Kelli Daniel-Richards

Kelli Daniel-Richards – Publicist

Former senior publicist at Penguin Random House. 13 years' experience promoting nonfiction titles (mostly self-help, parenting, business)


I am a creative, driven, and results-oriented publicist with fourteen years of experience promoting nonfiction books in the self-help, parenting, psychology, and spirituality categories. I pride myself on my ability to create impactful campaigns for authors who haven't hit the big leagues yet. My persistence and refusal to leave any stone unturned results in campaigns packed with radio interviews, mentions in articles, and features on influential social media channels. I also have been very successful in collaborating with authors to create compelling by-lined articles, which have been featured in a variety of regional and national publications.

In addition to publicity campaigns, I also work with major publishers on micro-influencer campaigns for their new releases. For the last several years, I have completed over one hundred successful campaigns (including 17 New York Times bestsellers), resulting in a major increase in exposure for each title that I have worked on.

Business & Management Health & Wellbeing Inspirational New Age Parenting & Families Religion & Spirituality Self-Help & Self-Improvement Sex & Relationships

Work experience


Jan, 2018 — Present

During the last few years, I have worked primarily as a publicist for self-help authors and as a social media marketer for imprints at top publishers. My publicity work focuses largely on radio tours and online coverage, and my social media work encompasses a variety of fiction and nonfiction titles.

Tarcher/Perigee - Penguin Random House

Jan, 2015 — Jan, 2018 (about 3 years)

Tarcher - Penguin Random House

Dec, 2008 — Jul, 2010 (over 1 year)

Executed publicity campaigns for a variety of spirituality, self-help, and parenting titles.


Don't Be a Dick by Dr. Mark Borg

The publisher hired me to do a full publicity campaign for this self-help title by psychologist Dr. Mark Borg. I worked closely with Dr. Borg to craft a number of by-lined articles, many of which were picked up by outlets such as Working Mother, Mind Body Green, The Ladders, and Hitched. The book was also mentioned in over two dozen publications, including Bustle, MSN, Best Life, Huffington Post, Psychology Today, Your Tango, and Fatherly. I also booked Dr. Borg on The Today Show Australia, The Drew Garabo Show, The John Tesh Show, and The Jenny McCarthy Show, along with 20 other radio and podcast shows.

400 Friends and No One to Call by Val Walker

The publisher hired me to do a full publicity campaign for this self-help memoir. I worked closely with the author to craft article ideas and targeted pitches, which resulted in coverage in six magazines, including First for Women, and twenty online outlets, including Parade, AARP, Next Avenue, MSN, and Rewire, along with a standing column in Psychology Today. I also secured 32 radio and podcast interviews, including spots on SiriusXM/The Jenny McCarthy Show, SiriusXM/Signal Boost, and CBC/The Current (the largest radio show in Canada).

Everything Left to Remember by Steph Jagger

The author approached me to do a publicity campaign for the paperback release of her memoir. Since she didn't get much coverage for the hardcover release, we had a lot of options for outreach and secured the following hits:

- Bookings on 21 radio shows and podcasts, including The Mental Illness Happy Hour, Alaska Public Radio, and American Voices on SiriusXM
- 2 regional TV segments on New Day Northwest/King 5 and Studio 13 Live/Fox 13
- Bylined articles in Outside Magazine, Caregiver Solutions, and Writer's Digest
- Excerpts in Yoga Journal, Alzheimer's Today, and Maria Shriver's Sunday Paper
- Local publicity to support two of her book events


Kelli has 8 reviews





Tina M.

Tina M.

May, 2024

Kelli had so many great ideas that I will definitely be implementing with my marketing plan. No matter which way you are thinking of going with marketing your book, talk to her first, I promise she will have ideas that will blow you away.
Kelli D.
Thank you, Tina!! Was great talking with you!
Gregory C.

Gregory C.

May, 2024

Kelli is the real deal! She's highly organized, superb at communicating, well connected, and savvy with how the industry works. Bottom line is that she's also effective. For a book launch campaign, she netted me dozens of radio, podcast, and article features. I'll definitely be using Kelli again in the future!
Kelli D.
Thanks, Greg! Looking forward to working with you on your next project :)


May, 2024

All good.
Kelli D.
It was lovely working with you, Joe!
Allison Z.

Allison Z.

Apr, 2024

OMG. What a dream! Kelli only does campaigns with authors using traditional publishers. As I'm a self-published author, she suggested a 1 hour phone call. She got right down to business on minute #1. We talked big picture strategy, brainstormed, and also got into the nitty gritty on press releases, byline articles, how to hunt for contact information, media outlets, etc. She was also incredib...
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Kelli D.
Thank you, Allison!! It was such a pleasure speaking with you!
Joe A.

Joe A.

Apr, 2024

Kelly is an amazing source of ideas. She and I chatted about the goals of the project and she had already done the research and knew exactly how best to help.
Kelli D.
It was a pleasure speaking with you!

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