Louise Newlands

Louise Newlands – Marketer

Help your book find its readers! Award-winning marketing professional with 18 years of experience in publishing.

Overview

I can help your book find its readers!


Are you ready to propel your book to success in a crowded digital marketplace? With 18 years of high-level publishing experience, including roles at Penguin Random House and Macmillan, I offer unparalleled expertise in book marketing that sets me apart from generic services.


Why Choose Me?


Insider Knowledge:

- 11 years at top publishing houses + 7 years in self-publishing marketing

- Genre Specialist: Focused expertise in children's books, particularly picture books

- Proven Track Record: Former marketer for bestselling author Julia Donaldson (The Gruffalo, Room on the Broom)

- Tailored Strategies: Customized marketing plans based on your book's unique genre and target audience

-Comprehensive Approach: From online discoverability to social media navigation and advertising


Services Offered:

- Bespoke Marketing Strategy: A comprehensive plan covering all aspects of book promotion

- Blurb and Metadata Optimization: Enhance your book's discoverability

- Amazon Page Optimization: Including keyword research, category selection, and Amazon ads set up


The Difference Experience Makes

While AI can provide generic marketing checklists, my years of hands-on experience allow me to:


- Craft strategies that actually work for your specific genre

- Save you time and money by focusing on proven techniques

- Adapt to the ever-changing landscape of book marketing - Provide insights that go beyond basic marketing principles


My Commitment to You:

- Passionate and enthusiastic approach to every project

- Mentoring as part of the package

- High level of organization and creativity

- Making the marketing process enjoyable and stress-free and FUN!


I am dedicated to getting your book into the hands of readers who will love it. My expertise will maximize your book's potential and provide a return on investment.


Whether you are an author, a publisher or you have a book brand to promote, Contact me today for a personalized quote and book into the hands of readers who will love it.

Services
Non-Fiction
Biographies & Memoirs Cooking, Food, Wine, & Spirits Parenting & Families Self-Help & Self-Improvement
Fiction
Middle Grade Picture Books
Certifications
  • BA Hons in Communications
  • UC Berkeley Digital Marketing Certification
  • BMI Best Book Marketing Campaign Award

Work experience

Self-employed

Mar, 2017 — Present

Marketing freelancer working with self publishing authors and publishing houses. Creating and executing marketing plans and strategy. Author, book and brand building. Getting books into the hands of readers through infulencer outreach work.

Macmillan Children's Books

May, 2011 — Feb, 2017 (almost 6 years)

Running the marketing for 0-6 year old's books at Macmillan Children's books. Working with the biggest children's author in the UK Julia Donaldson and managing her brands, IP and licencees.
Managing other brands on the list including Dear Zoo, Emily Gravett and Rastamouse.
Nurturing and Developing new author and illustrator talent and building new brands.

Ebury Press - Penguin Random House

Jun, 2006 — May, 2011 (almost 5 years)

Marketing non-fiction and fiction titles across the Ebury list. Specializing in cookery, parenting, self help and romance fiction.
Brand Manager for Annabel Karmel the leading expert in cooking for children.

Projects

Morty and the Moon

Provided a bespoke marketing strategy covering all aspects of marketing and a year-long plan. Metadata and blurb optimization as well as social media strategy.

Morgan Le Fay - Fata Morgana Series

Supporting author Jo-Ann Blanco with her marketing. Year long contract with Jo-Ann who is self publishing this series of Arthurian legend books. Ongoing work including strategic publishing planning, digital strategy management of social media and advertising and launch of the third book in the series.

Geronimo Stink

Working with Puffin children's books, Penguin to relaunch the Geronimo Stilton in the UK

Portfolio

Plenty

Yotam Ottolenghi

A collection of vegetarian recipes. With sections devoted to cooking greens, aubergines, brassicas, rice and cereals, pasta and couscous, pulses, tofu, roots, squashes, onions, fruit, mushrooms and tomatoes, it is suitable for meat-eaters and vegetarians alike.
'Ottolenghi changed the way we cook in this country just as surely and enduringly as Elizabeth David's A Book of Mediterranean Food had in 1950. It brought into our kitchens bold flavours, a vivid simplicity, a spirited but never tricksy inventiveness and, abo... read more
Room on the Broom

Julia Donaldson

How the cat purred and how the witch grinned,As they sat on their broomstick and flew through the wind.The witch and her cat fly happily over forests, rivers and mountains on their broomstick until a stormy wind blows away the witch's hat, bow and wand. Luckil... read more
The Gruffalo

