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Paula Riley

Paula Riley - Designer

Madison, WI, United States

As a children's magazine and book designer I bring a fresh, bright, and modern style to all my projects, for kids and adults alike!

Overview

Reviews (7)

I am a freelance designer and art director. I've worked with American Girl publishing as an art director on their award-winning magazine, as well as printed books and ebooks, for over 7 years. Designing for children is a skill and passion of mine that I bring to all my projects whether it's for kids or adults. You'll find I have a bright, clean, and often whimsical style. My specialty is in covers and design-heavy layouts, but I work in all mediums from printed (books, calendars, etc.) to digital (ebooks, online games, videos, etc.). I can handle everything from designing eye-catching covers, producing photo shoots, and commissioning illustrators. As well as project managing and meeting tight deadlines within budget. I am proudest of my typographic skills but can handle most challenges thrown my way. Batters up!

Services
Languages
English
Non-Fiction
Calendars Children's Books (Non-Fiction) Cooking & Food Wine & Spirits DIY & Crafts
Fiction
Children's - Middle Grade Children's Picture Books Humor & Comedy

Certifications

  • Associate Degree of Applied Arts in Graphic Design and Illustration from Madison College

Awards

  • American Advertising Federation - 4 Professional ADDY Awards (2008)
  • Parents’ Choice Silver Honor Award for American Girl Magazine (2015)
  • 2017 Moms Choice (gold) Award for The Lemonade Stand Cookbook
  • 2017 NAPPA Award (National Parenting Products Award) for Lemonade Stand Cookbook

Work experience

Freelance Designer

Self-employed
March, 2015 – Present (over 2 years)

The majority of my experience is in magazine and book art direction and design (also including ebooks, full re-designs, and illustration editing). Uniquely, I also have solid experience in advertising, branding, and stationary design such as catalogs, logos, websites, invitations, etc. for a variety of clients. Some of my more notable projects were with Burnt Cheese Press, Duluth Trading Company, Aubre Andrus, LLC. (author and social media guru), American Advertising Federation, and the Literacy Network. But I'm very flexible and have worked with a variety of clients including independent authors, advertising agencies, start-ups, artists, bloggers, and non-profits. There isn't much that I haven't tackled in the 10+ years as a designer. I have received many awards, words of recognition and praise, and a plethora of opportunities during my career. But I think my greatest accomplishment is having influenced so many young minds and inspired many generations through my ideas and designs. This is truly what keeps me going.

Art Director

American Girl Magazine/American Girl/Mattel Inc.
March, 2008 – January, 2015 (almost 7 years)

Responsible for the look and integrity of American Girl’s bi-monthly, award winning children’s lifestyle magazine, ensuring that it fits within American Girl’s visual brand family. Including e-books, paper activity books, calendars, stickers, and online content.

Junior Art Director

Kennedy Communications Advertising Agency
March, 2007 – March, 2008 (about 1 year)

Concepting, art directing, and designing advertising campaigns for clients.

Graphic Design Intern

American Girl/Mattel Inc.
May, 2006 – March, 2007 (10 months)

Design print catalog. Assist with product photo shoots.

Portfolio (8 selected works)

Design by Me: Treats

You'll love designing your own detailed desserts, sensational sweets, and complex confections! Large fold-out posters, special foil- and flocked-art pages, and intricate art designs promise hours and hours of coloring fun! When you're finished with an art piece, this book offers creative ways to make a craft from your work to decorate your bedroom or share with a friend. Includes coloring tips... read more

You'll love designing your own detailed desserts, sensational sweets, and complex confections! Large fold-out posters, special foil- and flocked-art pages, and intricate art designs promise hours and hours of coloring fun! When you're finished with an art piece, this book offers creative ways to make a craft from your work to decorate your bedroom or share with a friend. Includes coloring tips... read more

Truly Me: Shine Bright: Discover your performance style with quizzes, activities, crafts and more!

Carrie Anton

Celebrate your unique talents! Shine Bright is all about exploring what makes you extraordinary, whether you're in or out of the spotlight. You'll find fun ways to embrace your personal sparkle, from quizzes to exciting activities and crafts.

