Eleanor Pilcher – Marketer

Having worked in publishing for ten years at digital start-ups and Big Five publishing houses, including HarperCollins, Canelo, and Bonnier Books UK, I have extensive knowledge of trade publishing across all genres and all formats.

Please note: I aim to coach/train you on how to implement marketing strategies we create together, OR I can create on your behalf in the form of an easy-to-action plan. I do not take on social media/advert management.

I can offer the following marketing packages to help with your project. Elements can be selected outside of package deals:

SET-UP Package (pre/post-release):

- Competitor / Market research (8-10 campaigns) to help you position your work and become inspired by other campaigns and Indie authors

- Campaign marketing strategy - budget variable with benchmarks, price recommendations, seasonality, timings and recommended platforms

- Cover research, asset design and strategy for positioning your book within the market

- Author bio - set up and copy suggestions

- Amazon Metadata - including categories, search strings and keyword metadata on Amazon

- Social strategies for 4 weeks+ across your preferred socials (Facebook, TikTok, Instagram, YouTube, LinkedIn + Newsletters)

AUDIT Package (post-release) includes the above if required:

- General campaign review - including copy review, brainstorming and action plan

- Social Media Audit of up to 2 channels (Facebook, TikTok, Instagram, LinkedIn, YouTube + Newsletters)

- Advertising review and training on developing performance (TikTok/Meta/Amazon)

My services do not include publicity e.g. outreach to magazines or websites, features/listicles, or podcast pitching. But I can advise on demand.