Mike Henton

Mike Henton – Marketer

Nonfiction book publicist with a dozen years of experience in the industry.

Overview

Hi! I'm Mike. I specialize in nonfiction book publicity on topics including philosophy, psychology, and self-improvement.

My services include consultations to help you refine your vision and set publicity goals, as well as publicity packages where I arrange interviews, contact local and national media, and more.

I worked for two publishers—Wiley and Shambhala Publications—before becoming a freelancer, and I've worked with numerous high-profile authors and media outlets.

I provide support whether you're in the early stages of setting your promotional strategy or you're ready to launch your book and secure media coverage.

I offer both one-time consultations and monthly publicity packages. My monthly packages include outreach to relevant podcasts, websites, and other media targets, as well as regular updates from me.

I donate 2% of my annual earnings to Imagination Library of Colorado which provides free books to kids.

Services
Non-Fiction
Buddhism Health & Wellbeing Philosophy Psychology Self-Help & Self-Improvement

Work experience

Self-employed

Jul, 2025 — Present
Full-time freelance publicist.

Shambhala Publications

Oct, 2019 — Jul, 2025 (over 5 years)
Before freelancing, I was a publicist at Shambhala Publications. I worked directly with 30+ authors a year on their promotional strategy and securing media coverage.

Projects

The Power of Mind

I was the publicist for Khentrul Lodro T'haye's debut book, The Power of Mind, and I helped him secure over 15 publicity hits—from media including Publishers Weekly and The Guardian—as well as 30 events with venues including Boulder Bookstore, Book Passage, and Green Apple Books. Released in September 2022, The Power of Mind was an Amazon #1 New Release in Buddhism, and it has sold over 5,000 copies across formats.

Work, Parent, Thrive

I was the publicist for Yael Schonbrun's debut book, Work, Parent, Thrive, and I helped her secure over 70 publicity hits—from media including The Washington Post, Publishers Weekly, Greater Good Magazine, and Tricycle—as well as 6 events with venues including Northshire Bookstore and Brown University. Released in November 2022, Work, Parent, Thrive was a National Parenting Product Award Winner and Next Generation Indie Book Awards Finalist, and it has sold over 5,000 copies across formats.

How We Live Is How We Die

I was the publicist for bestselling author Pema Chodron's recent book, How We Live Is How We Die, and I helped secure over 60 publicity hits—from media including Publishers Weekly, Library Journal, Spirituality and Health, Oprah Daily, Book Riot, LitHub, and GQ. Released in October 2022, How We Live Is How We Die was an Amazon #1 New Release in Buddhism and a Los Angeles Times bestseller, and it has sold over 50,000 copies across formats.

A Meditator's Guide to Buddhism

I was the publicist for Cortland Dahl's debut trade book, A Meditator's Guide to Buddhism, and I helped him secure over 25 publicity hits—from media including Psychology Today, Spirituality and Health, Tricycle, Lion's Roar, and CNN—as well as 12 events with venues including A Room of One's Own, The Rubin Museum, Magers and Quinn, and Banyen Books. Released in September 2024, A Meditator's Guide to Buddhism was an Amazon #1 New Release in Buddhism and Nautilus Book Awards Silver Winner, and it has sold over 5,000 copies across formats.

Mike has 6 reviews

Professionalism

Quality

Value

Responsiveness

Michelle P.

Michelle P.

Oct, 2026

Mike communicated well, offered good advice, and stayed on top of all leads. I would definitely recommend Mike!
Mike H.
Thanks, Michelle!
Ramiro L.

Ramiro L.

Oct, 2026

Working with Mike on the launch of my first book, Ten Ways to Awaken, was a great experience. He secured excellent endorsements, helped arrange podcast interviews, and gave me clear, practical guidance on getting book reviews. His support made a real difference throughout the process. What I esp...
Read more
Mike H.
Thank you, Ramiro!
shermin K.

shermin K.

May, 2026

Mike was fantastic to work with. He was professional, responsive, strategic, and genuinely invested in helping me land meaningful podcast opportunities. Through his outreach, I was able to secure appearances on several high-quality podcasts with strong audiences that aligned well with my work and...
Read more
Mike H.
Thank you, Shermin!
Michael K.

Michael K.

Mar, 2026

Mike is a super-attentive professional. His communications skills shine & he worked diligently to accomplish the goals! I would not hesitate to hire him again.
Mike H.
Thanks, Michael!
Andy C.

Andy C.

Oct, 2025

Partnering with Mike on Dying to Live was a gift. He understands my lane, memoir with a philosophical heartbeat, and he knew exactly where the work would land. Mike didn’t spray and pray. He placed me on the right podcasts and in publications where the readers actually show up. He was quick on re...
Read more
Mike H.
Thank you, Andy!

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