Overview
I help self-published authors launch and sell their books on Amazon. For over four years I've run the launches, advertising and marketing for a bestselling thriller author whose catalogue has sold over a million copies.
If you're an author new to the world of self-publishing and don't know where to start, I'll take you through each step - from KDP setup and book metadata to Amazon ads and creating a mailing list.
I know what it takes to get a book in front of the right readers, the avoidable mistakes first-time indie authors make, and how to set your book up for long-term success.
Services
Fiction
Work experience
Jack Slater (Author)
Projects
Amazon Ads Management
I ran the Amazon advertising for a thriller catalogue of 20+ titles across Sponsored Products, Sponsored Brands and Sponsored Display, in both the US and UK marketplaces. This covered campaign strategy, daily optimisation, keyword and search-term analysis, and budget allocation across the series.
During my time managing the Amazon ads, I reduced ACOS% by half and helped grow KENP reads to a peak of 2M per month.
Rebuilding Amazon Product Pages for AI-Driven Discovery
The Jason Trapp series has 34k+ reviews on Amazon and regularly tops the bestseller charts in its genre.
Most recently I rebuilt the series' Amazon product pages and A+ content for the shift towards Rufus, Amazon's AI search. I analysed our advertising data to identify the search terms readers actually use, and then worked this into the product listings. Alongside this I created new A+ image assets, making the pages more eye catching.
Audiobook Production
Through ACX, I ran the casting, contract negotiation, proof-listening and quality control for Dark State, the first book in the Jason Trapp series. Since being released, the audiobook has sold over 40,000 copies and earned 1,000+ reviews on Audible. To date I've managed the production of 14 audiobooks across the Jason Trapp and Gideon Ryker series.
Building and Running a 100 Reader ARC-Group
I built and run an advance reader group of 100 curated readers, grown through social media and email marketing, with a questionnaire to select readers who deliver genuine and useful feedback. The group provides honest reviews that go live on launch day, as well as editorial feedback before publication.
Portfolio
Rachel has 2 reviews
Professionalism
Quality
Value
Responsiveness
Gordon B.
Oct, 2026
Keith R.
Aug, 2026
