Kristen Iaffaldano

Kristen Iaffaldano – Marketer

Serving Christian Authors. I help you start, grow and monetize your website and email list quickly and affordably. 17 + years in marketing.


Waiting to start your website or email list until AFTER you've written your book? You’re not alone.

It’s common for authors to want to have all their ducks in a row first —a manuscript, a publisher, an editor, etc. 🦆🦆 🦆

But search engines take a while to index your site and nurturing your readers with an online presence and email marketing strategy takes time.

Bottom line? You needed to start YESTERDAY.

The good news is you can have your website or email newsletter opt-in up and running in as little as a SINGLE DAY when you book a ⭐️ VIP day ⭐️with me.


What’s a VIP Day?

When you book a VIP Day with me, you get an entire work day dedicated to fast-tracking the start or improvement of your online presence! That's right — no one else gets my time but you.

This means you can:

🚫 eliminate all the tech headache

⏩ speed up your website launch to see results sooner than you ever thought possible

🔥 save your mental energy for writing (i.e. what you do best!)

👋🏽 say goodbye to a website project and miniscule details that tend to drag for weeks and even months

🤩 know the exact day when your website or marketing project will be ready

It's time to get ahead of the game! 🙌🏼


How much does it cost?

Your online marketing VIP Day starts at just $600 and goes up to $1300 depending on the services you need. Half VIP days for smaller projects are available, too.


What kinds of services can you book in a VIP day?

Services include (but are not limited to) website creation, lead magnet guidance, creation and set-up, day-long guided DIY website support, strategy sessions and "first steps" implementation

We can even work together to create your own custom VIP day.


Why work with me?

After 17 years in marketing (7 years email marketing at a Christian publisher) and over 10 years as a virtual marketing assistant to Christian authors, my skill set is broad but my shining specialty is this:

♦️I help you launch and grow your online presence through VIP Days, eye-opening coaching sessions and Reedsy messaging support. ♦️vetted Kajabi Expert (for authors inclined to build an online business with their platform)


✦ Personal Bio✦

My husband John and I live in a small town in Iowa where he pastors our local church family.

Fun fact: We married when I was 35 and he was a 45 year old widower with three grown daughters. We now have 9 grandkids who call me Kiki.

Like the poet and hymn writer William Cowper wrote, God does indeed move in mysterious ways!

Business & Management Christian Non-Fiction
English (US)
Works with
Squarespace Weebly WordPress

Work experience


Jan, 2012 — Present

BJU Press

Jan, 2006 — Jan, 2011 (about 5 years)

I helped develop an email marketing program consisting of multiple email newsletters and special campaigns for in-house book imprints with various target audiences. I also helped launch their social media profiles and regularly managed posts and content.


eBook: Missional Christmas and Facebook Challenge

I helped a husband and wife author team get their eBook into the world and market it through a series of live challenges of Facebook.

I formatted the book, submitted it to Amazon, advertised it on BookBub, set it up in Shopify, featured it on their website and guided them through their first steps of marketing it on Facebook through a series of live Facebook videos.

Membership Website for Writers

Through a clarity call, multiple planning sessions, sales page design and ongoing marketing support, I helped a veteran fiction and non-fiction author and writing professor grow his membership for writers to over 1500 members, yielding over $50k.

In addition to his membership website, I helped him plan, market and launch multiple online courses and webinars that increased his membership while offering another revenue stream.

I also helped him grow his social media presence by creating a versatile social media template pack consistent with his brand.

Bible Prophecy Toolbox

Through a clarity call and strategic planning, I helped a seasoned Harvest House author launch his own membership website and refresh an email newsletter strategy to reach and grow his readership, further monetize his content, supplement his written work and serve his readers even more.

In under a month, his membership income far exceeded operational costs and it is still growing.

His email list organically gained nearly 300 subscribers in one month and continues to grow.

Through ongoing support and weekly newsletter content curation, design and execution, he's free to focus more on his next book.

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