Lena Yang

Lena Yang – Designer

Book cover designer specializing in fiction, young adult, romance, and non-fiction, with experience in-house and with independent authors.

Overview

I'm a book and magazine editorial designer with 7+ years of experience in print and digital design. I am currently the Design Director of Sutherland House, a recently established Toronto-based publishing company specializing in narrative non-fiction—although, my specialties extend far beyond non-fiction design! My experiences are broad: I have worked with independent authors, cover design studios, newspapers, and magazines, and I also have marketing design experience in the audiobook industry.

I love a good challenge and am happy to work in all genres. If you need a creative eye to put the finishing creative touches on your book, I am happy to help.

--

"A superb, professional, strong design, following the brief well with a splash of creative input. Exemplary reaction to requested changes and variations - all in all a joy to work with. I would highly recommend this designer."

—Tandem Publishing

"Lena is absolutely brilliant! She got my almost perfect on her first swing at it and was super patient and persistent through all my nit-picking revisions. This cover exceeded my wildest expectations and I'm so grateful."

—Sarah Taylor Gibson

Services
Non-Fiction
Biographies & Memoirs
Fiction
Fantasy Historical Fiction Literary Fiction Romance Thriller & Suspense Young Adult
Languages
English

Work experience

Spotify

Nov, 2022 — Present

Sutherland House

Sep, 2018 — Present
● Design front covers and full jackets for a range of non-fiction titles, including memoirs, biographies, history, social science, and politics ● Lead design direction of newly established non-fiction publishing house including website development and all aspects of print design ● Design all marketing assets including catalogue and promotional flyers

Audiobooks.com

May, 2018 — May, 2022 (about 4 years)
● Plan and implement all customer-facing audiobook merchandising across major markets (US, CA, UK, AU, and Spanish-language) including editorial campaigns, email marketing, member deals, and in-app promotions ● Develop a cohesive brand presence across all marketing channels and design all marketing-related graphic assets ● Measure marketing campaign effectiveness and interpret and react to metrics in order to establish best practices and achieve objectives

Self-employed

Jan, 2018 — Apr, 2018 (3 months)
● Illustrated and designed full jackets, audiobook covers, boxsets, and social media advertisements ● Designed custom typography and provided type support to teammates

Portfolio

Robbergirl

S.T. Gibson

It's Deathless meets Of Fire and Stars in this coming-of-age fable!In a Sweden wracked by war and haunted by folk stories so dark they can only be spoken of in whispers, Helvig has been raised by her brigand father to steal whatever treasure catches her eye. W... read more
Odd Spirits

S.T. Gibson

THE COUPLE THAT CASTS SPELLS TOGETHER STAYS TOGETHERIt takes a lot of commitment to make a marriage between a modern ceremonial magician and a chaos witch work, but when a malevolent entity takes up residence in Rhys and Moira's home, their love will be pushed... read more

Lena has 85 reviews

Professionalism

Quality

Value

Responsiveness

Jules W.

Jules W.

Jul, 2026

Lena was utterly fantastic! She understood - as if by magic - what I wanted, executed it swiftly, made the changes I needed with no fuss, and was very responsive even though we were on different time zones. I felt I could speak up and throw a load of info at her, and she took it all in her stride...
Read more
Peter E.

Peter E.

Jul, 2026

Lena was the right choice for my unique job. To celebrate the 30th Anniversary of my National Bestselling book, The Magic Sleigh Bell, I wanted to update the eBook edition's cover for a more professional look. I provided her with my ideas based on creating more interest for a new generation of...
Read more
Hannah B.

Hannah B.

May, 2026

Lena was amazing to work with. She is well versed in the industry, timely, and communicative. She helped my vision come to life and worked well with the visual materials provided to create an amazing cover.
Amelie F.

Amelie F.

May, 2026

Lena was fantastic! She really captured the essence of my novel, and did a wonderful job in bringing my story to life. While I didn't know exactly what I was looking for, Lena pulled pivotal moments from the novel, capturing them in a beautiful way that suited my book perfectly.
Kathryn E.

Kathryn E.

Mar, 2026

Lena was totally brilliant - I absolutely love my new covers, she nailed the brief and was so willing to tweak and change things - even when I changed them back! Highly, highly recommended

Sign up to read more reviews

Create a free Reedsy account to connect with Lena and thousands of other publishing professionals on Reedsy.

Professionals similar to Lena

Get a range of offers by requesting quotes from multiple professionals.

Javier G.

Illustrator in search of giving beauty to your projects. Classical, patterns and portraits are my speciality. Traditional and digital.

Madrid, Spain

100% reply rate

View profile

Ece E.

I am an award-winning graphic designer and visual artist. My background in poetry gives my work a rare narrative depth.

Berlin, Germany

100% reply rate

View profile

Adam F.

Book designer, illustrator and comics artist with +15 years' experience. Let's use OUR IMAGINATION, so pls DON'T send AI generated mockups!

Wrocław, Poland

100% reply rate

View profile