Overview
I help self-published authors launch and sell their books on Amazon. For over four years I've run the launches, advertising and marketing for a bestselling thriller author whose catalogue has sold over a million copies.
If you're an author new to the world of self-publishing and don't know where to start, I'll take you through each step - from KDP setup and book metadata to Amazon ads and creating a mailing list.
I know what it takes to get a book in front of the right readers, the avoidable mistakes first-time indie authors make, and how to set your book up for long-term success.
Services
Fiction
Work experience
Jack Slater (Author)
Projects
Amazon Ads Management
I ran the Amazon advertising for a thriller catalogue of 20+ titles across Sponsored Products, Sponsored Brands and Sponsored Display, in both the US and UK marketplaces. This covered campaign strategy, daily optimisation, keyword and search-term analysis, and budget allocation across the series.
During my time managing the Amazon ads, I reduced ACOS% by half and helped grow KENP reads to a peak of 2M per month.
Rebuilding Amazon Product Pages for AI-Driven Discovery
The Jason Trapp series has 34k+ reviews on Amazon and regularly tops the bestseller charts in its genre.
Most recently I rebuilt the series' Amazon product pages and A+ content for the shift towards Rufus, Amazon's AI search. I analysed our advertising data to identify the search terms readers actually use, and then worked this into the product listings. Alongside this I created new A+ image assets, making the pages more eye catching.
Audiobook Production
Through ACX, I ran the casting, contract negotiation, proof-listening and quality control for Dark State, the first book in the Jason Trapp series. Since being released, the audiobook has sold over 40,000 copies and earned 1,000+ reviews on Audible. To date I've managed the production of 14 audiobooks across the Jason Trapp and Gideon Ryker series.
Building and Running a 100 Reader ARC-Group
I built and run an advance reader group of 100 curated readers, grown through social media and email marketing, with a questionnaire to select readers who deliver genuine and useful feedback. The group provides honest reviews that go live on launch day, as well as editorial feedback before publication.
Portfolio
