Diego Alcalá

Diego Alcalá - Designer

Madrid, Spain

I work along with authors to make their book an object to be loved and cared for. Crime, horror, literary fiction, poetry, young readers...

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I was a kid who loved books and made hand-drawn designs to garnish his own stories, tape recordings and school notebooks. Years later, that fixation became a permanent side source of income while developing a full-time career in advertising design. Today, cover art making is my main activity and joy.

Having some art direction background and a wide variety of graphic skills (Illustration, lettering, Photography, 3D), I may take different approaches for each project and I switch techniques according to the genre, target reader and author preferences. However, the genres I get asked about more often are Crime, Gothic Fiction, Horror, Poetry, Literary, Young Readers and Middle Grade. If there's anything I can say about my work is that, regardless of style or techniques used, I put most of my focus on achieving a solid composition and a captivating overall impact.

As for how will I approach your book if we work together: it´s no new thing to say that communication is key. Whether you have a detailed idea or you´re completely clueless about what you want, we will talk before, during and after the main concept is stated to your liking. From the sketching stage to fine detailing, you'll participate as much as you are up to. In the end, I'll put all my efforts into distilling your story into a beautiful image that truly speaks for the book.

Literary Fiction
Mystery & Crime
Science Fiction
Thriller & Suspense
Young Adult

Work experience

Cover artist & illustrator

January, 2007 – Present (about 16 years)

Artwork development for editorial, discographic and theater. Also derivatives like posters, merchandising or promo videos

Art director

Advertising Agencies
November, 2006 – December, 2018 (about 12 years)

Visual art oriented to brand implementation strategies for international consumer goods brands.

Portfolio (15 selected works)

To: November

Pavore, Victor

El rebocero (Spanish Edition)

Argüelles, Abraham

Deadly Dreams

Crowder, Derek, May, Nick, Alcala, Diego

Girls of the Ocean

Mandy Madson Voisin

Circus of Shadows

Turley, Kimberlee

Yaotl (Spanish Edition)

Cuevas Ruiz, Felipe

Sweet Salt Air

Stanley, Emma

Diego has 17 reviews

Communication & Punctuality
Communication & Punctuality

Dan Galdenzi
Diego is one seriously talented designer. He offered me many more options to react to than I expected and he was patient and prompt with even the most minor edits I would recommend. He did an excellent job of taking my concept in words and turned that into an image that was nearly exactly what I had imagined but better. Highly recommend working with Diego. Check out his work for yourself.

Dan Galdenzi, January 2023

Stephen Jackson
I picked Diego as the cover designer for my first novel based on the intriguing and striking designs in his portfolio, and I'm glad I did. He presented me with several cover options: some based on my suggestions, and some of his own ideas. They were all fantastic, and it was difficult to choose the final design. Diego amended the chosen image in line with my instructions and was punctual and ea...
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Stephen Jackson, January 2023

Conor Murray
Diego was really easy to work. He actually gave me a wealth of options when it came to concepts before I picked the one I wanted and we moved forward with the design. I am really pleased with the cover art as I feel it really sells the tone of the novel.

Conor Murray, October 2022

Darrell Brevard
Diego did a great job with my book cover. I recommend working with him if you need a book cover done. Also I will be working with him in the future

Darrell Brevard, August 2022

Kelly Koprowicz
Diego was absolutely wonderful to work with! As a first time user of this site, he made it so easy to understand how it all works. He always communicated quickly and he gave me many draw ups of ideas for me to choose my favorites from. I would 100%recommend him to anyone.

Kelly Koprowicz, July 2022

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