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Marquina Iliev-Piselli

Marquina Iliev-Piselli - Marketer

New York, NY, United States

Training, tracking/analytics, helpful insight and advice to help authors engage their audience, grow their email list and sell more books.

Overview

My name is Marquina, and I help authors like you sell more books. I help authors feel empowered – not overwhelmed – by marketing. If there aren’t enough hours in the day and you want to focus on your writing – we need to talk.

I typically work with authors about 3-4 months. Two months prior to launch and two months after the launch of your book. My forte is working with Pre-Order campaigns to be sure we can find your target audience and get book reviews in place for Launch Day. During the Pre-Order period, we can lay the groundwork to set your book up for success and create steady growth during the first month after Launch. As we work together, I create duplicable business systems and processes to not only help you sell one book but to build your audience. When you have found your audience and have them consistently signing up to hear about future works, you are well on your way to making writing your career.

Currently, my programs distribute over 3.8 million emails per month to an audience of 375,000 newsletter subscribers and driven over 500,000 book downloads.

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For the past 8 years, I’ve had the privilege of working with the Big 5 Publishers as well as thousands of authors to help build platforms and increase book sales.

Some of the publishers I've worked with include:
Penguin Random House, HarperCollins, Simon & Schuster, Hachette, and Macmillian.

Exemplary titles I've promoted include:
Janet Evanovich 'Takedown Twenty' & 'Smokin Seventeen', Bret Easton Ellis 'Less Than Zero', Sophie Kinsella 'Twenties Girl', 'The Shopaholic Series' & 'Mini Shopaholic', James Rollins 'Sigma Force', Jennifer Weiner 'Good In Bed', Michael Connelly 'The Lincoln Lawyer', Diana Gabaldon 'The Outlander Series', Suze Orman 'The Money Class', Jay-Z 'Decoded', Katie Couric 'The Best Advice I Ever Got', Jane Fonda 'Prime Time', Dhani Jones 'The Sportsman', Brad Thor 'Full Black', and Lee Child 'Worth Dying For'.

Authors are experts in their field, but may not be experts at online marketing. After you write your manuscript, how do you find your audience? Who helps you build and maintain your social accounts? Which social accounts are right for you and your audience in the first place? And – most importantly – how can an author like you make sure you don’t waste your time and money on efforts that do not have a positive return on investment?

That’s where I can step in!

My mission is to accelerate indie author book sales. I provide tools, training, tracking/analytics, helpful insight, and advice to help new authors find and engage their audience. I am obsessed with platform growth and selling books. Since 2007, I’ve worked with businesses and individuals in all walks of professional life, helping them find and connect with their audience. Since 2010, I’ve worked exclusively with authors and book publishers to increase social media reach, find thousands of new fans and subscribers, and helped many authors gain traction for their titles and walk on the edge of awesome.

Individual authors I’ve recently worked with include:

Dr. Bridget Walker, Ph.D. 'Anxiety Relief for Kids' [Non-Fiction], Erin Watt 'Paper Princess' [Young Adult Fiction], Angela Fristoe 'Winter Souls' [Paranormal], Bella Andre - Multiple Titles including: 'The Way You Look Tonight', 'Kissing Under The Mistletoe', 'It Must Be Your Love', 'From This Moment On', 'One Perfect Night', 'The Look of Love', 'Tempt Me Like This', 'The Wedding Gift', and 'I Only Have Eyes For You' [Romance], Vivian Arend 'All Fired Up' [Romance], Bethany Claire 'Love Beyond Time' [Historical Romance], and Janel Gradowski 'Banana Muffins & Mayhem' [Mystery].


And now, I’d love to help you.

Services
Non-Fiction
Business & Management Career Guides Self-help & Self-improvement
Fiction
Crime & Mystery Fantasy Romance Science Fiction Thriller Women's Fiction

Work experience

Digital Marketing Director

Odyl / Riffle Books
May, 2010 – Present (over 7 years)

Director of Digital Marketing responsible for leading product marketing across the self-published Author channel. In 3 months, increased organic search for our landing pages 10x. I am responsible for our Riffle Select Ebook Deals Newsletter and grow the subscriber base at a rate of approx. 50k new subscribers per month.

