Liliana Guia

Liliana Guia - Designer

New York, NY, USA

I like books, a lot. I especially like designing them. Covers, dust jackets, interiors + production.

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Overview

I'm a New York City–based award-winning creative and art director whose work encompasses digital design, print publications and a variety of collateral. My clients have been a diverse mix: I've worked on projects for global luxury brands such as Hermès, Louis Vuitton and Carolina Herrera, and my groundbreaking book designs include luxury coffee-table tomes for Rizzoli New York, travel guides for Fodor's, a first-of-its-kind history of NBC television, children's books for the Mad/Dash Kids imprint and all Mad/Dash titles since 2012. In addition, the two-volume history and cookbook I designed and produced for Palmaz Vineyards in the Napa Valley, Tradition, Terroir and Technology and At the Table and Around the Fire, won the 2016 Benjamin Franklin Award gold medal in the cookbook category from the Independent Book Publishers Association.

None of this has been an accident. I like books, a lot, and I especially like designing them: covers, dust jackets, interiors, production, from the first stage of the process until the final work is printed and delivered. That entails—as any independent designer will readily attest—working with (often after having hired) illustrators and photographers, creating and maintaining production schedules, adhering with unyielding rigidity to deadlines and managing printers and other outside vendors. I am, to be only slightly dramatic, a bookmaking machine.
Languages
English
Non-Fiction
Antiques & Collectibles
Cooking, Food, Wine, & Spirits
History
Travel

Awards

  • 2016 IBPA Benjamin Franklin Award

Work experience

Freelance Art Director

NBCUniversal
November, 2018 – September, 2019 (10 months)

design + production of internal history book of NBC and its connection to iconic 30 Rock; NBC and 30 Rock, A View from Inside

Freelance Designer

Rizzoli New York
June, 2017 – Present (about 4 years)

design + production of the watch connoisseur's guide to explore a century of high-performing, stylish chronometers for watersports adventures above and below the waves — Sea Time: Watches Inspired by Sailing, Yachting and Diving; May 2019
design + production of watch connoisseur's guide to explore a century of stylish timepieces inspired by and built for aviation, aeronautics and space exploration, and piloting — Air Time: Watches Inspired by Aviation, Aeronautics, and Pilots; June 2021

Creative Director

ShiftEditorial by Analog/Shift
February, 2017 – January, 2018 (11 months)

branding, editorial + marketing design for men’s vintage-watch and neo-vintage lifestyle publication
work with editorial team, photographers + illustrators to create, design + publish fortnightly app-based magazine; including printed premier issue

Freelance Designer

Internet Brands
December, 2016 – January, 2020 (about 3 years)

full redesign of Fodor’s imprint, on shelf beginning February 2019
full redesign of Fodor’s InFocus imprint, on shelf beginning 2020

Design Partner

Mad/Dash Press
December, 2014 – Present (over 6 years)

design partner of IBPA award-winning bespoke book imprint of exceptional coffee-table tomes
+ connoisseur textbooks:

Palmaz Vineyards: Tradition, Terroir & Technology + At the Table & Around the Fire
A two-volume slipcase set for oenophiles, culinary enthusiasts & devotees of the Napa Lifestyle.

The Adventures of Zach, Zoey & Pilot
collaboration with author Sig + illustrator Patrick Regout on a children’s book trilogy starring twins Zach, Zoey, and their trusty puppy, Pilot as they explore NYC and the world’s cultures

Art Director

Self-employed
February, 2008 – Present (over 13 years)

Portfolio (9 selected works)

Sea Time: Watches Inspired by Sailing, Yachting and Diving

Aaron Sigmond, Mark Bernardo

The first watch connoisseur's guide to explore a century of high-performing, stylish chronometers for watersports adventures above and below the waves--sailing, yachting and diving.From the Rolex Submariner, Omega Seamaster and Blancpain Fifty Fathoms to dive watches by DOXA, Tudor, IWC, Patek Philippe and TAG Heuer, SEA TIME: Watches Inspired by Sailing, Yachting and Diving takes a pinpoint-p... read more

The first watch connoisseur's guide to explore a century of high-performing, stylish chronometers for watersports adventures above and below the waves--sailing, yachting and diving.From the Rolex Submariner, Omega Seamaster and Blancpain Fifty Fathoms to dive watches by DOXA, Tudor, IWC, Patek Philippe and TAG Heuer, SEA TIME: Watches Inspired by Sailing, Yachting and Diving takes a pinpoint-p... read more

Fodor's Essential Italy 2020 (Full-color Travel Guide)

Fodor's Travel Guides

Ready to experience Italy? The experts at Fodor’s are here to help. Fodor’s Essential Italy 2020 is part of the award-winning Fodor’s Essential series recognized by Booklist as the “Best Travel Guide in 2019.” This travel guide is packed with customizable itineraries with top recommendations, detailed maps of Italy, and exclusive tips from locals. Whether you want to hike the Cinque Terre, go ... read more

Ready to experience Italy? The experts at Fodor’s are here to help. Fodor’s Essential Italy 2020 is part of the award-winning Fodor’s Essential series recognized by Booklist as the “Best Travel Guide in 2019.” This travel guide is packed with customizable itineraries with top recommendations, detailed maps of Italy, and exclusive tips from locals. Whether you want to hike the Cinque Terre, go ... read more

