Kristen Iaffaldano

Kristen Iaffaldano - Marketer

Knoxville, IA, USA

FREE QUICK START GUIDE to simpler email marketing today. ✦ Over 17 years in online marketing. ✦ Specializing in Christian books.

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No email list yet? 😳

Then you’re missing the most powerful and affordable way to sell your book!

An email list is the ONLY business asset that gives you $36 for every $1 spent — that's a 3,600 % ROI and cheaper than social media and advertising combined. 💰

Not sure where to start?

I'll make it easy for you. 👍🏻

Send a request my way and I’ll send you my simple four-step process that helps you start marketing your book in as little time as possible — even BEFORE you have a website and BEFORE your book is published! 🎉🎉🎉

It's time to get ahead of the game! 🙌🏼

Your audience is out there and after you build trust through regular email communication, they'll be ready to buy your newly published book from someone they ALREADY know, like and trust! 📖 👏🏼


Why work with me?

After 17 years in marketing (7 years email marketing at a Christian publisher) and over 10 years as a virtual marketing assistant to Christian authors, my skill set is broad but my shining specialty is this:

♦️I help you grow and monetize your email list and website through eye-opening coaching sessions and Reedsy messaging support. ♦️

Love lightbulb moments? Prepare to glow! 💡🌟💡

When you work with me you can expect:

➡️ a personalized strategy for email list growth

➡️ eye-opening suggestions for monetizing your book and other content online

➡️ customized website recommendations

✦ Personal Bio✦

My husband John and I live in a small town in Iowa where he pastors our local church family.

Fun fact: We married when I was 35 and he was a 45 year old widower with three grown daughters. We now have 9 grandkids who call me Kiki.

Like the poet and hymn writer William Cowper wrote, God does indeed move in mysterious ways!

English (US)
Business & Management
Christian Non-Fiction

Work experience

Online Marketing Consultant; Virtual Assistant

January, 2012 – Present (about 11 years)

Email Marketing Coordinator

BJU Press
January, 2006 – January, 2011 (about 5 years)

I helped develop an email marketing program consisting of multiple email newsletters and special campaigns for in-house book imprints with various target audiences. I also helped launch their social media profiles and regularly managed posts and content.


eBook: Missional Christmas and Facebook Challenge

I helped a husband and wife author team get their eBook into the world and market it through a series of live challenges of Facebook.

I formatted the book, submitted it to Amazon, advertised it on BookBub, set it up in Shopify, featured it on their website and guided them through their first steps of marketing it on Facebook through a series of live Facebook videos.

Membership Website for Writers

Through a clarity call, multiple planning sessions, sales page design and ongoing marketing support, I helped a veteran fiction and non-fiction author and writing professor grow his membership for writers to over 1500 members, yielding over $50k.

In addition to his membership website, I helped him plan, market and launch multiple online courses and webinars that increased his membership while offering another revenue stream.

I also helped him grow his social media presence by creating a versatile social media template pack consistent with his brand.

Bible Prophecy Toolbox

Through a clarity call and strategic planning, I helped a seasoned Harvest House author launch his own membership website and refresh an email newsletter strategy to reach and grow his readership, further monetize his content, supplement his written work and serve his readers even more.

In under a month, his membership income far exceeded operational costs and it is still growing.

His email list organically gained nearly 300 subscribers in one month and continues to grow.

Through ongoing support and weekly newsletter content curation, design and execution, he's free to focus more on his next book.

Portfolio (14 selected works)

Leadership Shorts: Practical Tips When You Are At Wit's End

Barrett, Kayla, Adams, Gwen, Beresh-Bryant, Cindy

Grace for Every Trial

Henderson, Betty

Through Jewish Eyes

Craig Hartman

Farmer Dillo Counts His Chickens

Jesse Adams, Julie Speer

Out of Darkness

Alicia Petersen

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