Lena Yang

Lena Yang – Designer

Book cover designer specializing in fiction, young adult, romance, and non-fiction, with experience in-house and with independent authors.

Overview

I'm a book and magazine editorial designer with 7+ years of experience in print and digital design. I am currently the Design Director of Sutherland House, a recently established Toronto-based publishing company specializing in narrative non-fiction—although, my specialties extend far beyond non-fiction design! My experiences are broad: I have worked with independent authors, cover design studios, newspapers, and magazines, and I also have marketing design experience in the audiobook industry.

I love a good challenge and am happy to work in all genres. If you need a creative eye to put the finishing creative touches on your book, I am happy to help.

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"A superb, professional, strong design, following the brief well with a splash of creative input. Exemplary reaction to requested changes and variations - all in all a joy to work with. I would highly recommend this designer."

—Tandem Publishing

"Lena is absolutely brilliant! She got my almost perfect on her first swing at it and was super patient and persistent through all my nit-picking revisions. This cover exceeded my wildest expectations and I'm so grateful."

—Sarah Taylor Gibson

Services
Non-Fiction
Biographies & Memoirs
Fiction
Fantasy Historical Fiction Literary Fiction Romance Thriller & Suspense Young Adult
Languages
English

Work experience

Spotify

Nov, 2022 — Present

Sutherland House

Sep, 2018 — Present
● Design front covers and full jackets for a range of non-fiction titles, including memoirs, biographies, history, social science, and politics ● Lead design direction of newly established non-fiction publishing house including website development and all aspects of print design ● Design all marketing assets including catalogue and promotional flyers

Audiobooks.com

May, 2018 — May, 2022 (about 4 years)
● Plan and implement all customer-facing audiobook merchandising across major markets (US, CA, UK, AU, and Spanish-language) including editorial campaigns, email marketing, member deals, and in-app promotions ● Develop a cohesive brand presence across all marketing channels and design all marketing-related graphic assets ● Measure marketing campaign effectiveness and interpret and react to metrics in order to establish best practices and achieve objectives

Self-employed

Jan, 2018 — Apr, 2018 (3 months)
● Illustrated and designed full jackets, audiobook covers, boxsets, and social media advertisements ● Designed custom typography and provided type support to teammates

Portfolio

Odd Spirits

S.T. Gibson

THE COUPLE THAT CASTS SPELLS TOGETHER STAYS TOGETHERIt takes a lot of commitment to make a marriage between a modern ceremonial magician and a chaos witch work, but when a malevolent entity takes up residence in Rhys and Moira's home, their love will be pushed... read more
Robbergirl

S.T. Gibson

It's Deathless meets Of Fire and Stars in this coming-of-age fable!In a Sweden wracked by war and haunted by folk stories so dark they can only be spoken of in whispers, Helvig has been raised by her brigand father to steal whatever treasure catches her eye. W... read more

Lena has 79 reviews

Professionalism

Quality

Value

Responsiveness

Siri S.

Siri S.

Nov, 2025

This is the third time I've worked with Lena for a reason! She creates such beautiful covers and really listens to my ideas. I absolutely love how it turned out!
Emily A.

Emily A.

Nov, 2025

This is my second time working with Lena and won't be the last. She created a cover for book two in my series that I know readers are going to love—I certainly do! Lena is open to ideas but also brings an excellent eye and creative vision to each project. I highly recommend her!
Amelia S.

Amelia S.

Oct, 2025

This is my fourth time working with Lena and it's always a pleasure! I'm so happy with the final cover. She's very responsive and willing to send multiple mockups so I can see what my ideas look like in practice. She's done the covers for all four books in my series and readers always tell me how...
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Emily A.

Emily A.

Jun, 2025

Lena was great to work with! I had one concept for the cover, but she came back with a mock-up of that idea and a second one that I liked even better. I really appreciated that she didn't just stick with my idea but came up with something that really captures the mood and feel of the book. I'm...
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Rennae K.

Rennae K.

May, 2025

Lena was able to take all of the notes and visions I had for my cover and bring it to life in the most wonderful way. She really considered where my starting point was, and was always open to different things I wanted to try in order to find just the right feel for the book. She felt approachable...
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