Lena Yang

Lena Yang – Designer

Book cover designer specializing in fiction, young adult, romance, and non-fiction, with experience in-house and with independent authors.

Overview

**CURRENTLY BOOKING FOR MARCH AND ONWARD**


I'm a book and magazine editorial designer with 7+ years of experience in print and digital design. I am currently the Design Director of Sutherland House, a recently established Toronto-based publishing company specializing in narrative non-fiction—although, my specialties extend far beyond non-fiction design! My experiences are broad: I have worked with independent authors, cover design studios, newspapers, and magazines, and I also have marketing design experience in the audiobook industry.


I love a good challenge and am happy to work in all genres. If you need a creative eye to put the finishing creative touches on your book, I am happy to help.


--


"A superb, professional, strong design, following the brief well with a splash of creative input. Exemplary reaction to requested changes and variations - all in all a joy to work with. I would highly recommend this designer."

—Tandem Publishing


"Lena is absolutely brilliant! She got my almost perfect on her first swing at it and was super patient and persistent through all my nit-picking revisions. This cover exceeded my wildest expectations and I'm so grateful."

—Sarah Taylor Gibson

Services
Non-Fiction
Biographies & Memoirs
Fiction
Fantasy Historical Fiction Literary Fiction Romance Thriller & Suspense Young Adult
Languages
English

Work experience

Spotify

Nov, 2022 — Present

Sutherland House

Sep, 2018 — Present

● Design front covers and full jackets for a range of non-fiction titles, including memoirs, biographies, history, social science, and politics

● Lead design direction of newly established non-fiction publishing house including website development and all aspects of print design

● Design all marketing assets including catalogue and promotional flyers

Audiobooks.com

May, 2018 — May, 2022 (about 4 years)

● Plan and implement all customer-facing audiobook merchandising across major markets (US, CA, UK, AU, and Spanish-language) including editorial campaigns, email marketing, member deals, and in-app promotions

● Develop a cohesive brand presence across all marketing channels and design all marketing-related graphic assets

● Measure marketing campaign effectiveness and interpret and react to metrics in order to establish best practices and achieve objectives

Self-employed

Jan, 2018 — Apr, 2018 (3 months)

● Illustrated and designed full jackets, audiobook covers, boxsets, and social media advertisements

● Designed custom typography and provided type support to teammates

Portfolio

Odd Spirits

S.T. Gibson

THE COUPLE THAT CASTS SPELLS TOGETHER STAYS TOGETHERIt takes a lot of commitment to make a marriage between a modern ceremonial magician and a chaos witch work, but when a malevolent entity takes up residence in Rhys and Moira's home, their love will be pushed... read more
Robbergirl

S.T. Gibson

It's Deathless meets Of Fire and Stars in this coming-of-age fable!In a Sweden wracked by war and haunted by folk stories so dark they can only be spoken of in whispers, Helvig has been raised by her brigand father to steal whatever treasure catches her eye. W... read more

Lena has 67 reviews

Professionalism

Quality

Value

Responsiveness

Amelia S.

Amelia S.

Mar, 2024

This is my second time working with Lena and it was an amazing experience again. She was really responsive and able to translate what I envisioned for my cover into exactly what I was looking for. I love the final result! I'll definitely be reaching out again when I finish my next book.
Vianlix-Christine S.

Vianlix-Christine S.

Dec, 2023

Lena makes my book come to life and every time my book have been in a Billboard at Time Square the cover truly outshines in the most magical way! It is truly an honor to get to work with her!
Amy P.

Amy P.

Oct, 2023

I always love working with Lena! She communicates every step of the way and her work is amazing. I get comments about how great my covers look often and I always let them know who the artist was.
Amelia S.

Amelia S.

Sep, 2023

Working with Lena was an amazing experience and I love how my cover turned out. She sent me mockups based on my initial description and then adjusted based on my thoughts to create the final product. The cover art is beautiful. I'll definitely be reaching out for future covers.
Orsolya K.

Orsolya K.

Aug, 2023

It has been a pleasure to work with Lena. She has brought to life the story I imagined and created a beautiful book cover. Would thoroughly recommend her work.

Sign up to read more reviews

Create a free Reedsy account to connect with Lena and thousands of other publishing professionals on Reedsy.

Professionals similar to Lena

Get a range of offers by requesting quotes from multiple professionals.

Angela Rizza

Angela R.

Working in childrens books and movies for over a decade and teaching illustration at FIT. Focusing on animals, plants, fantasy, and stories

New York, NY, USA

100% reply rate

View profile
Carolin Rauen

Carolin R.

I am a book and communication designer specialized in clear design solutions, typography and production for books and book covers.

Hamburg, Germany

100% reply rate

View profile
Derren Toussaint

Derren T.

Is a professional Book Cover Illustrator who loves to create rich, compelling cover art in a Comic/Graphic Novel style.

London, UK

91% reply rate

View profile