Ricardo Fayet

Ricardo Fayet – Marketer

Reedsy co-founder by day. By night: ONLY TAKING ON select commercial fiction authors with successful series, for Amazon/Meta/BookBub ads.

Overview

I'm one of the founders of Reedsy, which occupies a good 90% of my time. The remaining 10% I like to dedicate to personally helping authors with marketing, and in particular Meta and Amazon Advertising.


I have written two books on marketing: How to Market a Book: Overperform in a Crowded Market (available for free on all retailers), and Amazon Ads for Authors: Unlock Your Full Advertising Potential.


IMPORTANT: At this point, I only work with high-selling, commercial fiction authors with series that already have a proven product-market fit. If you're just starting out, or only have a couple of books out, I'd recommend you pick up my free book on marketing (see above), and/or contact any other marketer on Reedsy.


Specialties:

- Amazon Sponsored Products and Sponsored Brands

- Meta traffic ads straight to the retailers

- Meta conversion ads to an intermediary, pixeled landing page

- Meta conversion ads for direct sales (on Shopify, WooCommerce, etc.)

- Backlist resurrection (consulting, strategy and implementation)

- Launch of a new series or pen name (for established authors only)


My typical fee for ads management is €1,000/platform/month. I may consider profit-share deals on a case-by-case basis.

Services
Non-Fiction
Business & Management
Fiction
Contemporary Romance Cozy Mysteries Epic Fantasy Gaming & LitRPG Military Science Fiction Space Opera Young Adult Fantasy

Work experience

Reedsy

Jan, 2014 — Present

Projects

HumanKind - Marketing Plan & Advertising

I drafted a marketing plan to help author Brad Aronson launch his book HumanKind. I offered ongoing advice/consultancy to help him execute the plan and ran both Amazon and Facebook ads for him.
The book became a #1 Bestseller on Amazon in several categories right after launch, when we ran a $0.99 price promotion.
Once the book had 50+ reviews, I recommended submitting to BookBub for a Featured Deal. After an initial decline, the book was then accepted for a US Featured Deal. We planned a big promo around it, which helped the book rise to the top 50 books on *all of Amazon*.

Kan Savasci Cycle - Price Promotion

Helped the author put together a price promotion to boost the first three books in his epic fantasy series, and ran Facebook and BookBub ads for him during the promo.
The Facebook ads had an average CPC of €0.08, and book 1 — Tears of a Heart — made it to the top #5 of several of its categories.

A Spacetime Tale: Launch plan and execution

Helped first-time author J. Benjamin launch his very first space opera. Designed a marketing plan and helped him execute it: ran Facebook, Bookbub and Amazon ads on top of organizing a 99c price promotion.

Results:
- Helped him build a mailing list of 2k+ people in 2 months;
- Launched A Spaectime Tale to the top 5 space opera bestsellers, and top 50 science fiction bestsellers of all time;
- Over 2,000 sales and borrows during launch month.

Culture Decks Decoded - Amazon Advertising

Started advertising Bretton Putter's paperback, Culture Decks Decoded, both on Amazon.com and Amazon.co.uk through an Amazon Advantage account.
We rapidly achieved a strong number of sales with an ACoS of 20% on average.

Stella Reynolds: Facebook advertising

Ran single image, carousel and canvas (collection ads) to promote a $0.99 discount on book 1.
Results:
- Cost per unique outbound click: $0.31
- ROI on sales (counting read-through): +400%

Moonshine & Magic: Facebook advertising

Tested carousel and canvas (collection) ads to promote this paranormal cozy mystery series. The goal was to both drive sales to Book 1 and signups through the author's lead magnet. Results:
- Cost per unique outbound click: $0.15
- Signups to newsletter: 150
- ROI on sales (counting read-through & KU): +50%

Portfolio

Marketing Strategy Advertising Metadata & Blurb Optimization
Shelter

Claire Boston

*** 2020 Romantic Book of the Year Finalist (Romantic Suspense) ***She's desperate to fit in. He's searching for forgiveness. Can they break their emotional chains to free true love?Border For... read more
Advertising
After years spent studying alien life in the seas of Europa, Dr. Kiara Lacroix has become one of Earth’s foremost exobiology experts. Her research brings her to the attention of the Global Spa... read more
Marketing Strategy Email Marketing Advertising Metadata & Blurb Optimization
A single mistake has far-reaching consequences for a carpenter's apprentice.With the threat of rogue elementals escaping from the element bond and fear of another attack by the Draasin Lord, l... read more
Advertising
Marketing Strategy Advertising
Advertising
Advertising Metadata & Blurb Optimization
This first of its kind handbook details what a culture deck is and explains how successful companies use theirs to gain an unfair competitive advantage.Your company’s culture can be either a s... read more
Advertising
Marketing Strategy Email Marketing Advertising
Marketing Strategy Email Marketing Advertising
Advertising
Nothing to Fear

Claire Boston

The gifts were innocent… at first.After a traumatic assault, Hannah Novak returns to her home-town hoping for a fresh start. However, when strange gifts turn up on her doorstep, and a stalker ... read more
Advertising
Marketing Strategy Advertising
Winner of John E Weaver Excellent Reads Award#50 of 100 Best Fantasy Series Ever - reedsydiscovery He's been called the Scourge of Bodig, the Bane of Verold, but most know him as the Kan Savas... read more
Email Marketing Advertising
2017 Royal Dragonfly E-Book Award Winner, 1st PlaceBeverley Hills Book Award Finalist: Fantasy2017 Best Book Awards Finalist: Fantasy#50 of 100 Best Fantasy Series Ever - reedsydiscoveryTrappe... read more
Email Marketing Advertising
A hookup turned lethal. A spurned, angry cowboy. Can rebel Maggie turn the tables before a killer adds her to the list of lost causes?"Hutchins’ Maggie is an irresistible train wreck—you can’t... read more
Advertising
A warrior to a dying king discovers a destiny he never imagined. The first novel in the bestselling The Cloud Warrior Saga.Part 1 - First WarriorLacertin has served his king faithfully for dec... read more
Advertising
Her first murder case will stick with her. Closer than she ever imagined.New TV reporter Stella Reynolds moves across the country for her chance at a dream job, and her career kicks off when s... read more
Advertising
Magic & Mystery are only part of the Southern Charms of Honeysuckle Hollow…Charli Goodwin doesn’t expect her homecoming to go without a hitch—after all, she skipped town, leaving her fiancé an... read more
Marketing Strategy Advertising

Ricardo has 35 reviews

Professionalism

Quality

Value

Responsiveness

Liv S.

Liv S.

Dec, 2023

Ricardo was great to work with! He was very professional and knowledgeable. Would recommend him strongly.
Morty S.

Morty S.

Nov, 2023

Ricardo is the best! He's not just an incredible publishing and marketing pro, but a wonderful teacher too. I'm so happy to have had the opportunity to work with him and look forward to doing so again on future projects!
Joanna P.

Joanna P.

Oct, 2022

Ricardo has done a great job with my Amazon Ads for my non-fiction books. He set things up based on my goals, tweaked and monitored them each month, and renewed ads, built new carousels and more as needed. I sent over my data each month and he analyzed efficacy of the ads. I'm really happy with the work and look forward to working with Ricardo again.
Jami A.

Jami A.

Sep, 2022

I enjoyed working Ricardo.
Stephanie R.

Stephanie R.

Jun, 2022

Ricardo gave me the knowledge and experience I was lacking. I was able to take shortcuts thanks to him. I have learned a lot. Thank you very much.

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