Lena Yang

Lena Yang - Designer

Toronto, ON, Canada

Book cover designer specializing in fiction, young adult, romance, and non-fiction, with experience in-house and with independent authors.

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Overview

I'm a book and magazine editorial designer with 6+ years of experience in print and digital design. I am currently the Design Director of Sutherland House, a recently established Toronto-based publishing company specializing in narrative non-fiction—although, my specialties extend far beyond non-fiction design! My experiences are broad: I have worked with independent authors, cover design studios, newspapers, and magazines, and I also have marketing design experience in the audiobook industry.

I love a good challenge and am happy to work in all genres. If you need a creative eye to put the finishing creative touches on your book, I am happy to help!

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"A superb, professional, strong design, following the brief well with a splash of creative input. Exemplary reaction to requested changes and variations - all in all a joy to work with. I would highly recommend this designer."
—Tandem Publishing

"Lena is absolutely brilliant! She got my almost perfect on her first swing at it and was super patient and persistent through all my nit-picking revisions. This cover exceeded my wildest expectations and I'm so grateful."
—Sarah Taylor Gibson

Services
Languages
English
Non-Fiction
Biographies & Memoirs
Fiction
Fantasy
Historical Fiction
Literary Fiction
Romance
Thriller & Suspense
Young Adult

Work experience

Design Director

Sutherland House
September, 2018 – Present (over 2 years)

● Design front covers and full jackets for a range of non-fiction titles, including memoirs, biographies, history, social science, and politics
● Lead design direction of newly established non-fiction publishing house including website development and all aspects of print design
● Design all marketing assets including catalogue and promotional flyers

Marketing and Curation Associate

Audiobooks.com
May, 2018 – Present (almost 3 years)

● Plan and implement all customer-facing audiobook merchandising across major markets (US, CA, UK, AU, and Spanish-language) including editorial campaigns, email marketing, member deals, and in-app promotions
● Develop a cohesive brand presence across all marketing channels and design all marketing-related graphic assets
● Measure marketing campaign effectiveness and interpret and react to metrics in order to establish best practices and achieve objectives

Cover Designer

Yocla Designs
January, 2018 – April, 2018 (3 months)

● Illustrated and designed full jackets, audiobook covers, boxsets, and social media advertisements
● Designed custom typography and provided type support to teammates

Portfolio (10 selected works)

Robbergirl

S.T. Gibson

It's Deathless meets Of Fire and Stars in this coming-of-age fable!In a Sweden wracked by war and haunted by folk stories so dark they can only be spoken of in whispers, Helvig has been raised by her brigand father to steal whatever treasure catches her eye. When her men ambush a strange girl on the road with hair pale as death and a crow perched on her shoulder, Helvig cannot resist bringing ... read more

It's Deathless meets Of Fire and Stars in this coming-of-age fable!In a Sweden wracked by war and haunted by folk stories so dark they can only be spoken of in whispers, Helvig has been raised by her brigand father to steal whatever treasure catches her eye. When her men ambush a strange girl on the road with hair pale as death and a crow perched on her shoulder, Helvig cannot resist bringing ... read more

Odd Spirits

S.T. Gibson

THE COUPLE THAT CASTS SPELLS TOGETHER STAYS TOGETHERIt takes a lot of commitment to make a marriage between a modern ceremonial magician and a chaos witch work, but when a malevolent entity takes up residence in Rhys and Moira's home, their love will be pushed to the limits.Brewing up a solution is easier said than done when your magical styles are polar opposites; throw a psychic ex and a sec... read more

THE COUPLE THAT CASTS SPELLS TOGETHER STAYS TOGETHERIt takes a lot of commitment to make a marriage between a modern ceremonial magician and a chaos witch work, but when a malevolent entity takes up residence in Rhys and Moira's home, their love will be pushed to the limits.Brewing up a solution is easier said than done when your magical styles are polar opposites; throw a psychic ex and a sec... read more

Still Life: A Memoir

Sutherland, Jeff

Lena has 16 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Bonita Clifton
Lena was a pleasure to work with and responsive to all my requests. I enjoyed our collaboration. I highly recommend her work.

Bonita Clifton, March 2021


Tara Dinter
Lena did an awesome job! This was my first time going through this process and I feel like I might have been a tad high maintenance 😅, but she was great and so accommodating! Thank you for your help, Lena!!

Tara Dinter, March 2021


Jason Malone
Lena was the perfect artist for my novel's cover. She captured the theme, style, and look I was imagining for the book, and with a few essentials from me used her own talent and artistic license to create a fantastic cover. It exceeded my expectations a hundredfold. On top of this, Lena was a pleasure to work with. She was professional and easy to communicate with, responded to all my messages ...
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Jason Malone, January 2021


Jimena Novaro
Lena is an amazingly talented designer who helped me bring my vision to life yet again. She is very professional and responsive.

Jimena Novaro, January 2021


Rosalie Oaks
Lena was an amazing designer to work with - extremely patient with all my questions, suggestions and requests. And more importantly, she is a very talented designer, with a great understanding of the book market, and a brilliant eye for design. Every time I queried a detail of the covers or asked her to change them, I came to realise that she had made the best design possible and I was just mes...
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Rosalie Oaks, January 2021

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