Overview

I am a digital marketer, specializing in advertising for academic books, journals, and reference materials. I've worked at Oxford University Press for the past 3.5 years, where I've built an expertise in social advertising for the Press's broad range of academic content. My particular focus is on Facebook, LinkedIn, Twitter and Google Ads, from planning and executing campaigns, to consulting on optimization and audience targeting. In my current role I also train other marketers on the various platforms, and help them to feel confident in setting up their own campaigns and optimizing them to see the best possible results.

Digital advertising is a constantly changing landscape, so it is a key part of my job to stay up to date on the latest trends, metrics, and strategies for each platform. I meet regularly with representatives from the platforms to discuss best practices and the latest updates, in addition to performing my own research and campaign analysis.

Whether you are completely new to social media, or already at home in the digital ad space, I would love to work with you to craft campaigns, plan your strategy, and ensure that you see the best results for your budget! I am happy to work on a single campaign with you, or to plan out and execute a longer term strategy. If you'd like to run your own campaigns and just need a jump start on a platform or two, I'm also here to provide training to get you started. Please do let me know if you have any questions, and I hope you'll be in touch!

- Amelia

Services

Advertising

Non-Fiction

Biographies & Memoirs

Education & Reference

History

Life Sciences

Music

Political Science & Current Affairs

Sociology

Associate Marketing Manager

Oxford University Press

August, 2020 – Present (over 2 years)

Digital Marketing Specialist

Oxford University Press

February, 2018 – August, 2020 (over 2 years)

Marketing Coordinator

Oxford University Press

February, 2017 – February, 2018 (about 1 year)

Sacred Choruses - Title Promotion

I ran this campaign as a pilot to help our Sheet Music team discover whether their audience was active on Facebook, and if advertising on the platform would be worth their time and money. Sacred Choruses was a new compilation of choral works edited by esteemed composer John Rutter. I capitalized on the notoriety of the editor by including a video featuring his commentary, and by prominently referencing his name in the ad copy. By directly targeting communities of choral performers and fans of John Rutter, we achieved click through rates far exceeding our internal benchmarks, and established that there was indeed an audience of enthusiastic choral music lovers active on Facebook.

Black History Month Campaign

During February, Black History Month in the United States, my team ran a multi-channel campaign to promote Oxford University Press's titles, journal articles, and reference content pertaining to key African American figures in history. I contributed to the larger campaign with ads on Facebook, LinkedIn, and Twitter. We saw the greatest success on Facebook, where we found an interested audience as evidence by great ad engagement and excellent click through rates.