Amanda Lee

Amanda Lee - Marketer

Toronto, ON, Canada

I'm a metadata and keyword expert with 8 years' experience in traditional publishing, and I'm ready to use that expertise on your stories.

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Overview

Currently booking projects for February 2021 and beyond.

I can do one thing for you: optimize your bibliographic metadata.

It sounds tech-y, boring. Nerdier, perhaps, than your typical marketing tasks. And it is. But if your metadata is clean and compelling your book's page on retailer websites will be clean and compelling--and a clean, compelling site is easier to find. The trick, of course, is that your metadata needs to impress both people and computers (and the computers are harder!).

I'll clean up--or build from scratch--a blurb that will showcase your book's best qualities, and I'll create a set of keywords that will lead your audience right to you.

Metadata optimization is a quick and painless way to revitalize your backlist and a fundamental part of giving your new releases the best start possible.
Non-Fiction
Biographies & Memoirs
Self-help & Self-improvement
Fiction
Contemporary Fiction
Gaming & LitRPG
Middle Grade Fantasy
Paranormal Romance
Space Opera
Young Adult Fantasy

Work experience

Principal Consultant

Self-employed
April, 2018 – Present (over 2 years)

Metadata optimization and enhancement for small publishers.

Data Manager

House of Anansi Press and Groundwood Books
April, 2011 – April, 2018 (about 7 years)

I worked behind-the-scenes with the editorial, sales, and marketing teams to create metadata that would show a book's best face to the world.

Digital Coordinator

Dundurn Press
June, 2010 – May, 2011 (11 months)

I learned what metadata is, right on the front lines of digital publishing.

Projects

Beautiful Metadata for Seven Fallen Feathers

We needed to create compelling and beautiful metadata for a compelling and important book. I organized and coded the Amazon page to look as perfect as possible, adding reviews, keywords, awards and more. The updated metadata significantly impacted the Amazon sales ranking and gave more people the opportunity to find this important book.

Portfolio (10 selected works)

The Sisters Brothers

Patrick DeWitt

Winner of the Governor General's Award for Fiction, the Rogers Writers' Trust Fiction Prize, the Prix des libraires du Quebec and the Stephen Leacock Medal. Shortlisted for the Man Booker Prize, the Scotiabank Giller Prize, and the Walter Scott Prize. Hermann Kermit Warm is going to die: Eli and Charlie Sisters can be counted on for that. Though Eli has never shared his brother’s penchant for ... read more

Winner of the Governor General's Award for Fiction, the Rogers Writers' Trust Fiction Prize, the Prix des libraires du Quebec and the Stephen Leacock Medal. Shortlisted for the Man Booker Prize, the Scotiabank Giller Prize, and the Walter Scott Prize. Hermann Kermit Warm is going to die: Eli and Charlie Sisters can be counted on for that. Though Eli has never shared his brother’s penchant for ... read more

The Break

Katherena Vermette

2017 Burt Award for First Nations, Inuit, and Métis Literature FinalistWinner, Amazon.ca First Novel AwardWinner, Margaret Laurence Award for FictionWinner, Carol Shields Winnipeg Book AwardWinner, McNally Robinson Book of the YearA Canada Reads 2017 finalistNational Bestseller2016 Governor General’s Literary Award Finalist2016 Rogers Writers’ Trust Fiction Prize FinalistNational Post 99 Best ... read more

2017 Burt Award for First Nations, Inuit, and Métis Literature FinalistWinner, Amazon.ca First Novel AwardWinner, Margaret Laurence Award for FictionWinner, Carol Shields Winnipeg Book AwardWinner, McNally Robinson Book of the YearA Canada Reads 2017 finalistNational Bestseller2016 Governor General’s Literary Award Finalist2016 Rogers Writers’ Trust Fiction Prize FinalistNational Post 99 Best ... read more

History's People: Personalities and the Past (CBC Massey Lectures)

Margaret MacMillan

Part of the CBC Massey Lectures SeriesIn History’s People internationally acclaimed historian Margaret MacMillan gives her own personal selection of figures of the past, women and men, some famous and some little-known, who stand out for her. Some have changed the course of history and even directed the currents of their times. Others are memorable for being risk-takers, adventurers, or observ... read more

Part of the CBC Massey Lectures SeriesIn History’s People internationally acclaimed historian Margaret MacMillan gives her own personal selection of figures of the past, women and men, some famous and some little-known, who stand out for her. Some have changed the course of history and even directed the currents of their times. Others are memorable for being risk-takers, adventurers, or observ... read more

A Pillow Book

Suzanne Buffam

Poetry. Literary Nonfiction. Not a memoir. Not an epic. Not an essay. Not a spell. Not a shopping list. Not a nocturne. Not a dream book. Not a prayer. Not a novel. Not an apology. Not a dossier. Not a complaint. Not a manifest. Not a manifesto. Not a field report. Not a promissory note. Not a recipe. Not a résumé. Not a confession. Not a lullaby. Not a secret letter sent through the silent pa... read more

Poetry. Literary Nonfiction. Not a memoir. Not an epic. Not an essay. Not a spell. Not a shopping list. Not a nocturne. Not a dream book. Not a prayer. Not a novel. Not an apology. Not a dossier. Not a complaint. Not a manifest. Not a manifesto. Not a field report. Not a promissory note. Not a recipe. Not a résumé. Not a confession. Not a lullaby. Not a secret letter sent through the silent pa... read more

A Year Without Mom

Dasha Tolstikova

A Year Without Mom follows twelve-year-old Dasha through a year full of turmoil after her mother leaves for America.It is the early 1990s in Moscow, and political change is in the air. But Dasha is more worried about her own challenges as she negotiates family, friendships and school without her mother. Just as she begins to find her own feet, she gets word that she is to join her mother in Am... read more

