Michael R. Underwood

Michael R. Underwood - Marketer

Baltimore, MD, United States

I'm an author and publishing professional with ten years of experience. My specialties are strategy, marketing, and sales.

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Overview

Science Fiction/Fantasy writer and publishing professional (sales & marketing). My books include Geekomancy, Shield and Crocus, The Shootout Solution, and more. I've been a bookseller, field sales representative, and the Sales & Marketing Manager at Angry Robot Books. I'm also a co-host on the Hugo Award-finalist The Skiffy & Fanty Show and Speculate! The Podcast for Writers, Readers, and Fans.

Services
Metadata & Blurb Optimization
Fiction
Adventure
Dystopian
Fantasy
Gaming & LitRPG
Humor & Comedy
Mashups
Science Fiction
Urban Fantasy

Work experience

Consultant

Self-employed
April, 2018 – Present (9 months)

North American Sales & Marketing Manager

Angry Robot Books
August, 2012 – March, 2018 (over 5 years)

For five and a half years I was the face of Angry Robot in North America, maintaining the company's relationships with sales & fulfilment partners Penguin Random House Publisher Services. I also coordinated Angry Robot's convention sales and grew into a more Associate Publisher-style role, doing high-level strategy, assistant art direction, acquiring editorial, and more.

Sales Representative

Wybel Marketing Group
May, 2009 – August, 2012 (over 3 years)

I was a sales representative serving several dozen publishers (non-fiction and fiction, adult and juvenile) to over fifty accounts across eight states.

I guided the company's strategy for comics and graphic novels as well as speculative fiction.

Projects

United States of Japan

By Peter Tieryas

Breakout novel that went on to become an international bestseller.

I managed the packaging, position, sell-in, and marketing approach for the title.

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