Overview
“Scout communicates promptly and brilliantly. She is charismatic, inviting, and a true champion for my book. With an indie press, it can feel hard to get your book’s name out there, but Scout pursued every possible avenue and made it possible for me. When my book received an honor from the National Book Foundation, she celebrated with me. I wish every author had a Scout."
—STACIE SHANNON DENETSOSIE, a National Book Foundation 5 Under 35 Honoree, author of The Missing Morningstar, and editor of Beyond the Glittering World
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ABOUT SCOUT:
The publishing industry is very mysterious! How do you ask blurbers to read your manuscript? What does a successful logline accomplish? When should you announce your book to the world and through what channels? How do you get booksellers and librarians to notice, and care? What makes a successful author tour and/or book event?
I am here to help you confidently and thoroughly support your book, through:
🧚♀️ Creative and effective book marketing strategy
🧚♀️ Metadata optimization
🧚♀️ Media/publicity strategy
🧚♀️ Crafting cover copy, key selling points, and marketing plans (our national distributor features my work as an example of what marketing plans and key selling points should look like when done right)
🧚♀️ Amazon A+ Content
🧚♀️ Social media and email campaigns
🧚♀️ Branding and website design
🧚♀️ Tour strategy
🧚♀️ Press kit and press release creation
🧚♀️ OH! And I have a plethora of tips on how to be a good literary citizen—becoming an author means going beyond the writing process and growing a community, digitally and in the real world.
Books I have crafted campaigns for have gone on to win notable national and regional awards—most recently, the American Book Award. They have been nominated and longlisted for the Center for Fiction First Novel Prize, PEN Literary Awards, and the National Book Awards. They have been featured on NPR’s Science Friday, The New York Times, High Country News, and Outside Magazine, among many others.
I love sprinkling my book marketing fairy dust wherever I can. I have experience working with adult titles: nonfiction, poetry, fiction, and anthologies.
Let's get your book to the widest possible readership!
Services
Fiction
Non-Fiction
Work experience
Torrey House Press
Projects
Stitched
- Marketing Strategy: Developed and executed a national launch campaign spanning 20+ author events, bookseller conferences, galley campaigns, and targeted promotional partnerships.
- Media Publicity: Secured 15+ media placements and interviews, including Publishers Weekly, Booklist, Kirkus, and The Salt Lake Tribune, with NPR, television, and podcast coverage also secured/in progress.
- Campaign Results: Generated 500+ NetGalley downloads; 100% of responding booksellers said they would recommend Stitched for purchase and hand-sell it to readers. During the campaign, the author's Instagram grew 288% (35.3K → 137K) and TikTok grew 45% (273K → 395K).
- Creative Event Strategy: Developed partnerships with quilting shops, quilting groups, independent bookstores, and community organizations to connect Stitched with its core quilting audience and coordinate 20+ distinctive, high-engagement events around the book.
This Haunted Land
- Metadata & Audience Positioning: Optimized the book description to highlight its crossover appeal to readers of environmental writing, travel narrative, American cultural history, and expansive narrative nonfiction, then developed targeted marketing plans to reach each audience.
- Marketing Strategy & Events: Developed a long-lead galley and events campaign with independent bookstores and library systems, resulting in 47 public events and sustained programming and publicity over multiple months.
- Author Platform & Publicity: Built on Betsy Gaines Quammen's existing platform and media relationships from True West, which garnered coverage in HuffPost, Outside Magazine, High Country News, Mountain Journal, The Colorado Sun, Outlaw Magazine, and Wyoming Public Radio.
The Wild Dark
- Marketing Strategy: Developed a creative, audience-driven campaign around the book's themes of darkness, wilderness, and the night sky, pairing author events with imaginative venues and aligned organizations, including an IMAX planetarium and night-sky groups.
- Media Publicity: Led a targeted publicity campaign resulting in features and interviews with Booklist Editor's Choice, NPR Science Friday, Colorado Public Radio, KUER RadioWest, High Country News, and other regional and national outlets.
- Email Marketing: Generated a 36% average open rate and 7% CTR across targeted campaigns for the preorder, bookseller/librarian galley promotion, and publication-day launch.
- Industry & Awards Strategy: Coordinated galley outreach to award committees, resulting in recognition from Foreword INDIES, John Burroughs Medal, Banff Mountain Book Awards, Reading the West Book Awards, Colorado Book Awards, and Southwest Books of the Year.
Portfolio
