Liliana Guia

Liliana Guia – Designer

I like books, a lot. I especially like designing them. Covers, dust jackets, interiors + production.

Overview

I'm a Salt Lake City–based award-winning creative and art director whose work encompasses digital design, print publications and a variety of collateral. My clients have been a diverse mix: I've worked on projects for global luxury brands such as Hermès, Louis Vuitton and Carolina Herrera, and my groundbreaking book designs include luxury coffee-table tomes for Rizzoli New York, travel guides for Fodor's, a first-of-its-kind history of NBC television, children's books for the Mad/Dash Kids imprint and all Mad/Dash titles since 2012. In addition, the two-volume history and cookbook I designed and produced for Palmaz Vineyards in the Napa Valley, Tradition, Terroir and Technology and At the Table and Around the Fire, won the 2016 Benjamin Franklin Award gold medal in the cookbook category from the Independent Book Publishers Association.

None of this has been an accident. I like books, a lot, and I especially like designing them: covers, dust jackets, interiors, production, from the first stage of the process until the final work is printed and delivered. That entails—as any independent designer will readily attest—working with (often after having hired) illustrators and photographers, creating and maintaining production schedules, adhering with unyielding rigidity to deadlines and managing printers and other outside vendors. I am, to be only slightly dramatic, a bookmaking machine.
Services
Non-Fiction
Antiques & Collectibles Cooking, Food, Wine, & Spirits History Travel
Languages
English
Awards
  • 2016 IBPA Benjamin Franklin Award

Work experience

NBCUniversal

Nov, 2018 — Sep, 2019 (10 months)

design + production of internal history book of NBC and its connection to iconic 30 Rock; NBC and 30 Rock, A View from Inside

Rizzoli New York

Jun, 2017 — Present

design + production of the watch connoisseur's guide to explore a century of high-performing, stylish chronometers for watersports adventures above and below the waves — Sea Time: Watches Inspired by Sailing, Yachting and Diving; May 2019
design + production of watch connoisseur's guide to explore a century of stylish timepieces inspired by and built for aviation, aeronautics and space exploration, and piloting — Air Time: Watches Inspired by Aviation, Aeronautics, and Pilots; June 2021

ShiftEditorial by Analog/Shift

Feb, 2017 — Jan, 2018 (11 months)

branding, editorial + marketing design for men’s vintage-watch and neo-vintage lifestyle publication
work with editorial team, photographers + illustrators to create, design + publish fortnightly app-based magazine; including printed premier issue

Internet Brands

Dec, 2016 — Jan, 2020 (about 3 years)

full redesign of Fodor’s imprint, on shelf beginning February 2019
full redesign of Fodor’s InFocus imprint, on shelf beginning 2020

Mad/Dash Press

Dec, 2014 — Present

design partner of IBPA award-winning bespoke book imprint of exceptional coffee-table tomes
+ connoisseur textbooks:

Palmaz Vineyards: Tradition, Terroir & Technology + At the Table & Around the Fire
A two-volume slipcase set for oenophiles, culinary enthusiasts & devotees of the Napa Lifestyle.

The Adventures of Zach, Zoey & Pilot
collaboration with author Sig + illustrator Patrick Regout on a children’s book trilogy starring twins Zach, Zoey, and their trusty puppy, Pilot as they explore NYC and the world’s cultures

Self-employed

Feb, 2008 — Present

Portfolio

Just Mushrooms: celebrating the future of food

Russell +.

Simply Mamá Cooks: Food Cooked with a Mama’s Love

Jung, A.

Fodor's Essential Great Britain: with the Best of England, Scotland & Wales (Full-color Travel Guide)

Fodor's T.

Written by locals, Fodor’s Essential Great Britain is the perfect guidebook for those looking for insider tips to make the most out their visit to England, Scotland, Wales and beyond. Complete with detailed maps and concise descriptions, this Great Britain tra... read more
Fodor's Alaska (Full-color Travel Guide)

Fodor's T.

Written by locals, Fodor’s Alaska is the perfect guidebook for those looking for insider tips to make the most out their visit. Complete with detailed maps and concise descriptions, this Alaska travel guide will help you plan your trip with ease.There’s no den... read more
Fodor's The Complete Guide to the National Parks of the West (Full-color Travel Guide)

Fodor's T.

Ready to experience the National Parks of the West? The experts at Fodor’s are here to help. Fodor’s Complete Guide to the National Parks of the West travel guide is packed with customizable itineraries with top recommendations, detailed maps of each National ... read more
Fodor's Florence & Tuscany: with Assisi and the Best of Umbria (Full-color Travel Guide)

Fodor's T.

Ready to experience Florence and Tuscany? The experts at Fodor’s are here to help. Fodor’s Florence & Tuscany travel guide is packed with customizable itineraries with top recommendations, detailed maps of Florence and Tuscany, and exclusive tips from locals. ... read more
Palmaz Vineyards Two-volume Book Set

Florencia P.

Palmaz Vineyards, is a family-owned and operated winery and historic estate located in California's southern Napa Valley. Deemed one of the most technologically advanced wineries in the world, Palmaz's unique winemaking vision centers on fusing the ancient art... read more
Fodor's Essential Italy 2020 (Full-color Travel Guide)

Fodor's T.

Ready to experience Italy? The experts at Fodor’s are here to help. Fodor’s Essential Italy 2020 is part of the award-winning Fodor’s Essential series recognized by Booklist as the “Best Travel Guide in 2019.” This travel guide is packed with customizable itin... read more
Sea Time: Watches Inspired by Sailing, Yachting and Diving

Aaron S.

The first watch connoisseur's guide to explore a century of high-performing, stylish chronometers for watersports adventures above and below the waves--sailing, yachting and diving.From the Rolex Submariner, Omega Seamaster and Blancpain Fifty Fathoms to dive ... read more

Liliana has 30 reviews

Professionalism

Quality

Value

Responsiveness

Nick K.

Nick K.

Jun, 2023

The book looks great and has been well received by customers.
Diana H.

Diana H.

Apr, 2023

Liliana is very easy to work with and very responsive!
Diana H.

Diana H.

Jan, 2023

Liliana did a terrific job on my book. She was professional. She had great ideas for the layout. I had no idea what my book should actually look like, but a Zoom session was enough to get her started and the end results are excellent. She communicated promptly and made revisions as needed and accurately. The quality of her work was very good. I highly recommend her!
Elissa O.

Elissa O.

Nov, 2022

Liliana was fabulous to work with and got my book ready for both print and e-book. Highly recommend her.
Lee W.

Lee W.

Nov, 2022

Liliana is a joy to work with. She is creative, professional, and personable. She wants to know what you want to see in your book and works your ideas into the whole. And she continues on until you are satisfied with the product. I’d definitely hire her again.
Liliana G.
Thanks Lee!!