Louise Newlands

Louise Newlands – Marketer

Help your book find its readers! Award-winning marketing professional with 15 years of experience in publishing.


I can help your book find its readers!

I'm an experienced marketer who has worked at both Macmillan and Penguin Random House. With over 15 year’s experience, I can bring my in-house across-the-board marketing expertise to your book. Marketing books is my passion and I bring enthusiasm, high levels of organization, fun, and creativity to every book project I work on.

Fall in Love With Your Book Marketing.

Whether you are an author, a publisher or you have a book brand to promote, work with me to get your book into the hands of readers who will love it.

I’ll help you:

Make your book easier to find online

Discover exactly who your book’s audience is

Reach your readers where they are spending the most time

Navigate social media, keywords, and advertising

Whatever marketing help you need, I can help.

I am currently offering the following services:

- Bespoke marketing strategy covering everything you could/should be doing to promote your book

- Blurb and metadata optimization

- Website build - price on application.

I work with self-publishing authors and publishers across the world. Contact me for a quote for whatever aspect of marketing you are looking for help with. I specialize in children's books, in particular picture books. I used to be Julia Donaldson's marketer (if you know the Gruffalo and The Room on the Broom you'll know her!)!

Biographies & Memoirs Cooking, Food, Wine, & Spirits Parenting & Families Self-Help & Self-Improvement
Middle Grade Picture Books Romance Young Adult
Works with
Squarespace Wix WordPress

Work experience


Mar, 2017 — Present

Marketing freelancer working with self publishing authors and publishing houses. Creating and executing marketing plans and strategy. Author, book and brand building. Getting books into the hands of readers through infulencer outreach work.

Macmillan Children's Books

May, 2011 — Feb, 2017 (almost 6 years)

Running the marketing for 0-6 year old's books at Macmillan Children's books. Working with the biggest children's author in the UK Julia Donaldson and managing her brands, IP and licencees.
Managing other brands on the list including Dear Zoo, Emily Gravett and Rastamouse.
Nurturing and Developing new author and illustrator talent and building new brands.

Ebury Press - Penguin Random House

Jun, 2006 — May, 2011 (almost 5 years)

Marketing non-fiction and fiction titles across the Ebury list. Specializing in cookery, parenting, self help and romance fiction.
Brand Manager for Annabel Karmel the leading expert in cooking for children.


Morty and the Moon

Provided a bespoke marketing strategy covering all aspects of marketing and a year-long plan. Metadata and blurb optimization as well as social media strategy.

Morgan Le Fay - Fata Morgana Series

Supporting author Jo-Ann Blanco with her marketing. Year long contract with Jo-Ann who is self publishing this series of Arthurian legend books. Ongoing work including strategic publishing planning, digital strategy management of social media and advertising and launch of the third book in the series.

Geronimo Stink

Working with Puffin children's books, Penguin to relaunch the Geronimo Stilton in the UK


A magical, folklore-inspired fantasy novel about the adventures of young Morgan le Fay, destined to become legendary Fata Morgana, fairy queen of King Arthur and Camelot fame.
Room on the Broom

Julia Donaldson

How the cat purred and how the witch grinned,As they sat on their broomstick and flew through the wind.The witch and her cat fly happily over forests, rivers and mountains on their broomstick until a stormy wind blows away the witch's hat, bow and wand. Luckil... read more
The Gruffalo

Julia Donaldson

A mouse took a stroll through the deep dark wood. A fox saw the mouse and the mouse looked good.Walk further into the deep dark wood, and discover what happens when a quick-witted mouse comes face to face with an owl, a snake... and a hungry Gruffalo!Julia Don... read more
Titles in This Set Everlasting Dark Flame Blue Moon Ever More Shadowland Night Star
Are you bored with being so proper?Do you want to have more fun?Mr. Tiger knows exactly how you feel. So he decides to go wild.But does he go too far?From Caldecott Honor artist Peter Brown comes a story that shows there's a time and place for everything...eve... read more
In 2083, chocolate and coffee are illegal, paper is hard to find, water is carefully rationed, and New York City is rife with crime and poverty. And yet, for Anya Balanchine, the sixteen-year-old daughter of the city's most notorious (and dead) crime boss, lif... read more
Annabel Karmel's New Complete Baby & Toddler Meal Planner
Little Red

