Louise Newlands

Louise Newlands - Marketer

San Francisco, CA, USA

Help your book find its readers! Award-winning marketing professional with 15 years of experience in publishing.

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Overview

I can help your book find its readers!

I'm an experienced marketer who has worked at both Macmillan and Penguin Random House. With over 15 year’s experience, I can bring my in-house across-the-board marketing expertise to your book. Marketing books is my passion and I bring enthusiasm, high levels of organization, fun, and creativity to every book project I work on.

Fall in Love With Your Book Marketing.

Whether you are an author, a publisher or you have a book brand to promote, work with me to get your book into the hands of readers who will love it.

I’ll help you:

Make your book easier to find online
Discover exactly who your book’s audience is
Reach your readers where they are spending the most time
Navigate social media, keywords and advertising

Whatever marketing help you need, I can help.


My most popular services are:
Bespoke marketing strategy covering everything you could/should be doing to promote your book
Marketing strategy as above plus executing of all marketing (have your own personal marketer!)
Blurb and metadata optimization.
Reviewing and optimizing your social and online channels
Build and run your author channels (including website build)
Advising on and running optimal digital and print advertising (no matter what your budget)
Helping you reach online influencers
In-depth social media planning


I currently work with self-publishing authors and publishers across the world. Contact me for a quote for whatever aspect of marketing you are looking for help with. I specialize in children's books, in particular picture books. I used to be Julia Donaldson's marketer (if you know the Gruffalo and The Room on the Broom you'll know her!)!
Non-Fiction
Biographies & Memoirs
Cooking, Food, Wine, & Spirits
Parenting & Families
Self-Help & Self-Improvement
Fiction
Middle Grade
Picture Books
Romance
Young Adult

Work experience

Director

Self-employed
March, 2017 – Present (over 4 years)

Marketing freelancer working with self publishing authors and publishing houses. Creating and executing marketing plans and strategy. Author, book and brand building. Getting books into the hands of readers through infulencer outreach work.

Senior Marketing Manager

Macmillan Children's Books
May, 2011 – February, 2017 (almost 6 years)

Running the marketing for 0-6 year old's books at Macmillan Children's books. Working with the biggest children's author in the UK Julia Donaldson and managing her brands, IP and licencees.
Managing other brands on the list including Dear Zoo, Emily Gravett and Rastamouse.
Nurturing and Developing new author and illustrator talent and building new brands.

Marketing Co-ordinator

Ebury Press - Penguin Random House
June, 2006 – May, 2011 (almost 5 years)

Marketing non-fiction and fiction titles across the Ebury list. Specializing in cookery, parenting, self help and romance fiction.
Brand Manager for Annabel Karmel the leading expert in cooking for children.

Projects

Morty and the Moon

Provided a bespoke marketing strategy covering all aspects of marketing and a year-long plan. Metadata and blurb optimization as well as social media strategy.

Morgan Le Fay - Fata Morgana Series

Supporting author Jo-Ann Blanco with her marketing. Year long contract with Jo-Ann who is self publishing this series of Arthurian legend books. Ongoing work including strategic publishing planning, digital strategy management of social media and advertising and launch of the third book in the series.

Geronimo Stink

Working with Puffin children's books, Penguin to relaunch the Geronimo Stilton in the UK

Portfolio (17 selected works)

The Gruffalo

Julia Donaldson

A mouse took a stroll through the deep dark wood. A fox saw the mouse and the mouse looked good.Walk further into the deep dark wood, and discover what happens when a quick-witted mouse comes face to face with an owl, a snake... and a hungry Gruffalo!Julia Donaldson and Axel Scheffler's The Gruffalo is an undisputed modern classic and has become a best-selling phenomenon across the world with ... read more

A mouse took a stroll through the deep dark wood. A fox saw the mouse and the mouse looked good.Walk further into the deep dark wood, and discover what happens when a quick-witted mouse comes face to face with an owl, a snake... and a hungry Gruffalo!Julia Donaldson and Axel Scheffler's The Gruffalo is an undisputed modern classic and has become a best-selling phenomenon across the world with ... read more

Room on the Broom

Julia Donaldson

How the cat purred and how the witch grinned,As they sat on their broomstick and flew through the wind.The witch and her cat fly happily over forests, rivers and mountains on their broomstick until a stormy wind blows away the witch's hat, bow and wand. Luckily, they are retrieved by a dog, a bird and a frog, who are all keen for a ride on the broom. It's a case of the more, the merrier, but t... read more

How the cat purred and how the witch grinned,As they sat on their broomstick and flew through the wind.The witch and her cat fly happily over forests, rivers and mountains on their broomstick until a stormy wind blows away the witch's hat, bow and wand. Luckily, they are retrieved by a dog, a bird and a frog, who are all keen for a ride on the broom. It's a case of the more, the merrier, but t... read more

Morgan Le Fay: Small Things and Great

Jo-Anne Blanco

A magical, folklore-inspired fantasy novel about the adventures of young Morgan le Fay, destined to become legendary Fata Morgana, fairy queen of King Arthur and Camelot fame.