Julia Donaldson

A mouse took a stroll through the deep dark wood. A fox saw the mouse and the mouse looked good.Walk further into the deep dark wood, and discover what happens when a quick-witted mouse comes face to face with an owl, a snake... and a hungry Gruffalo!Julia Don... read more
A magical, folklore-inspired fantasy novel about the adventures of young Morgan le Fay, destined to become legendary Fata Morgana, fairy queen of King Arthur and Camelot fame.
Titles in This Set Everlasting Dark Flame Blue Moon Ever More Shadowland Night Star
Are you bored with being so proper?Do you want to have more fun?Mr. Tiger knows exactly how you feel. So he decides to go wild.But does he go too far?From Caldecott Honor artist Peter Brown comes a story that shows there's a time and place for everything...eve... read more
In 2083, chocolate and coffee are illegal, paper is hard to find, water is carefully rationed, and New York City is rife with crime and poverty. And yet, for Anya Balanchine, the sixteen-year-old daughter of the city's most notorious (and dead) crime boss, lif... read more
Annabel Karmel's New Complete Baby & Toddler Meal Planner
Little Red

Bethan Woollvin

Chosen as one of The New York Times Best Illustrated Children's Books 2016Little Red Riding Hood meets a wolf on her way through the woods to visit her sick grandmother. The wolf is hungry, and Red Riding Hood looks tasty, so he hatches a dastardly plan, gobbl... read more
Keep Calm and Carry On was a World War 2 government poster discovered in a dusty box nine years ago. Though it never saw the light of day in 1939 (it was only supposed to go up if Britain was invaded), it has suddenly struck a chord in our current difficult ti... read more
New with light wear to jacket, reflected n price. The definitive guide to creating an unforgettable christmas feast that suits everyone, is easy to prepare, and includes ideas, drinks and lots of suggestions to make this a happy christmas for everyone, includi... read more
Winner of the CILIP Kate Greenaway Medal 2017Did you ever want to waddle with a colony of penguins? Wriggle with an army of caterpillars? Or march with a troop of monkeys?Legendary illustrator Lane Smith takes us on a colourful adventure through the natural wo... read more
Tidy

Emily Gravett

Winner of the Independent Bookshop Week Picture Book Award 2017From the creator of Meerkat Mail and Dogs, comes a very funny rhyming woodland story about the perils of being too tidy.Pete the badger likes everything to be neat and tidy at all times, but what s... read more
Dear Zoo

Rod Campbell

A new edition of Rod Campbell's classic lift-the-flap book. This classic lift-the-flap book has been a favourite with toddlers ever since it was first published in 1982. Now reissued as a sturdy casebound board book, perfect for little hands.
The Paper Dolls

Julia Donaldson

Paper Dolls

Louise has 46 reviews

Professionalism

Quality

Value

Responsiveness

Alicia C.

Alicia C.

Dec, 2024

I recently had a strategy consultation with Louise for the launch of my third book and the promotion of the other books in the series, and I couldn’t be happier with the experience! She provided fresh, innovative ideas tailored to my goals. Her insights were invaluable, and I left the session feeling excited and inspired. I highly recommend her to any author seeking expert guidance in marketing...
Read more
Deanna S.

Deanna S.

Nov, 2024

Louise was an incredible partner and a pleasure to work with. She offered great advice for my Amazon ads and presented me with a comprehensive marketing plan that really fit my style leveraging my strengths while also pointing out opportunities to grow my reader base. She went above and beyond having met with me several times to vet ideas and explain aspects of the plan. I would highly recommen...
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Wayne G.

Wayne G.

Sep, 2024

Louise proved to be a delightful collaborator. I didn't need her services until close to the end of my campaign, but when she stepped in she performed flawlessly and ushered my project past the checkered flag without a hitch. I readily bounced ideas off her, and her experience came into play all the time I worked for her. I recommend her highly.
Gordon B.

Gordon B.

Sep, 2024

I was far from the easiest author to get set up on Amazon. Louise could not have been more helpful. She has gone more than the extra mile and put a know nothing about Amazon ads person in a good position. Highly recommended. Thanks a million Louise.
Laurence C.

Laurence C.

Jul, 2024

Louise provided me with an excellent and detailed set of recommendations for how to market my self-published book. In addition to the very helpful deck, we had a call where Louise answered all of my follow-up questions. I cannot recommend Louise highly enough - she is a first class professional.
Louise N.
great client

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