**CURRENTLY BOOKING FOR 2024**
I'm a book and magazine editorial designer with 7+ years of experience in print and digital design. I am currently the Design Director of Sutherland House, a recently established Toronto-based publishing company specializing in narrative non-fiction—although, my specialties extend far beyond non-fiction design! My experiences are broad: I have worked with independent authors, cover design studios, newspapers, and magazines, and I also have marketing design experience in the audiobook industry.
I love a good challenge and am happy to work in all genres. If you need a creative eye to put the finishing creative touches on your book, I am happy to help.
"A superb, professional, strong design, following the brief well with a splash of creative input. Exemplary reaction to requested changes and variations - all in all a joy to work with. I would highly recommend this designer."
"Lena is absolutely brilliant! She got my almost perfect on her first swing at it and was super patient and persistent through all my nit-picking revisions. This cover exceeded my wildest expectations and I'm so grateful."
—Sarah Taylor Gibson
● Design front covers and full jackets for a range of non-fiction titles, including memoirs, biographies, history, social science, and politics
● Lead design direction of newly established non-fiction publishing house including website development and all aspects of print design
● Design all marketing assets including catalogue and promotional flyers
● Plan and implement all customer-facing audiobook merchandising across major markets (US, CA, UK, AU, and Spanish-language) including editorial campaigns, email marketing, member deals, and in-app promotions
● Develop a cohesive brand presence across all marketing channels and design all marketing-related graphic assets
● Measure marketing campaign effectiveness and interpret and react to metrics in order to establish best practices and achieve objectives
● Illustrated and designed full jackets, audiobook covers, boxsets, and social media advertisements
● Designed custom typography and provided type support to teammates
Lena has 65 reviews