Wayne Kehoe

Wayne Kehoe – Designer

Professional, market focused book design with careful guidance and advice. Striking covers and beautiful interiors. 22 years pro experience.

Overview

You will receive a perfect, ready-to-print book and a tested and optimised eBook ready for upload to your selling platform.


I will shepherd your book right through the design process - from initial market research right through to point-of-sale.


I'm technically fluent in all print services including Ingramspark and KDP as well as traditional print services such as litho and digital.


I'll design a beautiful interior layout for your book with expert typesetting.

And I'll create a unique, attention-grabbing front cover, back cover and spine that you will be proud of.


ABOUT ME

I'm an Irish book designer and typographer with over 22 years of experience in book publishing, branding and typography. I currently work with many publishers including the prestigious academic publisher Boydell & Brewer and their various imprints.


Previously I worked as a senior designer of publications and exhibitions at the Natural History Museum in London designing targeted materials for the general public, museum professionals, high value donors and senior politicians.


I work with entrepreneurs, novelists, artists, photographers, poets, scientists and academics.


I also collaborate with branding agencies, marketing consultancies, health professionals, science communicators, and start-ups. Sectors I have worked in include: Corporate B2B and B2C, Tech, Health, Culture, Museums, Music and Education.


TESTIMONIALS:

"As an executive who has hired many people and seen over 40 companies, Wayne is a top 1% talent and I would hire him any day into many other complex roles. He is creative, market-savvy, disciplined, meticulous, and timely."

- JOHN OOMMEN, author of THE SPIRAL STAIRWAY


"Wayne is a phenomenal designer. I thoroughly enjoyed working with him and have already recommended him to others."

- LIAM SAVAGE, author of GREEN SKY INNOVATION


"I will always recommend Wayne for book cover and interior design. Not only is he an expert in design and technical specs, but he has mastered the art of communication and collaboration."

- GRAHAM BARTON, author of TRACKS THAT SYNC

Services
Non-Fiction
Biographies & Memoirs Business & Management Christian Non-Fiction Health & Wellbeing History Inspirational Self-Help & Self-Improvement
Fiction
Poetry
Awards
  • HETAC Design Award
Certifications
  • M.A. Graphic Design from University of the Arts London
  • Degree Graphic Design from WIT, Ireland

Work experience

Boydell & Brewer Press

Jul, 2024 — Present
I design book covers for various new publications from Boydell Press, D,S Brewer, James Currey, and Tamesis.

Natural History Museum, London

May, 2016 — Jun, 2020 (about 4 years)
As well as designing exhibition graphics, invitations, signage etc. my main role was designing publications including three years of annual reviews, exhibition portfolios for international partners, internal publications regarding museum operations and membership magazines. I managed all projects from initial scoping meetings, through the various stages of development and stakeholder sign-off to final artwork for printers. I also managed scheduling, price quote procurement from various external printers and design specs like paper types, binding and finishing. I worked closely with senior management right up to Museum Director to design and deliver publications that were effective, rigorous and delivered on time and to the highest quality specifications.

Self-employed

Mar, 2002 — Present
I'm a graphic designer with over 20 years of experience in book publishing, branding and typography. I've worked with authors (both fiction and non-fiction), poets, artists, photographers and scientists. I've also collaborated with branding agencies, marketing consultancies, health professionals, science communicators, and start-ups. Sectors I have worked in include: Business B2B and B2C, Tech, Health, Culture, Museums, Music and Education.

Portfolio

Medievalism and Reception (Issn)

Crookes, Ellie

D.S.Brewer

Cover Design Typography Production Management
Made with Reedsy
More Than Luck: Defeating the Five Saboteurs of Lottery Growth

Powell, Jessica Halter

Best of Luck Enterprises

Cover Design Illustration Typography Book Interior Design
Cover Design Typography Book Interior Design Production Management
Cover Design Illustration Typography Book Interior Design Production Management
Cover Design Typography Production Management
Cover Design Typography Production Management
Cover Design Typography Production Management
Cover Design Typography Book Interior Design
Cover Design Illustration Typography Book Interior Design Production Management
Made with Reedsy
The Spiral Stairway: The System To Build A Holistic Company

Oommen, John

Acumes LLC

Cover Design Illustration Typography Book Interior Design Production Management
Made with Reedsy
Viewfindings: Slivers of light in a tempestuous time

Mociulski, Melody

Irishlass Press

Cover Design Typography Book Interior Design Production Management
Cover Design Typography Production Management

Wayne has 38 reviews

Professionalism

Quality

Value

Responsiveness

James P.

James P.

Mar, 2025

Pinned
This is the second time I have been fortunate enough to work with Wayne. He gave me so many thoughtful, yet distinct cover designs I almost want to pick more than one. The interior design was clear and specific, which is critical in book with scientific themes. Finally, he did a great job on t...
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Darren M.

Darren M.

Jan, 2025

Pinned
I had a great experience working with Wayne. What stood out to me initially, was how incredibly clear and thorough Wayne was in the way he communicated with me. The entire process of working with him from start to finish was laid out in a very clear, concise, detailed way. Once the project began,...
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Wayne K.
Loved working with Darren and an honour to be entrusted with designing his book of yogic musical notation. I hope the publication will be of great practical benefit to his students.
Keith F.

Keith F.

Oct, 2024

Pinned
Wayne did a beautiful job on my book cover and interior. I learned a lot from him in the process. His responsiveness with me on the West Coast in the USA with him in Spain was very good and not a problem at all. I will use him again on my next book.
John G.

John G.

Mar, 2025

Wayne is highly skilled and talented, a great partner for my non-fiction print and ebook. I especially appreciated is know how with creating the ebook, and his patience in working through some technical issues. The cover designs and interior design process was very smooth... His illustrations ...
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James W.

James W.

Feb, 2025

Wayne did an exceptional job on my book’s cover and interior design. His attention to detail and professionalism made the process seamless. I highly recommend him and will collaborate with him again.

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Most recent contributions

What type of projects have you worked on since joining Reedsy?

I've done so much! I've designed poetry books, business books, self help, spiritual publications, historical biographies. Every time an offer comes in I'm surprised (some times shocked) at the creativity out there amongst authors. And the perseverance in completing the writing of the manuscript. ...
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How has joining Reedsy impacted your freelancing career and work-life balance?

It's been so great. It has opened up my practice to independent authors, and it has been fantastic. Before that, I relied solely on professional clients. The independent publishing scene is so vibrant, and I am always honoured to be chosen to work with authors. Often, it's their first experience ...
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What software do book cover designers use?

Adobe Indesign for page layout and typography. I often create covers in Indesign as well because the typographic control is incredibly detailed. Photoshop when working with photography and scanned illustrations. Illustrator for creating covers or illustrated images that will then be imported in...
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