Tom Young

Tom Young – Web Developer

I build bespoke, fast websites optimised for SEO. I love using interactive elements + 3D tech to help you stand out. I don't use AI.

Overview

As an experienced digital marketeer, I specialise in crafting bespoke websites and growth solutions designed specifically for the unique needs of authors. Whether you are launching your debut novel or require a sophisticated platform featuring e-commerce, memberships, and integrated blogging, I am here to bridge the gap between your story and your audience. I pride myself on a relaxed, iterative, and informative approach, working closely with you to bring your creative vision to life through a process that feels collaborative.

To ensure your digital presence stands out, I love to incorporate immersive technology like 3D elements, animation, and interactive features that differentiate your site from the standard template. While the aesthetics are tailored to your brand, the foundation is built for peak performance. Every site I deliver is optimised for speed, accessibility, and the latest standards in SEO and AI findability.

I host my projects on the Duda CMS, a world leader in Google’s Core Web Vitals performance metrics. This choice ensures your site remains lightning-fast while providing you with an incredibly intuitive visual editor and management suite. You’ll have total control to manage your own content, products and blog updates with ease.

Services
Non-Fiction
Children’s Non-Fiction Parenting & Families
Fiction
Gaming & LitRPG Middle Grade Middle Grade Fantasy Picture Books Urban Fantasy

Work experience

Self-employed

May, 2023 — Present
I have a freelance business providing multi-discipline marketing & design.

Projects

Web Design & Social Media Marketing - Children's Sector

I created a website for a leading childcare company in Sussex, including a responsive website, advertising, branding, social media management, and content creation.

Digital Marketing Services - Distributor

Working with a multi-million-pound fastener distributor, established for over 50 years, to deliver a comprehensive digital and marketing transformation including extensive SEO resulting in an uplift of 700,000 impressions. My work included:

✅ A fully responsive e-commerce website with a powerful back-end management system for stock, orders, and deliveries, streamlining operations for their team.

✅ Extensive SEO strategy, enabling them to rank at the top of Google for competitive product keywords—outranking competitors 25x their size.

✅ A full-scale e-commerce advertising campaign across Google Merchant, Google Search, and Social Media to drive targeted traffic and conversions.

✅ Email marketing to engage their customer base and boost retention.

✅ Social media management and content production

✅ Print design for marketing materials, including brochures, trade stands, and roller banners, enhancing their brand presence at industry events.

Web Design & SEO - Creative Agency

I designed and launched a brand-new website as part of their in-house rebrand for a well-known creative agency in Sussex, specialising in publications, branding, packaging, gaming, and product design. This project included migrating WordPress blog content to a faster, more user-friendly CMS, implementing a fully responsive redesign, and SEO.

Branding & Web Design - Children's Sector

Developed a distinctive brand identity for a growing childcare company and launched a fully responsive website on our custom CMS. The platform empowers the team to easily log in, update information, and publish blog posts independently.

Publisher Social Media Campaign

I created a multi-tiered social media marketing campaign for a renowned children's publisher with a portfolio of over 500 published works. Encompassing campaign strategy, creative ideation, video and motion design, copywriting, and full ad implementation across Meta platforms.

Most recent contributions

What tools do you recommend for authors to capture and nurture leads on their websites?

These days it's important to think outside the box, here are some things I've seen work first hand: Integrate free memberships to your site that unlocks content such as behind the scenes, extras & blog posts. This can help create a sense of community. Create additional call-to-actions that are ...
Read more

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