Overview
I work with authors to clarify their message, build visibility, and connect their book to the right audiences—through thoughtful publicity and smart, realistic marketing strategy.
With more than 28 years of experience in book publicity, marketing consultation, and author advising, I help authors make informed decisions about how their work enters the world—and how it continues to circulate long after publication.
Publicity and marketing work best when they speak to each other.
In addition to traditional media outreach, I help authors think through the broader marketing ecosystem around their book—how messaging, metadata, digital presence, events, and outreach efforts align with their goals and resources. The result is a cohesive strategy that supports both immediate attention and long-term discoverability.
My role is often part publicist, part strategist, and part translator—helping authors understand what will matter, what is worth investing in, and what can be set aside.
Services
Non-Fiction
Work experience
Smith Publicity, Inc.
MicroMarketing, LLC
Self-employed
Globe Pequot Press
Projects
The Success Complex: Ancient Wisdom, the Building Blocks of Life and your Path to Sustained Success
Comprehensive publicity campaign focused on author brand and thought leadership building, article placements, and podcast interviews. Coverage earned included Human Capital Leadership Review, The Remarkable Leadership Podcast, Authority Magazine, Success Made to Last Podcast, and more.
Following Sunshine: A Voyage Around the Mind, Around the World, Around the Heart
Pre-Publication Marketing Consultation and Book- and Author-Centric Publicity Launch Campaign:
• Created press materials including the media guide, extended author biography, and multiple pitch documents.
• Publishing trade ARC submissions: List on Trade Submissions Tab in spreadsheet
• NetGalley: Uploaded the book, followed up via email with everyone who downloaded the book for review consideration asking them to post on amazon and Goodreads.
• Researched media and directly pitched using several angles to generate opportunities, including: feature stories, articles, book listings/recommendations/excerpts, trend pieces, radio interviews, television interviews, podcast interviews, question & answer (Q&As), book reviews, blog coverage, print interviews, online media coverage, and blog articles/guest opportunities.
• Targeted national and regional print (magazines, newspapers, trades, and journals), broadcast (TV, radio, podcasts, streaming TV), and online/digital outlets (online news, bloggers, genre-influencers) in the U.S., Canada, and the UK.
• We focused on New Memoir Recommendations/Round-ups/Listicles, Book; Memoir; Boating/Sailing/Recreation; Love & Relationships; Travel; Inspiration & Resilience; Arts & Entertainment; Writing, lifestyle/features, Women’s Interest, Parents & Family Interest, Human Interest, etc.
Marketing Support/Advisory:
• Review/feedback for cover design and back cover copy including book description and bio.
• Publisher support: Connected with BRW to clarify elements of their marketing plan including trade reviews, pre-order timeline, NetGalley, media review copies, Goodreads, graphics, etc.
• Author Website/Book Landing Page—Ran an audit of your existing website, and provided insight to recommended updates, added information, etc. to best position your website and book to appeal to your target audiences, media, and reviewers.
• Social Media Audit—Worked with you to identify platforms where your target audience lives and offer tips to develop a launch-focused profile through which you shared news of events and maximize your media coverage.
• Pre-Launch Network Engagement Strategies—We worked with you to identify specific strategies for conducting this outreach through existing or new marketing channels (i.e. newsletters, social media requests, direct emails, etc.) and developed a content calendar for when to execute these calls to action to your network leading up to your publication date.
• Researched and provided submission guidelines for relevant Book Clubs and Book Awards.
• Coordinated GoodReads Giveaways.
BookBaby Marketing and Consulting Services
As a contractor for Smith Publicity, provided book marketing services in partnership with BookBaby for its independently published authors. Completed over 50 consultations chosen from three options depending on their needs including book marketing planning, social media consulting for authors, and how to optimize an Amazon retail listing.
Closing the Gap in Homeownership: Rewriting the Rules Against Mortgage Discrimination
Comprehensive publcity campaign and thought-leader/expert positioning including:
• create awareness for the recent launch of Closing the Gap in Homeownership, unearthing concepts that apply to ongoing and developing news stories while seeding unique, newsworthy angles pulled directly from the book,
• continue to build visibility for expanding expert brand
platform, positioning author as a go-to voice on the housing-related
challenges faced by most individuals today, specifically as it relates to
mortgages and mortgage discrimination
• attract new opportunities for the author's overall expert platform
including speaking, writing, expert name recognition, bulk book sales, etc.
Coverage included articles placed and author interviewed / quoted in numerous print and online publications and media outlets including New York Times, Consumer Affairs, Yahoo! Finance, CBS News, Forbes, U.S. News & World Report, and more.
Johannes Vermeer Provocateur: Risk and Courage in Dissent (Friesen Press, May 2025)
Complete publicity campaign and marketing consultation including:
Pre and Post Publication Support: worked with publisher and author on formatting, cover design, pricing, metadata, and description.
Full publicity campaign to print/online media in the US and Europe resulting in coverage in Art Business, Fine Art Magazine, ArteFuse, Art Daily, Times Literary Supplement, World Art News.
Marketing: direct mail to art historians and museums, award submissions for book and cover design.
Portfolio
