Amanda Lee

Amanda Lee - Marketer

Toronto, ON, Canada

I'm a metadata and keyword expert with 8 years' experience in traditional publishing, and I'm ready to use that expertise on your stories.

Request a quote
Reedsy profile URL https://reedsy.com/lee-amanda
Verified identity

Overview

Reviews (15)
I'm currently accepting new projects starting in January 2020.

I can do one thing for you: optimize your bibliographic metadata.

It sounds tech-y, boring. Nerdier, perhaps, than your typical marketing tasks. And it is. But if your metadata is clean and compelling your book's page on retailer websites will be clean and compelling--and a clean, compelling site is easier to find. The trick, of course, is that your metadata needs to impress both people and computers (and the computers are harder!).

I'll clean up--or build from scratch--a blurb that will showcase your book's best qualities, and I'll create a set of keywords that will lead your audience right to you.

Metadata optimization is a quick and painless way to revitalize your backlist and a fundamental part of giving your new releases the best start possible.
Services
Metadata & Blurb Optimization
Non-Fiction
Biographies & Memoirs
Fiction
Fantasy
Literary Fiction
Poetry
Romance
Science Fiction
Humanities & Social Sciences
History
Romance
Paranormal Romance

Work experience

Principal Consultant

Self-employed
April, 2018 – Present (over 1 year)

Metadata optimization and enhancement for small publishers.

Data Manager

House of Anansi Press and Groundwood Books
April, 2011 – April, 2018 (about 7 years)

I worked behind-the-scenes with the editorial, sales, and marketing teams to create metadata that would show a book's best face to the world.

Digital Coordinator

Dundurn Press
June, 2010 – May, 2011 (11 months)

I learned what metadata is, right on the front lines of digital publishing.

Projects

Beautiful Metadata for Seven Fallen Feathers

We needed to create compelling and beautiful metadata for a compelling and important book. I organized and coded the Amazon page to look as perfect as possible, adding reviews, keywords, awards and more. The updated metadata significantly impacted the Amazon sales ranking and gave more people the opportunity to find this important book.

Portfolio (10 selected works)

The Sisters Brothers

Patrick DeWitt

Winner of the Governor General's Award for Fiction, the Rogers Writers' Trust Fiction Prize, the Prix des libraires du Quebec and the Stephen Leacock Medal. Shortlisted for the Man Booker Prize, the Scotiabank Giller Prize, and the Walter Scott Prize. Hermann Kermit Warm is going to die: Eli and Charlie Sisters can be counted on for that. Though Eli has never shared his brother’s penchant for ... read more

Winner of the Governor General's Award for Fiction, the Rogers Writers' Trust Fiction Prize, the Prix des libraires du Quebec and the Stephen Leacock Medal. Shortlisted for the Man Booker Prize, the Scotiabank Giller Prize, and the Walter Scott Prize. Hermann Kermit Warm is going to die: Eli and Charlie Sisters can be counted on for that. Though Eli has never shared his brother’s penchant for ... read more

The Break

Katherena Vermette

2017 Burt Award for First Nations, Inuit, and Métis Literature FinalistWinner, Amazon.ca First Novel AwardWinner, Margaret Laurence Award for FictionWinner, Carol Shields Winnipeg Book AwardWinner, McNally Robinson Book of the YearA Canada Reads 2017 finalistNational Bestseller2016 Governor General’s Literary Award Finalist2016 Rogers Writers’ Trust Fiction Prize FinalistNational Post 99 Best ... read more

2017 Burt Award for First Nations, Inuit, and Métis Literature FinalistWinner, Amazon.ca First Novel AwardWinner, Margaret Laurence Award for FictionWinner, Carol Shields Winnipeg Book AwardWinner, McNally Robinson Book of the YearA Canada Reads 2017 finalistNational Bestseller2016 Governor General’s Literary Award Finalist2016 Rogers Writers’ Trust Fiction Prize FinalistNational Post 99 Best ... read more

History's People: Personalities and the Past (CBC Massey Lectures)

Margaret MacMillan

Part of the CBC Massey Lectures SeriesIn History’s People internationally acclaimed historian Margaret MacMillan gives her own personal selection of figures of the past, women and men, some famous and some little-known, who stand out for her. Some have changed the course of history and even directed the currents of their times. Others are memorable for being risk-takers, adventurers, or observ... read more

Part of the CBC Massey Lectures SeriesIn History’s People internationally acclaimed historian Margaret MacMillan gives her own personal selection of figures of the past, women and men, some famous and some little-known, who stand out for her. Some have changed the course of history and even directed the currents of their times. Others are memorable for being risk-takers, adventurers, or observ... read more

A Pillow Book

Suzanne Buffam

Poetry. Literary Nonfiction. Not a memoir. Not an epic. Not an essay. Not a spell. Not a shopping list. Not a nocturne. Not a dream book. Not a prayer. Not a novel. Not an apology. Not a dossier. Not a complaint. Not a manifest. Not a manifesto. Not a field report. Not a promissory note. Not a recipe. Not a résumé. Not a confession. Not a lullaby. Not a secret letter sent through the silent pa... read more

Poetry. Literary Nonfiction. Not a memoir. Not an epic. Not an essay. Not a spell. Not a shopping list. Not a nocturne. Not a dream book. Not a prayer. Not a novel. Not an apology. Not a dossier. Not a complaint. Not a manifest. Not a manifesto. Not a field report. Not a promissory note. Not a recipe. Not a résumé. Not a confession. Not a lullaby. Not a secret letter sent through the silent pa... read more