Marquina is responsive, accommodating, and proactive. I particularly appreciate her collaborative spirit and enthusiasm.
- Emilie Z. Polster | Executive Director of Marketing | Little, Brown And Company

Riffle is a great service and simply gets the job done - in the world of publishing, there is a lot of snake oil and gems are hard to come by. I highly recommend Riffle and it's been a contributor to my continued success in publishing.
– Patrick King | Amazon Bestselling Author

Please see LinkedIn

Projects

Pre-Launch & Launch Campaign - 'Anxiety Relief for Kids'

Full responsibility for Pre-Sales and Sales for 3 months.
Campaign Included:
- Audience Segmentation
- Facebook Advertising at under $5 per email newsletter signup
- Email list growth
- Dedicated Landing Page
- Creation of 3 'Lead Magnets' / Digital Download Teaser Content
- 2 Dedicated Giveaways
- Book Launch Party / Signing Strategy
- Personalized individual emails for Pre-Launch & Launch campaigns

Simon & Schuster: J.T. Ellison microsite + platform building campaign + newsletter blasts

During a 2 month period for microsite + platform building:
Cumulative Active Users: 2,547
Fan Page Growth: +4.7%
Brand Impressions: 2832
Social Reach, ie. Total News Feed Impressions: 15,381

HarperCollins: Ecco Books microsite + platform growth campaign

During a 4 month period for a microsite and platform growth campaign:
+19% Fan Page Growth
2,245 Brand Impressions (Page Views)
26,626 Total News Feed Impressions

Penguin Random House - Diana Gabaldon microsite + social campaign

During a 4 month period for a microsite and social campaign:
- Cumulative Active Users on Site: 127,359
- Fan Page Growth: +16%
- Page Views/Impressions: 107, 535
- Social Reach: 685, 887

Portfolio (19 selected works)

Anxiety Relief for Kids: On-the-Spot Strategies to Help Your Child Overcome Worry, Panic, and Avoidance

Bridget Flynn Walker PhD

If you have a child with anxiety, you need quick, in-the-moment solutions you can easily use now to help your child face their fears and worries. Written by a psychologist and expert in childhood anxiety, this easy-to-use guide offers proven-effective cognitive behavioral therapy (CBT) and exposure skills you can use at home, in social settings, or anywhere anxiety takes hold.Being a parent is... read more

If you have a child with anxiety, you need quick, in-the-moment solutions you can easily use now to help your child face their fears and worries. Written by a psychologist and expert in childhood anxiety, this easy-to-use guide offers proven-effective cognitive behavioral therapy (CBT) and exposure skills you can use at home, in social settings, or anywhere anxiety takes hold.Being a parent is... read more

Throne of Glass

Sarah J. Maas

In a land without magic, where the king rules with an iron hand, an assassin is summoned to the castle. She comes not to kill the king, but to win her freedom. If she defeats twenty-three killers, thieves, and warriors in a competition, she is released from prison to serve as the king's champion. Her name is Celaena Sardothien. The Crown Prince will provoke her. The Captain of the Guard will p... read more

In a land without magic, where the king rules with an iron hand, an assassin is summoned to the castle. She comes not to kill the king, but to win her freedom. If she defeats twenty-three killers, thieves, and warriors in a competition, she is released from prison to serve as the king's champion. Her name is Celaena Sardothien. The Crown Prince will provoke her. The Captain of the Guard will p... read more

The Devil Colony (Sigma Force)

James Rollins

About James RollinsJAMES ROLLINS is a #1 New York Times bestselling author of international thrillers that have been translated into more than forty languages. Known for unveiling unseen worlds, scientific breakthroughs, and historical secrets, Rollins' knack for breakneck pacing and stunning originality has been hailed by critics and embraced by scores of millions of readers around the world.... read more

About James RollinsJAMES ROLLINS is a #1 New York Times bestselling author of international thrillers that have been translated into more than forty languages. Known for unveiling unseen worlds, scientific breakthroughs, and historical secrets, Rollins' knack for breakneck pacing and stunning originality has been hailed by critics and embraced by scores of millions of readers around the world.... read more

