Overview
If you’re looking for an honest, action-led Facebook ads specialist who understands authors and knows how to turn ads into book sales, you’re in the right place.
I’ve been working with Meta ads for over 8 years and specialise in Facebook and Instagram advertising for authors. I keep up with the ever-changing world of Meta ads and use that knowledge to help authors reach the right readers, across different genres and marketplaces.
I work with authors in two ways: teaching them how to successfully run their own ads, or managing their campaigns through my done-for-you service.
Before we start, I carry out a full audit of your books and existing marketing. This allows me to identify what may need to be improved or optimised — from your sales pages and book positioning to your overall marketing — so that your Facebook ads have the best possible chance of succeeding.
No hype, no guesswork — just practical, honest advice and a strategy focused on getting results.
Services
Non-Fiction
Fiction
Work experience
Self-employed
Self-employed
Projects
Working with author David Asher to achieve No.1 in Amazon ranking
With a free BookBub deal, we set up some ads and achieved no. 1 ranking in competitive categories. If this is done as part of a series of books, authors will experience read-through across the books and a BookBub deal can buoy sales, page reads, reviews and follows for months after the promo.
Working with Author Craig Scoular
Author Craig Scoular, approached me as he wanted to try doing Facebook ads to his books for the first time. He had been doing some Amazon ads and organic marketing, but wanted to test Facebook ads out.
Craig started writing in August 2024 and self published his first novel, UNHINGE, in September of the same year. The second book in the series, FATE FELL SHORT, was released in February 2025. Now the third book in the series is out NOT MIDNIGHT YET.
I started working with Craig - he was keen to learn how to create his own ads which he could use with more books coming out.
After only two weeks, he saw progress including over 40 orders for his hilarious and heartfelt book UNHINGE with 13k page reads on Kindle Unlimited and within a week, 20 orders for 49 Things to Do With Dad along with 3k page reads. See page read stats below.
Working with author Xanthe Walter on MM romance books
Xanthe was already doing ads but came to me for some optimisation. We widened her audiences and turned off some the A+ content which Meta automatically adds to have a more manual control over the ads - audience, placement and creative.
There were a few things we changed when I went into the ad account to optimise the ads - the ads started bringing in more of a profit and I advised the author on bringing out a box set and German translations.
I also advising re. putting up the prices of her eBooks - the sales have stayed the same but more profit.
Working with Dave the Villager on ads for his books
Dave the Villager are books which encourage kids to read as they are based on the well-known Minecraft game. He is a 6-figure author as the books are popular both in the US and the UK. There are 11 books in the series so lots of read-through.
Dave the Villager books come as a series and we run 'evergreen' ads to the books in the US and UK to bring in at least X2 ROAS.
We focus on the call to action of 'Getting your kids to read' - seeing as the books are based on a computer game.
The author worked with me to refine what he was already doing - we went into the ad account and made some tweaks in order to optimise ads.
Working with author James Tarr
Creating ads for James Tarr and his book Cascade to improve bestseller ranking on Amazon and increasing the Facebook ad results by up to X3 ROAS.
With three books in this series, The Fallen Republic series is getting high read-through due to the ongoing ad to Book 1.
See ad creatives and stats attached.
Facebook Ads for USA Today bestselling author Maya Daniels
Working with renowned author Maya Daniels and turning her Facebook ad results round to at least x2 ROAS.
I took over as Maya's media buyer in July 2025 - see stats below for results - blue in royalties and pink is FB ad spend.
I turned it round for Maya and the ads continue to bring in royalty profit for the author.
On Maya's Daywalker series - this was the biggest improvement and I achieved RAOS up to 2.61 in December 2025.
Working with author Cynthia Anderson to reach bestseller status
Creating done-for-you ads for author Cynthia Anderson to reach top ten on Amazon bestseller status in AUS and UK.
Cynthia is with a traditional publisher and decided to ads for herself to drive traffic to the book sales pages. She has two books out and we worked on the first book The Pilot's Wife and now her second - The Sister Behind the Berlin Wall - she uses my services whenever she needs them and pays monthly.
With only a $10 daily budget to a 99p/99c offer, we achieved top ten in historical fiction category in the UK and AUS.
Portfolio
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Aug, 2026
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