Overview
It sounds tech-y, boring. Nerdier, perhaps, than your typical marketing tasks. And it is. But if your metadata is clean and compelling your book's page on retailer websites will be clean and compelling--and a clean, compelling site is easier to find. The trick, of course, is that your metadata needs to impress both people and computers (and the computers are harder!).
I'll clean up--or build from scratch--a blurb that will showcase your book's best qualities, and I'll create a set of keywords that will lead your audience right to you.
Metadata optimization is a quick and painless way to revitalize your backlist and a fundamental part of giving your new releases the best start possible.
Services
Non-Fiction
Fiction
Work experience
Self-employed
Metadata optimization and enhancement for small publishers.
House of Anansi Press and Groundwood Books
I worked behind-the-scenes with the editorial, sales, and marketing teams to create metadata that would show a book's best face to the world.
Dundurn Press
I learned what metadata is, right on the front lines of digital publishing.
Projects
Beautiful Metadata for Seven Fallen Feathers
We needed to create compelling and beautiful metadata for a compelling and important book. I organized and coded the Amazon page to look as perfect as possible, adding reviews, keywords, awards and more. The updated metadata significantly impacted the Amazon sales ranking and gave more people the opportunity to find this important book.
Portfolio
Amanda has 39 reviews
Professionalism
Quality
Value
Responsiveness
Katherine D.
Sep, 2024
Katherine D.
Apr, 2024
Katherine D.
Apr, 2023
Katherine D.
Apr, 2022
Mari L. M.
Sep, 2021
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