Megan Barlog - Marketer
Hoboken, NJ, USA
I’m a marketer with a passion for middle grade and teen books, especially those with a hint of the impossible.
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Overview
I've spent the past 4 years crafting and executing marketing plans at HarperCollins Children's Books and helping authors build their audiences. I've marketed everything from picture books to middle grade and young adult novels, including major middle grade children's brands like Erin Hunter (Warriors, Bravelands, Survivors), A Series of Unfortunate Events, Beverly Cleary, Charlotte's Web, and Little House.
I love working with authors to grow their social media audiences, establish their websites, and craft online content campaigns to promote their books and their personal brand. My personal specialties are Digital and Social Media Marketing, Email Marketing, Content Development, Trade and Consumer Marketing, and Creative Strategy.
You've written something amazing. So let's tell the world about it!
I love working with authors to grow their social media audiences, establish their websites, and craft online content campaigns to promote their books and their personal brand. My personal specialties are Digital and Social Media Marketing, Email Marketing, Content Development, Trade and Consumer Marketing, and Creative Strategy.
You've written something amazing. So let's tell the world about it!
Services
Fiction
Adventure
Children's - Middle Grade
Comics & Graphic Novels
Dystopian
Fantasy
Science Fiction
Young Adult & Teen
Non-Fiction
Children's Books (Non-Fiction)
Certifications
- NYU Summer Publishing Institute - Certificate in Publishing
Work experience
Marketing Associate
HarperCollins Publishers
September, 2016
–
Present
(over 2 years)
- Create and execute marketing campaigns for children’s titles and brands
- Write copy for advertisements, promotional materials, and online content
- Manage social media pages for major children’s brands, including Warriors, Beverly Cleary, Charlotte's Web, A Series of Unfortunate Events, and Little House
Marketing Coordinator
HarperCollins Publishers
November, 2014
–
September, 2016
(almost 2 years)
Integrated Marketing Operations Intern
HarperCollins Publishers
September, 2014
–
November, 2014
(2 months)
International Rights Intern
Folio Literary Management
September, 2014
–
November, 2014
(2 months)
Projects
Holiday Advertising for the Little House Cookbook
The newly revised edition of the Little House Cookbook went on sale just before the holidays, so it was a great opportunity to promote the book for holiday gift-giving. I ran two waves of social advertising campaigns across Facebook and Instagram, targeting Little House fans and holiday shoppers. The first wave ran from November 1st until Thanksgiving featuring autumn spreads from the book, and the second wave ran after Thanksgiving up until Christmas featuring a more festive holiday spread. During this same time period I ran Amazon advertising targeting holiday shoppers and fans of popular cookbooks. The Amazon ad campaign performed so much better than anticipated that I added more money to the campaign and extended it into the post-holiday gift card redemption period.
Campaign Results:
Facebook/Instagram Ads
-- Reach: 57,374
-- Link Clicks: 3,638
-- Click-through Rate: 1.22%
-- Cost per Click: $0.55
Amazon Ads
-- 522% ROI
-- over $22,000 in sales
Bravelands Series Launch - Video Campaign
Video was a huge component of our launch campaign for Erin Hunter's new Bravelands series. I crafted the scripts for the video pieces and then worked closely with our video editor to create the final products. In order to bring Erin Hunter's Warriors fans to the new series, I kicked off the campaign with an early teaser trailer three months ahead of publication, followed by a full-length trailer one month ahead of publication. I drove video views via exclusive Erin Hunter e-newsletter reveals; Facebook, Instagram, and YouTube advertising; trade advertising eblasts; and social messaging on the Warriors Facebook page. The full-length trailer was also featured in select movie theater ads. The combined efforts of the entire marketing campaign helped launch this series at #8 on the New York Times bestseller list.
