Ricardo Fayet - Marketer
Reedsy co-founder by day. By night: book marketing consultant specializing in promoting commercial fiction series through Fb/BB/Amazon ads.
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Overview
I'm one of the founders of Reedsy, which occupies a good 90% of my time. The remaining 10% I like to dedicate to personally helping authors with marketing, and in particular:
- Facebook advertising (both for lead generation or sales)
- Amazon advertising (either through the Amazon ads dashboard or through Amazon Advantage)
I've worked on several projects (see below) for friends, which have led me to start writing a book on Facebook advertising for authors. Unfortunately, I spend way too much time procrastinating about it by testing new things for my author friends than by actually writing the damn book…
I'm going to be Out of Office on Reedsy 99% of the time, and only activate my profile when I know a specific author wants to reach out to me for advertising services.
- Facebook advertising (both for lead generation or sales)
- Amazon advertising (either through the Amazon ads dashboard or through Amazon Advantage)
I've worked on several projects (see below) for friends, which have led me to start writing a book on Facebook advertising for authors. Unfortunately, I spend way too much time procrastinating about it by testing new things for my author friends than by actually writing the damn book…
I'm going to be Out of Office on Reedsy 99% of the time, and only activate my profile when I know a specific author wants to reach out to me for advertising services.
Services
Non-Fiction
Business & Management
Fiction
Contemporary Romance
Cozy Mysteries
Epic Fantasy
Gaming & LitRPG
Space Opera
Thriller & Suspense
Young Adult Fantasy
Work experience
Co-founder & CMO
Reedsy
January, 2014
–
Present
(about 7 years)
Projects
HumanKind - Marketing Plan & Advertising
I drafted a marketing plan to help author Brad Aronson launch his book HumanKind. I offered ongoing advice/consultancy to help him execute the plan and ran both Amazon and Facebook ads for him.
The book became a #1 Bestseller on Amazon in several categories right after launch, when we ran a $0.99 price promotion.
Once the book had 50+ reviews, I recommended submitting to BookBub for a Featured Deal. After an initial decline, the book was then accepted for a US Featured Deal. We planned a big promo around it, which helped the book rise to the top 50 books on *all of Amazon*.
Kan Savasci Cycle - Price Promotion
Helped the author put together a price promotion to boost the first three books in his epic fantasy series, and ran Facebook and BookBub ads for him during the promo.
The Facebook ads had an average CPC of €0.08, and book 1 — Tears of a Heart — made it to the top #5 of several of its categories.
A Spacetime Tale: Launch plan and execution
Helped first-time author J. Benjamin launch his very first space opera. Designed a marketing plan and helped him execute it: ran Facebook, Bookbub and Amazon ads on top of organizing a 99c price promotion.
Results:
- Helped him build a mailing list of 2k+ people in 2 months;
- Launched A Spaectime Tale to the top 5 space opera bestsellers, and top 50 science fiction bestsellers of all time;
- Over 2,000 sales and borrows during launch month.
Culture Decks Decoded - Amazon Advertising
Started advertising Bretton Putter's paperback, Culture Decks Decoded, both on Amazon.com and Amazon.co.uk through an Amazon Advantage account.
We rapidly achieved a strong number of sales with an ACoS of 20% on average.
Stella Reynolds: Facebook advertising
Ran single image, carousel and canvas (collection ads) to promote a $0.99 discount on book 1.
Results:
- Cost per unique outbound click: $0.31
- ROI on sales (counting read-through): +400%
Moonshine & Magic: Facebook advertising
Tested carousel and canvas (collection) ads to promote this paranormal cozy mystery series. The goal was to both drive sales to Book 1 and signups through the author's lead magnet. Results:
- Cost per unique outbound click: $0.15
- Signups to newsletter: 150
- ROI on sales (counting read-through & KU): +50%
Portfolio (18 selected works)
The Fire Within (Elemental Academy Book 1)
D.K. Holmberg
A single mistake has far-reaching consequences for a carpenter's apprentice.With the threat of rogue elementals escaping from the element bond and fear of another attack by the Draasin Lord, life at the edge of Terndahl is difficult for Tolan. Without any magic of his own, he spends his days working a menial job as a carpenter’s apprentice. When an elemental attack draws the attention of the I... read more
This first of its kind handbook details what a culture deck is and explains how successful companies use theirs to gain an unfair competitive advantage.Your company’s culture can be either a strategic asset or a potential liability - yet it’s hardly a secret that many companies pay lip service to culture without truly living it. Ever since Reid Hastings published the now-infamous 125-page Netf... read more
A Spacetime Tale (Spacetime Universe)
J. Benjamin
After years spent studying alien life in the seas of Europa, Dr. Kiara Lacroix has become one of Earth’s foremost exobiology experts. Her research brings her to the attention of the Global Space Federation, which has a top-secret mission for her: an advanced alien civilization has been discovered in the depths of an icy planet five light-years from Earth, and Kiara is expected to join the crew... read more
Shelter
Claire Boston
*** 2020 Romantic Book of the Year Finalist (Romantic Suspense) ***She's desperate to fit in. He's searching for forgiveness. Can they break their emotional chains to free true love?Border Force Agent Zamira does everything by the book. But when she hears rumors of a missing friend held captive, she opts to ditch the rules and go rogue. Met with suspicion upon her arrival in Blackbridge, she s... read more
Le Cirque Navire
Chele Cooke