Celebrate your unique talents! Shine Bright is all about exploring what makes you extraordinary, whether you're in or out of the spotlight. You'll find fun ways to embrace your personal sparkle, from quizzes to exciting activities and crafts.

Refresh Your Room eShort

Mary Richards Beaumont

No more boring bedroom! This e-short contains tons of ideas for decorating your room to show off your own unique style, plus tips for organizing your stuff to make space clutter-free.

No more boring bedroom! This e-short contains tons of ideas for decorating your room to show off your own unique style, plus tips for organizing your stuff to make space clutter-free.

#BabyLove: My Toddler Life (Volume 2)

Corine Dehghanpisheh

A curious toddler loves to play…especially with his mommy's smartphone! When Mommy finds him using her phone without permission, it’s the perfect teaching moment. Mommy reminds her little one that what matters most in life is time together filled with love and attention. Her simple reminder: Put down our phones.

A curious toddler loves to play…especially with his mommy's smartphone! When Mommy finds him using her phone without permission, it’s the perfect teaching moment. Mommy reminds her little one that what matters most in life is time together filled with love and attention. Her simple reminder: Put down our phones.

#BabyLove: My Social Life (Volume 1)

Corine Dehghanpisheh

"Click." "Tap." Tag and post. An adored baby tells a modern tale about life in today's digital world. #BabyLove: My Social Life highlights the social phenomena of sharing daily activities using technology and social networks

"Click." "Tap." Tag and post. An adored baby tells a modern tale about life in today's digital world. #BabyLove: My Social Life highlights the social phenomena of sharing daily activities using technology and social networks

Frog and Hamster Go Back to School

Kirstin Lenane

School is back in session and Frog and Hamster are ready to do it all again. They may not be the most talented or the most popular, but they are who they are, Frog and Hamster, best friends.

School is back in session and Frog and Hamster are ready to do it all again. They may not be the most talented or the most popular, but they are who they are, Frog and Hamster, best friends.

The Lemonade Stand Cookbook: Step-by-Step Recipes and Crafts for Kids to Make...and Sell!

Kathy Strahs

Kids have been running lemonade stands for decades, whether to raise money for a new bike, for a charitable cause, or simply to conquer boredom. Inspired by dozens of kid experts from all over the country, the author has poured her expertise as a food writer, entrepreneur, and mother into the ultimate guide to setting up your own lemonade stand. Step-by-step illustrations and full-color photog... read more

Kids have been running lemonade stands for decades, whether to raise money for a new bike, for a charitable cause, or simply to conquer boredom. Inspired by dozens of kid experts from all over the country, the author has poured her expertise as a food writer, entrepreneur, and mother into the ultimate guide to setting up your own lemonade stand. Step-by-step illustrations and full-color photog... read more

Paula has 7 reviews

Professionalism
Quality
Value
Communication

Julie Maggi

The task wasn't easy: create from zero the design of an entire illustrated cook book. Paula understood in very short time what was needed to do and thanks to her incredible expertise she managed to realize the best design for this kind of project. I would hire her again and I certainly will :-)

, September 2017


Julie Maggi

Paula has been, from the first minute to the last one the most both professional and kind person that you can possibly find. Her work has given to my drawings a much higher depth, making them stand out from the page. We worked in a two language project (English and Italian) and she has always been very careful about all the details, checking the words to be sure that there were no mistakes. She...

, September 2017


Corinne Weaver

Paula did a fabulous job on my ebook cover. She was wonderful to work with and completed my design quickly.

, June 2017


Bob Feldman

Paula was awesome. Her work was creative, high quality and timely.

, May 2017


Kathy Strahs

Paula has been an absolute dream to work with! Not only is she an incredibly talented designer, but she has also actively and continually looked for ways to make the presentation of my book even better than I'd imagined. She has the best work ethic of anyone I can remember working with. Her friendly personality makes her very easy and pleasant to work with as well. Paula has skills and knowledg...

, March 2017

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