Lena Yang - Designer
Book cover designer specializing in fiction, young adult, romance, and non-fiction, with experience in-house and with independent authors.
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Overview
I'm a book and magazine editorial designer with 6+ years of experience in print and digital design. I am currently the Design Director of Sutherland House, a recently established Toronto-based publishing company specializing in narrative non-fiction—although, my specialties extend far beyond non-fiction design! My experiences are broad: I have worked with independent authors, cover design studios, newspapers, and magazines, and I also have marketing design experience in the audiobook industry.
I love a good challenge and am happy to work in all genres. If you need a creative eye to put the finishing creative touches on your book, I am happy to help!
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"A superb, professional, strong design, following the brief well with a splash of creative input. Exemplary reaction to requested changes and variations - all in all a joy to work with. I would highly recommend this designer."
"Lena is absolutely brilliant! She got my almost perfect on her first swing at it and was super patient and persistent through all my nit-picking revisions. This cover exceeded my wildest expectations and I'm so grateful."
—Sarah Taylor GibsonServices
Languages
English
Non-Fiction
Biographies & Memoirs
Fiction
Fantasy
Historical Fiction
Literary Fiction
Romance
Thriller & Suspense
Young Adult
Work experience
Design Director
Sutherland House
September, 2018
–
Present
(almost 2 years)
● Design front covers and full jackets for a range of non-fiction titles, including memoirs, biographies, history, social science, and politics
● Lead design direction of newly established non-fiction publishing house including website development and all aspects of print design
● Design all marketing assets including catalogue and promotional flyers
Marketing and Curation Associate
Self-employed
May, 2018
–
Present
(over 2 years)
● Plan and implement all customer-facing audiobook merchandising across major markets (US, CA, UK, AU, and Spanish-language) including editorial campaigns, email marketing, member deals, and in-app promotions
● Develop a cohesive brand presence across all marketing channels and design all marketing-related graphic assets
● Measure marketing campaign effectiveness and interpret and react to metrics in order to establish best practices and achieve objectives
Cover Designer
Yocla Designs
January, 2018
–
April, 2018
(3 months)
● Illustrated and designed full jackets, audiobook covers, boxsets, and social media advertisements
● Designed custom typography and provided type support to teammates
Portfolio (5 selected works)
Robbergirl
S.T. Gibson
It's Deathless meets Of Fire and Stars in this coming-of-age fable!In a Sweden wracked by war and haunted by folk stories so dark they can only be spoken of in whispers, Helvig has been raised by her brigand father to steal whatever treasure catches her eye. When her men ambush a strange girl on the road with hair pale as death and a crow perched on her shoulder, Helvig cannot resist bringing ... read more
Odd Spirits
S.T. Gibson
THE COUPLE THAT CASTS SPELLS TOGETHER STAYS TOGETHERIt takes a lot of commitment to make a marriage between a modern ceremonial magician and a chaos witch work, but when a malevolent entity takes up residence in Rhys and Moira's home, their love will be pushed to the limits.Brewing up a solution is easier said than done when your magical styles are polar opposites; throw a psychic ex and a sec... read more
Concealment 48
Michael Joel Green
CONCEALMENT 48: The ultimate game of Hide and Seek.The online posting had turned an unknown organization into a national sensation. Now, twenty desperate players, each dreaming of the $3 million prize, travel to a remote island to participate in the two-day contest. But as the game begins, the players learn the rules have changed. Victory comes at a price.Set in the near future, Concealment 48... read more
Evie Fuller is quite simply fed up. Single, unemployed and rapidly approaching her thirtieth birthday, she finds London life is weighing heavy. When a month of free language lessons offers an escape route, she heads to Madrid for sun-soaked adventures and a crash course in Spanish culture. Will a change of scene restore her zest for life?Follow Evie as she laughs, cries and adjusts to these fo... read more
The Canadian Manifesto
Conrad Black
“The bell of opportunity tolls for us, and the world, for once, will listen. It is our turn,” writes Conrad Black in this scintillating blueprint for a bolder Canadian future. "Black’s Manifesto reminds us who we were and, therefore, who we are. In doing so, he lays the groundwork for us to consider who we might yet become." – Jordan Peterson, University of Toronto, Author of 12 Rules for Life... read more
Lena has 4 reviews
Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality
I couldn't be happier with the cover Lena designed for me! She captured the atmosphere of my book perfectly. This was my first time working with a cover designer, and Lena was patient with me and gave me guidance about what to expect throughout the process, even though I didn't entirely know what I was doing. She was also knowledgeable about the young adult genre and helped me decide which comp...
Read more
Marian D, May 2020
Lena was wonderful to work with, and her professionalism and immense patience with our cover vision was invaluable.
Sue Arroyo, February 2020
Lena is super talented and easy to work with.
Jimena Novaro, October 2019
I worked with Lena for illustrations and book design. It was great working with her. She was prompt with the changes I requested as well as understood my perspective when it came to the illustrations. Her designs are great and she is quite creative in transforming concepts into final illustrations!
Yash Deshpande, October 2019
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