A magical, folklore-inspired fantasy novel about the adventures of young Morgan le Fay, destined to become legendary Fata Morgana, fairy queen of King Arthur and Camelot fame.

The Paper Dolls

Julia Donaldson

Paper Dolls

Paper Dolls

Dear Zoo

Rod Campbell

A new edition of Rod Campbell's classic lift-the-flap book. This classic lift-the-flap book has been a favourite with toddlers ever since it was first published in 1982. Now reissued as a sturdy casebound board book, perfect for little hands.

A new edition of Rod Campbell's classic lift-the-flap book. This classic lift-the-flap book has been a favourite with toddlers ever since it was first published in 1982. Now reissued as a sturdy casebound board book, perfect for little hands.

Tidy

Emily Gravett

Winner of the Independent Bookshop Week Picture Book Award 2017From the creator of Meerkat Mail and Dogs, comes a very funny rhyming woodland story about the perils of being too tidy.Pete the badger likes everything to be neat and tidy at all times, but what starts as the collecting of one fallen leaf escalates and ends with the complete destruction of the forest! Will Pete realise the error o... read more

Winner of the Independent Bookshop Week Picture Book Award 2017From the creator of Meerkat Mail and Dogs, comes a very funny rhyming woodland story about the perils of being too tidy.Pete the badger likes everything to be neat and tidy at all times, but what starts as the collecting of one fallen leaf escalates and ends with the complete destruction of the forest! Will Pete realise the error o... read more

There Is a Tribe of Kids

Lane Smith

Winner of the CILIP Kate Greenaway Medal 2017Did you ever want to waddle with a colony of penguins? Wriggle with an army of caterpillars? Or march with a troop of monkeys?Legendary illustrator Lane Smith takes us on a colourful adventure through the natural world, following a child as he weaves through the jungle, dives under the ocean and soars into the sky. Along the way he makes friends and... read more

Winner of the CILIP Kate Greenaway Medal 2017Did you ever want to waddle with a colony of penguins? Wriggle with an army of caterpillars? Or march with a troop of monkeys?Legendary illustrator Lane Smith takes us on a colourful adventure through the natural world, following a child as he weaves through the jungle, dives under the ocean and soars into the sky. Along the way he makes friends and... read more

Ottolenghi: The Cookbook

Yotam Ottolenghi, Sami Tamimi

'Ottolenghi changed the way we cook in this country just as surely and enduringly as Elizabeth David's A Book of Mediterranean Food had in 1950. It brought into our kitchens bold flavours, a vivid simplicity, a spirited but never tricksy inventiveness and, above all, light.' Nigella LawsonInspired by their childhoods in West and East Jerusalem, Yotam Ottolenghi's and Sami Tamimi's original coo... read more

'Ottolenghi changed the way we cook in this country just as surely and enduringly as Elizabeth David's A Book of Mediterranean Food had in 1950. It brought into our kitchens bold flavours, a vivid simplicity, a spirited but never tricksy inventiveness and, above all, light.' Nigella LawsonInspired by their childhoods in West and East Jerusalem, Yotam Ottolenghi's and Sami Tamimi's original coo... read more

Plenty

Yotam Ottolenghi

A collection of vegetarian recipes. With sections devoted to cooking greens, aubergines, brassicas, rice and cereals, pasta and couscous, pulses, tofu, roots, squashes, onions, fruit, mushrooms and tomatoes, it is suitable for meat-eaters and vegetarians alike.

A collection of vegetarian recipes. With sections devoted to cooking greens, aubergines, brassicas, rice and cereals, pasta and couscous, pulses, tofu, roots, squashes, onions, fruit, mushrooms and tomatoes, it is suitable for meat-eaters and vegetarians alike.

Delia's Happy Christmas

Delia Smith

New with light wear to jacket, reflected n price. The definitive guide to creating an unforgettable christmas feast that suits everyone, is easy to prepare, and includes ideas, drinks and lots of suggestions to make this a happy christmas for everyone, including the cook. (ccok)

New with light wear to jacket, reflected n price. The definitive guide to creating an unforgettable christmas feast that suits everyone, is easy to prepare, and includes ideas, drinks and lots of suggestions to make this a happy christmas for everyone, including the cook. (ccok)

Keep Calm and Carry On: Good Advice for Hard Times

Harry Styles

Keep Calm and Carry On was a World War 2 government poster discovered in a dusty box nine years ago. Though it never saw the light of day in 1939 (it was only supposed to go up if Britain was invaded), it has suddenly struck a chord in our current difficult times, now we are in need of a stiff upper lip and optimistic energy once again. Gordon Brown had one up in 10 Downing Street and James Ma... read more

