Ricardo Fayet

Ricardo Fayet - Marketer

Madrid, Spain

Reedsy co-founder by day. By night: book marketing consultant specializing in promoting commercial fiction series through Fb/BB/Amazon ads.

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Overview

Reviews (8)
I'm one of the founders of Reedsy, which occupies a good 90% of my time. The remaining 10% I like to dedicate to personally helping authors with marketing, and in particular:
- Facebook advertising (both for lead generation or sales)
- Amazon advertising (either through the Amazon ads dashboard or through Amazon Advantage)

I've worked on several projects (see below) for friends, which have led me to start writing a book on Facebook advertising for authors. Unfortunately, I spend way too much time procrastinating about it by testing new things for my author friends than by actually writing the damn book…

I'm going to be Out of Office on Reedsy 99% of the time, and only activate my profile when I know a specific author wants to reach out to me for advertising services.
Non-Fiction
Business & Management
Fiction
Crime & Mystery
Dystopian
Fantasy
Romance
Science Fiction
Thriller
Young Adult & Teen

Work experience

Co-founder & CMO

Reedsy
January, 2014 – Present (over 5 years)

Projects

Culture Decks Decoded - Amazon Advertising

Started advertising Bretton Putter's paperback, Culture Decks Decoded, both on Amazon.com and Amazon.co.uk through an Amazon Advantage account.
We rapidly achieved a strong number of sales with an ACoS of 20% on average.

Stella Reynolds: Facebook advertising

Ran single image, carousel and canvas (collection ads) to promote a $0.99 discount on book 1.
Results:
- Cost per unique outbound click: $0.31
- ROI on sales (counting read-through): +400%

Moonshine & Magic: Facebook advertising

Tested carousel and canvas (collection) ads to promote this paranormal cozy mystery series. The goal was to both drive sales to Book 1 and signups through the author's lead magnet. Results:
- Cost per unique outbound click: $0.15
- Signups to newsletter: 150
- ROI on sales (counting read-through & KU): +50%

Portfolio (11 selected works)

The Tulip Garden: First book in the Contini Cousins series

Sarah Mathilde Callaway

After receiving an urgent letter from their aging grandmother, Arianna and her cousins, Angelica and Anastasia, return to the Contini estate in the lush countryside near Florence where they spent their childhood summers. Arianna is engaged to a London banker who has put a ring on her finger but doesn’t give her the happiness she desires. When Arianna arrives in Tuscany, she rediscovers herself... read more

After receiving an urgent letter from their aging grandmother, Arianna and her cousins, Angelica and Anastasia, return to the Contini estate in the lush countryside near Florence where they spent their childhood summers. Arianna is engaged to a London banker who has put a ring on her finger but doesn’t give her the happiness she desires. When Arianna arrives in Tuscany, she rediscovers herself... read more

The Fire Within (Elemental Academy Book 1)

D.K. Holmberg

A single mistake has far-reaching consequences for a carpenter's apprentice.With the threat of rogue elementals escaping from the element bond and fear of another attack by the Draasin Lord, life at the edge of Terndahl is difficult for Tolan. Without any magic of his own, he spends his days working a menial job as a carpenter’s apprentice. When an elemental attack draws the attention of the I... read more

A single mistake has far-reaching consequences for a carpenter's apprentice.With the threat of rogue elementals escaping from the element bond and fear of another attack by the Draasin Lord, life at the edge of Terndahl is difficult for Tolan. Without any magic of his own, he spends his days working a menial job as a carpenter’s apprentice. When an elemental attack draws the attention of the I... read more

Culture Decks Decoded: Transform your culture into a visible, conscious and tangible asset

Bretton Putter

This first of its kind handbook details what a culture deck is and explains how successful companies use theirs to gain an unfair competitive advantage.Your company’s culture can be either a strategic asset or a potential liability - yet it’s hardly a secret that many companies pay lip service to culture without truly living it. Ever since Reid Hastings published the now-infamous 125-page Netf... read more

