Alejandra Santander

Alejandra Santander – Web Developer

10+ yrs Web Designer & Frontend Dev | Specialist in Accessible & Inclusive Editorial Content | Elevate Your Digital Presence

Overview

Hi, I'm Alejandra Santander, a dedicated web designer and front-end developer with a passion for creating beautiful, functional, and impactful websites for authors. With extensive experience and a keen eye for detail, I specialize in crafting bespoke websites that reflect your unique style and connect with your readers.


What I Offer:

· Collaborative Design: I work closely with you to bring your vision to life, ensuring your website resonates with your audience.


· Versatile Skills: From branding and design to SEO and newsletter sign-ups, I cover all aspects of website development.


· Attention to Detail: Every project I undertake is polished and pixel-perfect, from initial wireframes to the final product.


· User-Centric Approach: My designs are accessible and inclusive, making it easy for your readers to engage with your content.


· Agile and Adaptable: I thrive in fast-paced environments and am always eager to learn and grow, staying updated with the latest trends.


Why Choose Me?

I have a proven track record of creating stunning, user-friendly websites that help authors connect with their readers and grow their audience. My experience across various industries, including work with creative professionals, ensures that I bring a unique perspective to every project.


Services:

Find some of my services listed below.


• Wordpress Build

• Web Design

• Landing Pages

• Domain setup and Hosting

• SEO optimization

• E-Commerce

• Custom Graphics and Artwork

• Contact Forms

• Branding and Logos

• Social Media

• And Much More!


Explore my portfolio at to see my work in action. Let's collaborate and create a website that not only showcases your work but also helps you achieve your goals.


Looking forward to the possibility of working with you!

Services
Non-Fiction
Architecture Business & Management Design Nature Technology
Fiction
Women's Fiction Young Adult
Works with
WordPress

Work experience

Grupo Godó

Oct, 2020 — Present

• Leading web design and front-end development projects using HTML5, CSS, and JavaScript.
• Designing and developing landing pages for the BC department.
• Ensuring the visual quality of printed content for BC projects in La Vanguardia and its verticals.
• Collaborating with different teams and stakeholders (editorial, project managers, developers, and vendors) to ensure high-quality design consistent with the content and aligned with each client's brand values.
• Managing tight deadlines, ensuring the timely delivery of digital and print projects.
• Implementing agile methodologies for efficient project management.

Freelance

Mar, 2013 — Present

· Brand development and consulting:
- Brand identity
- Communication strategies
· Prototypes, functional analysis, usability, mockups and wireframes
· Ux|Ui
· Design and front-end development websites using HTML 5, CSS and JavaScript or Wordpress when need it.
· Conceptualization, development and execution of online and offline content
· Development design pieces for brand and corporate events, sales and PR.

Projects

Correos - Onepage custom made onepage website 8M

For International Women's Day 2023, I crafted and developed a special editorial piece for Correos, Spain's national postal service, showcasing my expertise in creating impactful and inclusive web content. This project highlighted my ability to blend design and functionality, celebrating women's contributions and enhancing user engagement on a national platform.

Check out here:

WTR - Branding and Wordpress website catalogue

In a freelance endeavor, I had the privilege of creating the entire brand identity for 'Welding to Recycle' (WTR), a company dedicated to repurposing containers for building sustainable homes, offices, and commercial spaces. From logo design to a comprehensive brand image, my creative journey extended to developing their WordPress website, customizing it to align with their unique identity. This project showcased my ability to craft a cohesive and engaging digital presence from the ground up.

Check out here:

Sabadell - Custom made website onepage editorial project

As the Web Designer and Art Director for Banc Sabadell's Branded Content project with Spain's largest newspaper, I took on the thrilling challenge of creating a captivating website. This project included hosting 10 custom-made content pieces and a dedicated HUB for the series. My role extended beyond design and development to managing stakeholder communication and orchestrating collaboration with a talented illustrator, ensuring a seamless and visually engaging digital experience that also took care of SEO optimization.

Check out here:

Dinbeat - Brand experience and Wordpress website

Embarking on a transformative journey with Dinbeat, a pioneering startup in pet healthcare, I took on the multifaceted role of Brand Identity Designer, Product Designer, and Front-End Developer. In this comprehensive project, I created multiple websites to introduce a revolutionary health wearable for pets, monitored through a software platform designed specifically for veterinarians. My work included crafting a cohesive brand identity and ensuring a user-friendly, engaging digital experience.

Check out here:

Endesa - Custom made website editorial project

In a dynamic collaboration between La Vanguardia and Endesa, I served as the Designer and Front-End Developer, creating a series of engaging websites for various editorial articles. Endesa, one of Spain's largest electric utility companies, entrusted us to convey their message with impact through these branded content projects. I also created the illustrations needed for the articles, ensuring a cohesive and visually engaging experience.

Check out here:

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