Twenties Girl: A Novel

Sophie Kinsella

Lara Lington has always had an overactive imagination, but suddenly that imagination seems to be in overdrive. Normal professional twenty-something young women don’t get visited by ghosts. Or do they?When the spirit of Lara’s great-aunt Sadie—a feisty, demanding girl with firm ideas about fashion, love, and the right way to dance—mysteriously appears, she has one request: Lara must find a miss... read more

Lara Lington has always had an overactive imagination, but suddenly that imagination seems to be in overdrive. Normal professional twenty-something young women don’t get visited by ghosts. Or do they?When the spirit of Lara’s great-aunt Sadie—a feisty, demanding girl with firm ideas about fashion, love, and the right way to dance—mysteriously appears, she has one request: Lara must find a miss... read more

The Shop (Cyril Landry Thriller)

J. Carson Black

In Aspen, Colorado, a pop star and her entourage are brutally murdered in their luxury chalet. The lead assassin, ex-Navy SEAL Cyril Landry, has no qualms about carrying out his mission until the instant before he kills the young star—an intense, shared moment that will ultimately drive him to find out why these people had to die. Landry transforms from mercenary to hunter as he delves into th... read more

In Aspen, Colorado, a pop star and her entourage are brutally murdered in their luxury chalet. The lead assassin, ex-Navy SEAL Cyril Landry, has no qualms about carrying out his mission until the instant before he kills the young star—an intense, shared moment that will ultimately drive him to find out why these people had to die. Landry transforms from mercenary to hunter as he delves into th... read more

The Perpetual Paycheck: 5 Secrets to Getting a Job, Keeping a Job, and Earning Income for Life in the Loyalty-Free Workplace

Lori B. Rassas

Right now is the perfect time to be looking for a job, because there are more opportunities for employees than ever before. That may seem hard to believe… but it’s true. Few people recognize what’s happening in today’s job market. Even fewer people have the tools they need to access those rewards. Today’s workplace may be loyalty-free, but this environment can propel employees to assert their ... read more

Right now is the perfect time to be looking for a job, because there are more opportunities for employees than ever before. That may seem hard to believe… but it’s true. Few people recognize what’s happening in today’s job market. Even fewer people have the tools they need to access those rewards. Today’s workplace may be loyalty-free, but this environment can propel employees to assert their ... read more

The Necrarian (The Universals Book 1)

Clare Kent, Miryam Coppersmith

Past the White Light, across the River Styx, into the jaws of Death … literally. There’s no harps or hellfire in the underworlds of the Necraria, just infinite gnawing and slurping and rotting. And, as four teenagers are about to discover, too many ways to die twice.Consolation Sainte Marie and Liv Travers just got kicked out of prom with their boyfriends, Critter and Scott. That leaves more t... read more

Past the White Light, across the River Styx, into the jaws of Death … literally. There’s no harps or hellfire in the underworlds of the Necraria, just infinite gnawing and slurping and rotting. And, as four teenagers are about to discover, too many ways to die twice.Consolation Sainte Marie and Liv Travers just got kicked out of prom with their boyfriends, Critter and Scott. That leaves more t... read more

I Bring the Fire: Part I : Wolves (Volume 1)

C. Gockel

~ The start of the USA TODAY Bestselling Series ~In the middle of America, on Route 44, Amy Lewis has a plan to get to her grandma's house in time for dinner. But she's being pursued by a very bad wolf. Galaxies away Loki, so-called Norse God of Mischief and Chaos, is waking up in a prison cell, strangely without a hangover. He has no idea what he's done wrong--this time anyway. But he does kn... read more

~ The start of the USA TODAY Bestselling Series ~In the middle of America, on Route 44, Amy Lewis has a plan to get to her grandma's house in time for dinner. But she's being pursued by a very bad wolf. Galaxies away Loki, so-called Norse God of Mischief and Chaos, is waking up in a prison cell, strangely without a hangover. He has no idea what he's done wrong--this time anyway. But he does kn... read more

