Overview
Hi, I'm Amy! I help publishers, authors, and brands craft highly targeted influencer campaigns.
In my current role at Random House handling adult fiction & nonfiction, I’ve driven viral TikTok campaigns, secured hits on major accounts, and turned overlooked backlist titles into bestsellers. At Sourcebooks, I built and led the kidlit influencer program across eight imprints, boosting our reach by over 1500% and landing free coverage from top tastemakers. My authors have included Taylor Jenkins Reid, Andy Weir, Jodi Picoult, Sarah Adams, Sahil Bloom, Zarna Garg, and more.
I'm excited to manage every level of your influencer strategy and execution, including:
- Building highly targeted pitch lists
- Distributing free digital or physical copies
- Creator vetting and outreach management
- Campaign strategy by platform (BookTok, Bookstagram, Substack, YouTube, etc.)
- Drafting press releases and pitch letters
- Writing influencer post decks for pub-day follow up to accounts
- Securing paid influencers and crafting campaign briefs to guide their content
- Packing and designing physical swag boxes
- And more according to your needs!
Let's chat to figure out the best approach for you! Once I get to know your book, I'll offer a personalized strategy for influencer engagement. My packages range from $200 to $2500.
Services
Fiction
Non-Fiction
Work experience
Random House
Sourcebooks
Projects
Atmosphere by Taylor Jenkins Reid
LOVE IS IN THE ATMOSPHERE - Valentine's Day event at Adler Planetarium in Chicago, IL
- Secured attendance from 15 influencers from Instagram and TikTok
- Partnered with Annie Hex (4.5K+), @mayfieldmagic (2.7K+), and @bramstrology (1.6K+) for on-site tarot and astrology programming
- Generated organic attendee posting throughout the night under #LoveIsInTheAtmosphere
- Social reach tied to hashtag usage and local giveaway activity totaled 45K+ followers on Instagram
- Supported by social promotion from @ballantinebooks, @tjenkinsreid, @adlerplanet, @randomhouse, and local bookish/community accounts
- Extended visibility through Instagram feed posts, Stories, Facebook Stories, and LinkedIn promotion
- Created a visually shareable, interactive event environment that encouraged organic photo and video capture
The 5 Types of Wealth by Sahil Bloom
- Built and executed multi-channel social campaigns for The 5 Types of Wealth across Instagram, Facebook, Pinterest, X, and TikTok.
- Generated 185K+ social likes across influencer, creator, publisher, and partner content.
- Secured 27 teacher influencers for back-to-school outreach, driving exposure to a combined 2.9M followers.
- Expanded the campaign beyond book media by landing wellness creator coverage, including @anawolferman (936K TikTok / 114K Instagram), and @lindanguyenlee (53K TikTok).
- Extended reach through brand partnerships, including a back-to-school giveaway collaboration with Stasher.
- Amplified campaign visibility with publisher social support, newsletter integration, and custom QR/bookmark mailings tied to the Wealth Quiz.
- Sent books and personalized packages to marquee accounts in the finance, business, and self-improvement space, including mrsdowjones (1.2M), girlsthatinvest (1.1M), Manifestationbabe (438K), the.retired.millennial (259K), and firstgenliving (203K).
- Helped drive sustained creator and media conversation across Instagram and X, with coverage from names including @BillAckman, @aliabdaal, @FORTUNE, @MichaelDell, @ryanholiday, @lizmoody, @todayshow, @simonsquibb, and @susancainauthor.
- Maintained momentum well beyond launch by identifying, tracking, and activating recurring support from book, business, wellness, and podcast creators over time.
- Developed a collaborative outreach system directly with the author to prioritize personalized pitches, strategic gifting, and high-fit influencer targets.
Saltwater by Katy Hays
- Sent 99 influencer swag boxes through brand partnerships with Drunk Elephant, KUSSHI, Taffy Town, Andie Swimwear, LĀTIKA bath salts, and more
- Secured influencer participation from high-visibility recipients including Jenna Bush Hager and Parvati Shallow
- Generated social coverage across TikTok and Instagram through influencer unboxings and posts
- Extended reach with an additional 50 book-only influencer mailings featuring the hardcover and a personalized letter
Project Hail Mary by Andy Weir
Secured 85 top content creators with millions of followers for the Griffith Observatory movie pre-screening in Los Angeles (March 16, 2026)
Hold On to Your Kids by Gabor Maté and Gordon Neufeld
Revived backlist sales (+16%) for this book through an influencer campaign spanning parenting, family, and homeschool niches.
Butt or Face by Kari Lavelle
Procured coverage from 22 influencers with 1.1 million followers total.
Celebrity outreach for diverse picture books
Procured free coverage and/or blurbs from celebrity influencers for picture books celebrating diversity, including:
- Our World Is a Family by Jennifer Jackson and Miry Whitehill
- The Rainbow Parade by Shane Jordan and Dr. Rick Hendrix
Hits included: Rihanna, Elton John, Paris Hilton, Nancy Pelosi, Lance Bass, Jenna Fischer, Rachel Bloom, Whoopi Goldberg, Chelsea Clinton, Kristin Chenowith, Kelly Osborne, Cheyenne Jackson, Tom Daley, Billie Jean King, Neil Patrick Harris, and more
Portfolio
