Liliana Guia

Liliana Guia - Designer

New York, NY, USA

I like books, a lot. I especially like designing them. Covers, dust jackets, interiors + production.

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Overview

I have been working as a freelance designer for 10+ years, designing a small library of books with both heritage book publishers, Rizzoli + Fodor’s, and independent book imprints. I can proudly call myself an award-winning cookbook designer, as Palmaz Vineyards: At the Table & Around the Fire won the 2016 IBPA Benjamin Franklin Award, gold in the cookbook category.

I execute and oversee all facets of book design; including interiors, covers, art + photography direction, pre-press and production, as one must when a freelance designer. This includes working with illustrators + photographers, creating + maintaining production schedules, and managing printers + other vendors. I am a book making machine.
Languages
English
Non-Fiction
Antiques & Collectibles
Cooking & Food Wine & Spirits
History
Travel

Awards

  • 2016 IBPA Benjamin Franklin Award

Work experience

Freelance Art Director

NBCUniversal
November, 2018 – September, 2019 (10 months)

design + production of internal history book of NBC and its connection to iconic 30 Rock; NBC and 30 Rock, A View from Inside

Freelance Designer

Rizzoli New York
June, 2017 – June, 2019 (about 2 years)

design + production of luxury connoisseur’s guide to watches: Sea Time Watches Inspired by Sailing, Yachting and Diving

Creative Director

ShiftEditorial by Analog/Shift
February, 2017 – January, 2018 (11 months)

branding, editorial + marketing design for men’s vintage-watch and neo-vintage lifestyle publication
work with editorial team, photographers + illustrators to create, design + publish fortnightly app-based magazine; including printed premier issue

Freelance Designer

Internet Brands
December, 2016 – January, 2020 (about 3 years)

full redesign of Fodor’s imprint, on shelf beginning February 2019
full redesign of Fodor’s InFocus imprint, on shelf beginning 2020

Design Partner

Mad/Dash Press
December, 2014 – Present (over 5 years)

design partner of IBPA award-winning bespoke book imprint of exceptional coffee-table tomes
+ connoisseur textbooks:

Palmaz Vineyards: Tradition, Terroir & Technology + At the Table & Around the Fire
A two-volume slipcase set for oenophiles, culinary enthusiasts & devotees of the Napa Lifestyle.

The Adventures of Zach, Zoey & Pilot
collaboration with author Sig + illustrator Patrick Regout on a children’s book trilogy starring twins Zach, Zoey, and their trusty puppy, Pilot as they explore NYC and the world’s cultures

Art Director

Self-employed
February, 2008 – Present (over 12 years)

Portfolio (7 selected works)

Sea Time: Watches Inspired by Sailing, Yachting and Diving

Aaron Sigmond, Mark Bernardo

The first watch connoisseur's guide to explore a century of high-performing, stylish chronometers for watersports adventures above and below the waves--sailing, yachting and diving.From the Rolex Submariner, Omega Seamaster and Blancpain Fifty Fathoms to dive watches by DOXA, Tudor, IWC, Patek Philippe and TAG Heuer, SEA TIME: Watches Inspired by Sailing, Yachting and Diving takes a pinpoint-p... read more

The first watch connoisseur's guide to explore a century of high-performing, stylish chronometers for watersports adventures above and below the waves--sailing, yachting and diving.From the Rolex Submariner, Omega Seamaster and Blancpain Fifty Fathoms to dive watches by DOXA, Tudor, IWC, Patek Philippe and TAG Heuer, SEA TIME: Watches Inspired by Sailing, Yachting and Diving takes a pinpoint-p... read more

Fodor's Essential Italy 2020 (Full-color Travel Guide)

Fodor's Travel Guides

Ready to experience Italy? The experts at Fodor’s are here to help. Fodor’s Essential Italy 2020 is part of the award-winning Fodor’s Essential series recognized by Booklist as the “Best Travel Guide in 2019.” This travel guide is packed with customizable itineraries with top recommendations, detailed maps of Italy, and exclusive tips from locals. Whether you want to hike the Cinque Terre, go ... read more

Ready to experience Italy? The experts at Fodor’s are here to help. Fodor’s Essential Italy 2020 is part of the award-winning Fodor’s Essential series recognized by Booklist as the “Best Travel Guide in 2019.” This travel guide is packed with customizable itineraries with top recommendations, detailed maps of Italy, and exclusive tips from locals. Whether you want to hike the Cinque Terre, go ... read more

