Lena Yang

Lena Yang – Designer

Book cover designer specializing in fiction, young adult, romance, and non-fiction, with experience in-house and with independent authors.

Overview

I'm a book and magazine editorial designer with 7+ years of experience in print and digital design. I am currently the Design Director of Sutherland House, a recently established Toronto-based publishing company specializing in narrative non-fiction—although, my specialties extend far beyond non-fiction design! My experiences are broad: I have worked with independent authors, cover design studios, newspapers, and magazines, and I also have marketing design experience in the audiobook industry.

I love a good challenge and am happy to work in all genres. If you need a creative eye to put the finishing creative touches on your book, I am happy to help!

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"A superb, professional, strong design, following the brief well with a splash of creative input. Exemplary reaction to requested changes and variations - all in all a joy to work with. I would highly recommend this designer."
—Tandem Publishing

"Lena is absolutely brilliant! She got my almost perfect on her first swing at it and was super patient and persistent through all my nit-picking revisions. This cover exceeded my wildest expectations and I'm so grateful."
—Sarah Taylor Gibson

Services
Non-Fiction
Biographies & Memoirs
Fiction
Fantasy Historical Fiction Literary Fiction Romance Thriller & Suspense Young Adult
Languages
English

Work experience

Spotify

Nov, 2022 — Present

Sutherland House

Sep, 2018 — Present

● Design front covers and full jackets for a range of non-fiction titles, including memoirs, biographies, history, social science, and politics

● Lead design direction of newly established non-fiction publishing house including website development and all aspects of print design

● Design all marketing assets including catalogue and promotional flyers

Audiobooks.com

May, 2018 — May, 2022 (about 4 years)

● Plan and implement all customer-facing audiobook merchandising across major markets (US, CA, UK, AU, and Spanish-language) including editorial campaigns, email marketing, member deals, and in-app promotions

● Develop a cohesive brand presence across all marketing channels and design all marketing-related graphic assets

● Measure marketing campaign effectiveness and interpret and react to metrics in order to establish best practices and achieve objectives

Self-employed

Jan, 2018 — Apr, 2018 (3 months)

● Illustrated and designed full jackets, audiobook covers, boxsets, and social media advertisements

● Designed custom typography and provided type support to teammates

Portfolio

Still Life: A Memoir

Sutherland, J.

THE COUPLE THAT CASTS SPELLS TOGETHER STAYS TOGETHERIt takes a lot of commitment to make a marriage between a modern ceremonial magician and a chaos witch work, but when a malevolent entity takes up residence in Rhys and Moira's home, their love will be pushed... read more
Robbergirl

S.T. G.

It's Deathless meets Of Fire and Stars in this coming-of-age fable!In a Sweden wracked by war and haunted by folk stories so dark they can only be spoken of in whispers, Helvig has been raised by her brigand father to steal whatever treasure catches her eye. W... read more

Lena has 61 reviews

Professionalism

Quality

Value

Responsiveness

Tara D.

Tara D.

May, 2023

Lena has been an amazing help with designing excellent covers for my book series. Thank you so much, Lena!
Amy P.

Amy P.

Apr, 2023

I love working with Lena. Her art is amazing and she almost always gets covers to me early. I can't wait to work with her on future books.
Kayleigh H.

Kayleigh H.

Mar, 2023

This project isn't completed yet, but I couldn't wait to review! She is nothing but lovely and is extremely professional. Her work is beautiful and she really listens to what you are after. I am already extremely happy with what I have seen and we are close to the end. I can't wait to carry on and have her as my book cover artist on future projects! <3 thank you so much Lena for everything you ...
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Jaime R.

Jaime R.

Feb, 2023

Lena totally exceeded my expectations. I thought I could possibly do my own book cover, especially since I majored in illustration, but I didn't want to chance it, and let my first book pay the price for my lack of knowledge. Lena knows her stuff and it shows! She let me know that she's very familiar with paranormal romance, and that gave me confidence that she knew what would really make my bo...
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Jason M.

Jason M.

Jan, 2023

Lena created the cover for my first novel, The Immortal King, and it turned out exactly as I hoped it would. Working with Lena was fantastic, and so when it came time to publish my second novel again, I knew that Lena would be the ideal artist to design the cover. And once again, Lena exceeded all expectations and produced an amazing piece of work. She was professional, communicated well, and ...
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