Sara Broun, Publicist in Nashville, TN, USA

Overview

I love sharing stories about compelling people with the world while building collaborative, lasting relationships with my clients. With 20+ years of PR experience in entertainment, sports, non-profits, and the arts, I work closely with my clients to make sure their stories end up in front of the right audiences at the right times. I also love learning and exploring new media/outlets and finding unique ways to share my client's message. I value quality over quantity and everything I do is customized for each specific project. I offer everything from PR services (media relations and strategy), social media strategy, editing, writing, and more.

I also offer a la carte services: media list creation, press release writing, PR plans, social media plans/schedules, brainstorming sessions, and more.

Services

Press Coverage

Non-Fiction

Biographies & Memoirs Christian Non-Fiction Entertainment Health & Wellbeing Inspirational Self-Help & Self-Improvement Travel

Work experience

Founder

Self-employed

Apr, 2022 — Present

After working for six years at HarperCollins, I now run my own PR company offering comprehensive public relations services to publishers, authors, and entertainment personalities in the narrative non-fiction space. My focus is on traditional and non-traditional media, including but not limited to print/online outlets, television, podcasts, radio, YouTube and select TikTok "shows" and series, and more. My specialties include memoirs, inspirational, and feel-good stories from people who are doing amazing work and changing the world one day at a time.

Director of Publicity

HarperCollins Christian

Mar, 2016 — Apr, 2022 (about 6 years)

Led a boutique publicity team ensuring creation and implementation of tailored PR strategies promoting a diverse portfolio of best-selling, established, and first-time authors.

Public Relations Manager

Nashville Ballet

Apr, 2013 — Dec, 2014 (over 1 year)

Created and implemented communications plans to secure national and local media coverage for performances, the School of Nashville Ballet, and the $5MM development fund. Led social media strategy and select marketing initiatives.

Public Relations Communications Manager

Professional Bull Riders

Oct, 2009 — Apr, 2012 (over 2 years)

Responsible for publicity outreach/coverage for 30+ live events including securing national & local media coverage (TV, radio, print) and orchestrating on-site press activities. Represented and managed 40+ bull riders across all media engagements, sponsor activations, and PR appearances. Served as lead talent contact for sponsor and cross-brand integration opportunities with celebrities and media outlets. Conceptualized, created, and implemented the long-term PR strategy for the organization and sport

Projects

"A Serial Killer's Daughter My Story of Faith, Love, and Overcoming" (An Insider's Look at the True Crime Story of the BTK Killer, Dennis Rader) by Kerri Rawson

*New York Times Bestseller*

I oversaw and managed all PR efforts for "A Serial Killer's Daughter" including extensive media training and messaging, juggling multiple "exclusive" media confirmations, and an intense interview schedule around an extremely sensitive and triggering topic. Outreach included national and regional media, with a focus on traditional media and podcasts. I also worked hand-in-hand with the marketing team for all author appearances and activations, social media, and more.

Select media included People Magazine, 20/20, ABC News, Good Morning America, Inside Edition

"Dada Takes a Trip" by Cory Allen

I oversaw strategy and execution of all PR for this adorable children's book by author Cory Allen. It was the follow-up to his memoir, which I also managed media for. Outreach included national and regional traditional media, podcasts, Substacks and select short form social media series.

Select media included Parents Magazine, Infertile AF podcast, Military Families/National Guard Magazine, Ambitious Dads podcast and more.

"Grateful American: A Journey from Self to Service"

*New York Times bestseller*

I managed all PR for Gary Sinise's memoir, "Grateful American." This included release and post-release strategy, media relations (both national and regional; focused on traditional media and podcasts), an extensive multi-city media tour, a full schedule of appearances and more. I also worked closely with the marketing team on social media, partnerships, in-store activations and more.

Select events and secured media include: George W. Bush Center, Publishers Weekly, The Washington Post, Time Magazine