Mike Henton

Mike Henton – Publicist

I'm a book publicist and consultant specializing in nonfiction books, with over 10 years' experience in the industry.

Overview

Hello! I'm Mike. I worked for 10 years in book publishing before becoming a freelancer and consultant. I specialize in nonfiction book publicity on topics including self-help, psychology, health and wellness, Buddhism, and mindfulness.

My services include consultations to help you refine your vision and set publicity goals, as well as publicity packages where I will help to arrange interviews and events, contact local and national media, and more.

Prior to becoming a publicist, I was an acquisitions editor, so I have a holistic view of the publishing process. I worked for two publishers—Wiley and Shambhala Publications (distributed by Penguin Random House)—before becoming a freelancer. I've worked with numerous high-profile authors and major media outlets.

I can provide support whether you're in the early stages of setting your promotional strategy or you're ready to launch your book and secure media coverage.

I offer both one-time consultations and monthly publicity packages. My monthly packages include outreach to relevant podcasts, radio, magazines, websites, etc. I will also be available for any questions and to guide you along the promotional process.

Services
Non-Fiction
Buddhism Health & Wellbeing Philosophy Psychology Self-Help & Self-Improvement

Work experience

Shambhala Publications

Oct, 2019 — Jul, 2025 (over 5 years)
Before freelancing, I was a publicist at Shambhala Publications. I worked directly with 30+ authors a year on their promotional strategy and securing media coverage and events.

Projects

The Power of Mind

I was the publicist for Khentrul Lodro T'haye's debut book, The Power of Mind, and I helped him secure over 15 publicity hits—from media including Publishers Weekly and The Guardian—as well as 30 events with venues including Boulder Bookstore, Book Passage, and Green Apple Books. Released in September 2022, The Power of Mind was an Amazon #1 New Release in Buddhism, and it has sold over 5,000 copies across formats.

Work, Parent, Thrive

I was the publicist for Yael Schonbrun's debut book, Work, Parent, Thrive, and I helped her secure over 70 publicity hits—from media including The Washington Post, Publishers Weekly, Greater Good Magazine, and Tricycle—as well as 6 events with venues including Northshire Bookstore and Brown University. Released in November 2022, Work, Parent, Thrive was a National Parenting Product Award Winner and Next Generation Indie Book Awards Finalist, and it has sold over 5,000 copies across formats.

How We Live Is How We Die

I was the publicist for bestselling author Pema Chodron's recent book, How We Live Is How We Die, and I helped secure over 60 publicity hits—from media including Publishers Weekly, Library Journal, Spirituality and Health, Oprah Daily, Book Riot, LitHub, and GQ. Released in October 2022, How We Live Is How We Die was an Amazon #1 New Release in Buddhism and a Los Angeles Times bestseller, and it has sold over 50,000 copies across formats.

A Meditator's Guide to Buddhism

I was the publicist for Cortland Dahl's debut trade book, A Meditator's Guide to Buddhism, and I helped him secure over 25 publicity hits—from media including Psychology Today, Spirituality and Health, Tricycle, Lion's Roar, and CNN—as well as 12 events with venues including A Room of One's Own, The Rubin Museum, Magers and Quinn, and Banyen Books. Released in September 2024, A Meditator's Guide to Buddhism was an Amazon #1 New Release in Buddhism and Nautilus Book Awards Silver Winner, and it has sold over 5,000 copies across formats.

Mike has 2 reviews

Professionalism

Quality

Value

Responsiveness

Andy C.

Andy C.

Oct, 2025

Partnering with Mike on Dying to Live was a gift. He understands my lane, memoir with a philosophical heartbeat, and he knew exactly where the work would land. Mike didn’t spray and pray. He placed me on the right podcasts and in publications where the readers actually show up. He was quick on re...
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Mike H.
Thank you, Andy!
Mike T.

Mike T.

Oct, 2025

Mike was truly helpful. His ideas were thoughtful, his execution on them was bold, he was supportive of my wishes and what I hoped to accomplish, his feedback was meaningful (even when it was tough) . . . I couldn't have asked for a better partner. To boot, he was constantly pushing for me—up unt...
Read more
Mike H.
Thank you, Mike!

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