Campaign Results:
Bravelands by Erin Hunter | Official Book Teaser Trailer
-- 54,000+ views on YouTube
-- 23,000+ views on Facebook
Bravelands by Erin Hunter | Official Book Trailer
-- 244,000+ views on YouTube
-- 93,000+ views on Facebook
Portfolio (12 selected works)
Bravelands #1: Broken Pride
Erin Hunter
Heed the call of the wild with this brand-new, action-packed animal fantasy series from the #1 nationally bestselling author of Warriors. Enter the Bravelands…and discover the Erin Hunter series you’ve been waiting for.A lion cast out from his pride.An elephant who can read the bones of the dead.A baboon rebelling against his destiny.For generations, the animals of the African plains have foll... read more
Bravelands #2: Code of Honor
Erin Hunter
Heed the call of the wild…discover the second book in this action-packed animal fantasy series from the #1 bestselling author of Warriors!★ “Deep characters, a complex plot, rich mythology, and a stunning setting. Wild and wonderful.” —Kirkus ReviewsSet in the African savannah and told from three different animals’ points of view, Bravelands will thrill readers who love Spirit Animals and Wing... read more
Bravelands #3: Blood and Bone
Erin Hunter
Heed the call of the wild…discover the third book in this action-packed, New York Times bestselling animal fantasy series from the author of Warriors!★ “Deep characters, a complex plot, rich mythology, and a stunning setting. Wild and wonderful.” —Kirkus on Bravelands #1: Broken PrideSet in the African savannah and told from three different animals’ points of view, Bravelands will thrill reade... read more
A new adventure begins in Erin Hunter’s #1 bestselling Warriors seriesFor many moons, ThunderClan, ShadowClan, RiverClan, and WindClan have lived in peace in their territories around the lake. But now they must decipher a mysterious prophecy—a message that will send one young medicine cat apprentice on a quest to determine the fate of all the warrior Clans.Full of epic adventure and thrilling ... read more
Erin Hunter’s #1 bestselling Warriors series continues with the second book in the A Vision of Shadows arc.Nearly a moon has passed since Alderpaw returned from his journey to SkyClan’s gorge, where he found the territory taken over by rogues. Now the same vicious cats that drove out SkyClan have traced Alderpaw’s path back to the lake… and ShadowClan may be the next to fall.Full of epic adven... read more
Warriors: A Vision of Shadows #3: Shattered Sky
Erin Hunter
Erin Hunter’s #1 bestselling Warriors series continues in A Vision of Shadows #3: Shattered Sky.ShadowClan has fallen. A group of rogues now rules the pine forest, and their cruel leader, Darktail, will not stop until he has conquered the rest of the Clans. Alderheart is more certain than ever that their only hope is to find the lost SkyClan and fulfill StarClan’s prophecy—before Darktail’s vi... read more
Warriors: A Vision of Shadows #4: Darkest Night
Erin Hunter
Erin Hunter’s #1 bestselling Warriors series continues in A Vision of Shadows #4: Darkest Night. This edition includes a double-sided jacket with a bonus poster!SkyClan has returned to its rightful place among the other four warrior Clans, hoping to find a new territory to call home. But not every cat is convinced that this is where SkyClan belongs—and the fate of all five warrior Clans remain... read more
Warriors: A Vision of Shadows #5: River of Fire
Erin Hunter
Erin Hunter’s #1 bestselling Warriors series continues in A Vision of Shadows #5: River of Fire.StarClan’s prophecy has been fulfilled, and the long-lost SkyClan has returned to its rightful place among the other four warrior Clans. Many cats believe the danger is past. But after moons of division and strife, ShadowClan is in danger of falling apart forever.... Full of epic adventure and thril... read more
Erin Hunter’s #1 bestselling Warriors series continues with the thrilling conclusion to the Vision of Shadows story arc.ShadowClan has returned under the leadership of a new Tigerstar, but their renewed strength has brought the tensions around the lake to an explosive breaking point. SkyClan’s place among the Clans is about to be decided once and for all.Full of epic adventure and thrilling in... read more
The Lost Rainforest #1: Mez's Magic
Eliot Schrefer
An action-packed and hilarious animal fantasy adventure from New York Times bestselling author and National Book Award finalist Eliot Schrefer, “this new series stunner” (Kirkus starred review) will thrill fans of Warriors and Spirit Animals.Caldera has forever been divided into the animals who walk by night and those who walk by day. Nightwalker panthers, like young Mez and her sister, have a... read more
The Lost Rainforest #2: Gogi's Gambit
Eliot Schrefer
The second book in New York Times bestselling author and National Book Award finalist Eliot Schrefer’s Lost Rainforest series will thrill fans of Warriors and Spirit Animals with action and humor as the shadowwalkers battle to save their magical rainforest home.Caldera always existed in harmony between the creatures who walk by day and those who walk by night—until an ancient evil awakened. In... read more
A gorgeous new hardcover edition of the award-winning cookbook, featuring full-color photographs, classic illustrations, and more than 100 of the recipes that Laura Ingalls Wilder chronicled in her classic Little House books.A great gift for Little House fans and anyone who wants to learn what life on the prairie was really like.With this visually stunning cookbook, you can learn how to make c... read more
Megan has 1 review
Professionalism
Quality
Value
Communication
As an independent author of a children’s book (Adventures of the Super Bunny Club), I felt like I knew all the puzzle pieces that go into a marketing plan but I didn’t know how to put them all together or in what order. Megan really got to know my book and my goals and created a thoughtful marketing strategy with plenty of ideas that I never knew about or, if I did, I didn’t know how to use the...
Read moreDale Perry, February 2019
Thank you, Dale! It was so much fun working on Adventures of the Super Bunny Club with you, and I'm so happy I was able to give you the marketing strategy you were looking for!
Reply from Megan Barlog
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