Give yourself to the circus—and the circus will take it allAboard the big top, enchantment paints an enticing picture of decadence and desire—but the pull of the circus is no dreamscape, and for Hadley and Lachlan Tack the nightmare is only beginning. For in a world where one’s weaknesses is another’s power source, the reality of addiction, longing, and hope feed a world as sinister as it is d... read more
Magic & Mystery are only part of the Southern Charms of Honeysuckle Hollow…Charli Goodwin doesn’t expect her homecoming to go without a hitch—after all, she skipped town, leaving her fiancé and family without a clue as to where she was going or why. Now that she’s ready to return home, she plans to lay low and sip some of her Nana’s sweet tea while the town gossips come out to play. Unfortunat... read more
Her first murder case will stick with her. Closer than she ever imagined.New TV reporter Stella Reynolds moves across the country for her chance at a dream job, and her career kicks off when she covers the town’s first murders in years.When the prime suspect’s girlfriend enlists Stella to help clear his name, she uncovers another shocking crime that could expose a handful of powerful insiders.... read more
An orphaned teenager. A brutal re-training facility. Will she choose freedom or rebellion? Seventeen-year-old Anya Macklin can’t shake the image of her parents’ murder. When rebels killed all the adults in town, authorities rounded up the orphans and sent them to a machine-run re-education facility. For Anya to escape, she’ll need to graduate nine grueling levels of tests where success could m... read more
A warrior to a dying king discovers a destiny he never imagined. The first novel in the bestselling The Cloud Warrior Saga.Part 1 - First WarriorLacertin has served his king faithfully for decades, but has failed on his final mission for him. When he returns to the kingdoms, he discovers a dark secret to the king’s illness, and the only person who can truly help him hides a secret of her own. ... read more
Saving Grace (Katie #1): A What Doesn't Kill You Romantic Mystery
Pamela Fagan Hutchins
A humiliated attorney. An unexpected second chance. Can a house with a twist help her find love and answers?Texas attorney and alcoholic Katie Connell’s career just melted down before her eyes. After very public failure during a doomed celebrity trial and a heart-wrenching breakup, she avoids rehab by retreating to the tropical island where her parents tragically died. But when she arrives, it... read more
Live Wire (Maggie #1): A What Doesn't Kill You Romantic Mystery
Pamela Fagan Hutchins
A hookup turned lethal. A spurned, angry cowboy. Can rebel Maggie turn the tables before a killer adds her to the list of lost causes?"Hutchins’ Maggie is an irresistible train wreck—you can’t help but turn the page to see what trouble she’ll get herself into next." Robert Dugoni, #1 Amazon Bestselling Author of My Sister's GraveWashed-up alt-country-rocker-turned-junker Maggie Killian is pull... read more
Tower of the Arkein (Kan Savasci Cycle Book 2)
Chase Blackwood
2017 Royal Dragonfly E-Book Award Winner, 1st PlaceBeverley Hills Book Award Finalist: Fantasy2017 Best Book Awards Finalist: Fantasy#50 of 100 Best Fantasy Series Ever - reedsydiscoveryTrapped as a slave, facing an impossible decision, Aeden must choose between his friends and his soul...The clock is ticking as the world descends into darkness.Aeden is entrenched within a hidden web of a chan... read more
Tears of a Heart (Kan Savasci Cycle Book 1)
Chase Blackwood
Winner of John E Weaver Excellent Reads Award#50 of 100 Best Fantasy Series Ever - reedsydiscovery He's been called the Scourge of Bodig, the Bane of Verold, but most know him as the Kan Savasci. He's one of the most feared men alive. Chaos and war have followed him like an angry shadow. The one problem, as the world faces the wrath of forgotten gods, Kan Savasci is nowhere to be found. The an... read more
The Tulip Garden: First book in the Contini Cousins series
Callaway, Sarah Mathilde
Nothing to Fear
Claire Boston
The gifts were innocent… at first.After a traumatic assault, Hannah Novak returns to her home-town hoping for a fresh start. However, when strange gifts turn up on her doorstep, and a stalker fixates on her, she discovers that Blackbridge isn't the safe haven it once was. With no family left to turn to, she's forced to seek help from the broody new cop in town.Ryan Kilpatrick has travelled acr... read more
What Lies in Paradise (Sydney Evans Book 1)
Cupps, Leah
Webdancer (The Infinity Paradigm Book 1)
Aspen, Jay
Resistance (The Phoenix Enigma Book 1)
Aspen, Jay
Ricardo has 22 reviews
Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality
Provided helpful analysis of marketing campaigns & insight into how to better market new releases to take advantage of Amazon's love for new books.
Laura Engelhardt, February 2021
Ricardo is doing a fantastic job of setting up and running advertising campaigns for Facebook and Amazon for my non-fiction books. He is patient with my questions, and prompt with his answers, and emails regular communications with data to back up any changes to campaigns. I really appreciate his help with this area of marketing.
Joanna Penn, January 2021
Ricardo prepared an thorough and insightful analysis. I am still consulting with him on implementing the recommendations.
Fred Andersen, December 2020
Ricardo is a straight shooter. He has been very available for me. All this is appreciated as I begin my collaboration with Reedsy.
gary dvorkin, December 2020
Ricardo is very savvy about the ins and outs of Amazon publishing, advertising, key words and KDP categories. Since my books are not wide, I am not able to comment on his knowledge of other platforms, but I would be shocked if he is not completely versed in those areas as well. He provided me with an excellent analysis of my covers, blurbs, keywords and categories with specific recommendations...
Read more
Elyce de Reefe, November 2020
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