Overview
I'm a book and magazine editorial designer with 7+ years of experience in print and digital design. I am currently the Design Director of Sutherland House, a recently established Toronto-based publishing company specializing in narrative non-fiction—although, my specialties extend far beyond non-fiction design! My experiences are broad: I have worked with independent authors, cover design studios, newspapers, and magazines, and I also have marketing design experience in the audiobook industry.
I love a good challenge and am happy to work in all genres. If you need a creative eye to put the finishing creative touches on your book, I am happy to help.
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"A superb, professional, strong design, following the brief well with a splash of creative input. Exemplary reaction to requested changes and variations - all in all a joy to work with. I would highly recommend this designer."
—Tandem Publishing
"Lena is absolutely brilliant! She got my almost perfect on her first swing at it and was super patient and persistent through all my nit-picking revisions. This cover exceeded my wildest expectations and I'm so grateful."
—Sarah Taylor Gibson
Services
Non-Fiction
Fiction
Languages
Work experience
Spotify
Sutherland House
● Design front covers and full jackets for a range of non-fiction titles, including memoirs, biographies, history, social science, and politics
● Lead design direction of newly established non-fiction publishing house including website development and all aspects of print design
● Design all marketing assets including catalogue and promotional flyers
Audiobooks.com
● Plan and implement all customer-facing audiobook merchandising across major markets (US, CA, UK, AU, and Spanish-language) including editorial campaigns, email marketing, member deals, and in-app promotions
● Develop a cohesive brand presence across all marketing channels and design all marketing-related graphic assets
● Measure marketing campaign effectiveness and interpret and react to metrics in order to establish best practices and achieve objectives
Self-employed
● Illustrated and designed full jackets, audiobook covers, boxsets, and social media advertisements
● Designed custom typography and provided type support to teammates
Portfolio
Lena has 70 reviews
Professionalism
Quality
Value
Responsiveness
Paige B.
Oct, 2024
Danielle R.
Sep, 2024
Danielle R.
Aug, 2024
Amelia S.
Mar, 2024
Vianlix-Christine S.
Dec, 2023
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