This first of its kind handbook details what a culture deck is and explains how successful companies use theirs to gain an unfair competitive advantage.Your company’s culture can be either a strategic asset or a potential liability - yet it’s hardly a secret that many companies pay lip service to culture without truly living it. Ever since Reid Hastings published the now-infamous 125-page Netf... read more

Le Cirque Navire

Chele Cooke

Give yourself to the circus—and the circus will take it allAboard the big top, enchantment paints an enticing picture of decadence and desire—but the pull of the circus is no dreamscape, and for Hadley and Lachlan Tack the nightmare is only beginning. For in a world where one’s weaknesses is another’s power source, the reality of addiction, longing, and hope feed a world as sinister as it is d... read more

Give yourself to the circus—and the circus will take it allAboard the big top, enchantment paints an enticing picture of decadence and desire—but the pull of the circus is no dreamscape, and for Hadley and Lachlan Tack the nightmare is only beginning. For in a world where one’s weaknesses is another’s power source, the reality of addiction, longing, and hope feed a world as sinister as it is d... read more

In Times Like These: eBook Boxed Set: Books 1-3

Nathan Van Coops

They have a dangerous past. They just haven't lived it yet.Ben Travers is an accidental time traveler in a big universe. Race along on his adventures through past and future in the series reviewers have called, "Fresh," "Brilliant," and "Easily the coolest time travel adventure I've ever read." In Times Like TheseAccidental time traveler Benjamin Travers and his friends have ended up in the 19... read more

They have a dangerous past. They just haven't lived it yet.Ben Travers is an accidental time traveler in a big universe. Race along on his adventures through past and future in the series reviewers have called, "Fresh," "Brilliant," and "Easily the coolest time travel adventure I've ever read." In Times Like TheseAccidental time traveler Benjamin Travers and his friends have ended up in the 19... read more

Moonshine & Magic (A Southern Charms Cozy Mystery Book 1)

Bella Falls

Magic & Mystery are only part of the Southern Charms of Honeysuckle Hollow…Charli Goodwin doesn’t expect her homecoming to go without a hitch—after all, she skipped town, leaving her fiancé and family without a clue as to where she was going or why. Now that she’s ready to return home, she plans to lay low and sip some of her Nana’s sweet tea while the town gossips come out to play. Unfortunat... read more

Magic & Mystery are only part of the Southern Charms of Honeysuckle Hollow…Charli Goodwin doesn’t expect her homecoming to go without a hitch—after all, she skipped town, leaving her fiancé and family without a clue as to where she was going or why. Now that she’s ready to return home, she plans to lay low and sip some of her Nana’s sweet tea while the town gossips come out to play. Unfortunat... read more

The Big Lead: A Stella Reynolds Mystery, Book 1 (Stella Reynolds Mystery Series)

Libby Kirsch

Her first murder case will stick with her. Closer than she ever imagined.New TV reporter Stella Reynolds moves across the country for her chance at a dream job, and her career kicks off when she covers the town’s first murders in years.When the prime suspect’s girlfriend enlists Stella to help clear his name, she uncovers another shocking crime that could expose a handful of powerful insiders.... read more

Her first murder case will stick with her. Closer than she ever imagined.New TV reporter Stella Reynolds moves across the country for her chance at a dream job, and her career kicks off when she covers the town’s first murders in years.When the prime suspect’s girlfriend enlists Stella to help clear his name, she uncovers another shocking crime that could expose a handful of powerful insiders.... read more

Feeder: Young Adult Science Fiction (Book 1, Feeder Series)

Eliza Green

An orphaned teenager. A brutal re-training facility. Will she choose freedom or rebellion? Seventeen-year-old Anya Macklin can’t shake the image of her parents’ murder. When rebels killed all the adults in town, authorities rounded up the orphans and sent them to a machine-run re-education facility. For Anya to escape, she’ll need to graduate nine grueling levels of tests where success could m... read more

