Ricardo Fayet

Ricardo Fayet – Marketer

Reedsy co-founder by day. By night: book marketing consultant specializing in promoting commercial fiction series through Fb/BB/Amazon ads.


I'm one of the founders of Reedsy, which occupies a good 90% of my time. The remaining 10% I like to dedicate to personally helping authors with marketing, and in particular:
- Facebook advertising (both for lead generation or sales)
- Amazon advertising (either through the Amazon ads dashboard or through Amazon Advantage)

I've worked on several projects (see below) for friends, which have led me to start writing a book on Facebook advertising for authors. Unfortunately, I spend way too much time procrastinating about it by testing new things for my author friends than by actually writing the damn book…

I'm going to be Out of Office on Reedsy 99% of the time, and only activate my profile when I know a specific author wants to reach out to me for advertising services.

Business & Management
Contemporary Romance Cozy Mysteries Epic Fantasy Gaming & LitRPG Military Science Fiction Space Opera Young Adult Fantasy

Work experience


Jan, 2014 — Present


HumanKind - Marketing Plan & Advertising

I drafted a marketing plan to help author Brad Aronson launch his book HumanKind. I offered ongoing advice/consultancy to help him execute the plan and ran both Amazon and Facebook ads for him.
The book became a #1 Bestseller on Amazon in several categories right after launch, when we ran a $0.99 price promotion.
Once the book had 50+ reviews, I recommended submitting to BookBub for a Featured Deal. After an initial decline, the book was then accepted for a US Featured Deal. We planned a big promo around it, which helped the book rise to the top 50 books on *all of Amazon*.

Kan Savasci Cycle - Price Promotion

Helped the author put together a price promotion to boost the first three books in his epic fantasy series, and ran Facebook and BookBub ads for him during the promo.
The Facebook ads had an average CPC of €0.08, and book 1 — Tears of a Heart — made it to the top #5 of several of its categories.

A Spacetime Tale: Launch plan and execution

Helped first-time author J. Benjamin launch his very first space opera. Designed a marketing plan and helped him execute it: ran Facebook, Bookbub and Amazon ads on top of organizing a 99c price promotion.

- Helped him build a mailing list of 2k+ people in 2 months;
- Launched A Spaectime Tale to the top 5 space opera bestsellers, and top 50 science fiction bestsellers of all time;
- Over 2,000 sales and borrows during launch month.

Culture Decks Decoded - Amazon Advertising

Started advertising Bretton Putter's paperback, Culture Decks Decoded, both on Amazon.com and Amazon.co.uk through an Amazon Advantage account.
We rapidly achieved a strong number of sales with an ACoS of 20% on average.

Stella Reynolds: Facebook advertising

Ran single image, carousel and canvas (collection ads) to promote a $0.99 discount on book 1.
- Cost per unique outbound click: $0.31
- ROI on sales (counting read-through): +400%

Moonshine & Magic: Facebook advertising

Tested carousel and canvas (collection) ads to promote this paranormal cozy mystery series. The goal was to both drive sales to Book 1 and signups through the author's lead magnet. Results:
- Cost per unique outbound click: $0.15
- Signups to newsletter: 150
- ROI on sales (counting read-through & KU): +50%



Claire B.

*** 2020 Romantic Book of the Year Finalist (Romantic Suspense) ***She's desperate to fit in. He's searching for forgiveness. Can they break their emotional chains to free true love?Border Force Agent Zamira does everything by the book. But when she hears rumo... read more
After years spent studying alien life in the seas of Europa, Dr. Kiara Lacroix has become one of Earth’s foremost exobiology experts. Her research brings her to the attention of the Global Space Federation, which has a top-secret mission for her: an advanced a... read more
A single mistake has far-reaching consequences for a carpenter's apprentice.With the threat of rogue elementals escaping from the element bond and fear of another attack by the Draasin Lord, life at the edge of Terndahl is difficult for Tolan. Without any magi... read more
This first of its kind handbook details what a culture deck is and explains how successful companies use theirs to gain an unfair competitive advantage.Your company’s culture can be either a strategic asset or a potential liability - yet it’s hardly a secret t... read more
The gifts were innocent… at first.After a traumatic assault, Hannah Novak returns to her home-town hoping for a fresh start. However, when strange gifts turn up on her doorstep, and a stalker fixates on her, she discovers that Blackbridge isn't the safe haven ... read more
Winner of John E Weaver Excellent Reads Award#50 of 100 Best Fantasy Series Ever - reedsydiscovery He's been called the Scourge of Bodig, the Bane of Verold, but most know him as the Kan Savasci. He's one of the most feared men alive. Chaos and war have follow... read more
2017 Royal Dragonfly E-Book Award Winner, 1st PlaceBeverley Hills Book Award Finalist: Fantasy2017 Best Book Awards Finalist: Fantasy#50 of 100 Best Fantasy Series Ever - reedsydiscoveryTrapped as a slave, facing an impossible decision, Aeden must choose betwe... read more
A hookup turned lethal. A spurned, angry cowboy. Can rebel Maggie turn the tables before a killer adds her to the list of lost causes?"Hutchins’ Maggie is an irresistible train wreck—you can’t help but turn the page to see what trouble she’ll get herself into ... read more
A humiliated attorney. An unexpected second chance. Can a house with a twist help her find love and answers?Texas attorney and alcoholic Katie Connell’s career just melted down before her eyes. After very public failure during a doomed celebrity trial and a he... read more
A warrior to a dying king discovers a destiny he never imagined. The first novel in the bestselling The Cloud Warrior Saga.Part 1 - First WarriorLacertin has served his king faithfully for decades, but has failed on his final mission for him. When he returns t... read more
An orphaned teenager. A brutal re-training facility. Will she choose freedom or rebellion? Seventeen-year-old Anya Macklin can’t shake the image of her parents’ murder. When rebels killed all the adults in town, authorities rounded up the orphans and sent them... read more
Her first murder case will stick with her. Closer than she ever imagined.New TV reporter Stella Reynolds moves across the country for her chance at a dream job, and her career kicks off when she covers the town’s first murders in years.When the prime suspect’s... read more
Magic & Mystery are only part of the Southern Charms of Honeysuckle Hollow…Charli Goodwin doesn’t expect her homecoming to go without a hitch—after all, she skipped town, leaving her fiancé and family without a clue as to where she was going or why. Now that s... read more
Give yourself to the circus—and the circus will take it allAboard the big top, enchantment paints an enticing picture of decadence and desire—but the pull of the circus is no dreamscape, and for Hadley and Lachlan Tack the nightmare is only beginning. For in a... read more

Ricardo has 33 reviews





Joanna P.

Joanna P.

Oct, 2022

Ricardo has done a great job with my Amazon Ads for my non-fiction books. He set things up based on my goals, tweaked and monitored them each month, and renewed ads, built new carousels and more as needed. I sent over my data each month and he analyzed efficacy of the ads. I'm really happy with the work and look forward to working with Ricardo again.
Jami A.

Jami A.

Sep, 2022

I enjoyed working Ricardo.
Stephanie R.

Stephanie R.

Jun, 2022

Ricardo gave me the knowledge and experience I was lacking. I was able to take shortcuts thanks to him. I have learned a lot. Thank you very much.
Alex T.

Alex T.

Feb, 2022

Ricardo is an absolute professional who can make your marketing dreams come true!
Giovanni D.

Giovanni D.

Nov, 2021

Ricardo is everything one would expect from an Amazon ads professional. I highly recommend his services.