Lena Yang – Designer

● Design front covers and full jackets for a range of non-fiction titles, including memoirs, biographies, history, social science, and politics

● Lead design direction of newly established non-fiction publishing house including website development and all aspects of print design

● Design all marketing assets including catalogue and promotional flyers

● Plan and implement all customer-facing audiobook merchandising across major markets (US, CA, UK, AU, and Spanish-language) including editorial campaigns, email marketing, member deals, and in-app promotions

● Develop a cohesive brand presence across all marketing channels and design all marketing-related graphic assets

● Measure marketing campaign effectiveness and interpret and react to metrics in order to establish best practices and achieve objectives

● Illustrated and designed full jackets, audiobook covers, boxsets, and social media advertisements

● Designed custom typography and provided type support to teammates