Paper Princess: A Novel (The Royals Book 1)

Erin Watt

“This generation’s Cruel Intentions.” Jennifer L. Armentrout, #1 New York Times Bestselling AuthorFrom strip clubs and truck stops to southern coast mansions and prep schools, one girl tries to stay true to herself.These Royals will ruin you…Ella Harper is a survivor—a pragmatic optimist. She’s spent her whole life moving from town to town with her flighty mother, struggling to make ends meet ... read more

“This generation’s Cruel Intentions.” Jennifer L. Armentrout, #1 New York Times Bestselling AuthorFrom strip clubs and truck stops to southern coast mansions and prep schools, one girl tries to stay true to herself.These Royals will ruin you…Ella Harper is a survivor—a pragmatic optimist. She’s spent her whole life moving from town to town with her flighty mother, struggling to make ends meet ... read more

Winter Souls: an Adult Paranormal Witch Romance: Sector 10 (The Othala Witch Collection)

Angela Fristoe

To reclaim his soul, they will risk everything…For six years, Elora has been confined to an island with the Ice Witch, Niobe. When her captor dies, Elora flees across the ice bridge back to Mason, the man she’s kept in her heart all these years. But Mason isn’t the same man she left behind. In his place is a cold and emotionless stranger.Mason will never forget the day Elora disappeared over t... read more

To reclaim his soul, they will risk everything…For six years, Elora has been confined to an island with the Ice Witch, Niobe. When her captor dies, Elora flees across the ice bridge back to Mason, the man she’s kept in her heart all these years. But Mason isn’t the same man she left behind. In his place is a cold and emotionless stranger.Mason will never forget the day Elora disappeared over t... read more

The Way You Look Tonight (Seattle Sullivans #1) (The Sullivans Book 9)

Bella Andre

"Not since Nora Roberts has anyone been able to write a big family romance series with every book as good as the last. Bella Andre never disappoints." Revolving Bookcase ReviewsMillions of readers around the world have fallen in love with Bella Andre’s New York Times and USA Today bestselling contemporary romances about the Sullivans!BOOK DESCRIPTION: As a very successful private investigator ... read more

"Not since Nora Roberts has anyone been able to write a big family romance series with every book as good as the last. Bella Andre never disappoints." Revolving Bookcase ReviewsMillions of readers around the world have fallen in love with Bella Andre’s New York Times and USA Today bestselling contemporary romances about the Sullivans!BOOK DESCRIPTION: As a very successful private investigator ... read more

All Fired Up (DreamMakers Book 1)

Elle Kennedy, Vivian Arend

Welcome to book 1 of the DreamMakers series. A red-hot collaboration from New York Times and USA Today bestselling authors VIVIAN AREND and ELLE KENNEDY.He’s ready to lead the wayAs the owner of DreamMakers Inc., Parker Wilson takes the skills he learned as a Ranger to help men win in the love department, using every resource available to plan the perfect date. But when a routine recon turns i... read more

Welcome to book 1 of the DreamMakers series. A red-hot collaboration from New York Times and USA Today bestselling authors VIVIAN AREND and ELLE KENNEDY.He’s ready to lead the wayAs the owner of DreamMakers Inc., Parker Wilson takes the skills he learned as a Ranger to help men win in the love department, using every resource available to plan the perfect date. But when a routine recon turns i... read more

Love Beyond Time (A Scottish Time Travel Romance): Book 1 (Morna's Legacy Series)

Bethany Claire

#1 Amazon Bestseller in Time Travel Romance by USA TODAY Bestselling Author, Bethany ClaireDo You Love Scottish Time Travel, Sexy Highlanders, Romance, Magic, and Mystery? "Love Beyond Time" will make you laugh, cry, and leave you eager for more.It began nearly four hundred years ago. The Conall clan and all their people were murdered in a surprise attack, their beloved castle and all evidence... read more

#1 Amazon Bestseller in Time Travel Romance by USA TODAY Bestselling Author, Bethany ClaireDo You Love Scottish Time Travel, Sexy Highlanders, Romance, Magic, and Mystery? "Love Beyond Time" will make you laugh, cry, and leave you eager for more.It began nearly four hundred years ago. The Conall clan and all their people were murdered in a surprise attack, their beloved castle and all evidence... read more

