Overview
I can help your book find its readers!
Are you ready to propel your book to success in a crowded digital marketplace? With 18 years of high-level publishing experience, including roles at Penguin Random House and Macmillan, I offer unparalleled expertise in book marketing that sets me apart from generic services.
Why Choose Me?
Insider Knowledge:
- 13 years at top publishing houses + 7 years in self-publishing marketing
- Genre Specialist: Focused expertise in children's books, particularly picture books and cookbooks/lifestyle non-fiction
- Proven Track Record: Former marketer for bestselling author Julia Donaldson (The Gruffalo, Room on the Broom) and Ottolenghi
- Tailored Strategies: Customized marketing plans based on your book's unique genre and target audience
-Comprehensive Approach: From online discoverability to social media navigation and advertising
Services Offered:
- Bespoke Marketing Strategy: A comprehensive plan covering all aspects of book promotion
- Blurb and Metadata Optimization: Enhance your book's discoverability, including Amazon Page Optimization, keyword research, category selection,
- Digital Advertising
The Difference Experience Makes
While AI can provide generic marketing checklists, my years of hands-on experience allow me to:
- Craft strategies that actually work for your specific genre
- Save you time and money by focusing on proven techniques
- Adapt to the ever-changing landscape of book marketing and provide insights that go beyond basic marketing principles
My Commitment to You:
- Passionate and enthusiastic approach to every project
- Mentoring as part of the package
- High level of organization and creativity
- Making the marketing process enjoyable, stress-free, and FUN!
I am dedicated to getting your book into the hands of readers who will love it. My expertise will maximize your book's potential and provide a return on investment.
Whether you are an author, a publisher or you have a book brand to promote, contact me today for a personalized quote and book into the hands of readers who will love it.
Services
Non-Fiction
Fiction
Certifications
- BA Hons in Communications
- UC Berkeley Digital Marketing Certification
- BMI Best Book Marketing Campaign Award
Work experience
Hardie Grant North America
Self-employed
Macmillan Children's Books
Ebury Press - Penguin Random House
Projects
Your Baby Doesn't Come with a Book by Dr Golly
Your Baby Doesn’t Come with a Book: US Marketing
I ran US marketing for Hardie Grant on Dr Golly’s Your Baby Doesn’t Come with a Book, an Australian bestselling parenting guide for new parents, for its US launch. I coordinated influencer outreach, developed the retailer strategy, and ran trade advertising to secure retailer orders.
Results:
- Drove strong pre-orders, which led to large orders across the US book retail landscape;
- Debuted at #2 on the USA Today bestseller list in its first week of publication;
- Made the LA Times bestseller list.
Baby Food Bible and Lunch Box Bible by Julia Tellidis and Lauren Skora
The Baby Food Bible & The Lunchbox Bible: US Marketing & Promotion
I worked with the authors on strategy and marketing to bring their #1 bestselling (in Australia) baby weaning guide, The Baby Food Bible, to a US audience, then supported the US launch of their follow-up, The Lunchbox Bible.
The Baby Food Bible
Worked with the authors’ team on marketing strategy and to reach influencers in the baby and parenting space;
Ran Instagram and Facebook ads targeting parents of children aged 0-2.
The Lunchbox Bible
Marketing Strategy and execution
Ran a Back to School Instagram ad campaign targeting US parents.
Results:
Increased US Amazon sales of The Baby Food Bible by 650% over 3 months (from 20 to 150 sales a month);
Achieved a 4% link click-through rate on the Lunchbox Bible Back to School Instagram ads.
School of Monsters
School of Monsters: US Series Launch (Hardie Grant Children’s Publishing)
I created and managed the US launch plan for Hardie Grant’s 12-book School of Monsters series, covering retailer awareness, school and library outreach, and media and influencer coverage. I also led on keywords and metadata optimization
Retailer awareness
Reader copies and marketing plans on Edelweiss, plus an indie mailing to the top 50 children’s bookshops;
A sales BLAD (books and special features) and a digital BLAD for retailer presentations;
NetGalley and Goodreads review listings, plus NetGalley newsletter ads to the trade and librarians;
Review coverage pitched to Kirkus and Publishers Weekly, with a half-page Publishers Weekly ad and “grab a galley” placement;
A full-page ad in Ingram’s Children’s Advance;
A Back to School retail promotion.
Retailer incentives
Author event kits for bookshops, with activity sheets and games;
Parent reading guides for the series.
School and library outreach
Teacher and parent resource packs, with Lexile and Renaissance leveling for classroom use;
Activity sheets and fun facts on schoolofmonsters.com;
Presence at the American Booksellers Association’s Children’s Institute, with a booklet in all welcome bags, and at educator conferences;
Upcoming: a galley pick at Winter Institute 27, a Children’s Book Week email campaign (Nov 9–15), and spring 2027 posters featuring all 12 books.
Media and influencers
Influencer outreach to parent-focused creators, and a giveaway with a content creator;
Blogger outreach to parenting, librarian and teacher bloggers, with seeded assets;
A mailing of the first six books to key publications, and press outreach to parenting media and newspaper children’s book round-ups;
Advertising on parenting podcasts.
Results:
2,000+ pre-orders
Consistent reorders
The Truck Cat by Deborah Frenkel
Launch Strategy, Awards & Influencer Outreach
As part of Hardie Grant Children’s Publishing’s global team, I helped launch Deborah Frenkel and Danny Snell’s picture book The Truck Cat. I developed the US award strategy and used the book’s Australian award success to win coverage and build awareness. I also ran Facebook ads, supported retailer outreach and placement, and secured reviews and posts from children’s book influencers and librarians.
Results:
- Winner of the Children’s Picture Book of the Year at the Australian Book Industry Awards.
- Chosen as the 2025 National Simultaneous Storytime title
- 2.75% CTR on Facebook ads targeting parents in the US
Full Belly: Recipes and Stories from a Family Farm
Marketing strategy and execution.
Working with the team to reach Full Belly's audience and fans with the book
Retailer communications
California specific marketing strategy
A+ Content
Email marketing
Keywords and metadata optimization
Mexico's Day of the Dead
End-to-end marketing
Strategy
Retailer incentives and trade marketing
press strategy
Paid advertising
Keywords and metadata optimization
#1 book on Day of the Dead on Amazon
Geronimo Stink
Working with Puffin children's books, Penguin to relaunch the Geronimo Stilton in the UK
Portfolio
Louise has 47 reviews
Professionalism
Quality
Value
Responsiveness
Valerie O.
Mar, 2025
Alicia C.
Dec, 2024
Deanna S.
Nov, 2024
Wayne G.
Sep, 2024
Gordon B.
Sep, 2024
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