Keep Calm and Carry On was a World War 2 government poster discovered in a dusty box nine years ago. Though it never saw the light of day in 1939 (it was only supposed to go up if Britain was invaded), it has suddenly struck a chord in our current difficult times, now we are in need of a stiff upper lip and optimistic energy once again. Gordon Brown had one up in 10 Downing Street and James Ma... read more

Little Red

Bethan Woollvin

Chosen as one of The New York Times Best Illustrated Children's Books 2016Little Red Riding Hood meets a wolf on her way through the woods to visit her sick grandmother. The wolf is hungry, and Red Riding Hood looks tasty, so he hatches a dastardly plan, gobbles up Grandma and lies in wait. So far, so familiar., But this Little Red Riding Hood is not easily fooled, and this big bad wolf better... read more

Chosen as one of The New York Times Best Illustrated Children's Books 2016Little Red Riding Hood meets a wolf on her way through the woods to visit her sick grandmother. The wolf is hungry, and Red Riding Hood looks tasty, so he hatches a dastardly plan, gobbles up Grandma and lies in wait. So far, so familiar., But this Little Red Riding Hood is not easily fooled, and this big bad wolf better... read more

Annabel Karmel's New Complete Baby & Toddler Meal Planner (25th anniversary edition)

Annabel Karmel

Annabel Karmel's New Complete Baby & Toddler Meal Planner

Annabel Karmel's New Complete Baby & Toddler Meal Planner

All These Things I've Done

Gabrielle Zevin

In 2083, chocolate and coffee are illegal, paper is hard to find, water is carefully rationed, and New York City is rife with crime and poverty. And yet, for Anya Balanchine, the sixteen-year-old daughter of the city's most notorious (and dead) crime boss, life is fairly routine. It consists of going to school, taking care of her siblings and her dying grandmother, trying to avoid falling in l... read more

In 2083, chocolate and coffee are illegal, paper is hard to find, water is carefully rationed, and New York City is rife with crime and poverty. And yet, for Anya Balanchine, the sixteen-year-old daughter of the city's most notorious (and dead) crime boss, life is fairly routine. It consists of going to school, taking care of her siblings and her dying grandmother, trying to avoid falling in l... read more

Mr. Tiger Goes Wild (Boston Globe-Horn Book Awards (Awards))

Peter Brown

Are you bored with being so proper?Do you want to have more fun?Mr. Tiger knows exactly how you feel. So he decides to go wild.But does he go too far?From Caldecott Honor artist Peter Brown comes a story that shows there's a time and place for everything...even going wild.

Are you bored with being so proper?Do you want to have more fun?Mr. Tiger knows exactly how you feel. So he decides to go wild.But does he go too far?From Caldecott Honor artist Peter Brown comes a story that shows there's a time and place for everything...even going wild.

The Immortals Series 6 Books Collection Set Alyson Noel Everlasting, Night Star

Alyson Noel

Titles in This Set Everlasting Dark Flame Blue Moon Ever More Shadowland Night Star

Titles in This Set Everlasting Dark Flame Blue Moon Ever More Shadowland Night Star

Louise has 17 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Nate Hopkins
A professional and prompt service provider.

Nate Hopkins, November 2021


John Chase
Although I didn't choose Louise, I felt she would have done a good job

John Chase, October 2021


David Horn
Louise Newlands can work magic with your back cover blurb! She made mine sound so professional, so I was a traditionally published book. This is the second back cover blurb I got from her. The first blurb she did was also so professional, it contributed to the success of my book. Her metadata and marketing help is also really professional and contributed to my book's success. I couldn't hav...
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David Horn, October 2021


Nori Tolly
When you write a book, for you it becomes more than just words written on paper. It is your baby for whom you want the best. I have been struggling with finding the right expert to help to create a marketing plan and when I discovered the profile of Louise, I thought it sounded too good to be true. The reviewers were all raving about her. So I asked myself, is she really this good? Spoiler aler...
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Nori Tolly, September 2021


Julia Hengst
Worth every penny! Louise is kind, super knowledgeable about the market and delivers a clean-clear and lengthy strategy in a user-friendly format. Although I have not yet implemented everything she gave, her plan is so thorough it will be my marketing guide for the next several months. It's just what I was looking for as an indie author. Thank you Louise!

Julia Hengst, June 2021

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Tara Lewis

I am a children's, middle-grade, and YA book marketing expert with twenty years of experience in the Top Ten publishers and freelancing.

New York, NY, USA

Amanda Lee

I'm a metadata and keyword expert with 8 years' experience in traditional publishing, and I'm ready to use that expertise on your stories.

Toronto, ON, Canada

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