Louise Newlands - Marketer

Name: Louise Newlands
Address: San Francisco, CA, USA
Telephone: +1 407-233-3331

San Francisco, CA, USA

Award winning marketing professional with 12 years experience in publishing.

Reedsy profile URL

Reedsy profile URL https://reedsy.com/louise-newlands

Overview

I can help your book find its readers.

I'm an experienced marketeer who has worked at both Macmillan and Penguin Random House.

I can bring my in-house expertise to your marketing your book. I can provide you with a marketing plan covering paid, owned and earned media, review your social and online channels and advise on advertising
(no matter what your budget) to allow you to market your own book.

I can also execute a marketing plan for you or work on any particular marketing aspect you need help with. I can help you build your book or author brand and reach the people who will love your book!

Services

Marketing Strategy

Email Marketing

Advertising

Metadata & Blurb Optimization

Non-Fiction

Biographies & Memoirs

Cooking & Food Wine & Spirits

Parenting & Families

Self-help & Self-improvement

Fiction

Children's - Middle Grade

Children's Picture Books

Romance

Young Adult & Teen

Work experience

Director

Self-employed

March, 2017 – Present (about 2 years)

Marketing freelancer working with self publishing authors and publishing houses. Creating and executing marketing plans and strategy. Author, book and brand building. Getting books into the hands of readers through infulencer outreach work.

Senior Marketing Manager

Macmillan Children's Books

May, 2011 – February, 2017 (almost 6 years)

Running the marketing for 0-6 year old's books at Macmillan Children's books. Working with the biggest children's author in the UK Julia Donaldson and managing her brands, IP and licencees.
Managing other brands on the list including Dear Zoo, Emily Gravett and Rastamouse.
Nurturing and Developing new author and illustrator talent and building new brands.

Marketing Co-ordinator

Ebury Press - Penguin Random House

June, 2006 – May, 2011 (almost 5 years)

Marketing non-fiction and fiction titles across the Ebury list. Specializing in cookery, parenting, self help and romance fiction.
Brand Manager for Annabel Karmel the leading expert in cooking for children.

Projects

Morgan Le Fay - Fata Morgana Series

Supporting author Jo-Ann Blanco with her marketing. Year long contract with Jo-Ann who is self publishing this series of Arthurian legend books. Ongoing work including strategic publishing planning, digital strategy management of social media and advertising and launch of the third book in the series.

Geronimo Stink

Working with Puffin children's books, Penguin to relaunch the Geronimo Stilton in the UK

Portfolio (17 selected works)

The Gruffalo

Julia Donaldson

A mouse took a stroll through the deep dark wood. A fox saw the mouse and the mouse looked good.Walk further into the deep dark wood, and discover what happens when a quick-witted mouse comes face to face with an owl, a snake... and a hungry Gruffalo!Julia Donaldson and Axel Scheffler's The Gruffalo is an undisputed modern classic and has become a best-selling phenomenon across the world with ... read more

Room on the Broom

Julia Donaldson

How the cat purred and how the witch grinned,As they sat on their broomstick and flew through the wind.The witch and her cat fly happily over forests, rivers and mountains on their broomstick until a stormy wind blows away the witch's hat, bow and wand. Luckily, they are retrieved by a dog, a bird and a frog, who are all keen for a ride on the broom. It's a case of the more, the merrier, but t... read more

Morgan Le Fay: Small Things and Great

Jo-Anne Blanco

A magical, folklore-inspired fantasy novel about the adventures of young Morgan le Fay, destined to become legendary Fata Morgana, fairy queen of King Arthur and Camelot fame.

The Paper Dolls

Julia Donaldson

Paper Dolls

What the Ladybird Heard Next

Julia Donaldson

Dear Zoo

Rod Campbell

A new edition of Rod Campbell's classic lift-the-flap book. This classic lift-the-flap book has been a favourite with toddlers ever since it was first published in 1982. Now reissued as a sturdy casebound board book, perfect for little hands.

Tidy

Emily Gravett

Winner of the Independent Bookshop Week Picture Book Award 2017From the creator of Meerkat Mail and Dogs, comes a very funny rhyming woodland story about the perils of being too tidy.Pete the badger likes everything to be neat and tidy at all times, but what starts as the collecting of one fallen leaf escalates and ends with the complete destruction of the forest! Will Pete realise the error o... read more

There Is a Tribe of Kids

Lane Smith

Winner of the CILIP Kate Greenaway Medal 2017Did you ever want to waddle with a colony of penguins? Wriggle with an army of caterpillars? Or march with a troop of monkeys?Legendary illustrator Lane Smith takes us on a colourful adventure through the natural world, following a child as he weaves through the jungle, dives under the ocean and soars into the sky. Along the way he makes friends and... read more

Ottolenghi: The Cookbook

Yotam Ottolenghi, Sami Tamimi

'Ottolenghi changed the way we cook in this country just as surely and enduringly as Elizabeth David's A Book of Mediterranean Food had in 1950. It brought into our kitchens bold flavours, a vivid simplicity, a spirited but never tricksy inventiveness and, above all, light.' Nigella LawsonInspired by their childhoods in West and East Jerusalem, Yotam Ottolenghi's and Sami Tamimi's original coo... read more

Plenty

Yotam Ottolenghi

A collection of vegetarian recipes. With sections devoted to cooking greens, aubergines, brassicas, rice and cereals, pasta and couscous, pulses, tofu, roots, squashes, onions, fruit, mushrooms and tomatoes, it is suitable for meat-eaters and vegetarians alike.

Delia's Happy Christmas

Delia Smith

New with light wear to jacket, reflected n price. The definitive guide to creating an unforgettable christmas feast that suits everyone, is easy to prepare, and includes ideas, drinks and lots of suggestions to make this a happy christmas for everyone, including the cook. (ccok)

Keep Calm and Carry On: Good Advice for Hard Times

Harry Styles

Keep Calm and Carry On was a World War 2 government poster discovered in a dusty box nine years ago. Though it never saw the light of day in 1939 (it was only supposed to go up if Britain was invaded), it has suddenly struck a chord in our current difficult times, now we are in need of a stiff upper lip and optimistic energy once again. Gordon Brown had one up in 10 Downing Street and James Ma... read more

Little Red

Bethan Woollvin

Chosen as one of The New York Times Best Illustrated Children's Books 2016Little Red Riding Hood meets a wolf on her way through the woods to visit her sick grandmother. The wolf is hungry, and Red Riding Hood looks tasty, so he hatches a dastardly plan, gobbles up Grandma and lies in wait. So far, so familiar., But this Little Red Riding Hood is not easily fooled, and this big bad wolf better... read more

Annabel Karmel's New Complete Baby & Toddler Meal Planner (25th anniversary edition)

Annabel Karmel

Annabel Karmel's New Complete Baby & Toddler Meal Planner

All These Things I've Done

Gabrielle Zevin

In 2083, chocolate and coffee are illegal, paper is hard to find, water is carefully rationed, and New York City is rife with crime and poverty. And yet, for Anya Balanchine, the sixteen-year-old daughter of the city's most notorious (and dead) crime boss, life is fairly routine. It consists of going to school, taking care of her siblings and her dying grandmother, trying to avoid falling in l... read more

Mr. Tiger Goes Wild (Boston Globe-Horn Book Awards (Awards))

Peter Brown

Are you bored with being so proper?Do you want to have more fun?Mr. Tiger knows exactly how you feel. So he decides to go wild.But does he go too far?From Caldecott Honor artist Peter Brown comes a story that shows there's a time and place for everything...even going wild.