Eleanor Pilcher

Eleanor Pilcher – Marketer

An award-winning book marketer and coach with 11+ years experience. Detailed sales-focused strategies, audits, social media, ads and more.

Overview

With over a decade in publishing at leading digital start-ups and Big Five publishing houses, including Penguin, HarperCollins and Hachette.

I have extensive knowledge of trade publishing across all genres and formats. I'm also a traditionally published novelist, so I have first-hand knowledge of the author trenches and offer 360 guidance on sales-driven marketing and publishing.

⭐ MARKETING SERVICES ⭐

- Power Hours - 60-minute video calls to discuss any marketing/publicity topic you wish

- Amazon Audits & Optimisation - perfect your digital and organic discoverability with a thorough review and advice on your blurb, cover, keywords, categories, A+ and author bio on Amazon to increase organic discoverability.

⭐Add-ons include: A+ design and copywriting blurb(s)

- Launch Strategies - release your book effectively with a detailed and bespoke 90-day launch plan including marketing, metadata, social media content, price promotion and advertising advice/timelines

- Design & Content Creation - including social media graphics, A+ banners, email headers and GIFs for use in advertising, Amazon and social media

- Social Media Strategy and Management - assisting with building your social media channels through strategy and/or management to build your author brand

- Digital Advertising - training, implementation, and management of Meta and/or Amazon advertising, with coaching on other platforms

- Submission Review - assistance with securing a literary agent by perfecting your pitch, synopsis and opening three chapters, including a list of agents to reach out to best suited to your project, and tips on networking in-person or online.

- Newsletter & Substack Coaching - I can assist you in building an author brand or platform via Substack and wider email marketing platforms

- Influencer Research & Outreach - detailed research and assistance with reaching readers online for reviews, content and partnerships

⭐ Publishing Consultancy - as an experienced author and publishing professional, I offer full-service consultancy on wider publishing strategy, from writing to backlist, including cover design, market research, agent/publisher queries, repackages and publicity

I DO NOT OFFER: IngramSpark assistance, website editing of e-commerce set marketing, Goodreads marketing or publicity services i.e. festivals, in-person events or media outreach.

PRICING: I do not accept 'Royalties Only' clients.

HOURS: I work in the UK and in the GMT time zone. Availability is dependent on time zones; please confirm any deadlines/timelines you may have.

PLEASE NOTE: I do not work on books that have been written by generative AI.

SCAM ALERT: I never reach out to authors directly via email. If you receive an email from 'me' please assume it is not legitimately me and disregard.

Services
Publishing Services
Fiction
Contemporary Fiction Historical Fiction Literary Fiction Mystery & Crime Romance Thriller & Suspense Women's Fiction
Awards
  • British Book Award Shortlist for Debut Novel of the Year for Days at the Morisaki Bookshop by Satoshia Yagisawa
  • London Book Fair Trailblazer Award 2020
  • Book Marketing Society Awards for Best Adult Fiction Campaigns for The Serial Killer's Wife, The Heatwave and The Mother
  • Book Marketing Society Award for Best Debut Campaigns for Days at the Morisaki Bookshop and Our Stop

Work experience

Self-employed

Jul, 2024 — Present
Currently working as a Freelance Publishing Consultant, working with self-published and traditionally published authors, and assisting with campaigns at various publishing companies, including: - Penguin Random House - HarperCollins - Hachette - Bolinda - Quarto - Relay Publishing And many more. I provide Substack coaching, power hours on social media, cover design and publicity outreach, strategy, email marketing via MailChimp, Sailthru and Salesforce, subscription model marketing to B2B or B2C audiences, Meta, Amazon, Pinterest, Spotify, TikTok advertising and audits. I also offer submission reviews for authors looking for publishers and/or literary agents, using my experience as a traditionally published author and twice-agented author, in addition to previous experience as a literary agent's assistant and regular contact with agents as an in-house publisher. In addition to wider consultancy services to authors and publishers on business development, strategy and brand building.

Bookouture, Hachette

Feb, 2026 — Oct, 2026 (8 months)
Led the commercial marketing strategy across digital advertising for more than 50 campaigns, including Top 100 Kindle bestsellers in the UK and US by Daniel Hurst, Harper Graham, Angela Marsons, LynDee Walker, Emma Robinson, Kate Hewitt and many others.

