Overview
Designers and writers have this in common: Creating worlds, telling stories, and facilitating experiences. Your tool of choice is words, and mine is design.
I'd love to help you build an online home that's an accurate translation of your heart and an online reflection of the worlds you create through writing.
A space designed with intention, purpose, delightful simplicity, and a dash of magic. A place to share, create, invite, and celebrate. A brand that feels authentic and a website you CAN'T WAIT to invite people to.
~~~~~~~~~~~~~~~~~~~~~
WHAT'S ON OFFER:
• Brand Identity Design
• Template Customization
• Custom Website Design
• Design Support (website changes & updates, posters for your latest event, branding for a new program or course, etc)
~~~~~~~~~~~~~~~~~~~~~
THE CO-CREATIVE DANCE:
• I work with one client at a time - this means a shorter turnaround and dedicated attention
• I offer different design packages depending on where you are in your journey ( just starting out / an established author with a complex suite of offerings)
• Included: an in-depth discovery process and a client portal to facilitate communication and collaboration
~~~~~~~~~~~~~~~~~~~~~
FOR WEBSITES:
• I use WordPress (with a site builder), Showit, or Squarespace. Website walkthroughs and tutorials on updating the website are included.
What's NOT included: copywriting, legal advice/legal pages, hosting, domain, and site builder expenses.
~~~~~~~~~~~~~~~~~~~~~
KIND WORDS:
“As a writer, I’m rarely at a loss for words, but there truly aren't enough adjectives to describe this light-filled soul. So I’ll just say thank you, thank you, thank you, Ioana, for bringing your spirit and love to this project. I’m so thrilled I got to work with you and now get to call you a friend. Watch out world. Ioana is on the planet.”
-Pam Grout, #1 New York Times bestselling author of E-squared, Art & Soul, Reloaded, and 18 other books
"I am so in love with my new website. The connection, collaboration, and creative energy that Ioana so generously shared with me was the most delightful dance of digital art creation that I’ve ever experienced. From her laser-sharp insight to her humanistic approach & methods to her warm and open communication, there is no other person I would turn to help me create and convey my unique contributions to this world."
-Kristina Eisenhower, Author of The Art of Positive Disruption: A Krizillion Ways to Create a Kaleidoscopic Life
"Ioana, thank you for the website and rebranding masterpiece you made for us at Astara Raven and Illuminating Hearts! Your professionalism, patient support, and kindness helped me feel seen and heard through the design process, which is reflected in the look and feel. It is as if you gazed directly into my business soul and brought it to life. Everything feels so right and aligned. It’s been an honor and an absolute joy to work with you!"
- Astara Raven, Author of How the Stars Tell Time - A Soul Adventure in the Quantum Wilderness
Services
Non-Fiction
Fiction
Works with
Certifications
- Graphic Design - Dev Academy
Work experience
Self-employed
Projects
Pam Grout
Project Scope: Branding, Custom Website Design in WordPress
Pam Grout is the #1 New York Times Bestselling Author of 20 books, including the well-known E-Squared, E-Cubed, and Thank and Grow Rich, and is on a mission to inspire as many people as possible to live their best lives.
I have adored Pam’s writing style ever since I first got my hands on E-Squared, years ago, and I wanted her website to capture her fun, colorful, and creative personality. It was also really important to keep things simple so that her content and her writing could shine.
"I feel extremely blessed to have worked with Ioana. She is inspiring, professional, and, wow, she created the most amazingly awesome website that now I get to call mine. As a writer, I’m rarely at a loss for words, but there truly aren’t enough adjectives to describe this light-filled soul. So I’ll just say thank you, thank you, thank you, Ioana, for bringing your spirit and love to this project. I’m so thrilled I got to work with you and now get to call you a friend. Watch out world. Ioana is on the planet.”
