Diego Alcalá – Designer

I was a kid who loved books and made hand-drawn designs to garnish his own stories, tape recordings and school notebooks. Years later, that fixation became a permanent side source of income while developing a full-time career in advertising design. Today, cover art making is my main activity and joy.

Having some art direction background and a wide variety of graphic skills (Illustration, lettering, Photography, 3D), I may take different approaches for each project and I switch techniques according to the genre, target reader and author preferences. However, the genres I get asked about more often are Crime, Gothic Fiction, Horror, Poetry, Literary, Young Readers and Middle Grade. If there's anything I can say about my work is that, regardless of style or techniques used, I put most of my focus on achieving a solid composition and a captivating overall impact.

As for how will I approach your book if we work together: it´s no new thing to say that communication is key. Whether you have a detailed idea or you´re completely clueless about what you want, we will talk before, during and after the main concept is stated to your liking. From the sketching stage to fine detailing, you'll participate as much as you are up to. In the end, I'll put all my efforts into distilling your story into a beautiful image that truly speaks for the book.