Sarah Fountain

Sarah Fountain – Designer

Children's graphic designer and book illustrator specialising in publishing, creating beautiful and engaging books and products.


Hi there!

I have been professionally designing and illustrating for children since 2007, after completing a BA (hons) in Illustration in 2006 from Camberwell College of Arts. I have worked mainly in design for this time, including as an in-house children’s designer at companies including Pearson Education, John Brown Media and Redan Publishing. Now I do children’s design work for many companies, including leading publishers such as Dorling Kindersley and Arcturus.

For the last few years I have been doing more and more illustration work, and honestly, I love it. I always wanted to be like Beatrix Potter, and now, very often I feel that I am.

I run a small creative design agency on the North Shropshire, Wales border with my husband, Noel. We have two children and two cats, a lovely old house and a dog called Shadow.

I will work with you closely, and we will have a video call to start us off. This is by far the most valuable piece of time, where I get to understand your wants and goals for your project.

My knowledge of the children's publishing industry and its processes it vast, and I will help you navigate your journey from manuscript to finished, beautiful book!

Children’s Non-Fiction Comics Non-Fiction Education & Reference
Middle Grade Picture Books Young Adult
  • BA (hons) Illustration
  • Level 2 Understanding Children's and Young People's Mental Health

Work experience


Apr, 2020 — Present

Fountain Creative is a small creative agency I own with my husband. Together we work on projects big and small. My specialism is children's publishing - working on all kinds of books for children from picture books to fact books, to educational reading books, to complicated puzzle books!

I can help you take your manuscript to a finished book that you can be proud of, that will look good enough to sit on any child's book shelf.


Jun, 2016 — Present

Working across different projects, including primary educational content for Dorling Kindersley, and many activity books and fact books for Arcturus Publishing.
I have self-published my own picture book, and help many authors publish their picture books and chapter books.
I genuinely love my work. Children’s books have been my passion since I was a child, and I love helping others realise their publishing dreams.

Pearson Education

Aug, 2013 — May, 2016 (over 2 years)

Project managed and design-led two major Primary education products for Pearson UK: Bug Club and Abacus.
Both these projects included designing books, art-directing illustrators and designers, whilst also creating digital content and overseeing budgets and schedules.

John Brown Media

Oct, 2007 — Aug, 2013 (almost 6 years)

Worked across many branded and licensed characters on various children's magazines and partworks, including Dora The Explorer and Hello Kitty, as well as high-profile brands such as Bupa and Pets at Home.

Redan Publishing

Jan, 2007 — Oct, 2007 (9 months)

Designed and edited pages for children's magazines, Fun To Learn Friends, and Peppa Pig magazine.


Cover Design Illustration Typography Book Interior Design
Made with Reedsy
To Be Free

Sadri, Mojy

Cover Design Illustration Typography Book Interior Design Production Management
‘It’s a scary fact that if the world’s bee population dies, eventually all living things may die.’ Lottie is suffering from explosive sneezes. It’s that time of year when the pollen count is s... read more
Cover Design
It's Carnival time on the beautiful island of Canario Bonito. Come join the party! Let's have some fun!However…You may think it’s cool to swim with dolphins at a waterpark?Lottie Saves the Dol... read more
Cover Design
Book Interior Design
Book Interior Design

Sarah has 14 reviews





Natacha B.

Natacha B.

Feb, 2024

Sarah was the ideal creative to collaborate with on my first children's book. She is a great listener, and her technical knowledge more than made for my shortcomings. Also, she communicated clearly every step of the way. The outcome of it all was just so lovely. I definitely look forward to working with her again on another project.
Sarah F.
Thank you so much for the lovely words, Natacha! I do hope we can work together again very soon!
Matt S.

Matt S.

Feb, 2024

Working with Sarah has been a delight! From the initial planning stages, through the design & execution of our children's book, "Jake & Toby's Big Adventure," Sarah has been a consummate professional. A talented illustrator, she was able to visualize our ideas and create engaging, memorable characters. She is lovely to deal with as well. I would definitely work with Sarah again & highly recomme...
Read more
Sarah F.
Thank you for the lovely feedback, Heather and Matt! I would happily work with you guys again too! … And your gorgeous little doggies!
Dianne K.

Dianne K.

Jan, 2024

100% satisfied with the quality of work, professionalism, and communication.
Sarah F.
Thank you Dianne :)
Sue D.

Sue D.

Jul, 2023

Sarah was a delight to work with and cheerfully waded through a bunch of disorganized files to reformat my book. I'm hoping she will be able to help me out with reformatting books 2 and 3!
Sarah F.
Thank you, Sue :)
Brynndah C.

Brynndah C.

May, 2023

Meeting Sarah Fountain through Reedsy has been a very positive experience for me. As a newcomer to the Children’s Book Publishing process, I appreciated Sarah’s response to my questions with clear explanations. I am super impressed with Sarah’s integrity, and confidence in her finished product, but most importantly her detailed outlines of the creative process. From interpreting my story, a...
Read more
Sarah F.
Thank you Brynndah, those are lovely words! Sarah

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