Diego Alcalá

Diego Alcalá - Designer

Madrid, Spain

I work along with authors to make their book an object to be loved and cared for. Crime, horror, literary fiction, poetry, young readers...

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I was a kid who loved books and made hand-drawn designs to garnish his own stories, tape recordings and school notebooks. Years later, that fixation became a permanent side source of income while developing a full-time career in advertising design. Today, cover art illustration is finally and happily my main activity and my joy.

Having some art direction background and a wide variety of graphic skills (Illustration, lettering, Photography, 3D), I may take different approaches for each proyect and I switch techniques according to genre, target reader and author preferences. However, the genres I get asked about more often are Crime, Gothic Fiction, Horror, Poetry, Literary, Young Readers and Middle Grade. If there´s anything I can say about my work is that, regardless of style or techniques used, I put most of my focus on achieving a solid composition and a captivating overall impact.

As for how will I approach your book if we work together: it´s no new thing to say that communication is key. Wether you have a detailed idea or you´re completely clueless on what you want, we will talk before, during and after the main concept is stated to your liking. From sketching stage to fine detailing, you´ll participate as much as you are up to. In the end, I´ll put all my efforts in distilling your story into an beautiful image that truly speaks for the book.
Literary Fiction
Middle Grade
Mystery & Crime
Science Fiction
Young Adult

Work experience

Cover artist & illustrator

January, 2007 – Present (about 14 years)

Artwork development for editorial, discographic and theater. Also derivatives like posters, merchandising or promo videos

Art director

Advertising Agencies
November, 2006 – December, 2018 (about 12 years)

Visual art oriented to brand implementation strategies for international consumer goods brands.

Portfolio (20 selected works)

Deadly Dreams

Crowder, Derek, May, Nick, Alcala, Diego

Lágrimas de carbonilla (Spanish Edition)

Ladero Quesada, José María

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