Amanda Lee

Amanda Lee - Marketer

Toronto, ON, Canada

I'm a metadata and keyword expert with 8 years' experience in traditional publishing, and I'm ready to use that expertise on your stories.

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Overview

Reviews (13)
I'm currently accepting new projects starting in September 2019.


I can do one thing for you: optimize your bibliographic metadata.

It sounds tech-y, boring. Nerdier, perhaps, than your typical marketing tasks. And it is. But if your metadata is clean and compelling your book's page on retailer websites will be clean and compelling--and a clean, compelling site is easier to find. The trick, of course, is that your metadata needs to impress both people and computers (and the computers are harder!).

I'll clean up--or build from scratch--a blurb that will showcase your book's best qualities, and I'll create a set of keywords that will lead your audience right to you.

The best part about metadata optimization is that it can revitalize your backlist. I'll bring your older books back to life.
Services
Metadata & Blurb Optimization
Non-Fiction
Biographies & Memoirs
History
Fiction
Fantasy
Literature
Paranormal Romance
Poetry
Romance
Science Fiction

Work experience

Principal Consultant

Self-employed
April, 2018 – Present (over 1 year)

Metadata optimization and enhancement for small publishers.

Data Manager

House of Anansi Press and Groundwood Books
April, 2011 – April, 2018 (about 7 years)

I worked behind-the-scenes with the editorial, sales, and marketing teams to create metadata that would show a book's best face to the world.

Digital Coordinator

Dundurn Press
June, 2010 – May, 2011 (11 months)

I learned what metadata is, right on the front lines of digital publishing.

Projects

Beautiful Metadata for Seven Fallen Feathers

We needed to create compelling and beautiful metadata for a compelling and important book. I organized and coded the Amazon page to look as perfect as possible, adding reviews, keywords, awards and more. The updated metadata significantly impacted the Amazon sales ranking and gave more people the opportunity to find this important book.

Portfolio (6 selected works)

The Sisters Brothers

Patrick DeWitt

Winner of the Governor General's Award for Fiction, the Rogers Writers' Trust Fiction Prize, the Prix des libraires du Quebec and the Stephen Leacock Medal. Shortlisted for the Man Booker Prize, the Scotiabank Giller Prize, and the Walter Scott Prize. Hermann Kermit Warm is going to die: Eli and Charlie Sisters can be counted on for that. Though Eli has never shared his brother’s penchant for ... read more

Winner of the Governor General's Award for Fiction, the Rogers Writers' Trust Fiction Prize, the Prix des libraires du Quebec and the Stephen Leacock Medal. Shortlisted for the Man Booker Prize, the Scotiabank Giller Prize, and the Walter Scott Prize. Hermann Kermit Warm is going to die: Eli and Charlie Sisters can be counted on for that. Though Eli has never shared his brother’s penchant for ... read more

The Break

Katherena Vermette

2017 Burt Award for First Nations, Inuit, and Métis Literature FinalistWinner, Amazon.ca First Novel AwardWinner, Margaret Laurence Award for FictionWinner, Carol Shields Winnipeg Book AwardWinner, McNally Robinson Book of the YearA Canada Reads 2017 finalistNational Bestseller2016 Governor General’s Literary Award Finalist2016 Rogers Writers’ Trust Fiction Prize FinalistNational Post 99 Best ... read more

2017 Burt Award for First Nations, Inuit, and Métis Literature FinalistWinner, Amazon.ca First Novel AwardWinner, Margaret Laurence Award for FictionWinner, Carol Shields Winnipeg Book AwardWinner, McNally Robinson Book of the YearA Canada Reads 2017 finalistNational Bestseller2016 Governor General’s Literary Award Finalist2016 Rogers Writers’ Trust Fiction Prize FinalistNational Post 99 Best ... read more

History's People: Personalities and the Past (CBC Massey Lectures)