Palmaz Vineyards Two-volume Book Set

Florencia Palmaz, Christian Gastón Palmaz, Nick Kolakowski

Palmaz Vineyards, is a family-owned and operated winery and historic estate located in California's southern Napa Valley. Deemed one of the most technologically advanced wineries in the world, Palmaz's unique winemaking vision centers on fusing the ancient art and traditions of fine winemaking and viticulture with the most up-to-date research and technology. This stunning two-volume hardcover ... read more

Palmaz Vineyards, is a family-owned and operated winery and historic estate located in California's southern Napa Valley. Deemed one of the most technologically advanced wineries in the world, Palmaz's unique winemaking vision centers on fusing the ancient art and traditions of fine winemaking and viticulture with the most up-to-date research and technology. This stunning two-volume hardcover ... read more

Fodor's Florence & Tuscany: with Assisi and the Best of Umbria (Full-color Travel Guide)

Fodor's Travel Guides

Ready to experience Florence and Tuscany? The experts at Fodor’s are here to help. Fodor’s Florence & Tuscany travel guide is packed with customizable itineraries with top recommendations, detailed maps of Florence and Tuscany, and exclusive tips from locals. Whether you want to climb to the top the Duomo in Florence, see original Renaissance art masterpieces in the Uffizi, or sample wine in a... read more

Ready to experience Florence and Tuscany? The experts at Fodor’s are here to help. Fodor’s Florence & Tuscany travel guide is packed with customizable itineraries with top recommendations, detailed maps of Florence and Tuscany, and exclusive tips from locals. Whether you want to climb to the top the Duomo in Florence, see original Renaissance art masterpieces in the Uffizi, or sample wine in a... read more

Fodor's The Complete Guide to the National Parks of the West (Full-color Travel Guide)

Fodor's Travel Guides

Ready to experience the National Parks of the West? The experts at Fodor’s are here to help. Fodor’s Complete Guide to the National Parks of the West travel guide is packed with customizable itineraries with top recommendations, detailed maps of each National Park, and exclusive tips from locals. Whether you want to hike through jaw-dropping landscapes of Yosemite, see rare wildlife and natura... read more

Ready to experience the National Parks of the West? The experts at Fodor’s are here to help. Fodor’s Complete Guide to the National Parks of the West travel guide is packed with customizable itineraries with top recommendations, detailed maps of each National Park, and exclusive tips from locals. Whether you want to hike through jaw-dropping landscapes of Yosemite, see rare wildlife and natura... read more

Fodor's Alaska (Full-color Travel Guide)

Fodor's Travel Guides

Written by locals, Fodor’s Alaska is the perfect guidebook for those looking for insider tips to make the most out their visit. Complete with detailed maps and concise descriptions, this Alaska travel guide will help you plan your trip with ease.There’s no denying that Alaska is a trip of a lifetime. Nowhere else can you kayak to glaciers; fly over the highest peak in North America; wonder at ... read more

Written by locals, Fodor’s Alaska is the perfect guidebook for those looking for insider tips to make the most out their visit. Complete with detailed maps and concise descriptions, this Alaska travel guide will help you plan your trip with ease.There’s no denying that Alaska is a trip of a lifetime. Nowhere else can you kayak to glaciers; fly over the highest peak in North America; wonder at ... read more

Fodor's Essential Great Britain: with the Best of England, Scotland & Wales (Full-color Travel Guide)

Fodor's Travel Guides

Written by locals, Fodor’s Essential Great Britain is the perfect guidebook for those looking for insider tips to make the most out their visit to England, Scotland, Wales and beyond. Complete with detailed maps and concise descriptions, this Great Britain travel guide will help you plan your trip with ease. Join Fodor’s in exploring some of the most exciting parts of Europe.Great Britain rema... read more

Written by locals, Fodor’s Essential Great Britain is the perfect guidebook for those looking for insider tips to make the most out their visit to England, Scotland, Wales and beyond. Complete with detailed maps and concise descriptions, this Great Britain travel guide will help you plan your trip with ease. Join Fodor’s in exploring some of the most exciting parts of Europe.Great Britain rema... read more

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