Sandy Cull

Sandy Cull – Designer

Award-winning book designer with 30 years experience working with publishers and self-publishers, and specialising in fiction/non-fiction.

Overview

I have been designing books for over thirty years, (with twelve of those in-house at Penguin Australia). I’ve been freelance since 2006 and work for many large and small publishers world-wide, as well as directly with authors and self-publishers. I design across several genres but mostly focus on literary and commercial fiction and non-fiction.

Books are my life! I have been a regular guest-speaker and panelist at literary festivals, a judge for national illustration and book design awards and a founding committee member of Australian Book Designers’ Association. In 2011, I was humbled to be inducted into the Australian Publishing Association Hall of Fame.

I love reading and words! It’s my great privilege to read 100% of my fiction manuscripts. I offer advice on briefing, schedules, materials and process and I pride myself on my communication skills, professionalism and reliability.

Testimonials from self-publishers

"I’d heard of Sandy Cull, book cover designer extraordinaire, from prolific writer Carmel Bird. Being a self-publisher, I was hesitant in contacting such a huge name in the industry. I worried needlessly. Sandy was charming and warm and gave me a date immediately. We worked together on the cover for 'From the Top' and, from the first examples Sandy sent me, I knew I was in good hands. Nothing, no changes, no tiny adjustments, were ever too much bother for her. Her ideas completely came out of left field and blew me away. The final draft was exquisite; I loved it instantly. Thank you, Sandy, what a pleasurable experience."

T. L. W. Robb, author of 'From the Top', 2023.

"I’ve been privileged to work directly with Sandy on my past three novels, and can attest that it’s been a wholly positive experience.

I have been in awe of her brilliant design skills, both in creating my covers and also in designing internal layout. Beyond that, Sandy has also been integral in assisting me to find skilled typesetters, and in providing me with final files, ready for publishing.

In all these respects, Sandy has been professional and thorough, always willing to accommodate any changes I might suggest, and doing so with patience and good humour. She is completely client-focussed in her approach.

I would absolutely recommend her to any author considering her services."

S G Bryant, author of The Harry Holloway Detective Series, 'Taken In', 'Death in Black and White', and 'Fresh Air and Foul Play'.

Services
Fiction
Anthologies Classics Contemporary Fiction Literary Fiction Short Story
Non-Fiction
Cooking, Food, Wine, & Spirits Inspirational Political Science & Current Affairs
Languages
English
Awards
  • 2022 Best Designed Commercial Fiction Cover ‘Catch Us the Foxes’
  • 2020 Best Designed Autobiography/Biography/ Memoir/ Non-Fiction Cover ‘The Thinking Woman’
  • 2017 Best Designed Literary Fiction Book ‘The Museum of Modern Love’
  • 2017 Best Designed Series (including classics) 'Wisdom Tree’
  • 2017 Designers’ Choice Cover of the Year ‘The Museum of Modern Love’
  • 2012 Best Designed Literary Fiction Book ‘Foal’s Bread’
  • 2007 Best Designed Book of the Year ‘Italian Joy’
  • 2007 Best Designed Illustrated Book ‘Italian Joy’
  • 2004/2005 Best Designed Book of the Year ‘Plenty:Digressions of Food’
  • 2004/2005 Best Designed Literary Non-Fiction Book ‘Plenty:Digressions of Food’
  • 2003 Best Designed Illustrated Book ‘Love and Clutter’
  • 2001 Best Designed Cook Book ‘Maggie’s Table’
  • 2000 Best Designed Non-Fiction Book ‘Wicked But Virtuous’
  • 2000 Best Designed Cook Book ‘Simply Asian’
  • 2026 Shortlisted for the Best Designed Literary Fiction Cover,'I Want Everything' (TBA)

Work experience

Self-employed

Apr, 2006 — Present
I design all aspects of the book from beginning to end – cover and text design, directing typesetters, typesetting, art direction of photographer or illustrator, final art and file preparation and print production and liaison.

Penguin Books Australia

Apr, 1994 — Apr, 2005 (about 11 years)
Senior designer Penguin Books, responsible for the design and project management of several large-scale books on the Lantern imprint, most notably: The Cook’s Companion by Stephanie Alexander for both editions; the first in 1995, the second in 2005, and just released in March 2026, the 30th anniversary edition (as viewed in the gallery).

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