A Year Without Mom

Dasha Tolstikova

A Year Without Mom follows twelve-year-old Dasha through a year full of turmoil after her mother leaves for America.It is the early 1990s in Moscow, and political change is in the air. But Dasha is more worried about her own challenges as she negotiates family, friendships and school without her mother. Just as she begins to find her own feet, she gets word that she is to join her mother in Am... read more

A Year Without Mom follows twelve-year-old Dasha through a year full of turmoil after her mother leaves for America.It is the early 1990s in Moscow, and political change is in the air. But Dasha is more worried about her own challenges as she negotiates family, friendships and school without her mother. Just as she begins to find her own feet, she gets word that she is to join her mother in Am... read more

Aluta

Adwoa Badoe

For eighteen-year-old Charlotte, university life is better than she’d ever dreamed — a sophisticated and generous roommate, the camaraderie of dorm living, parties, clubs and boyfriends. Most of all, Charlotte is exposed to new ideas, and in 1981 Ghana, this may be the most exciting – and most dangerous — adventure of all.At first Charlotte basks in her wonderful new freedom, especially being ... read more

For eighteen-year-old Charlotte, university life is better than she’d ever dreamed — a sophisticated and generous roommate, the camaraderie of dorm living, parties, clubs and boyfriends. Most of all, Charlotte is exposed to new ideas, and in 1981 Ghana, this may be the most exciting – and most dangerous — adventure of all.At first Charlotte basks in her wonderful new freedom, especially being ... read more

Heal Your Self With Journaling Power

Mari L. McCarthy

2019 Nonfiction Authors Association Bronze Award WinnerHeal Yourself with Journaling Power reveals the inner strength and grace that comes from the proven therapeutic power of expressive writing. Mari L. McCarthy's award-winning Journaling Power has led thousands of people across the world on their healing journeys. In Heal Yourself with Journaling Power, she invites you to tap into this highl... read more

2019 Nonfiction Authors Association Bronze Award WinnerHeal Yourself with Journaling Power reveals the inner strength and grace that comes from the proven therapeutic power of expressive writing. Mari L. McCarthy's award-winning Journaling Power has led thousands of people across the world on their healing journeys. In Heal Yourself with Journaling Power, she invites you to tap into this highl... read more

Chased by Fire (The Cloud Warrior Saga Book 1)

D.K. Holmberg

An ancient artifact that must be found. Terrifying creatures from dark and dangerous Incendin. And long-forgotten elementals again unleashed on the world. Tan is an earth senser and a skilled tracker—talents which are wasted cleaning out stables. He should be excited when he's told to guide the king's most important servant through the mountains that surround his village, but as far as Tan is ... read more

An ancient artifact that must be found. Terrifying creatures from dark and dangerous Incendin. And long-forgotten elementals again unleashed on the world. Tan is an earth senser and a skilled tracker—talents which are wasted cleaning out stables. He should be excited when he's told to guide the king's most important servant through the mountains that surround his village, but as far as Tan is ... read more

Brain in a Jar

David Shaw

"A creepy look at a sterile future... completely original." —Jessica Nolff, Amazon reviewerThe last thing Alder remembers is dying. Before his accident, he was living in the shadows of the secretive, self-sustaining city-states known as towers. When he wakes, he's in a tower—as a brain in a jar, a test subject trapped in a dark and lonely world. The only person he can trust—maybe—is Nikaya, th... read more

"A creepy look at a sterile future... completely original." —Jessica Nolff, Amazon reviewerThe last thing Alder remembers is dying. Before his accident, he was living in the shadows of the secretive, self-sustaining city-states known as towers. When he wakes, he's in a tower—as a brain in a jar, a test subject trapped in a dark and lonely world. The only person he can trust—maybe—is Nikaya, th... read more

Black Magic's Prey (Siren Song Book 1)

Kristin McTiernan

Hiding is no longer an option.Tess has been stalker-free for fifteen years. She’s been living in trailer parks and preparing to run at any minute—all because in ninth grade she turned down the wrong Brujo. He comes from a long line of male witches and even back in high school, his powers were terrifying. He used those powers to punish Tess. To make her do things. Awful things.Now she has a new... read more

Hiding is no longer an option.Tess has been stalker-free for fifteen years. She’s been living in trailer parks and preparing to run at any minute—all because in ninth grade she turned down the wrong Brujo. He comes from a long line of male witches and even back in high school, his powers were terrifying. He used those powers to punish Tess. To make her do things. Awful things.Now she has a new... read more

Amanda has 15 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

RK King
Awesome, really helped fill in some blanks for me. Looking forward to implementing for both the books! Thanks!

RK King, November 2019


Jessica James
Great to work. Lots of good information and guidance. Great communication.

Jessica James, September 2019


David Shaw
Amanda did a great job creating metadata for one of my books AGAIN.

David Shaw, June 2019


Mari L. Mccarthy
This is the 2nd time I’ve worked with Amanda and will continue to do so with each new book. She knows what I need to make me an uber bookseller on Amazon. Thank you Amanda.

Mari L. Mccarthy, June 2019


Rachel Ellyn
I couldn't be more pleased with the metadata refresh Amanda did for three of my books. The blurbs were excellent and I have already seen results with my Amazon ads. I immediately booked her for more work.

Rachel Ellyn, May 2019

Read more reviews

Explore the Reedsy Community

Reedsy is a community of top publishing professionals. Join Reedsy today to browse 1000+ profiles.

Heather Wallace

Marketing and metadata optimization expert, with a background in publishing and technology, who will work with you to make marketing easier

Sharpsville, PA, USA

Michael Doane

Michael Doane is a marketer and web developer who loves to help authors build their platforms and connect with their audiences.

Baltimore, United States

To view 1,000+ more profiles, Join Reedsy