Bonnier Books UK

Jun, 2022 — Jul, 2024 (about 2 years)
Responsible for marketing Bonnier Books UK's entire Fiction list across Zaffre (commercial fiction) and Manilla Press (literary fiction), in addition to leading the marketing team for Embla (digital fiction) for a year and covering roles across Bonnier's Non-Fiction list, marketing Donna Ashworth poetry and Michael Ball's memoir. Marketing bestselling authors bestselling authors including T.M. Logan, Stacey Halls, Mai Corland, Lynda La Plante, Olivia Rose Darling, Wilbur Smith, Satoshi Yagisawa, Rosie Goodwin, Natasha Solomons, Julie Mae Cohen, Robert Peston, Lars Kepler, Sarah Yarwood-Lovett, and many others. Additionally, managed all Zaffre, Manilla Press and Embla newsletters and email marketing strategy.

Avon, HarperCollins UK

Apr, 2019 — Jun, 2022 (about 3 years)
Responsible for marketing Avon, HarperCollins' entire list, for over three years. Including working with bestselling authors C.L. Taylor, Helen Fields, Phillipa Ashley, Sue Moorcroft, Alice Hunter, Simon McCleave, Claire Allan, Caroline Corcoran, Emma Cowell, J.M. Hall, Lorna Cook, Mandy Robotham, Katarina Diamond, and many others. Influencer outreach and content strategy, email marketing via Sailthru and Mailchimp, including the creation of a reviewer database and outreach program, Meta, TikTok, Google and Amazon advertising.

Canelo

Apr, 2017 — Mar, 2019 (almost 2 years)
Managing the entire Canelo list as the only Marketer and Publicist for the digital start-up. Ran campaigns for Kindle bestsellers, including bestselling commercial authors Darcie Boleyn, Nick Louth, M.J. Lee, Rachel Lynch, Grace Thompson, Lisa Hall, Glynn Iliffe, Matt Brolly, and many others. Responsible for all marketing and publicity, including pitching to traditional media and influencers, email marketing via MailChimp, blog and SEO management of a WordPress CMS site and all influencer and social content.

Projects

Our Perfect Holiday

I ran extensive Meta and Amazon advertising for Daniel Hurst's 2026 publishing, including the Top 100 Kindle bestseller, Our Perfect Holiday. Including setting up and running multiple custom and lookalike audience advertising campaigns on Meta, creating graphics (including animations), pulling quotes and running copy and asset testing. With wider conversion-focused analysis of all ad and organic performance, including backlist and price promotions.

The Deep Magic of Daily Consistency by Robin Sharma

I strategised, launched and ran the extensive digital advertising campaign for The Deep Magic of Daily Consistency by Robin Sharma across Meta, Amazon, TikTok, Spotify, Pinterest and YouTube. An audio-exclusive series of non-fiction, conversational, self-help books, including UGC advertising in addition to static, video and carousel creatives. The Meta campaign had a 13%+ click-through rate. The total digital advertising led to over 5 million impressions.

Days at the Morisaki Bookshop by Satoshi Yagisawa

I was the lead marketer on the award-winning marketing campaign for Days at the Morisaki Bookshop and its sequel More Days at the Morisaki Bookshop. Working with over 1,000 influencers, with 750 POS packs to booksellers, selling over 300,000 combined copies and being nominated for Best Debut Novel at the British Book Awards 2024.

The Empire by Michael Ball

Launching a new historical fiction series by the West End legend Michael Ball. Thousands of hardback pre-orders after a limited pre-awareness campaign, including brand partnerships, influencer events with Theatre Cafe, huge outdoor advertising and strategic newsletter and advertising strategies. Hitting No. 3 on the Sunday Times bestseller on launch, over 1,000 reader reviews on Amazon, a Top 50 Kindle bestseller and Top 100 Audible bestseller.

