David Carriere

David Carriere – Marketer

I own a niche public relations boutique that manages marketing and publicity campaigns for a wide-range of publishers and authors.

Overview

With over 30 years’ experience as a publicist, I honed the foundation of my professional techniques on both coasts of the U.S. at numerous publishing houses, including HarperCollins and Chronicle Books, and with book packagers such as Callaway Editions and Weldon-Owen. In 1997, I opened my own publicity firm, and now handle the public relations needs of a handful of publishers and authors. The focus of my work is not advertising or sales, but rather approaching magazines, newspapers, television, radio and online targets (in advance of the book's publication date) for their review, feature or interview consideration. I am also the author of PUBLICITY: 7 STEPS TO PUBLICIZE JUST ABOUT ANYTHING which was published by Glitterati Incorporated in 2008.
Services
Non-Fiction
Biographies & Memoirs Cooking, Food, Wine, & Spirits Inspirational Photography
Fiction
Contemporary Fiction Historical Fiction Literary Fiction Mystery & Crime

Work experience

Self-employed

Jan, 1997 — Present

For the last two decades, I have been the sole proprietor of a niche public relations boutique that manages marketing and publicity campaigns for a wide range of high-profile publishers and best-selling authors. I have worked with a variety of clients ranging from National Geographic Books to Williams-Sonoma, and often partner on other projects with some of the nation's leading pr firms.

Projects

BLOOD FEUD by Lisa Alther

Working with the beloved author Lisa Alther on three books (a novel, a volume of short stories and a work of non-fiction) over the last few years was especially meaningful to me because decades back when she was one of my college professors, she actually inspired me to become a publishing professional. Known around the world for her The New York Times Best Selling novel KINFLICTS, which was published in the 1970s, what made working with her most recently on BLOOD FEUD particularly gratifying was the fact that our work together landed the book a spot as a The New York Times Best Seller for many weeks, propelling the author to the list for the second time in her career after more than a thirty year absence.

COOKING WITH THE MUSE by Myra Kornfeld and Stephen Massimilla

I have probably worked on over a hundred cookbooks over the years, and one of my favorites is COOKING WITH THE MUSE by Myra Kornfeld and Stephen Massimilla. This award-winning book’s subtitle is “A Sumptuous Gathering of Seasonal Recipes, Culinary Poetry, and Literary Fare” which perfectly sums up this very unique tome. A lavish volume, the book received lots of attention in magazines from Bella Magazine to Booklist, and also received all sorts of ink from coast to coast in large and small newspapers alike from the Atlanta Journal-Constitution to the Beverly Hills Courier. A substantial amount of attention was also received from food, poetry and general interest websites and bloggers such as Epicurious, Epoch Taste, Food52 and Poetry Daily. Many national (and regional) radio interviews were scheduled on programs such as Write On! and T. Susan Chang’s The Level Teaspoon.

FROM THE BOTTOM UP by Chad Pregracke

When National Geographic Books hired me to publicize Chad Pregracke’s FROM THE BOTTOM UP, little did I know that the experience would change the way I looked at the world. Named “Hero of the Year” by CNN in 2013, Chad’s "If I don’t pick up litter then who will?” philosophy definitely made an impact with me personally, and his down to earth philosophy regarding the environment also resonated with the press. From regional coverage in magazines such as San Francisco’s 7X7 Magazine to Chicago Magazine, and national coverage on major radio programs and in general interest and trade publications such as Town & Country and Publishers Weekly, the book received the attention that it deserved both in print and on air.

THE WRONG DOG by David Elliot Cohen

Because this book is a memoir, dog book and road trip book all rolled into one, I had the good fortune of looking at Cohen's campaign from a number of different angles. Approaching dog magazines and blogs was of course part of the mix, and a number of great national placements came from that push including Modern Dog Magazine. In addition, because the story celebrated a 3,291 mile coast to coast journey, lots of book signings were arranged in towns featured in the book as well as many interviews, reviews and articles scored in those locales from the Bay Area News Group's many newspapers in Northern California to the Pittsburgh Post-Gazette. Finally, because the book is really well written and a very entertaining read, lots of miscellaneous attention was paid to the author from placing him on a panel at the 2017 Los Angeles Times Book Festival to television and radio interviews near and far.

