Liliana Guia

Liliana Guia – Designer

I like books, a lot. I especially like designing them. Covers, dust jackets, interiors + production.

Overview

I'm a Salt Lake City–based award-winning creative and art director whose work encompasses digital design, print publications and a variety of collateral. My clients have been a diverse mix: I've worked on projects for global luxury brands such as Hermès, Louis Vuitton and Carolina Herrera, and my groundbreaking book designs include luxury coffee-table tomes for Rizzoli New York, travel guides for Fodor's, a first-of-its-kind history of NBC television, children's books for the Mad/Dash Kids imprint and all Mad/Dash titles since 2012. In addition, the two-volume history and cookbook I designed and produced for Palmaz Vineyards in the Napa Valley, Tradition, Terroir and Technology and At the Table and Around the Fire, won the 2016 Benjamin Franklin Award gold medal in the cookbook category from the Independent Book Publishers Association.

None of this has been an accident. I like books, a lot, and I especially like designing them: covers, dust jackets, interiors, production, from the first stage of the process until the final work is printed and delivered. That entails—as any independent designer will readily attest—working with (often after having hired) illustrators and photographers, creating and maintaining production schedules, adhering with unyielding rigidity to deadlines and managing printers and other outside vendors. I am, to be only slightly dramatic, a bookmaking machine.
Services
Non-Fiction
Antiques & Collectibles Cooking, Food, Wine, & Spirits History Travel
Languages
English
Awards
  • 2016 IBPA Benjamin Franklin Award

Work experience

NBCUniversal

Nov, 2018 — Sep, 2019 (10 months)

design + production of internal history book of NBC and its connection to iconic 30 Rock; NBC and 30 Rock, A View from Inside

Rizzoli New York

Jun, 2017 — Present

design + production of the watch connoisseur's guide to explore a century of high-performing, stylish chronometers for watersports adventures above and below the waves — Sea Time: Watches Inspired by Sailing, Yachting and Diving; May 2019
design + production of watch connoisseur's guide to explore a century of stylish timepieces inspired by and built for aviation, aeronautics and space exploration, and piloting — Air Time: Watches Inspired by Aviation, Aeronautics, and Pilots; June 2021

ShiftEditorial by Analog/Shift

Feb, 2017 — Jan, 2018 (11 months)

branding, editorial + marketing design for men’s vintage-watch and neo-vintage lifestyle publication
work with editorial team, photographers + illustrators to create, design + publish fortnightly app-based magazine; including printed premier issue

Internet Brands

Dec, 2016 — Jan, 2020 (about 3 years)

full redesign of Fodor’s imprint, on shelf beginning February 2019
full redesign of Fodor’s InFocus imprint, on shelf beginning 2020

Mad/Dash Press

Dec, 2014 — Present

design partner of IBPA award-winning bespoke book imprint of exceptional coffee-table tomes
+ connoisseur textbooks:

Palmaz Vineyards: Tradition, Terroir & Technology + At the Table & Around the Fire
A two-volume slipcase set for oenophiles, culinary enthusiasts & devotees of the Napa Lifestyle.

The Adventures of Zach, Zoey & Pilot
collaboration with author Sig + illustrator Patrick Regout on a children’s book trilogy starring twins Zach, Zoey, and their trusty puppy, Pilot as they explore NYC and the world’s cultures

Self-employed

Feb, 2008 — Present

Portfolio

Strolling with Your Elephant

Hechler, Diana M

Cover Design Typography Book Interior Design Production Management
Utah: The Secret is Out: Insider Tips and Hacks to the Best of the State

Wheeler, Parker

Typography Book Interior Design Production Management
From Cairo to Beirut: In the Footsteps of an 1839 Expedition through the Holy Land

Shinde, Sunil

Typography Book Interior Design Production Management
The Vegetarian Reset: 75 Low-Carb, Plant-Forward Recipes from Around the World

Viswanath, Vasudha

Cover Design Typography Book Interior Design Production Management
Air Time: Watches Inspired by Aviation, Aeronautics, and Pilots

