Overview
I enjoy the challenge of branding a book's cover, and then organizing the book's interior for ease of reading, priority, and navigation. When a product like an educational text is well-built, this can measurably improve a user's success at grasping the content.
I've worked as a book designer and art director at Pearson Education (K-12) for seven years, and at Jones and Bartlett Learning (higher-ed) for over 12 years, and have freelanced on products including brochures, branding campaigns, and websites.
By starting out with an author query and market research for comparable products, I'm able to sketch several options and iterate toward a beautiful end result.
Services
Non-Fiction
Languages
Work experience
Ascend Learning / Jones and Bartlett Learning
I lead book design for an educational publishing company with an international audience that produces 800 to 1000 titles a year. I’ve helped create a very careful production environment, and I maintain the archive for the many assets related to each of these titles. I work with a large cross-functional team on creative development, design ideation, digital release, print release, and quality control.
I also design and produce print and digital marketing campaigns. I solicit and respond to queries for marketing opportunities, and bring them from development through delivery, whether that be for print or digital outreach. I design and produce event and trade show signage, displays, swag, and related advertisements.
Pearson Education
I hired, trained, and managed a team of four designers. I directed vendors, compositors, photographers, researchers, illustrators, and freelancers. I forecasted budgets for complex projects, and managed bid requests, proposals, and contracts. I developed interdependencies and processes with nearly every department in the business for a new department. We touched over 5,000 ISBNs a year, over half of Pearson’s K-12 list, so organization, process, and communication were critical to our success.
