Amanda Lee – Marketer

I can do one thing for you: optimize your bibliographic metadata.It sounds tech-y, boring. Nerdier, perhaps, than your typical marketing tasks. And it is. But if your metadata is clean and compelling your book's page on retailer websites will be clean and compelling--and a clean, compelling site is easier to find. The trick, of course, is that your metadata needs to impress both people and computers (and the computers are harder!).I'll clean up--or build from scratch--a blurb that will showcase your book's best qualities, and I'll create a set of keywords that will lead your audience right to you.Metadata optimization is a quick and painless way to revitalize your backlist and a fundamental part of giving your new releases the best start possible.