Palmaz Vineyards Two-volume Book Set

Florencia Palmaz, Christian Gastón Palmaz, Nick Kolakowski

Palmaz Vineyards, is a family-owned and operated winery and historic estate located in California's southern Napa Valley. Deemed one of the most technologically advanced wineries in the world, Palmaz's unique winemaking vision centers on fusing the ancient art and traditions of fine winemaking and viticulture with the most up-to-date research and technology. This stunning two-volume hardcover ... read more

Palmaz Vineyards, is a family-owned and operated winery and historic estate located in California's southern Napa Valley. Deemed one of the most technologically advanced wineries in the world, Palmaz's unique winemaking vision centers on fusing the ancient art and traditions of fine winemaking and viticulture with the most up-to-date research and technology. This stunning two-volume hardcover ... read more

Fodor's Florence & Tuscany: with Assisi and the Best of Umbria (Full-color Travel Guide)

Fodor's Travel Guides

Ready to experience Florence and Tuscany? The experts at Fodor’s are here to help. Fodor’s Florence & Tuscany travel guide is packed with customizable itineraries with top recommendations, detailed maps of Florence and Tuscany, and exclusive tips from locals. Whether you want to climb to the top the Duomo in Florence, see original Renaissance art masterpieces in the Uffizi, or sample wine in a... read more

Ready to experience Florence and Tuscany? The experts at Fodor’s are here to help. Fodor’s Florence & Tuscany travel guide is packed with customizable itineraries with top recommendations, detailed maps of Florence and Tuscany, and exclusive tips from locals. Whether you want to climb to the top the Duomo in Florence, see original Renaissance art masterpieces in the Uffizi, or sample wine in a... read more

Fodor's The Complete Guide to the National Parks of the West (Full-color Travel Guide)

Fodor's Travel Guides

Ready to experience the National Parks of the West? The experts at Fodor’s are here to help. Fodor’s Complete Guide to the National Parks of the West travel guide is packed with customizable itineraries with top recommendations, detailed maps of each National Park, and exclusive tips from locals. Whether you want to hike through jaw-dropping landscapes of Yosemite, see rare wildlife and natura... read more

Ready to experience the National Parks of the West? The experts at Fodor’s are here to help. Fodor’s Complete Guide to the National Parks of the West travel guide is packed with customizable itineraries with top recommendations, detailed maps of each National Park, and exclusive tips from locals. Whether you want to hike through jaw-dropping landscapes of Yosemite, see rare wildlife and natura... read more

Fodor's Alaska (Full-color Travel Guide)

Fodor's Travel Guides

Written by locals, Fodor’s Alaska is the perfect guidebook for those looking for insider tips to make the most out their visit. Complete with detailed maps and concise descriptions, this Alaska travel guide will help you plan your trip with ease.There’s no denying that Alaska is a trip of a lifetime. Nowhere else can you kayak to glaciers; fly over the highest peak in North America; wonder at ... read more

Written by locals, Fodor’s Alaska is the perfect guidebook for those looking for insider tips to make the most out their visit. Complete with detailed maps and concise descriptions, this Alaska travel guide will help you plan your trip with ease.There’s no denying that Alaska is a trip of a lifetime. Nowhere else can you kayak to glaciers; fly over the highest peak in North America; wonder at ... read more

Fodor's Essential Great Britain: with the Best of England, Scotland & Wales (Full-color Travel Guide)

Fodor's Travel Guides

Written by locals, Fodor’s Essential Great Britain is the perfect guidebook for those looking for insider tips to make the most out their visit to England, Scotland, Wales and beyond. Complete with detailed maps and concise descriptions, this Great Britain travel guide will help you plan your trip with ease. Join Fodor’s in exploring some of the most exciting parts of Europe.Great Britain rema... read more

Written by locals, Fodor’s Essential Great Britain is the perfect guidebook for those looking for insider tips to make the most out their visit to England, Scotland, Wales and beyond. Complete with detailed maps and concise descriptions, this Great Britain travel guide will help you plan your trip with ease. Join Fodor’s in exploring some of the most exciting parts of Europe.Great Britain rema... read more

Just Mushrooms: celebrating the future of food

Russell + DeGabrielle, Russell, Michelle, DeGabrielle, Camille

Liliana has 10 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

heidi smith
This was my first graphic designer and first book so I have very little experience but I would say overall I felt Liliana was extremely professional, very helpful and got back to me on a very good timeline. She made it work before our finish date. I was very pleased with her services and will definitely use her again if I need a graphic designer. She was more expensive than the other bids bu...
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heidi smith, July 2021

Liliana Guia
Thanks Heidi! It was lovely to work with you.

Reply from Liliana Guia


Danielle Daigle
Liliana is amazing to work with! She is easy to communicate with, delivered everything on time, and her work is top quality. She's a true professional!! I highly recommend her and I will definitely use her again in the future.

Danielle Daigle, June 2021


Moo Cho
Excellent in every aspect. The fee seems a bit high considering the scope of the work - modifying and uploading an existing book cover onto Barnes & Noble Press website.

Moo Cho, May 2021


Sunil Shinde
Liliana did the most wonderful job designing my illustrated travel memoir From Cairo To Beirut which is full of 100+ hand-drawn illustrations and maps, Her book design was instrumental in land me a publisher within no time. She was very patient with this first-time author and very methodical in executing the project end to end over several months. She is a pleasure to work with.

Sunil Shinde, May 2021


Gibran JE
Liliana is wonderful! She typeset a somewhat complex project for us. Her work is top quality and she communicates thoroughly and pleasantly throughout the entire process. Our project was in good hands with Liliana.

Gibran JE, April 2021

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