A Year Without Mom follows twelve-year-old Dasha through a year full of turmoil after her mother leaves for America.It is the early 1990s in Moscow, and political change is in the air. But Dasha is more worried about her own challenges as she negotiates family, friendships and school without her mother. Just as she begins to find her own feet, she gets word that she is to join her mother in Am... read more

Aluta

Adwoa Badoe

For eighteen-year-old Charlotte, university life is better than she’d ever dreamed — a sophisticated and generous roommate, the camaraderie of dorm living, parties, clubs and boyfriends. Most of all, Charlotte is exposed to new ideas, and in 1981 Ghana, this may be the most exciting – and most dangerous — adventure of all.At first Charlotte basks in her wonderful new freedom, especially being ... read more

For eighteen-year-old Charlotte, university life is better than she’d ever dreamed — a sophisticated and generous roommate, the camaraderie of dorm living, parties, clubs and boyfriends. Most of all, Charlotte is exposed to new ideas, and in 1981 Ghana, this may be the most exciting – and most dangerous — adventure of all.At first Charlotte basks in her wonderful new freedom, especially being ... read more

Heal Your Self With Journaling Power

Mari L. McCarthy

2019 Nonfiction Authors Association Bronze Award WinnerHeal Yourself with Journaling Power reveals the inner strength and grace that comes from the proven therapeutic power of expressive writing. Mari L. McCarthy's award-winning Journaling Power has led thousands of people across the world on their healing journeys. In Heal Yourself with Journaling Power, she invites you to tap into this highl... read more

2019 Nonfiction Authors Association Bronze Award WinnerHeal Yourself with Journaling Power reveals the inner strength and grace that comes from the proven therapeutic power of expressive writing. Mari L. McCarthy's award-winning Journaling Power has led thousands of people across the world on their healing journeys. In Heal Yourself with Journaling Power, she invites you to tap into this highl... read more

Chased by Fire (The Cloud Warrior Saga Book 1)

D.K. Holmberg

An ancient artifact that must be found. Terrifying creatures from dark and dangerous Incendin. And long-forgotten elementals again unleashed on the world. Tan is an earth senser and a skilled tracker—talents which are wasted cleaning out stables. He should be excited when he's told to guide the king's most important servant through the mountains that surround his village, but as far as Tan is ... read more

An ancient artifact that must be found. Terrifying creatures from dark and dangerous Incendin. And long-forgotten elementals again unleashed on the world. Tan is an earth senser and a skilled tracker—talents which are wasted cleaning out stables. He should be excited when he's told to guide the king's most important servant through the mountains that surround his village, but as far as Tan is ... read more

Brain in a Jar

David Shaw

"A creepy look at a sterile future... completely original." —Jessica Nolff, Amazon reviewerThe last thing Alder remembers is dying. Before his accident, he was living in the shadows of the secretive, self-sustaining city-states known as towers. When he wakes, he's in a tower—as a brain in a jar, a test subject trapped in a dark and lonely world. The only person he can trust—maybe—is Nikaya, th... read more

"A creepy look at a sterile future... completely original." —Jessica Nolff, Amazon reviewerThe last thing Alder remembers is dying. Before his accident, he was living in the shadows of the secretive, self-sustaining city-states known as towers. When he wakes, he's in a tower—as a brain in a jar, a test subject trapped in a dark and lonely world. The only person he can trust—maybe—is Nikaya, th... read more

Black Magic's Prey (Siren Song Book 1)

Kristin McTiernan

Hiding is no longer an option.Tess has been stalker-free for fifteen years. She’s been living in trailer parks and preparing to run at any minute—all because in ninth grade she turned down the wrong Brujo. He comes from a long line of male witches and even back in high school, his powers were terrifying. He used those powers to punish Tess. To make her do things. Awful things.Now she has a new... read more

Hiding is no longer an option.Tess has been stalker-free for fifteen years. She’s been living in trailer parks and preparing to run at any minute—all because in ninth grade she turned down the wrong Brujo. He comes from a long line of male witches and even back in high school, his powers were terrifying. He used those powers to punish Tess. To make her do things. Awful things.Now she has a new... read more

Amanda has 23 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

100 LICK
My experience with Amanda was great. Amanda did a metadata overhaul for my book TEDESKIMMA. I got exactly what was promised when it was promised. Amanda also answered any and all questions I had. She also explained what she had delivered in detail so that I was clear on how she had arrived at her conclusions. I would love to work with her again and would wholeheartedly recommend her to other ...
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100 LICK, November 2020


Curtis Carmichael
Working with Amanda took my project to the next level! With great attention to detail and research I received a finished project that communicated the heart of my work and story. I will highly recommend authors and other writers to work with Amanda to deliver results beyond your expectations in a timely manner.

Curtis Carmichael, October 2020


Tracy Stanley
Delighted to benefit from Amanda's experience in writing compelling copy, and in identifying the most appropriate key words and categories for my new book of 'Change Stories: Success and failure in changing organisations.

Tracy Stanley, October 2020


Priscilla Nystrom
Amanda Lee was an inspiration to me as I had been stalled with my book sales in the hole. Rewriting my descriptions was the best, she really understood my book's meaning and difficult situation Thanks Amanda for your patience and caring attitude. Sincerely, Priscilla

Priscilla Nystrom, October 2020


Andrew Tanner
Amanda was absolutely excellent to work with! The description redo and metadata updates Amanda did for me both helped me improve my own understanding of my work's appeal *and* doubled my ad-to-sales conversion rate :D As an author who struggled for two years to come up with the *right* descriptions for my rather lengthy and cross-genre books, I feel so fortunate to have been able to contract f...
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Andrew Tanner, July 2020

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