Louise Newlands

Louise Newlands - Marketer

San Francisco, CA, USA

Award winning marketing professional with 12 years experience in publishing.

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Overview

Reviews (4)
I can help your book find its readers!

I'm an experienced marketer who has worked at both Macmillan and Penguin Random House. With over 12 year’s experience, I can bring my in-house across-the-board marketing expertise to your book. Marketing books is my passion and I bring enthusiasm, high levels of organization, fun, and creativity to every book project I work on.

I can help you:
Create you a bespoke marketing plan /strategy covering paid, owned and earned media,
Review and optimize your social and online channels
Advise on and run optimal digital and print advertising (no matter what your budget)
Help you reach online influencers
In-depth social media planning /run your social media
Blurb and metadata optimization.

I can help you build your book or author brand and reach the people who will love your book because they need it in their lives!

I currently work with self-publishing authors across the world creating bespoke marketing plans for them to help them increase their book sales. I also work with some authors to run their marketing for them on either a yearly or monthly basis. Contact me for a quote for whatever aspect of marketing you are looking for help with.
Services
Metadata & Blurb Optimization
Non-Fiction
Biographies & Memoirs
Cooking & Food Wine & Spirits
Parenting & Families
Self-help & Self-improvement
Fiction
Children's - Middle Grade
Children's - Picture Books
Romance
Young Adult & Teen

Work experience

Director

Self-employed
March, 2017 – Present (over 2 years)

Marketing freelancer working with self publishing authors and publishing houses. Creating and executing marketing plans and strategy. Author, book and brand building. Getting books into the hands of readers through infulencer outreach work.

Senior Marketing Manager

Macmillan Children's Books
May, 2011 – February, 2017 (almost 6 years)

Running the marketing for 0-6 year old's books at Macmillan Children's books. Working with the biggest children's author in the UK Julia Donaldson and managing her brands, IP and licencees.
Managing other brands on the list including Dear Zoo, Emily Gravett and Rastamouse.
Nurturing and Developing new author and illustrator talent and building new brands.

Marketing Co-ordinator

Ebury Press - Penguin Random House
June, 2006 – May, 2011 (almost 5 years)

Marketing non-fiction and fiction titles across the Ebury list. Specializing in cookery, parenting, self help and romance fiction.
Brand Manager for Annabel Karmel the leading expert in cooking for children.

Projects

Morty and the Moon

Provided a bespoke marketing strategy covering all aspects of marketing and a year-long plan. Metadata and blurb optimization as well as social media strategy.

Morgan Le Fay - Fata Morgana Series

Supporting author Jo-Ann Blanco with her marketing. Year long contract with Jo-Ann who is self publishing this series of Arthurian legend books. Ongoing work including strategic publishing planning, digital strategy management of social media and advertising and launch of the third book in the series.

Geronimo Stink

Working with Puffin children's books, Penguin to relaunch the Geronimo Stilton in the UK

Portfolio (17 selected works)

The Gruffalo

Julia Donaldson

A mouse took a stroll through the deep dark wood. A fox saw the mouse and the mouse looked good.Walk further into the deep dark wood, and discover what happens when a quick-witted mouse comes face to face with an owl, a snake... and a hungry Gruffalo!Julia Donaldson and Axel Scheffler's The Gruffalo is an undisputed modern classic and has become a best-selling phenomenon across the world with ... read more

A mouse took a stroll through the deep dark wood. A fox saw the mouse and the mouse looked good.Walk further into the deep dark wood, and discover what happens when a quick-witted mouse comes face to face with an owl, a snake... and a hungry Gruffalo!Julia Donaldson and Axel Scheffler's The Gruffalo is an undisputed modern classic and has become a best-selling phenomenon across the world with ... read more

Room on the Broom

Julia Donaldson

How the cat purred and how the witch grinned,As they sat on their broomstick and flew through the wind.The witch and her cat fly happily over forests, rivers and mountains on their broomstick until a stormy wind blows away the witch's hat, bow and wand. Luckily, they are retrieved by a dog, a bird and a frog, who are all keen for a ride on the broom. It's a case of the more, the merrier, but t... read more

How the cat purred and how the witch grinned,As they sat on their broomstick and flew through the wind.The witch and her cat fly happily over forests, rivers and mountains on their broomstick until a stormy wind blows away the witch's hat, bow and wand. Luckily, they are retrieved by a dog, a bird and a frog, who are all keen for a ride on the broom. It's a case of the more, the merrier, but t... read more

Morgan Le Fay: Small Things and Great

Jo-Anne Blanco

A magical, folklore-inspired fantasy novel about the adventures of young Morgan le Fay, destined to become legendary Fata Morgana, fairy queen of King Arthur and Camelot fame.

