I am a book marketer at Simon and Schuster. I can work with you in creating and executing a strategic and targeted marketing campaign.
Creating marketing campaigns from scratch for fiction and non-fiction titles including targeted digital advertising, social media promotion and outreach, influencer outreach, and partnership outreach
Providing guidance to author's on website and social media appearances and best practices
Extensive social media experience including advertising, posting schedules, and optimizing posts and ads based on data and analytics
Experience testing and optimizing Facebook/Instagram, Amazon and Google advertising
Creating marketing campaigns from scratch for fiction and non-fiction titles including targeted digital advertising, social media promotion and outreach, influencer outreach, and partnership outreach
Providing marketing feedback at acquisition
Extensive social media experience including guiding authors on how to optimize their accounts and creating comprehensive social media timelines for authors
Experience testing and optimizing Facebook and Google advertising
Researched outreach and potential partners for social media partnerships and promotions
Managed Goodreads account and giveaways
Provided administrative marketing services
Wrote galley letters for Independent Bookseller mailings
Managed Goodreads account and giveaways
Wrote reading group guide questions for bookclub picks
Provided administrative marketing services
For this TV celebrity memoir, we ran a Facebook advertising campaign targeting TV Land, Hollywood and celebrity targets, and an older demographic given the age of the author. We finished the campaign with 622.1K and a cost per link click of $0.15. The click through rate was 5.51%.
For this nonfiction title, I ran an AMS campaign targeting against comparative titles like WHY BUDDHISM IS TRUE, Sam Harris’s WAKING UP, and search terms for mind/body books, psychology, and science. The ACoS was a remarkable 0.6%.
For this genre bending novel, I tested taglines and creatives of the book via Facebook advertising to see what would appeal best to our audience and what messaging would resonate with them. The winning tagline was:
A debut novel that examines the intersections of race, gender, and popular culture with a provocative Rock and Roll legend who reverberates in these modern times.
We saw 420,691 impressions and 9,054 link clicks delivered at a cost per link click of $0.38.
For this hardcover release for an author we wanted to breakout in a big way, I created a detailed social media timeline to keep the author on track as she promoted on socials.
I tested taglines and creatives of the book via Facebook advertising to hone in on our best audience and messaging as we prepared for publication. The winning tagline was:
A breathtaking novel based on Mary Lumpkin, a real life 'yellow wife,' in an often overlooked narrative of our country’s history.
It demonstrated that the true story aspect of the novel appealed the most to our targeted book club audience. The cost per link click was $0.26 and click through rate was 3.27%.
We also ran an AMS campaign targeting comparative and genre titles with an ACoS of 18%.
I also ran several social media giveaways and did extensive bookstagrammer outreach to generate buzz.
Johnson, Sadeqa
On New Year’s Day 2013, two-time Pulitzer Prize–winner Gene Weingarten asked three strangers to, literally, pluck a day, month, and year from a hat. That day—chosen completely at random—turned out to be Sunday, December 28, 1986, by any conventional measure a most ordinary day. Weingarten spent the next six years proving that there is no such thing. That Sunday between Christmas and New Year’s... read more
INSTANT NEW YORK TIMES BESTSELLERA Science News favorite science book of 2019As you read these words, copies of you are being created. Sean Carroll, theoretical physicist and one of this world’s most celebrated writers on science, rewrites the history of 20th century physics. Already hailed as a masterpiece, Something Deeply Hidden shows for the first time that facing up to the essential puzzl... read more
Melissa de la Cruz
In the thrilling, suspenseful new novel from #1 New York Times bestselling author Melissa de la Cruz, all of Ellie de Florent-Stinson’s secrets come to light in one eventful evening full of twists, turns, and surprises. Before she became a glamorous fashion designer, Ellie de Florent-Stinson was a trailer-park teen about to turn sixteen. But a night of birthday celebration doesn’t go exactly a... read more
The definitive, fascinating, all-reaching biography of Dr. Seuss Dr. Seuss is a classic American icon. Whimsical and wonderful, his work has defined our childhoods and the childhoods of our own children. The silly, simple rhymes are a bottomless well of magic, his illustrations timeless favorites because, quite simply, he makes us laugh. The Grinch, the Cat in the Hat, Horton, and so many more... read more
Daniel Suarez
The bestselling author of Daemon returns with a near-future technological thriller, in which a charismatic billionaire recruits a team of adventurers to launch the first deep space mining operation--a mission that could alter the trajectory of human civilization. When itinerant cave diver James Tighe receives an invitation to billionaire Nathan Joyce's private island, he thinks it must be a mi... read more
Sale, Anna
Walton, Dawnie
Stapley, Marissa
Hall, Bobby
Gless, Sharon
Author of the iconic bestsellers This Is Your Brain on Music and The Organized Mind, Daniel Levitin turns his keen insights to what happens in our brains as we age, why we should think about health span, not life span, and, based on a rigorous analysis of neuroscientific evidence, what you can do to make the most of your seventies, eighties, and nineties today no matter how old you are now. Su... read more
Samira Taher Kolb, April 2022
Amelia Smith, April 2022
Anton Tagliaferro, March 2022
Joe McCabe, March 2022
Michael Tomlin, February 2022
Reedsy is a community of top publishing professionals. Join Reedsy today to browse 1000+ profiles.
I'm an award-winning social media + digital marketing specialist with over ten years' experience, and can help you reach the right readers.
London, UK
Digital Marketer | Producer | Social and Influencer Marketing | Email Marketing | Content Marketing | SEO/SEM
New York, United States