Eleanor Pilcher – Marketer

Having worked in publishing for 10+ years at digital start-ups and Big Five publishing houses, including HarperCollins, Canelo, and Bonnier Books UK, I have extensive knowledge of trade publishing across all genres and all formats. I'm also a traditionally published novelist with Hachette and HarperCollins US so have first-hand knowledge of the author trenches.

I can offer the following marketing services to help with your project. All services include workbooks and video calls.

MARKETING SERVICES:

SET UP:

- Audience / Market research (2-10 campaigns) to help you position your work and learn from other campaigns and indie authors in your audience

- Marketing strategy - budget variable with benchmarks, price recommendations, seasonality, timings and recommended platforms

- Cover research + Asset design - to position your book aesthetically within the market

- Amazon Optimisation - including categories, copy re-writing, keyword metadata and A+ on Amazon to increase organic discoverability

AUTHOR BRANDING:

- Author bio + platforms - set up, branding and copy suggestions

- Author Social strategies for 6-52 weeks+ across your preferred socials (Facebook, TikTok, Instagram, YouTube, LinkedIn + Newsletters - excludes X/Twitter + Goodreads)

- Email Marketing - including auditing, set-up, content creation, 1 to 12 months of campaign ideas, lead generation, automations and more.

- Social Media Audit of 2+ channels (Facebook, TikTok, Instagram, LinkedIn, YouTube, Websites + Newsletters) with detailed reviews, suggestions for improvements and best practices

CAMPAIGNS:

- General campaign review - of past campaigns and current strategies, including copy review, brainstorming and action plan

- Advertising review and training on developing ad performance (TikTok/Meta/Amazon/LinkedIn/Spotify Ads)

- General Coaching - 45 minutes video calls to discuss any marketing/publicity topic you wish

- Social Media Management (UK authors only)

My services do not include publicity, e.g., outreach to magazines or websites, features/listicles, influencers, or podcast pitching, nor do I work with Goodreads. But I can advise on demand.

PRICING: I do not accept 'Royalties Only' clients. Prices range from £75 to £3000, depending on the elements discussed and the length of service. Payment plans are available. Items can be booked ad hoc or in packages. Packages include further discounts.

My hours are Mondays 10-4 PM (GMT) + Tuesday-Thursday 3-5 PM (GMT). Some additional times are available on certain days per month.