Bernardo, Mark

Cover Design Typography Book Interior Design Production Management
Drive Time Deluxe Edition: Watches Inspired by Automobiles, Motorcycles, and Racing

Sigmond, Aaron

Cover Design Typography Book Interior Design Production Management
Just Mushrooms: celebrating the future of food

Russell + DeGabrielle

Typography Book Interior Design Production Management
Simply Mamá Cooks: Food Cooked with a Mama’s Love

Jung, Angelica Faz

Cover Design Typography Book Interior Design Production Management
Fodor's Essential Great Britain: with the Best of England, Scotland & Wales (Full-color Travel Guide)

Fodor's Travel Guides

Written by locals, Fodor’s Essential Great Britain is the perfect guidebook for those looking for insider tips to make the most out their visit to England, Scotland, Wales and beyond. Complete... read more
Cover Design Typography Book Interior Design
Fodor's Alaska (Full-color Travel Guide)

Fodor's Travel Guides

Written by locals, Fodor’s Alaska is the perfect guidebook for those looking for insider tips to make the most out their visit. Complete with detailed maps and concise descriptions, this Alask... read more
Cover Design Typography Book Interior Design
Fodor's The Complete Guide to the National Parks of the West (Full-color Travel Guide)

Fodor's Travel Guides

Ready to experience the National Parks of the West? The experts at Fodor’s are here to help. Fodor’s Complete Guide to the National Parks of the West travel guide is packed with customizable itineraries with top recommendations, detailed maps of each National ... read more
Fodor's Florence & Tuscany: with Assisi and the Best of Umbria (Full-color Travel Guide)

Fodor's Travel Guides

Ready to experience Florence and Tuscany? The experts at Fodor’s are here to help. Fodor’s Florence & Tuscany travel guide is packed with customizable itineraries with top recommendations, det... read more
Cover Design Typography Book Interior Design
Palmaz Vineyards Two-volume Book Set

Florencia Palmaz

Palmaz Vineyards, is a family-owned and operated winery and historic estate located in California's southern Napa Valley. Deemed one of the most technologically advanced wineries in the world,... read more
Cover Design Typography Book Interior Design Production Management
Fodor's Essential Italy 2020 (Full-color Travel Guide)

Fodor's Travel Guides

Ready to experience Italy? The experts at Fodor’s are here to help. Fodor’s Essential Italy 2020 is part of the award-winning Fodor’s Essential series recognized by Booklist as the “Best Trave... read more
Cover Design Typography Book Interior Design
Sea Time: Watches Inspired by Sailing, Yachting and Diving

Aaron Sigmond

The first watch connoisseur's guide to explore a century of high-performing, stylish chronometers for watersports adventures above and below the waves--sailing, yachting and diving.From the Ro... read more
Cover Design Typography Book Interior Design

Liliana has 39 reviews

Professionalism

Quality

Value

Responsiveness

jordon S.

jordon S.

Mar, 2024

Amazing! Timely. Professional. Beautiful design and attention to detail. Terrific partner to work with.
jordon S.

jordon S.

Mar, 2024

Produced an amazing cover. Offered suggestions, accepted feedback, worked quickly. Terrific partner. Very professional. Highly recommend.
Arjun B.

Arjun B.

Feb, 2024

Liliana has been absolutely great to work with. She is thorough, thoughtful, straightforward and professional. For a newbie, who was traversing this journey for the first time, it was comforting knowing that I was being guided to my end goal by a thorough professional. (If you need a lot of hand-holding, reassurance and are looking for emotional reassurances or phone conversations, Liliana w...
Read more
Gab P.

Gab P.

Oct, 2023

High quality in a very efficient and quick way. I could only recommend Liliana for book design.
Keith A.

Keith A.

Oct, 2023

Liliana assisted me through a complicated process (for me) in helping get my book formatted and launched on Amazon/Kindle. My book, The Spill, just took Silver in best thriller for 2023 from the prestigious Florida Writers Association. Thank you, Liliana.

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