An orphaned teenager. A brutal re-training facility. Will she choose freedom or rebellion? Seventeen-year-old Anya Macklin can’t shake the image of her parents’ murder. When rebels killed all the adults in town, authorities rounded up the orphans and sent them to a machine-run re-education facility. For Anya to escape, she’ll need to graduate nine grueling levels of tests where success could m... read more

Prelude to Fire: Parts 1 and 2 (The Cloud Warrior Saga Book 0)

D.K. Holmberg

A warrior to a dying king discovers a destiny he never imagined. The first novel in the bestselling The Cloud Warrior Saga.Part 1 - First WarriorLacertin has served his king faithfully for decades, but has failed on his final mission for him. When he returns to the kingdoms, he discovers a dark secret to the king’s illness, and the only person who can truly help him hides a secret of her own. ... read more

A warrior to a dying king discovers a destiny he never imagined. The first novel in the bestselling The Cloud Warrior Saga.Part 1 - First WarriorLacertin has served his king faithfully for decades, but has failed on his final mission for him. When he returns to the kingdoms, he discovers a dark secret to the king’s illness, and the only person who can truly help him hides a secret of her own. ... read more

Saving Grace (Katie #1): A What Doesn't Kill You Romantic Mystery

Pamela Fagan Hutchins

A humiliated attorney. An unexpected second chance. Can a house with a twist help her find love and answers?Texas attorney and alcoholic Katie Connell’s career just melted down before her eyes. After very public failure during a doomed celebrity trial and a heart-wrenching breakup, she avoids rehab by retreating to the tropical island where her parents tragically died. But when she arrives, it... read more

A humiliated attorney. An unexpected second chance. Can a house with a twist help her find love and answers?Texas attorney and alcoholic Katie Connell’s career just melted down before her eyes. After very public failure during a doomed celebrity trial and a heart-wrenching breakup, she avoids rehab by retreating to the tropical island where her parents tragically died. But when she arrives, it... read more

Live Wire (Maggie #1): A What Doesn't Kill You Romantic Mystery

Pamela Fagan Hutchins

A hookup turned lethal. A spurned, angry cowboy. Can rebel Maggie turn the tables before a killer adds her to the list of lost causes?"Hutchins’ Maggie is an irresistible train wreck—you can’t help but turn the page to see what trouble she’ll get herself into next." Robert Dugoni, #1 Amazon Bestselling Author of My Sister's GraveWashed-up alt-country-rocker-turned-junker Maggie Killian is pull... read more

A hookup turned lethal. A spurned, angry cowboy. Can rebel Maggie turn the tables before a killer adds her to the list of lost causes?"Hutchins’ Maggie is an irresistible train wreck—you can’t help but turn the page to see what trouble she’ll get herself into next." Robert Dugoni, #1 Amazon Bestselling Author of My Sister's GraveWashed-up alt-country-rocker-turned-junker Maggie Killian is pull... read more

Ricardo has 8 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Bretton Putter
Excellent working with Ricardo again

Bretton Putter, June 2019


Joel Shooster
From the very beginning of our collaboration, Ricardo has been an invaluable asset. He responds to communication quickly and brings insights that are specifically crafted for the project he is working on. Marketing is not my specialty but Ricardo's plan has given me a clear roadmap of what needs to be done from now to publish date. In this new era of ebooks and decentralized publishing, Ricardo...
Read more

Joel Shooster, March 2019


Jeff Wade
Ricardo is knowledgeable, professional, and most personable. He not only did as he promised, but answered all my questions, including a few that perhaps fell outside the scope of our project. Definitely recommend him!

Jeff Wade, March 2019


DK Holmberg
Ricardo did a great job with my ads, working on both FB and AMS ads to help boost sales​ of my backlist. Would hire again!

DK Holmberg, March 2019


Dominic Schunker
Super job, thanks.

Dominic Schunker, January 2019

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