I have been marketing books since 2014. I earned my B.A. in Creative Writing from CSUN at home in L.A. before venturing east to attend NYU’s Summer Publishing Institute. I then interned with both Folio Literary Management and HarperCollins, before being hired on full-time in the marketing department of HarperCollins Children’s Books.
In my five years at HarperCollins, I managed marketing plans for everything from picture books to middle grade and young adult novels, including major children’s brands like: Erin Hunter’s Warriors, A Series of Unfortunate Events, Beverly Cleary, Charlotte’s Web, and Little House.
Now happily back in sunny California, I help authors build their audiences through digital and social media marketing campaigns. I love working with authors to grow their social media audiences, establish their websites, and craft online content campaigns to promote their books and their personal brand. My personal specialties are Digital and Social Media Marketing, Email Marketing, Content Development, Trade and Consumer Marketing, and Creative Strategy.
You've written something amazing, so let's tell the world about it!
- NYU Summer Publishing Institute - Certificate in Publishing
- HubSpot Academy - Email Marketing Certificate
I help authors learn how to use digital and social media marketing tools to promote their books and establish their author brand.
- Create and execute marketing campaigns for children’s titles and brands
- Write copy for advertisements, promotional materials, and online content
- Manage social media pages for major children’s brands, including Warriors, Beverly Cleary, Charlotte's Web, A Series of Unfortunate Events, and Little House
Folio Literary Management
Holiday Advertising for the Little House Cookbook
The newly revised edition of the Little House Cookbook went on sale just before the holidays, so it was a great opportunity to promote the book for holiday gift-giving. I ran two waves of social advertising campaigns across Facebook and Instagram, targeting Little House fans and holiday shoppers. The first wave ran from November 1st until Thanksgiving featuring autumn spreads from the book, and the second wave ran after Thanksgiving up until Christmas featuring a more festive holiday spread. During this same time period I ran Amazon advertising targeting holiday shoppers and fans of popular cookbooks. The Amazon ad campaign performed so much better than anticipated that I added more money to the campaign and extended it into the post-holiday gift card redemption period.
-- Reach: 57,374
-- Link Clicks: 3,638
-- Click-through Rate: 1.22%
-- Cost per Click: $0.55
-- 522% ROI
-- over $22,000 in sales
Bravelands Series Launch - Video Campaign
Video was a huge component of our launch campaign for Erin Hunter's new Bravelands series. I crafted the scripts for the video pieces and then worked closely with our video editor to create the final products. In order to bring Erin Hunter's Warriors fans to the new series, I kicked off the campaign with an early teaser trailer three months ahead of publication, followed by a full-length trailer one month ahead of publication. I drove video views via exclusive Erin Hunter e-newsletter reveals; Facebook, Instagram, and YouTube advertising; trade advertising eblasts; and social messaging on the Warriors Facebook page. The full-length trailer was also featured in select movie theater ads. The combined efforts of the entire marketing campaign helped launch this series at #8 on the New York Times bestseller list.
Bravelands by Erin Hunter | Official Book Teaser Trailer
-- 54,000+ views on YouTube
-- 23,000+ views on Facebook
Bravelands by Erin Hunter | Official Book Trailer
-- 244,000+ views on YouTube
-- 93,000+ views on Facebook
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