Margaret MacMillan

Part of the CBC Massey Lectures SeriesIn History’s People internationally acclaimed historian Margaret MacMillan gives her own personal selection of figures of the past, women and men, some famous and some little-known, who stand out for her. Some have changed the course of history and even directed the currents of their times. Others are memorable for being risk-takers, adventurers, or observ... read more

Part of the CBC Massey Lectures SeriesIn History’s People internationally acclaimed historian Margaret MacMillan gives her own personal selection of figures of the past, women and men, some famous and some little-known, who stand out for her. Some have changed the course of history and even directed the currents of their times. Others are memorable for being risk-takers, adventurers, or observ... read more

A Pillow Book

Suzanne Buffam

Poetry. Literary Nonfiction. Not a memoir. Not an epic. Not an essay. Not a spell. Not a shopping list. Not a nocturne. Not a dream book. Not a prayer. Not a novel. Not an apology. Not a dossier. Not a complaint. Not a manifest. Not a manifesto. Not a field report. Not a promissory note. Not a recipe. Not a résumé. Not a confession. Not a lullaby. Not a secret letter sent through the silent pa... read more

Poetry. Literary Nonfiction. Not a memoir. Not an epic. Not an essay. Not a spell. Not a shopping list. Not a nocturne. Not a dream book. Not a prayer. Not a novel. Not an apology. Not a dossier. Not a complaint. Not a manifest. Not a manifesto. Not a field report. Not a promissory note. Not a recipe. Not a résumé. Not a confession. Not a lullaby. Not a secret letter sent through the silent pa... read more

A Year Without Mom

Dasha Tolstikova

A Year Without Mom follows twelve-year-old Dasha through a year full of turmoil after her mother leaves for America.It is the early 1990s in Moscow, and political change is in the air. But Dasha is more worried about her own challenges as she negotiates family, friendships and school without her mother. Just as she begins to find her own feet, she gets word that she is to join her mother in Am... read more

A Year Without Mom follows twelve-year-old Dasha through a year full of turmoil after her mother leaves for America.It is the early 1990s in Moscow, and political change is in the air. But Dasha is more worried about her own challenges as she negotiates family, friendships and school without her mother. Just as she begins to find her own feet, she gets word that she is to join her mother in Am... read more

Aluta

Adwoa Badoe

For eighteen-year-old Charlotte, university life is better than she’d ever dreamed — a sophisticated and generous roommate, the camaraderie of dorm living, parties, clubs and boyfriends. Most of all, Charlotte is exposed to new ideas, and in 1981 Ghana, this may be the most exciting – and most dangerous — adventure of all.At first Charlotte basks in her wonderful new freedom, especially being ... read more

For eighteen-year-old Charlotte, university life is better than she’d ever dreamed — a sophisticated and generous roommate, the camaraderie of dorm living, parties, clubs and boyfriends. Most of all, Charlotte is exposed to new ideas, and in 1981 Ghana, this may be the most exciting – and most dangerous — adventure of all.At first Charlotte basks in her wonderful new freedom, especially being ... read more

Amanda has 13 reviews

Professionalism
Quality
Value
Communication

David Shaw
Amanda did a great job creating metadata for one of my books AGAIN.

David Shaw, June 2019


Mari L. Mccarthy
This is the 2nd time I’ve worked with Amanda and will continue to do so with each new book. She knows what I need to make me an uber bookseller on Amazon. Thank you Amanda.

Mari L. Mccarthy, June 2019


Rachel Ellyn
I couldn't be more pleased with the metadata refresh Amanda did for three of my books. The blurbs were excellent and I have already seen results with my Amazon ads. I immediately booked her for more work.

Rachel Ellyn, May 2019


Kristin McTiernan
Amanda was fabulous! She read both my books and tailored the metadata to help readers find my work.

Kristin McTiernan, April 2019


Jem Duducu
Working with Amanda was a pleasure, she was flexible in timings, knowledgable in SOE, accommodating and very encouraging. I would recommend her to anybody. It’s early days to talk about value for money but so far so good.

Jem Duducu, March 2019

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