Overview
I’m a web designer with over 10 years of experience and a background in communication and journalism, passionate about creating websites that are not only visually beautiful but also intuitive and easy to navigate. My aim is to make the process as smooth and stress-free as possible, while building a site that truly reflects who you are as an author.
I understand how challenging—and often expensive—it can be to publish and promote your work. That’s why I’m happy to tailor each project to suit your budget, without compromising on quality or creativity.
With a strong foundation in web design, branding, and marketing integrations, I bring a fresh and strategic perspective to every project. As a well-travelled professional and mum, I know how to balance big ideas with practical solutions.
I specialise in Wix, Shopify, and WordPress, and will help you choose the platform that best fits your goals. Your website is more than just a digital calling card—it’s your online home, your storefront, and the foundation of your author brand. A thoughtful, well-designed site builds trust, deepens connections with readers, and supports your long-term success.
Whether you’re looking to sell books directly or link up with platforms like Amazon, I’ll create a custom website that amplifies your visibility and makes it easier for readers to find—and fall in love with—your work.
Services I Offer:
- Website design & branding
- Logo creation
- SEO optimisation
- Mobile-friendly design
- Blog setup
- Hosting & domain integration
- Newsletter & social media branding
- Custom graphics
- Landing pages
- E-commerce solutions
Let’s create something amazing together!
Services
Non-Fiction
Fiction
Works with
Certifications
- Bachelor of communication - Universidad Austral, Buenos Aires, Argentina
- AI is my CoPilot - Australian Institute of Management (AIM)
- User Experience Designer - RMIT, Australia
- Motion Design - Coderhouse, Argentina
- Web UX Design - NN GROUP
Work experience
Self-employed
El Argentino
Mairoi Design
Projects
Gregory Publishing - https://www.gregoryhousepublishing.com/
GP is an independent publishing house focused on children’s literature. Christopher wanted an interactive website with a vibrant, playful design that reflected his creative style. We built it on Wix to make self-management easy, as the platform was familiar to him and offered the flexibility he needed to update content independently.
Gabrýel Grimm Goretez - Author of Holy water hurts: A vampire Guide to vampire Hunting
Izzy wanted her website to channel the vibe of classic 2007 internet—think MySpace and LiveJournal—with a punk and gothic twist to match the mood of her book. I was totally on board with that direction, as long as we didn’t compromise on user experience and navigation. I’ve got to say, I’m really happy with how it turned out!
Big thanks to Izzy for trusting me with her first author website—check it out here:
👉
Climate Justice & Resilience Toolkit - https://climatejusticetoolkit.org.au/
This was a community-led project for Edith Cowan University (ECU), a renowned university in Perth, Australia. The project, led by PhD academics, aimed to support community service organizations in remote areas of Western Australia.
My role involved distilling a vast amount of academic information and research papers into a web-friendly format that was easy to read, navigate, and use.
In addition to creating the website, the clients required several customizable templates that they could edit and update independently, without needing ongoing support. Given the complexity of the project and its diverse functionality requirements, I chose WordPress as the platform. I designed the templates using Elementor for flexibility while incorporating custom code to implement the more advanced features the client needed.
Otium Studio - https://www.otiumstudio.com/
Madelaine reached out to me when she was midway through launching her interior design firm. At the time, she was balancing part-time work at another studio while dedicating the rest of her energy to building her own client base.
She’s a perfect example of why social media alone isn’t enough. Otium Studio needed its own dedicated online presence—a space to showcase her portfolio, reflect her unique style, and provide the tools to streamline her business operations. From managing client invoices to automating forms and scheduling social media ads, having an all-in-one platform was essential.
Madelaine wanted a website that was not only visually aligned with her minimalist aesthetic but also easy to update as her portfolio grew. After exploring various options, we decided Wix was the ideal solution. Check out her website here:
RE-LEASED - https://www.re-leased.online/
Re-leased, a fresh and innovative concept in Australia's saturated streetwear market, offers designer streetwear rentals for the weekend. They needed a website that reflected their bold, masculine, and original brand identity while being easy to manage and navigate.
The main challenge was finding the right platform—one that could accommodate their unique rental model without adding complexity to day-to-day operations. After careful evaluation, Wix was the ideal choice for its flexibility and user-friendly interface. To tailor the site to their needs, I custom-designed a product page and developed a calendar system seamlessly integrated with backend management.
The final result captured the bold aesthetic they envisioned while ensuring smooth functionality and effortless self-management, leaving them thrilled with the outcome.
HDS - https://www.horreosdelsudestesa.com/
HDS - "Hórreos del Sudeste" is a small enterprise based in Buenos Aires, Argentina, specializing in agriculture and livestock. Most of their products are organic and glyphosate-free, including their premium organic cold-pressed sunflower oil.
We work closely with Miguel, the owner and director, and Fabián, the CFO, to develop branding that truly represents their values. With over 35 years of experience, they take pride in their artisanal approach while embracing technology to promote sustainable farming practices.
Once their branding was established, I designed and developed a website that authentically represents their identity and values. A key objective was to create a strong online presence to support their export-driven business—showcasing their sustainable farming practices to the local community while attracting international importers. Making the website bilingual was essential to effectively reach and engage a global audience.
I chose Wix as the platform to provide them with a simple, self-manageable solution, given that they do not have in-house staff to maintain it. Additionally, I assisted in setting up their new emails, domains, and successfully launching their online presence.
Via Verd
A small boutique company specialising in flower arrangements for intimate events, balconies, and interior landscaping. Although the business has been growing steadily for a few years, the owners never quite got around to establishing an online presence.
They wanted a website that clearly showcases their services and unique style while also serving as a portfolio for potential clients. Functionality was a top priority, ensuring the site not only reflects their aesthetic but also helps with essential business operations such as email marketing, client management, and invoicing.
This project is a great example of how a simple two-page website can effectively highlight what you do, capture your style, and streamline business processes.
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Oct, 2025
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Sep, 2025
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