Simona De Leo

Simona De Leo – Designer

Bespoke illustrated book covers with original artwork, crafted around your story to make your book unique and stand out.

Overview

Each book has its own character, atmosphere and story, and its cover should show what makes it special.

My name is Simona. I’m an Italian illustrator and graphic designer with over 10 years in the creative field. I design custom book covers with original artwork inspired by your story, characters, themes, and mood.

I love turning stories into visuals. By working closely with authors, I make sure each cover truly reflects the book and stands out to readers.

My style mixes hand-painted textures with digital tools, creating artwork that feels both modern and timeless. I’m especially drawn to fiction, literary fiction, food, travel, wellbeing, and stories that are connected to culture and place.

Here’s how I can help:

• Book cover illustration, design, and typography

• Interior illustrations

• Book interior design and typesetting for both fiction and non-fiction

My process is simple and collaborative. Whether you know what you want, have a moodboard, or just your manuscript, I’ll help you explore different visual directions. After reading your manuscript or talking with you, I create two or three initial concepts and develop the chosen idea into the final artwork.

Publishing a book is exciting but can feel overwhelming, especially if it’s your first time. I aim to make the creative process enjoyable, clear, and stress-free by keeping communication open. I’m happy to explain my design choices, include your feedback, and guide you from the first sketch to the finished cover.

I’ve worked with authors, publishers, and magazines such as Oxford University Press, Pearson Education, Mindful Magazine, Il Corriere della Sera... as well as many independent writers. Clients value not just the finished artwork, but also my clear communication, flexibility, and attention to detail.

If you want a cover made just for your book, with original illustrations instead of stock images, I’d love to hear about your story.

Services
Fiction
Contemporary Fiction Literary Fiction
Non-Fiction
Cooking, Food, Wine, & Spirits Health & Wellbeing Nature Travel
Languages
English
Awards
  • The Big draw Award
Certifications
  • BA degree, comics and illustration. Academy of Fine Arts of Bologna, Italy
  • CPD Graphic Design, London College of Contemporary Arts, London
  • MA Degree, Communication Design: Illustration. Kingston University, London

Work experience

Self-employed

Jan, 2016 — Present
For 9 years, I have been working for a wide range of clients, both private individuals and publishing houses, magazines, and small businesses. I specialise in emotionally rich illustrations that do more than decorate; they invite people into your story, whether it’s a book cover, an editorial piece, a poster or an ad campaign. Every project I create adds depth, emotion, and new value to the final product. Clients include: Oxford University Press, Pearson Education, Popshot magazine, Mindful Magazine, Il Corriere della Sera, Beer52, Popshot magazine, Wicked Weather Watch, Bedrock Learning, ImagineLearning, Fig Leaf Group, TROVE, Mental Health Legal Centre ...

Self-employed

Sep, 2023 — Present
Working alongside the design team and editors on a series of illustrative books for Primary and Middle Schools. ▪ Edit and re-purpose existing illustrations and assets for print, digital and animation ▪ Adhere to style-guide requirements and apply consistency across the series ▪ Typesetting, Quality control and layout amends ▪ Design review: Make sure the style is in place at all times

Fig Leaf Group

Mar, 2022 — Apr, 2022 (29 days)
As an illustrator at Fig Leaf Group, I was responsible for creating, with efficiency and consistency, unique illustrations for award-winning Primary textbooks and workbook series, from full scenes to single items, in both colour and grayscale, in Adobe Illustrator (.ai) format. Working confidently with InDesign and having solid knowledge of the print process, I could ensure perfect layouts and final digital delivery ready for print.

Portfolio

Cover Design Illustration Typography Book Interior Design
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Health is Your Priority: No More Excuses

Chib, J S

JSC Innovations PTY LTD

Cover Design Illustration Book Interior Design
Made with Reedsy
Transform Chaos into Clarity: How to Make the Best Decisions

Chiabrera, Joseph

JSC Innovations PTY LTD

Cover Design Illustration Typography Book Interior Design
Cover Design Illustration Book Interior Design
Illustration

Simona has 8 reviews

Professionalism

Quality

Value

Responsiveness

Hannah R.

Hannah R.

Sep, 2026

Simona was a dream to work with. She always got back to me quickly, was able to pivot when needed, and provided exceptional work. I adore my cover illustration and typsetting!
Susan Y.

Susan Y.

Aug, 2026

Working with Simona was a wonderful experience. She met with me, she listened to my thoughts and ideas, she presented beautiful choices for the cover of my first book and she delivered before the original completion date. I will definitely contact Simona for my next book cover.
Jennifer D.

Jennifer D.

Aug, 2026

Simona was an absolute pleasure to work with and extremely capable. She was quick, efficient, and followed every instruction perfectly. She also brought her own thoughtful ideas to the project, which were excellent, and consistently went above and beyond what was requested. I would highly recomme...
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Simona D.
Jennifew was really professional and responsive. Everything went smoothly, with very fast, clear feedback. It was a pleasure working with you, Jennifer! Thank you for trusting me with your book!
Joseph C.

Joseph C.

May, 2026

Simona’s artwork exceeded my expectations by a significant margin. I genuinely did not anticipate the cover turning out as polished, thoughtful, and visually striking as it did. From the very beginning, she demonstrated an impressive ability to interpret the essence of the book with minimal guida...
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Simona D.
Thank you so much, Joseph, for choosing me to work on your book and for trusting me and my creative process. It was a pleasure working on it. I wish you all the best and a well-deserved success!
Julia P.

Julia P.

Apr, 2026

I appreciate Simona for her time spent on this project. Simona did everything that was expected of her and went beyond her expectations. With the hiccups, not on her part, she stepped in and made the transition smoothly. The project was completed well in advanced prior to the expiration date. I h...
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Simona D.
Thank you so much, Julia. It was a real pleasure working on your book, and I wish you the best of luck! May it be the first of many!

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Most recent contributions

How did you transition into book design, and what key skills helped you along the way?

When I started studying illustration, my teacher said something that I’ve never forgotten. Even now, 15 years later, I still repeat it to myself every time I begin a new project: illustration shouldn’t just represent the text, it should add something more to the story. It needs to show what’s hid...
Read more

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