Looking for a professional book publicist?

You're in luck! The best professionals are already on Reedsy

What is a blog tour?

A blog tour is very much like a traditional book tour, where the author would go from town to town to sign their books and meet new readers; except this time, you go from blog to blog. There are countless fiction and non-fiction blogs that have emerged in the past few years, all written by passionate readers who want to share their love of books with other readers. They post book reviews, launch announcements and interviews with their favorite authors. At Reedsy, we've compiled a comprehensive list of over 250 book review blogs, which authors can browse by genre.

If you hire a publicist for a blog tour, they will “pitch” your book to a series of blogs that fit your story. They will work with the bloggers who are interested to schedule your virtual appearances on their blogs in the form of interviews, live Q&As, or book reviews.

A blog tour can be particularly demanding. With your publicist, you will have to work on your “pitch”, write up answers for the interviews, and promote the reviews you receive on social media, all that during a short period of time (right around your launch).

But where can you find a professional publicist with the right blogger connections and expertise to get you the coverage your book deserves?

Look no further, here are the professionals who can help

Search for publicists near you

Emily M.

Writer and communications expert with 15 years of experience executing media campaigns for both authors and corporate clientele.

view profile
Vicky L.

I've worked in PR for twenty years, starting in-house at publishing houses including Sourcebooks and Tyndale House Publishers.

view profile
Jaime W.

I'm a publicist with over 15 years of experience managing debuts and high-profile authors at some of the biggest publishing houses in the UK

view profile
Hannah H.

I am an award winning publicist with a decade of experience managing debut and high-profile book campaigns - both fiction and non-fiction.

view profile
Peter T.

Book marketer and earned media specialist with 10 years of experience across non-fiction content categories, specializing in culinary.

view profile

Why can’t I do this myself?

In order to get blog coverage, you need to have the right contacts and know how to pitch your book to them. That is the value add of a professional publicist specializing in blog tours.

As you can imagine, the most frequented blogs are also the ones receiving most submissions from authors, publishers and publicists. So if you submit to those yourself, without having an established relationship with the bloggers, chances are they will ignore you. By hiring a publicist who specializes in your genre, you maximize your chances of getting coverage: they will know all the bloggers who might be interested about your book and they will know how and when to pitch it to them.

For a few weeks, your publicist will also be your project manager and plan the reviews, interviews and Q&As for you so you don’t have to go through the organizational burden.

How far in advance should I plan for a blog tour?

As soon as you have a fairly good idea of the publication date for your book. Most bloggers like to advertise “new releases” to their readers, so sending them the book before launch can increase your chances of getting coverage.

As a general rule, you should allow your publicist enough time to really plan your publicity campaign, whether it’s for press coverage or for a blog tour. Ideally, this should be at least a couple of months before launch.

How effective are these virtual book tours?

As with any other marketing/promotion channel, it highly depends on your genre, on your book, and on how you do it. By hiring a publicist vetted by Reedsy, your blog tour will be as effective as it can be. This is because we have carefully selected our publicists based on their previous blog tour campaigns.

Connect with a professional publicist

Create your Reedsy account to request free quotes and advice.

Emily M.

Writer and communications expert with 15 years of experience executing media campaigns for both authors and corporate clientele.

view profile
Vicky L.

I've worked in PR for twenty years, starting in-house at publishing houses including Sourcebooks and Tyndale House Publishers.

view profile
Jaime W.

I'm a publicist with over 15 years of experience managing debuts and high-profile authors at some of the biggest publishing houses in the UK

view profile
Hannah H.

I am an award winning publicist with a decade of experience managing debut and high-profile book campaigns - both fiction and non-fiction.

view profile
Peter T.

Book marketer and earned media specialist with 10 years of experience across non-fiction content categories, specializing in culinary.

view profile

Articles related to publicity

The best book review blogs: A Reedsy directory

Discover the best book review blogs in your preferred genre. From general fiction to YA paranormal romance, our search bar connects you to a vetted catalog of active book blogs and thoughtful, quality book reviewers. read more

reedsyblog

How to get more book reviews: A free course for authors

In this course, you’ll learn the different types of book reviews, what steps you should take before sending your book out for a review, how you can make a negative review work for you, and how to get a trade publication to review your book. read more

reedsylearning

How to reach out to book reviewers

Ben Cameron has over 20 years helping authors get exposure with newspapers, magazines, and online new sources. In this ReedsyLive presentation, he drops his top hints for reaching out to reviewers, whether that means traditional media, or with bloggers. read more

reedsylive

Reedsy | Marketing Wizard | 2021-08

Meet real-life book marketing wizards

They will help you reach your readers and sell more books.