Michael R. Underwood

Michael R. Underwood – Marketer

I'm an author and publishing professional with ten years of experience. My specialties are strategy, marketing, and sales.

Overview

I'm a Science Fiction/Fantasy writer and publishing professional with a focus in sales and marketing. My books include Geekomancy, Genrenauts, Born to the Blade, and more. I've published my fiction with Big Five imprints, start-up publishers like Serial Box, Amazon's 47North, and also self-published books across the marketplaces individually and supported by Kickstarter campaigns.

I've been a bookseller, field sales representative, and the North American Sales and Marketing Manager at Angry Robot Books. While there, I worked on every step of the process of publication from submissions and acquisition to editorial, art direction, marketing, sales, publicity, and more. Books I've worked on have won the Philip K. Dick Award, The Astounding Award for Best New Writer, the Red Tentacle Best Newcomer Award. Authors I've worked with have won Hugo Awards, become USA Today, Nielsen, and Locus bestsellers.

I'm the co-host of Speculate, an Actual Play Podcast with Science Fiction/Fantasy Professionals, and a guest co-host on the Hugo Award-finalist The Skiffy & Fanty Show.

Publication list:

Geekomancy
Celebromancy
Attack the Geek
Hexomancy

The Younger Gods

Shield and Crocus

Genrenauts: The Shootout Solution
Genrenauts: The Absconded Ambassador
Genrenauts: The Cupid Reconciliation
Genrenauts: The Substitute Sleuth
Genrenauts: The Failed Fellowship
Genrenauts: The Complete Season One
Genrenauts: The Data Disruption

Born to the Blade (with Malka Older, Marie Brennan, and Cassandra Khaw)

Key titles during my tenure at Angry Robot Books:

United States of Japan by Peter Tieryas
The Lives of Tao by Wesley Chu
The Mirror Empire by Kameron Hurley
Nexus by Ramez Naam
Windswept by Adam Rakunas
The Mad Scientist's Daughter by Cassandra Rose Clarke
Stolen Songbird by Danielle L. Jensen
Seven Forges by James A. Moore
Services
Fiction
Action & Adventure Dystopian Fantasy Gaming & LitRPG Humor & Comedy Mashups Science Fiction Urban Fantasy

Work experience

Self-employed

Apr, 2018 — Present

I offer tailored professional services, from career coaching to submission package editorial and support, hand-selling instruction, planning and execution of direct-to-consumer sales at conferences/etc. Authors I've worked with have gone on to make sales with major science fiction fantasy imprints.

Angry Robot Books

Aug, 2012 — Mar, 2018 (over 5 years)

For five and a half years I was the face of Angry Robot in North America, maintaining the company's relationships with sales & fulfilment partners Penguin Random House Publisher Services. I also coordinated Angry Robot's convention sales and grew into a more Associate Publisher-style role, doing high-level strategy, assistant art direction, acquiring editorial, and more.

Wybel Marketing Group

May, 2009 — Aug, 2012 (over 3 years)

I was a sales representative serving several dozen publishers (non-fiction and fiction, adult and juvenile) to over fifty accounts across eight states.

I guided the company's strategy for comics and graphic novels as well as speculative fiction.

Projects

United States of Japan

By Peter Tieryas

Breakout novel that went on to become an international bestseller.

I managed the packaging, position, sell-in, and marketing approach for the title.

Portfolio

Street thug Riko has some serious issues—memories wiped, reputation tanked, girlfriend turned into a tech-fueled zombie. And the only people who can help are the mercenaries who think she screwed them over.In an apathetic society devoid of ethics or regulation... read more
Finalist for the 2018 Philip K. Dick AwardA ragtag crew of humans and posthumans discover alien technology that could change the fate of humanity… or awaken an ancient evil and destroy all life in the galaxy.The shady crew of the White Raven run freight and sa... read more
Goodreads Choice 2013 Finalist - Science FictionWinner of the Alex Award for the American Library Association's 2014 Youth Media AwardsWhen out-of-shape IT technician Roen woke up and started hearing voices in his head, he naturally assumed he was losing it.He... read more
A stunning new epic fantasy from two-time Hugo Award winner Kameron Hurley.On the eve of a recurring catastrophic event known to extinguish nations and reshape continents, a troubled orphan evades death and slavery to uncover her own bloody past... while a wor... read more
Firefly meets Final Fantasy as a daring crew faces off against a cruel order of sorcerous knights. The Axiom Diamond is a mythical relic, with the power to show its bearer any truth they desire. Men have sought for it across many continents for centuries, but ... read more

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