Portfolio

Chad Pregracke was a high school student when he first glimpsed the trash that littered the bottom of the Mississippi, a shocking sight that launched him on a quest to clean up the river. After four discouraging years seeking government help without success, h... read more
Flavors of My World

Maneet Chauhan

Update your passport and join our culinary journey as we go off in search of the finest cuisine from 25 different countries. We will visit with people from near and far, experience their culture and be guests at their tables. Then we will take inspiration from... read more
Bailey is a boat cat. He loves nothing more than cruising aboard Nocturne, gazing wistfully out of portholes, lounging on the sun deck wearing his cat lifejacket, climbing the mast and generally fulfilling his important boat-cat duties-and blogging about them ... read more
Bee & Me

Elle J. / Brown, Heather (Illustrator) Mcguinness

The New York Times bestselling Bee & Me, in a new board book format. Just like the New York Times bestselling Bee & Me, the mini abridged Bee & Me board book features the same great story and pictures that have won the hearts of legions of kids and parents al... read more
A map is a snapshot of a place, a city, a nation or even the world at a given point in time-fascinating for what they tell us about the way our ancestors saw themselves, their neighbours and their place in the world. This magnificent collection, drawn from sev... read more
In this extraordinary memoir, James Beard Award-winning author, Georgeanne Brennan, takes us on an intimate journey to Provence—the place of her early culinary inspiration—where she writes in lush detail about the food, people and French festivals she celebrat... read more
Cooking with the Muse offers 150 nutritious international recipes with a plenitude of imaginative poetry about food and ingredients, along with enlightening literary essays, playful culinary and historical notes, and 200 beautiful full-color photographs. Here'... read more
America's most notorious family feud began in 1865 with the murder of a Harmon McCoy, a Union soldier, by a Confederate Hatfield. But Southern grudges run long and deep. More than a decade later tempers flared over stolen hogs. This accusation triggered years ... read more
Dream House: A Novel

Catherine Armsden

Lush with sensory detail and emotional complexity, Dream House is about family, home, and an architect’s journey to understand the crippling hold one house has on her.In the months following her parents’ fatal car accident in Maine, architect Gina Gilbert is c... read more
For more than twenty years, on dozens of film sets, Bridges has perfected his own photography, shooting between takes and behind-the-scenes with a Widelux F8 camera. This fascinating, surprisingly candid body of work began as a personal project, as he recorded... read more
Winner of the Football Book of the Year Award, Cross British Sports Book Awards 2015In a tiny, decaying aluminium smelting town in southern Tajikistan, a short drive from a raging war zone, Afghanistan take on Palestine in the first Asian qualifier for 2014's ... read more
Do you long to make a change in your life but aren't sure where to start? Do you talk about your dreams with other people but find yourself doing the same behaviors that keep you from making change happen? Do you want something more? Drawing Solutions will sho... read more
From David Elliot Cohen, the multi-New York Times bestselling author of One Year Off, The Wrong Dog is the heartwarming, often hilarious, story of Simba II, a mischievous white Labrador puppy brought home by accident.As he grows into an enormous ninety-pound d... read more

David has 45 reviews

Professionalism

Quality

Value

Responsiveness

Brenda D.

Brenda D.

Dec, 2023

Working with David was a pleasure. He was flexible enough to allow for my broken time schedule due to my father's death. When we finally got to talk, he had some excellent advice about where my indie book fit in the larger world of publishing houses and marketing and some good, concrete suggestions about the next steps I need to take to promote my book in that world. He also had suggestions abo...
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Mark R.

Mark R.

Nov, 2023

Flexible responsive expert and facilitative within a very tight budget - thank you David!
Gail Hall H.

Gail Hall H.

Oct, 2023

I hammered away taking notes on everything David said. I came away with specific do's and don't's and the names of a number of media outlets to pursue for immediate action as well as long term planning. He also named media outlets that would not be a fit and would waste my time. I learned how book publicity is actually being practiced post-Covid. David was willing to listen to what I thought wa...
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Terri W.

Terri W.

Oct, 2023

David was pleasant and cordial and, most importantly, very generous with his time, expertise, and experience. I wouldn't hesitate to contact him again to pick his brain about the publishing world. He provided me with a fun hour of advice and honest feedback that every indie author can use and appreciate.
Brian P.

Brian P.

Jul, 2023

David is very professional, and I enjoyed working with him.

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