Kelly Carter

Kelly Carter – Designer

Graphic designer, illustrator & art director with 20+ years of publishing experience, specializing in distinctive book covers and interiors.

Overview

I’m an award-winning graphic designer and art director with more than 20 years of experience creating publications that combine strong concepts, compelling imagery, thoughtful typography, and meticulous attention to detail.

Before focusing on book design, I spent over two decades as a magazine creative director, art-directing photography and guiding publications from initial concept through final production. That experience taught me how to create designs that not only look beautiful, but also communicate clearly and connect with an audience.

Today, I work directly with authors to create covers and interiors that capture the character of their books while meeting the expectations of their genre and readership. I love how good design can bring a writer’s vision fully to life and make a book more engaging for readers. Fantasy, thrillers, historical fiction, memoir, and nonfiction are particular favorites, especially projects that offer opportunities for distinctive visual storytelling.

My work can include cover design and illustration, interior design and typesetting, typography, image searches, and complex layouts incorporating photographs, maps, diagrams, or other visual elements.

Collaboration is an important part of my process. I listen carefully to what an author is trying to accomplish, develop concepts that support that vision, and refine the design until the finished book feels intentional, polished, and uniquely its own.

Whether you need a memorable cover or a complete visual identity for your book, my goal is to create a professional finished product that you’ll be proud to put in readers’ hands.

Services
Non-Fiction
Biographies & Memoirs Self-Help & Self-Improvement
Fiction
Fantasy Historical Fiction New Adult Thriller & Suspense Young Adult Fantasy
Awards
  • Print Design Annual
  • Ad Club of Delaware
  • City Regional Magazine Association Awards

Work experience

Self-employed

Jun, 2015 — Present
Design and produce book covers and interior layouts for independent authors across fiction and nonfiction. Services include cover design, typography, illustration, interior page design, image sourcing, and production-ready file preparation for print and digital publication. Each project involves close collaboration with authors, from initial concept development through revisions and final delivery, translating the tone, audience, and personality of each book into a cohesive visual identity. Projects range from straightforward cover design to complex interiors incorporating photography, maps, diagrams, and other visual elements.

Four Dog Creative

Jun, 2015 — Feb, 2020 (over 4 years)
Served as Creative Director for a digital marketing agency, developing visual concepts and design solutions for a broad range of clients. Work included branding, logo design, publications, marketing collateral, and book design. I regularly managed projects from the initial client conversation through concept development, design, revisions, production, and final delivery. The role required balancing creative direction with hands-on design, client communication, production requirements, and multiple project deadlines.

Delaware Bride

Jan, 2004 — Mar, 2013 (about 9 years)
Led the visual direction, design, and production of Delaware Bride, developing the magazine’s overall look while creating layouts that supported both editorial storytelling and photography. Responsibilities included publication design and page layout, art direction of photography, concept development, and collaboration with editors and publishers on feature stories and visual presentation.

Delaware Today

May, 1995 — Mar, 2013 (almost 18 years)
Directed the visual identity and monthly production of Delaware Today, overseeing publication design from editorial planning through final production. Responsibilities included designing and laying out feature stories and departments, art-directing photography, developing visual concepts, and collaborating closely with editors and publishers to determine the most effective presentation for each story.

Portfolio

Made with Reedsy
Initiation (Fell Blood Trilogy Book 1)

Null, J.D.

Cover Design Illustration
Cover Design
Made with Reedsy
Blood of Briar (Kingdoms of Soarden Book 1)

Downey, E.M.

Spellcast Books

Cover Design Illustration
Made with Reedsy
The Deadman's Program

Wuerth, A. M.

Cover Design
Made with Reedsy
Ravens in Flight: Gadyeni Cycle Book One

Todd, Beck

Rebecca Todd

Cover Design Illustration
Made with Reedsy
Rowena's Song

Dally, Ivy Charlotte

Romantasy Realms Publishing

Cover Design Illustration
Made with Reedsy
Zakolor: Nacusti Chronicles Volume I

Douglas, J. R.

Firepost Press

Cover Design Illustration
Cover Design Book Interior Design
Made with Reedsy
Eris

Aurora, Draven

Cover Design Illustration
Cover Design
Made with Reedsy
The Prince of Snow

Divine, L.B.

Cover Design Illustration
Made with Reedsy
Empires End

Floro, Zach

Legends of Earth Publishing, LLC

Cover Design Illustration
Made with Reedsy
62 Steps: Getting to the top is a nightmare

Miller, LeAnne

Cover Design Illustration
Made with Reedsy
The Addicted Physician: The Story of Collapse, Grace, and a Life Restored

Hynes MD, Bryan

Restoration Ridge Publishing

Cover Design Illustration Typography
Made with Reedsy
Tides of Emora (Tides of Fate Series)

Nance, Victoria

Victoria Nance

Cover Design Illustration
Cover Design Illustration
Strange Is the Night

Miskowski, S.P.

JournalStone

Cover Design
The Legend of Eloh: The First Tome

Delahay, Alan

Marks Media Publishing Co.

Cover Design

Kelly has 74 reviews

Professionalism

Quality

Value

Responsiveness

Bryan H.

Bryan H.

Aug, 2026

Pinned
Kelly Carter was absolutely amazing to work with on both the cover and interior design of my book. She was attentive, responsive, and incredibly thorough throughout the entire process. Her artistic talent is exceptional, and she brought my vision to life beautifully. She was always easy to commun...
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Kelly C.
Thank you, Bryan. I loved working with you too.
Janine M.

Janine M.

Oct, 2025

Pinned
Kelly is a great professional to work with. She checks back with you to make sure she has understood your vision of your book. She is patient and helps newbies understand the process. She provides good examples of images she could use and helps you to narrow down the vision. I was very please wit...
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L.B. D.

L.B. D.

Sep, 2023

Pinned
Kelly is my favorite person to work with! She always listens and somehow sees directly into my mind. This is the second cover I’ve done with her, and frankly I cannot wait til I have the rest of my series written so that I can continue to work with her!
Allyson W.

Allyson W.

Jun, 2026

I appreciated Kelly's ability to create a logo that really captured my vision. I am not a design-oriented person and I struggle to describe what I'm looking for, but Kelly really got it. She gave me a great range of options and colors to work with. My publishing branding is so much better because...
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Timothy B.

Timothy B.

Jun, 2026

Kelly Carter did a fantastic job on my book, 'A History of White Clay Creek State Park and Preserve.' She expertly designed the cover and seamlessly integrated maps, diagrams, and photos into the text. The project was complex and required precise image placement, and Kelly was very open to all my...
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Most recent contributions

What methods do you find most effective for pitching your work to potential clients?

I have a very detailed proposal that lays out the process, what is expected of them, and what other services I offer.

What have you found most helpful in building your client base as a freelancer?

Being as courteous, helpful and listening to their ideas. Since most my clients are self-publishing writers, I find that many are first time publishers and when I use my expertise to help them through the process, they are very appreciative. This means a portion of them come back for their next p...
Read more

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