Lena Yang - Designer
Book cover designer specializing in fiction, young adult, romance, and non-fiction, with experience in-house and with independent authors.
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Overview
I'm a book and magazine editorial designer with 6+ years of experience in print and digital design. I am currently the Design Director of Sutherland House, a recently established Toronto-based publishing company specializing in narrative non-fiction—although, my specialties extend far beyond non-fiction design! My experiences are broad: I have worked with independent authors, cover design studios, newspapers, and magazines, and I also have marketing design experience in the audiobook industry.
I love a good challenge and am happy to work in all genres. If you need a creative eye to put the finishing creative touches on your book, I am happy to help!
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"A superb, professional, strong design, following the brief well with a splash of creative input. Exemplary reaction to requested changes and variations - all in all a joy to work with. I would highly recommend this designer."
"Lena is absolutely brilliant! She got my almost perfect on her first swing at it and was super patient and persistent through all my nit-picking revisions. This cover exceeded my wildest expectations and I'm so grateful."
—Sarah Taylor GibsonServices
Languages
English
Non-Fiction
Biographies & Memoirs
Fiction
Fantasy
Historical Fiction
Literary Fiction
Romance
Thriller & Suspense
Young Adult
Work experience
Design Director
Sutherland House
September, 2018
–
Present
(almost 3 years)
● Design front covers and full jackets for a range of non-fiction titles, including memoirs, biographies, history, social science, and politics
● Lead design direction of newly established non-fiction publishing house including website development and all aspects of print design
● Design all marketing assets including catalogue and promotional flyers
Marketing and Curation Associate
Audiobooks.com
May, 2018
–
Present
(over 3 years)
● Plan and implement all customer-facing audiobook merchandising across major markets (US, CA, UK, AU, and Spanish-language) including editorial campaigns, email marketing, member deals, and in-app promotions
● Develop a cohesive brand presence across all marketing channels and design all marketing-related graphic assets
● Measure marketing campaign effectiveness and interpret and react to metrics in order to establish best practices and achieve objectives
Cover Designer
Yocla Designs
January, 2018
–
April, 2018
(3 months)
● Illustrated and designed full jackets, audiobook covers, boxsets, and social media advertisements
● Designed custom typography and provided type support to teammates
Portfolio (10 selected works)
Robbergirl
S.T. Gibson
It's Deathless meets Of Fire and Stars in this coming-of-age fable!In a Sweden wracked by war and haunted by folk stories so dark they can only be spoken of in whispers, Helvig has been raised by her brigand father to steal whatever treasure catches her eye. When her men ambush a strange girl on the road with hair pale as death and a crow perched on her shoulder, Helvig cannot resist bringing ... read more
Odd Spirits
S.T. Gibson
THE COUPLE THAT CASTS SPELLS TOGETHER STAYS TOGETHERIt takes a lot of commitment to make a marriage between a modern ceremonial magician and a chaos witch work, but when a malevolent entity takes up residence in Rhys and Moira's home, their love will be pushed to the limits.Brewing up a solution is easier said than done when your magical styles are polar opposites; throw a psychic ex and a sec... read more
Miss World 1970: How I Entered a Pageant and Wound Up Making History: An Inspiration for the Major Motion Picture "Misbehaviour"
Hosten, Jennifer, Mbatha-Raw, Gugu
Still Life: A Memoir
Sutherland, Jeff
Lena has 29 reviews
Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality
Lena is amazing! I've worked with her for three of my book covers, and I've been in love with each of the results.
Jimena Novaro, June 2021
I used Lena before and it was a no brainer to hire her again for a novella that accompanied by first book. It's wonderful to be able to find someone that can run with your ideas and improve upon them on the first try. Highly recommend!
Christie York, May 2021
Lena was absolutely amazing to work with! As a first-time author, I was excited yet clueless when it came to starting the process of publishing. I was unsure of several details going into cover design, but Lena was able to answer every one of my questions and provide suggestions and solutions. She was very professional and kind, and her patience with me was endless as we worked together to make...
Read more
Ashley Slaughter, May 2021
Lena did such a good job on my cover, I really am satisfied. She seemed passionate about what she does. I really like how she creates three covers starting out, and you get to choose which one you like best to work with. That really took away some of the anxiety from the chance of not liking a cover. I will definitely plan to use Lena again in the future.
Anthony Jones, May 2021
Lena has given me so much value for the low quote she provided, especially in comparison to other quotes I was given that did not include many if the perks she offered. The professional end product has made me so happy, but beyond that, her easy demeanor and lack of frustration with all my nit-picky changes and revisions means her value as a designer is far beyond the invoiced amount. Highly re...
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Alessandra w, May 2021
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