A magical, folklore-inspired fantasy novel about the adventures of young Morgan le Fay, destined to become legendary Fata Morgana, fairy queen of King Arthur and Camelot fame.

The Paper Dolls

Julia Donaldson

Paper Dolls

Paper Dolls

Dear Zoo

Rod Campbell

A new edition of Rod Campbell's classic lift-the-flap book. This classic lift-the-flap book has been a favourite with toddlers ever since it was first published in 1982. Now reissued as a sturdy casebound board book, perfect for little hands.

A new edition of Rod Campbell's classic lift-the-flap book. This classic lift-the-flap book has been a favourite with toddlers ever since it was first published in 1982. Now reissued as a sturdy casebound board book, perfect for little hands.

Tidy

Emily Gravett

Winner of the Independent Bookshop Week Picture Book Award 2017From the creator of Meerkat Mail and Dogs, comes a very funny rhyming woodland story about the perils of being too tidy.Pete the badger likes everything to be neat and tidy at all times, but what starts as the collecting of one fallen leaf escalates and ends with the complete destruction of the forest! Will Pete realise the error o... read more

Winner of the Independent Bookshop Week Picture Book Award 2017From the creator of Meerkat Mail and Dogs, comes a very funny rhyming woodland story about the perils of being too tidy.Pete the badger likes everything to be neat and tidy at all times, but what starts as the collecting of one fallen leaf escalates and ends with the complete destruction of the forest! Will Pete realise the error o... read more

There Is a Tribe of Kids

Lane Smith

Winner of the CILIP Kate Greenaway Medal 2017Did you ever want to waddle with a colony of penguins? Wriggle with an army of caterpillars? Or march with a troop of monkeys?Legendary illustrator Lane Smith takes us on a colourful adventure through the natural world, following a child as he weaves through the jungle, dives under the ocean and soars into the sky. Along the way he makes friends and... read more

Winner of the CILIP Kate Greenaway Medal 2017Did you ever want to waddle with a colony of penguins? Wriggle with an army of caterpillars? Or march with a troop of monkeys?Legendary illustrator Lane Smith takes us on a colourful adventure through the natural world, following a child as he weaves through the jungle, dives under the ocean and soars into the sky. Along the way he makes friends and... read more

Ottolenghi: The Cookbook

Yotam Ottolenghi, Sami Tamimi

'Ottolenghi changed the way we cook in this country just as surely and enduringly as Elizabeth David's A Book of Mediterranean Food had in 1950. It brought into our kitchens bold flavours, a vivid simplicity, a spirited but never tricksy inventiveness and, above all, light.' Nigella LawsonInspired by their childhoods in West and East Jerusalem, Yotam Ottolenghi's and Sami Tamimi's original coo... read more

'Ottolenghi changed the way we cook in this country just as surely and enduringly as Elizabeth David's A Book of Mediterranean Food had in 1950. It brought into our kitchens bold flavours, a vivid simplicity, a spirited but never tricksy inventiveness and, above all, light.' Nigella LawsonInspired by their childhoods in West and East Jerusalem, Yotam Ottolenghi's and Sami Tamimi's original coo... read more

Plenty

Yotam Ottolenghi

A collection of vegetarian recipes. With sections devoted to cooking greens, aubergines, brassicas, rice and cereals, pasta and couscous, pulses, tofu, roots, squashes, onions, fruit, mushrooms and tomatoes, it is suitable for meat-eaters and vegetarians alike.

A collection of vegetarian recipes. With sections devoted to cooking greens, aubergines, brassicas, rice and cereals, pasta and couscous, pulses, tofu, roots, squashes, onions, fruit, mushrooms and tomatoes, it is suitable for meat-eaters and vegetarians alike.

Delia's Happy Christmas

Delia Smith

New with light wear to jacket, reflected n price. The definitive guide to creating an unforgettable christmas feast that suits everyone, is easy to prepare, and includes ideas, drinks and lots of suggestions to make this a happy christmas for everyone, including the cook. (ccok)

New with light wear to jacket, reflected n price. The definitive guide to creating an unforgettable christmas feast that suits everyone, is easy to prepare, and includes ideas, drinks and lots of suggestions to make this a happy christmas for everyone, including the cook. (ccok)

Keep Calm and Carry On: Good Advice for Hard Times

Harry Styles

Keep Calm and Carry On was a World War 2 government poster discovered in a dusty box nine years ago. Though it never saw the light of day in 1939 (it was only supposed to go up if Britain was invaded), it has suddenly struck a chord in our current difficult times, now we are in need of a stiff upper lip and optimistic energy once again. Gordon Brown had one up in 10 Downing Street and James Ma... read more

