Kyle Rutkin, Marketer in Orange County, CA, United States

Overview

I currently run my own social media company in Orange County, CA. After eight years of marketing for tech, e-commerce, and other online businesses, I decided to launch my own author career. After successfully self-publishing my debut thriller, and subsequently selling the film rights, I've begun to loan out my marketing skills to other traditional and indie authors.

With millions of titles on the market, it is my job to create a buzz-worthy campaign that gets people excited. By leveraging the power of social media, email marketing, and paid digital campaigns, we can get people talking about your book. I have experience with paid ads, TikTok content, Book Trailers, email marketing and complete launch strategies.

So whether you have a traditional publisher or your launching your first indie novel, we can develop a strategy to generate buzz and get your book in the hands of thousands of readers.

SERVICES

• Book Launch Consultation and Strategy
• Paid Digital Ads (Facebook, Amazon, GoodReads, Instagram).
• Email Marketing
• Creative Content (TikTok, Instagram, Facebook, etc).
• Website Design
• Book Trailers

TikTok.com/@kmrutkin
Instagram.com/kmrutkin

Services

Marketing Strategy

Email Marketing

Advertising

Non-Fiction

Business & Management Design DIY & Crafts Inspirational

Fiction

Mystery & Crime Romantic Suspense Thriller & Suspense Young Adult

Work experience

Content Creator and Marketing Strategist

Self-employed

Jul, 2013 — Present

• Executes marketing strategies across all digital platforms (i.e. Instagram, Facebook, website, blog, and email).
• Plans and presents digital campaigns as well as social media content calendar for the client’s approval.
• Oversees paid digital advertising and social media channels.
• Project manages all website updates and company rebrands
• Writes succinct, creative, and engaging marketing copy across all communication platforms, including Facebook ads, Instagram ads, website copy, email copy, and social media and blog posts.
• Designs graphics in Photoshop for all communication channels, including social media ads and content.
• Shoots and edits video content for social media channels

CASE STUDIES - BOOK MARKETING
• Assisted Instagram influencer, Naomi Alon, in create a book marketing strategy, selling book to Simon & Schuster, and developing launch strategy.
• Generated an email list of 5,000 and created significant sales and buzz using Instagram and Facebook marketing for debut thriller, She Died Famous.

CASE STUDIES - ADDITIONAL CLIENTS
• E-COMMERCE: Generated 20,000 new emails and $100,00 in annual digital sales using social media lead generation and ads for.
• Sold over a million dollars worth of total revenue for using Instagram, Facebook, email, and viral marketing for.

Projects

Your Perfect Nursery

I assisted interior designer Naomi Alon in creating a non-fiction book proposal and marketing strategy to query literary agents. Over six months, we landed her an agent and publishing deal with Simon & Shuster. I also meet with Naomi twice a month to assist and consult on her marketing strategy, which includes Instagram, Pinterest, and email marketing campaigns.

She Died Famous

By focusing our launch on Instagram, we were able to generate a great deal of buzz during (and prior to) launch. This included a coordinated Instagram book tour and an exciting Murder Mystery Book Club Challenge, where participants in each book club all guessed who killed the main character at the end of Part II.

In conjunction with this, we focused on lead generation. Using Facebook ads, we built an email list of 4,000, which we used to promote sales on Amazon, as well as giveaways to grow the follower count on Instagram.

Thus far, the book has surpassed all sales goals and the rights have recently been sold for film!