Bethan Woollvin

Chosen as one of The New York Times Best Illustrated Children's Books 2016Little Red Riding Hood meets a wolf on her way through the woods to visit her sick grandmother. The wolf is hungry, and Red Riding Hood looks tasty, so he hatches a dastardly plan, gobbl... read more
Keep Calm and Carry On was a World War 2 government poster discovered in a dusty box nine years ago. Though it never saw the light of day in 1939 (it was only supposed to go up if Britain was invaded), it has suddenly struck a chord in our current difficult ti... read more
New with light wear to jacket, reflected n price. The definitive guide to creating an unforgettable christmas feast that suits everyone, is easy to prepare, and includes ideas, drinks and lots of suggestions to make this a happy christmas for everyone, includi... read more

Yotam Ottolenghi

A collection of vegetarian recipes. With sections devoted to cooking greens, aubergines, brassicas, rice and cereals, pasta and couscous, pulses, tofu, roots, squashes, onions, fruit, mushrooms and tomatoes, it is suitable for meat-eaters and vegetarians alike.
'Ottolenghi changed the way we cook in this country just as surely and enduringly as Elizabeth David's A Book of Mediterranean Food had in 1950. It brought into our kitchens bold flavours, a vivid simplicity, a spirited but never tricksy inventiveness and, abo... read more
Winner of the CILIP Kate Greenaway Medal 2017Did you ever want to waddle with a colony of penguins? Wriggle with an army of caterpillars? Or march with a troop of monkeys?Legendary illustrator Lane Smith takes us on a colourful adventure through the natural wo... read more

Emily Gravett

Winner of the Independent Bookshop Week Picture Book Award 2017From the creator of Meerkat Mail and Dogs, comes a very funny rhyming woodland story about the perils of being too tidy.Pete the badger likes everything to be neat and tidy at all times, but what s... read more
Dear Zoo

Rod Campbell

A new edition of Rod Campbell's classic lift-the-flap book. This classic lift-the-flap book has been a favourite with toddlers ever since it was first published in 1982. Now reissued as a sturdy casebound board book, perfect for little hands.
The Paper Dolls

Julia Donaldson

Paper Dolls

Louise has 41 reviews





David H.

David H.

Jun, 2024

Always a great result working with Louise! Another homerun of a blurb on what was a tough concept - a weird mix of genres and she was able to make the blurb shine! And the metadata is always super useful! Thanks!
David H.

David H.

May, 2024

Louise took my lame attempt at a blurb and turned it into an exciting, shiny and eye-catching blurb! So professional sounding! And the metadata and search info is totally helpful too! Plus she's responsive and timely! Thanks!
David H.

David H.

Feb, 2024

Louise wrote a super awesome and professional sounding blurb for my book-it was like magic. The book just appears so much more polished with her magical blurb. It was far and away better than anything I could have ever come up with. And the metadata/keyword research is such a leg up on my marketing plan. She also was very communicative and answered all my questions I had as follow up. Thanks!
Louise N.
Thank you David! As ever it is great to work with you and your brilliant writing.
Steven M.

Steven M.

Nov, 2023

As an amateur author, I needed a basic orientation in marketing, and Louise was very helpful in getting to my simple, important questions first and then helping me plan on how to move forward with a small budget. I appreciate her time and expertise very much.
Camille W.

Camille W.

Oct, 2023

Louise helped me craft a marketing and advertising plan I feel confident about and was very responsive when I had additional questions and ideas.

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