Keep Calm and Carry On was a World War 2 government poster discovered in a dusty box nine years ago. Though it never saw the light of day in 1939 (it was only supposed to go up if Britain was invaded), it has suddenly struck a chord in our current difficult times, now we are in need of a stiff upper lip and optimistic energy once again. Gordon Brown had one up in 10 Downing Street and James Ma... read more

Little Red

Bethan Woollvin

Chosen as one of The New York Times Best Illustrated Children's Books 2016Little Red Riding Hood meets a wolf on her way through the woods to visit her sick grandmother. The wolf is hungry, and Red Riding Hood looks tasty, so he hatches a dastardly plan, gobbles up Grandma and lies in wait. So far, so familiar., But this Little Red Riding Hood is not easily fooled, and this big bad wolf better... read more

Chosen as one of The New York Times Best Illustrated Children's Books 2016Little Red Riding Hood meets a wolf on her way through the woods to visit her sick grandmother. The wolf is hungry, and Red Riding Hood looks tasty, so he hatches a dastardly plan, gobbles up Grandma and lies in wait. So far, so familiar., But this Little Red Riding Hood is not easily fooled, and this big bad wolf better... read more

Annabel Karmel's New Complete Baby & Toddler Meal Planner (25th anniversary edition)

Annabel Karmel

Annabel Karmel's New Complete Baby & Toddler Meal Planner

Annabel Karmel's New Complete Baby & Toddler Meal Planner

All These Things I've Done

Gabrielle Zevin

In 2083, chocolate and coffee are illegal, paper is hard to find, water is carefully rationed, and New York City is rife with crime and poverty. And yet, for Anya Balanchine, the sixteen-year-old daughter of the city's most notorious (and dead) crime boss, life is fairly routine. It consists of going to school, taking care of her siblings and her dying grandmother, trying to avoid falling in l... read more

In 2083, chocolate and coffee are illegal, paper is hard to find, water is carefully rationed, and New York City is rife with crime and poverty. And yet, for Anya Balanchine, the sixteen-year-old daughter of the city's most notorious (and dead) crime boss, life is fairly routine. It consists of going to school, taking care of her siblings and her dying grandmother, trying to avoid falling in l... read more

Mr. Tiger Goes Wild (Boston Globe-Horn Book Awards (Awards))

Peter Brown

Are you bored with being so proper?Do you want to have more fun?Mr. Tiger knows exactly how you feel. So he decides to go wild.But does he go too far?From Caldecott Honor artist Peter Brown comes a story that shows there's a time and place for everything...even going wild.

Are you bored with being so proper?Do you want to have more fun?Mr. Tiger knows exactly how you feel. So he decides to go wild.But does he go too far?From Caldecott Honor artist Peter Brown comes a story that shows there's a time and place for everything...even going wild.

The Immortals Series 6 Books Collection Set Alyson Noel Everlasting, Night Star

Alyson Noel

Titles in This Set Everlasting Dark Flame Blue Moon Ever More Shadowland Night Star

Titles in This Set Everlasting Dark Flame Blue Moon Ever More Shadowland Night Star

Louise has 4 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Lindsey Wyman
Louise was great to work with and very helpful!

Lindsey Wyman, October 2019


Romeo Hotel
Ms. Louise is very knowledgeable, friendly, communicative and on point. In my opinion, because of her experience, she has a fast comprehension of my needs, and she laid out a great plan for making my book successful. I have so much going; it's easy to get distracted. She straightened me out and realigned my focus where I need to be, in order to move forward. Thank you, Ms. Louise.

Romeo Hotel, June 2019


Dave Hoppmann
Louise has been an amazing partner thus far in the marketing phase of our first project together. She has a spot-on marketer's instinct, and is very team-oriented. She is patient, and her marketing insights are extremely value-added, which results in a practical and enjoyable learning curve for me. I appreciate how Louise's outside-of-the-box thinking challenges me to view the larger picture...
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Dave Hoppmann, May 2019

Louise Newlands
Thank you so much Dave. It was a joy working on this exciting project and I'm looking forward to continuing to work together.

Reply from Louise Newlands


José Lucio
Louise has been great! This is my first venture into hiring help, so I was quite nervous and leary of the whole process. She has been understanding and made sure to lay everything out very clearly- always striving to make sure the plan meets my needs and best suits my work.

José Lucio, April 2019

Louise Newlands
Thanks José. Your books are amazing and it's been great creating a strategy to get them out to more people.

Reply from Louise Newlands

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