It sounds tech-y, boring. Nerdier, perhaps, than your typical marketing tasks. And it is. But if your metadata is clean and compelling your book's page on retailer websites will be clean and compelling--and a clean, compelling site is easier to find. The trick, of course, is that your metadata needs to impress both people and computers (and the computers are harder!).
I'll clean up--or build from scratch--a blurb that will showcase your book's best qualities, and I'll create a set of keywords that will lead your audience right to you.
Metadata optimization is a quick and painless way to revitalize your backlist and a fundamental part of giving your new releases the best start possible.
Metadata optimization and enhancement for small publishers.
House of Anansi Press and Groundwood Books
I worked behind-the-scenes with the editorial, sales, and marketing teams to create metadata that would show a book's best face to the world.
I learned what metadata is, right on the front lines of digital publishing.
Beautiful Metadata for Seven Fallen Feathers
We needed to create compelling and beautiful metadata for a compelling and important book. I organized and coded the Amazon page to look as perfect as possible, adding reviews, keywords, awards and more. The updated metadata significantly impacted the Amazon sales ranking and gave more people the opportunity to find this important book.
Amanda has 37 reviews