Lena Yang

Lena Yang - Designer

Toronto, ON, Canada

Book cover designer specializing in fiction, young adult, romance, and non-fiction, with experience in-house and with independent authors.

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Overview

I'm a book and magazine editorial designer with 6+ years of experience in print and digital design. I am currently the Design Director of Sutherland House, a recently established Toronto-based publishing company specializing in narrative non-fiction—although, my specialties extend far beyond non-fiction design! My experiences are broad: I have worked with independent authors, cover design studios, newspapers, and magazines, and I also have marketing design experience in the audiobook industry.

I love a good challenge and am happy to work in all genres. If you need a creative eye to put the finishing creative touches on your book, I am happy to help!

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"A superb, professional, strong design, following the brief well with a splash of creative input. Exemplary reaction to requested changes and variations - all in all a joy to work with. I would highly recommend this designer."
—Tandem Publishing

"Lena is absolutely brilliant! She got my almost perfect on her first swing at it and was super patient and persistent through all my nit-picking revisions. This cover exceeded my wildest expectations and I'm so grateful."
—Sarah Taylor Gibson

Services
Languages
English
Non-Fiction
Biographies & Memoirs
Fiction
Fantasy
Historical Fiction
Literary Fiction
Romance
Thriller & Suspense
Young Adult

Work experience

Design Director

Sutherland House
September, 2018 – Present (over 2 years)

● Design front covers and full jackets for a range of non-fiction titles, including memoirs, biographies, history, social science, and politics
● Lead design direction of newly established non-fiction publishing house including website development and all aspects of print design
● Design all marketing assets including catalogue and promotional flyers

Marketing and Curation Associate

Audiobooks.com
May, 2018 – Present (about 3 years)

● Plan and implement all customer-facing audiobook merchandising across major markets (US, CA, UK, AU, and Spanish-language) including editorial campaigns, email marketing, member deals, and in-app promotions
● Develop a cohesive brand presence across all marketing channels and design all marketing-related graphic assets
● Measure marketing campaign effectiveness and interpret and react to metrics in order to establish best practices and achieve objectives

Cover Designer

Yocla Designs
January, 2018 – April, 2018 (3 months)

● Illustrated and designed full jackets, audiobook covers, boxsets, and social media advertisements
● Designed custom typography and provided type support to teammates

Portfolio (10 selected works)

Robbergirl

S.T. Gibson

It's Deathless meets Of Fire and Stars in this coming-of-age fable!In a Sweden wracked by war and haunted by folk stories so dark they can only be spoken of in whispers, Helvig has been raised by her brigand father to steal whatever treasure catches her eye. When her men ambush a strange girl on the road with hair pale as death and a crow perched on her shoulder, Helvig cannot resist bringing ... read more

It's Deathless meets Of Fire and Stars in this coming-of-age fable!In a Sweden wracked by war and haunted by folk stories so dark they can only be spoken of in whispers, Helvig has been raised by her brigand father to steal whatever treasure catches her eye. When her men ambush a strange girl on the road with hair pale as death and a crow perched on her shoulder, Helvig cannot resist bringing ... read more

Odd Spirits

S.T. Gibson

THE COUPLE THAT CASTS SPELLS TOGETHER STAYS TOGETHERIt takes a lot of commitment to make a marriage between a modern ceremonial magician and a chaos witch work, but when a malevolent entity takes up residence in Rhys and Moira's home, their love will be pushed to the limits.Brewing up a solution is easier said than done when your magical styles are polar opposites; throw a psychic ex and a sec... read more

THE COUPLE THAT CASTS SPELLS TOGETHER STAYS TOGETHERIt takes a lot of commitment to make a marriage between a modern ceremonial magician and a chaos witch work, but when a malevolent entity takes up residence in Rhys and Moira's home, their love will be pushed to the limits.Brewing up a solution is easier said than done when your magical styles are polar opposites; throw a psychic ex and a sec... read more

Still Life: A Memoir

Sutherland, Jeff

Lena has 25 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Alessandra w
Lena has given me so much value for the low quote she provided, especially in comparison to other quotes I was given that did not include many if the perks she offered. The professional end product has made me so happy, but beyond that, her easy demeanor and lack of frustration with all my nit-picky changes and revisions means her value as a designer is far beyond the invoiced amount. Highly re...
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Alessandra w, May 2021


amie mcnee
Lena was such a pleasure to work with. She was so prompt, and clear with me as someone who hasn't been through this process before. The cover she designed for me is beyond my wildest dreams, I am so glad I got the opportunity to work with Lena, and I would 100% work with her again.

amie mcnee, April 2021


Michele Baumann
Lena's work is amazing! As a first time author, I had no idea what to use for a cover design and after a few questions regarding my story, she came up with a few designs that blew me away. She was patient with my need to see subtle differences and worked with me when I knew it needed a little bit more. She even helped when I had questions regarding printers. I couldn't be more pleased with...
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Michele Baumann, April 2021


Tara Dinter
Lena has been great to work with! You have a customer for as long as I'm publishing books!!

Tara Dinter, April 2021


Charlotte Pool
Lena was a dream to work with and my book is finally real! She made my vision come true! I will definitely be hiring her to do my future books :)

Charlotte Pool, March 2021

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Kelly Carter

I love how a good design can change something from mundane to engaging. Fantasy, thrillers, historical and fiction really get me going.

Wilmington, DE, United States

Dane Low

I love to help people realize their dream of becoming a published author.

BC, Canada

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