Cloe Porqueres

Cloe Porqueres – Designer

I design book covers at Penguin Random House, and now for you too! I have an MA in Editorial Design & 5+ yrs of experience in the industry.

Overview

I'm an Art Director at Penguin Random House Grupo Editorial, with previous credits at Grupo Planeta and Abacus Cooperativa — which is a fancy way of saying I've spent the last five+ years obsessing over book covers inside some of the biggest publishing houses in Spain. I know what makes a cover work before it's even pretty: it has to stop a scroll, read well as a thumbnail, and feel instantly familiar to the reader it's meant for.

My process is collaborative and pretty painless, I promise. We start with a proper creative briefing — about your book, your reader, and what feeling you want someone to have when they pick it up. Then I bring references, ideas, and honest opinions, because I'm not here to just execute; I'm here to get it right. I work in rounds so nothing feels rushed or wasteful, and I genuinely love the tricky projects — the books that don't fit neatly into one genre box are always the most fun to design for.

I speak English, French, Spanish and Catalan, all fluently.

Services
Fiction
Comics & Graphic Novels Middle Grade Romance Young Adult
Non-Fiction
Inspirational Self-Help & Self-Improvement
Languages
English

Work experience

Penguin Random House

Jan, 2025 — Present
Art direction and book design for the Molino, Bruguera, B de Blok and Salamandra imprints. Work collaboratively with editors to achieve high-quality books and coherent design. Research and pitch new artists, oversee illustrators from initial sketch development through final art, and manage projects, budgets, schedules, and illustration contracts.

Abacus Cooperativa

Sep, 2023 — Jan, 2025 (over 1 year)
Art direction and book design for the La Galera, Elastic Books, and Inuk Books imprints. Designed and art-directed over 60 titles per year, including book covers and interior layouts. Collaborated with editors and writers to achieve high-quality, coherent design. Researched and pitched new artists, oversaw illustrators from initial sketch through final art, and managed projects, budgets, schedules, and illustration contracts.

Grupo Planeta

Mar, 2023 — Sep, 2023 (6 months)
Designed book covers and jackets for non-fiction imprints: Península, Crítica, Ariel, and Planeta No Ficción. Created book assets and promotional materials, working closely with editors to develop concepts that captured each title's voice while standing out in a competitive non-fiction market.

Editorial Flamboyant

Apr, 2021 — Mar, 2023 (almost 2 years)
Design print and digital marketing assets, develop digital media strategies and run day to day social media, plan and optimise digital campaigns, write copy for headlines, posts, ads...

Portfolio

Un verano para siempre

Garrison, Daisy

Inuk

Cover Design Book Interior Design
Cover Design Typography Book Interior Design
Cover Design
Cover Design Book Interior Design
Cover Design
Cover Design Book Interior Design
Cover Design Book Interior Design
Sucre

Tena Borràs, Marina

Inuk

Cover Design Book Interior Design
Cover Design
Cover Design
Cover Design
Cover Design Book Interior Design
Cover Design
Cover Design
Cover Design
Cover Design
L'ascens dels rebels

Bessa Jové, Mariona

Elastic Books

Cover Design Book Interior Design
Silencio

Llor Fernández, Fernando

Inuk

Cover Design Book Interior Design
Wen y Long

Prats, Lluís

La Galera, SAU

Cover Design Book Interior Design
Señales perdidas

Kerr, Kay

Elastic Books

Cover Design Book Interior Design

Most recent contributions

How do you best work with clients to capture their vision for their book cover?

Working at Penguin Random House means the conversation around a cover rarely involves just one person. There's the author, the editor, the sales team, the marketing team — everyone has a stake, and they don't always agree. Learning to work in that environment has taught me something useful for an...
Read more

What are the best strategies for indie graphic novelists to connect with their first fans and build an audience?

I see a lot of indie graphic novelists trying to break through, and the ones who build an audience fastest tend to share one thing: their visual identity is completely coherent before they ever launch. That means the cover, the social presence, the panel style, and even how they talk about their...
Read more

How do you ensure a book cover is effective as a thumbnail for online stores like Amazon?

Thumbnail performance is something I think about from the very first sketch. Covers go through so many formats — retailer pages, social media, email newsletters — that a design which only works at full size simply isn't finished. The most reliable test I use is brutal: shrink the cover down to r...
Read more

Professionals similar to Cloe

Get a range of offers by requesting quotes from multiple professionals.

Chris R.

Expert Creative Director and Book Designer looking to design fantastic books for great authors all over the world.

Dublin, Ireland

95% reply rate

View profile

Taylor R.

Experienced designer (+ avid reader) previously @ Chronicle Books | Thoughtful editorial layout + covers | 1 more project spot Sept 2026!

San Francisco, CA, United States

100% reply rate

View profile

Aik P.

I’m an illustrator specializing in fantasy and YA fiction. Let's team up and create something together! (No AI used)

Malang, Malang City, East Java, Indonesia

100% reply rate

View profile