Pam Grout
Kristina Eisenhower ✦ Kaleido Living
Project Scope: Branding, Custom Website Design in Showit
Ongoing Design Support: Poster Design, Promotional Materials, Bookmark design, Social Media Graphics, Website Updates, Apps Integration, Business Process Optimization, Ecommerce Integration
Kristina showed up in my inbox one day looking for a brand and website developer for her budding business and launch of her first book, "The Art of Positive Disruption," and has since been filling my life with bold colors, playful disruption, and Krisellaneous words. This has been the most vibrant visual identity and website I’ve ever designed.
"Every time I open my website, every time someone compliments a flyer or post, or page, I think of you. And my heart fills with joy and gratitude. Because whenever and wherever you’re involved, the work flows like a dance—and the final creation always feels like home. Thank you for all you do. But more than that, thank you for who you are. With kaleidoscopic appreciation, and big big love,🤗😘Kristina"
Astara Raven ✦ Illuminating Hearts
Project Scope: Branding, Custom Website Design in WordPress
Design Support: Business Cards, Illustrations, Social Media Graphics, Landing Page Design, App Integrations
What started as an inquiry for improving her existing website evolved into a complete rebrand and website redesign, filled with lots of art, sparkle, and soul. Astara is a true renaissance human (author, architect, coach are just some of her titles), and she wanted her website to reflect that.
This remains one of my favorite projects to date, and the brand and website we created continue to serve Astara almost 5 years later. ✨
"Ioana, thank you for the website and rebranding masterpiece you made for us! Your professionalism, patient support, and kindness helped me feel seen and heard through the design process, which is reflected in the look and feel. It is as if you gazed directly into my business soul and brought it to life. My business partner and I are both blown away by the website's beauty and easy navigation. The graphics are stunning and the layout is ohhhh so user-friendly. Everything feels so right and aligned. It’s been an honor and an absolute joy to work with you!"
Astara Raven, Author of How the Stars Tell Time - A Soul Adventure in the Quantum Wilderness
Annie Graterra
Project Scope: Branding, Website Template Customization in Kajabi
Additional: Custom Website Graphics, Illustrations, Custom Code
Design Support: Business Cards, Course Design, Course Materials Design, Social Media Graphics
Annie reached out looking for a rebrand and website redesign, driven by a desire for boldness, elegance, and a marriage between earthy and mystical - two seemingly opposing visual directions. The result incorporates custom graphics and illustrations and captures everything Annie was looking for in her new brand and website: it's earthy, genuine, mystical, inspired, and true to who she is as a person.
"Ioana's grounded and graceful approach created a secure container for our creative dance together. I've seen the work she's done for others, too, and there is clearly no end to the beauty she can create, always in perfect harmony with the client's vision. I truly believe that Ioana is fully aligned with her purpose of helping us heart-centered entrepreneurs make an impact in the world, and I'm thrilled to have had the opportunity to work with her. "
Annie Graterra
Melissa Smith ✦ The Limitless Concierge
Project Scope: Branding, Custom Website Design in WordPress
Additional design: Brand Elements/Icons
A wanderer at heart, Melissa reached out looking for an incredible website and logo for her boutique travel concierge business. With a shared passion for travel, our visions for her new brand and website merged into an online presence that is infused with wanderlust, magic, and dreams come true.
"I have been in complete awe and excitement about this beautiful brand you created! I absolutely loooooove it. You completely captured the essence and vision that has been playing over and over in my imagination!!! Thank you."
Melissa Smith
Jaylene Pfeifer
Project Scope: Branding, Custom Website Design in Showit
Design Support: Business Card Design, Social Media Graphics, Additional Logo Design
When she first reached out, Jaylene had a website that just wasn’t working for her. To quote her, it was “ineffective and boring”. She wanted a new brand identity and a new website that were more purposeful and representative of her personality and her work as a kinesiologist and yoga teacher. Our shared love for nature guided the design process, which resulted in an online presence that's grounded, welcoming, playful, and inspired.