Author Coaching (Festivals)

I regularly offer 1-2-1 slots at literary festivals, including Women's Prize Live, Primadonna Festival, Chiswick Writers' Festival, Faversham Literary Festival, Meet Cute, Geneva's Writers Conference, and the Northern Lights Writers Conference, offering advice on social media, author brand building, querying, marketing strategies, self-publishing vs traditional publishing and more.

The Serial Killer's Wife by Alice Hunter

An award-winning marketing campaign, leading to 250,000 sales across all formats. With a guerrilla marketing budget focused on Meta and Amazon advertising - over 600,000 impressions on launch- and massive organic influencer outreach leading to huge awareness and over 1,500 pre-orders in ebook and a Sunday Times bestseller. With supportive email marketing to a dedicated database of readers and influencers via Sailthru.

Fair Rosaline by Natasha Solomons

An exciting Shakespeare untelling of Romeo and Juliet. A massive influencer campaign included recruiting the 'Fair Fourteen' (14 key influencers to the campaign) nine months pre-publication, huge proof runs over six months, increasing social advertising, and an almost daily review of copy and messaging post-publication with 150 reader reviews on launch. A Kindle promotion with supporting BookBub led Fair Rosaline to enter the Top 20 Kindle chart.

Portfolio

Marketing Strategy Email Marketing Paid Advertising Metadata Optimization Influencer Marketing Publishing Strategy
Email Marketing Agent & Publisher Querying
Marketing Strategy Paid Advertising
Marketing Strategy Paid Advertising
Marketing Strategy Email Marketing Paid Advertising
Marketing Strategy Paid Advertising Publishing Strategy
Marketing Strategy Paid Advertising Publishing Strategy
Email Marketing Paid Advertising Influencer Marketing Publishing Strategy
Marketing Strategy
Marketing Strategy Metadata Optimization Influencer Marketing
Marketing Strategy Email Marketing Paid Advertising Metadata Optimization Influencer Marketing
Marketing Strategy Paid Advertising Influencer Marketing Publishing Strategy
Marketing Strategy Email Marketing Paid Advertising Influencer Marketing
Marketing Strategy Email Marketing Paid Advertising Influencer Marketing Publishing Strategy
Fear the Flames: A Novel

Darling, Olivia Rose

Delacorte Press

Marketing Strategy Email Marketing Metadata Optimization Influencer Marketing Publishing Strategy
Marketing Strategy Email Marketing Paid Advertising Metadata Optimization Influencer Marketing Publishing Strategy
Marketing Strategy Paid Advertising Metadata Optimization Influencer Marketing Publishing Strategy
Marketing Strategy Email Marketing Paid Advertising Metadata Optimization Influencer Marketing Publishing Strategy
Fair Rosaline

Natasha Solomons

Sourcebooks, Inc.

The most exciting historical retelling of 2023: a subversive, powerful untelling of Romeo and Juliet by New York Times bestselling author Natasha Solomons Was the greatest ever love story a li... read more
Marketing Strategy Email Marketing Paid Advertising Metadata Optimization Influencer Marketing Publishing Strategy

Eleanor has 18 reviews

Professionalism

Quality

Value

Responsiveness

André S.

André S.

Sep, 2025

Pinned
Had a power hour with Ellie to discuss my Amazon ads and it was everything I hoped for. She knows her stuff and I went away with clarity about what I've been doing well and getting wrong, as well as a plan of action moving forward. Highly recommend.
Betty V.

Betty V.

Aug, 2025

Pinned
Where can I start, Eleanor is great and she really knows her stuff. She's friendly professional and full of helpful ideas. Our sessions were on zoom but she also provides workbooks and other materials ahead of each meeting, so that you can work through them at your own pace. I learned a huge ...
Read more
Steven S.

Steven S.

Jul, 2025

Pinned
Eleanor has been extremely helpful with my book marketing efforts, and I cant recommend her highly enough. She is extremely knowledgeable on the subject matter, operates at a high professional level, and responds quickly. Her advice has helped me increase sales already on Amazon, and I will conti...
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Noah B.

Noah B.

Oct, 2026

Eleanor was great, she provided me with in depth, detailed information that I wouldn’t have been able to acquire without consulting with her.
Jessica H.

Jessica H.

Sep, 2026

Ellie was great! She provided a very informative and practical marketing crash course.

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