Diego Alcalá

Diego Alcalá - Designer

Madrid, Spain

I work along with authors to make their book an object to be loved and cared for. Crime, horror, literary fiction, poetry, young readers...

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I was a kid who loved books and made hand-drawn designs to garnish his own stories, tape recordings and school notebooks. Years later, that fixation became a permanent side source of income while developing a full-time career in advertising design. Today, cover art making is my main activity and joy.

Having some art direction background and a wide variety of graphic skills (Illustration, lettering, Photography, 3D), I may take different approaches for each proyect and I switch techniques according to genre, target reader and author preferences. However, the genres I get asked about more often are Crime, Gothic Fiction, Horror, Poetry, Literary, Young Readers and Middle Grade. If there´s anything I can say about my work is that, regardless of style or techniques used, I put most of my focus on achieving a solid composition and a captivating overall impact.

As for how will I approach your book if we work together: it´s no new thing to say that communication is key. Wether you have a detailed idea or you´re completely clueless on what you want, we will talk before, during and after the main concept is stated to your liking. From sketching stage to fine detailing, you´ll participate as much as you are up to. In the end, I´ll put all my efforts in distilling your story into an beautiful image that truly speaks for the book.

Literary Fiction
Mystery & Crime
Science Fiction
Young Adult

Work experience

Cover artist & illustrator

January, 2007 – Present (about 15 years)

Artwork development for editorial, discographic and theater. Also derivatives like posters, merchandising or promo videos

Art director

Advertising Agencies
November, 2006 – December, 2018 (about 12 years)

Visual art oriented to brand implementation strategies for international consumer goods brands.

Portfolio (17 selected works)

El rebocero (Spanish Edition)

Argüelles, Abraham

Deadly Dreams

Crowder, Derek, May, Nick, Alcala, Diego

Sweet Salt Air

Stanley, Emma

Lágrimas de carbonilla (Spanish Edition)

Ladero Quesada, José María

Yaotl (Spanish Edition)

Cuevas Ruiz, Felipe

Diego has 8 reviews

Communication & Punctuality
Communication & Punctuality

Jesse Riva-Cambrin
Super accommodating and delivers fantastically and fast.

Jesse Riva-Cambrin, December 2021

Francisco Villate
Diego is an excellent professional that provides great service. He promised me to design a few samples for the cover. He went beyond that, by showing me lots of possibilities. He heard what I wanted and he ended up suggesting something better. I felt he was a partner, more than a skilled professional providing good service. I feel much honored to have his artistic input in the cover of my book....
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Francisco Villate, October 2021

Amanda Bassett
He made the process so easy. He had a set way of he developed covers which for this being the first time hiring a cover artist made it so simple. Always communicated any changes or needs and very nice to work with. I highly recommend him.

Amanda Bassett, August 2021

Chelena Starr
Diego is an amazing artist. He outdid himself on my project and I hope to be able to work with him again!

Chelena Starr, August 2021

Matthew Dutton
I cannot recommend Diego enough. He is helpful, professional, and flexible in his approach. He offers multiple options, and always keeps you involved in the process. More than all of that, though, his work is excellent. He captured perfectly what I wanted for my novel.

Matthew Dutton, July 2021

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