call of the wild with this brand-new, action-packed animal fantasy series from the #1 nationally bestselling author of Warriors. Enter the Bravelands…and discover the Erin Hunter seri... read more
Marketing Strategy Email Marketing Advertising

Megan has 4 reviews

Professionalism

Quality

Value

Responsiveness

Valerie O.

Valerie O.

Nov, 2022

I really enjoyed working with Megan. She is a true professional! I know so much more now than I did before thanks to her knowledge and expertise.
Megan B.
It was so fun working with you, Valerie! I hope all goes well with your book launch! :)
Christine R.

Christine R.

May, 2022

When you have no experience with marketing like I do, a step-by-step plan tailored to your book is a blessing. Megan also analyzed the things I thought I already had in order and provided areas for improvement. Of course, there are things mentioned in the plan that you will have already heard of, but they are placed on a timeline and because Megan mentions them you know it is a good route to ta...
Read more
Megan B.
You’re welcome, Christine! Best of luck with the launch of your second book! 😊
Kit M.

Kit M.

Aug, 2020

Megan provided a detailed marketing plan and valuable advice for my project. I feel more confident continuing my journey as a writer with her help. :)
Dale P.

Dale P.

Feb, 2019

As an independent author of a children’s book (Adventures of the Super Bunny Club), I felt like I knew all the puzzle pieces that go into a marketing plan but I didn’t know how to put them all together or in what order. Megan really got to know my book and my goals and created a thoughtful marketing strategy with plenty of ideas that I never knew about or, if I did, I didn’t know how to use the...
Read more
Megan B.
Thank you, Dale! It was so much fun working on Adventures of the Super Bunny Club with you, and I'm so happy I was able to give you the marketing strategy you were looking for!

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