Banana Muffins & Mayhem (Culinary Competition Mysteries Book 5)

Janel Gradowski

From USA Today bestselling author Janel Gradowski comes her next to-die-for recipe for murder...Culinary competitor Amy Ridley is as excited as anyone in Kellerton, Michigan to have DIY Home Improvement star, Phoebe Plymouth, come to town for the first annual Cabin Fever Cure event. However the TV personality's sour attitude quickly curdles people's opinion of her. When she's found dead, at th... read more

From USA Today bestselling author Janel Gradowski comes her next to-die-for recipe for murder...Culinary competitor Amy Ridley is as excited as anyone in Kellerton, Michigan to have DIY Home Improvement star, Phoebe Plymouth, come to town for the first annual Cabin Fever Cure event. However the TV personality's sour attitude quickly curdles people's opinion of her. When she's found dead, at th... read more

The Sportsman: Unexpected Lessons from an Around-the-World Sports Odyssey

Dhani Jones, Jonathan Grotenstein

Now in his 11th season in the NFL, Dhani Jones has had an unusually long career for a football player. Just a few years ago, however, Dhani thought his playing days were over. Cut by the Eagles and the Saints, he was at a professional crossroads. When the Bengals called, though, he was more than ready and in the best shape of his life. And for that, he credits his off-season.The Sportsman foll... read more

Now in his 11th season in the NFL, Dhani Jones has had an unusually long career for a football player. Just a few years ago, however, Dhani thought his playing days were over. Cut by the Eagles and the Saints, he was at a professional crossroads. When the Bengals called, though, he was more than ready and in the best shape of his life. And for that, he credits his off-season.The Sportsman foll... read more

The Money Class: How to Stand in Your Truth and Create the Future You Deserve

Suze Orman

#1 NEW YORK TIMES BESTSELLER Revised & updatedWHAT WILL YOU LEARN IN THE MONEY CLASS? How to find the courage to stand in your truth and why it is a place of power. What daily actions will restore the word “hope” to your vocabulary. Everything you need to know about taking care of your family, your home, your career, and planning for retirement—no matter where you are in your life or where the... read more

#1 NEW YORK TIMES BESTSELLER Revised & updatedWHAT WILL YOU LEARN IN THE MONEY CLASS? How to find the courage to stand in your truth and why it is a place of power. What daily actions will restore the word “hope” to your vocabulary. Everything you need to know about taking care of your family, your home, your career, and planning for retirement—no matter where you are in your life or where the... read more

The Best Advice I Ever Got: Lessons from Extraordinary Lives

Katie Couric

NEW YORK TIMES BESTSELLER • The perfect graduation gift—or for anyone who wants to see how today’s best and brightest got it right, got it wrong, and came out on top. In this inspiring book, Katie Couric distills the ingenious, hard-won insights of such leaders and visionaries as Maya Angelou, Jimmy Carter, Michael J. Fox, and Ken Burns, who offer advice about life, success, and happiness—how ... read more

NEW YORK TIMES BESTSELLER • The perfect graduation gift—or for anyone who wants to see how today’s best and brightest got it right, got it wrong, and came out on top. In this inspiring book, Katie Couric distills the ingenious, hard-won insights of such leaders and visionaries as Maya Angelou, Jimmy Carter, Michael J. Fox, and Ken Burns, who offer advice about life, success, and happiness—how ... read more

Written in My Own Heart's Blood: A Novel (Outlander)

Diana Gabaldon

#1 NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BOOKLISTIn her now classic novel Outlander, Diana Gabaldon told the story of Claire Randall, an English ex-combat nurse who walks through a stone circle in the Scottish Highlands in 1946, and disappears . . . into 1743. The story unfolded from there in seven bestselling novels, and CNN has called it “a grand adventure wr... read more

#1 NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BOOKLISTIn her now classic novel Outlander, Diana Gabaldon told the story of Claire Randall, an English ex-combat nurse who walks through a stone circle in the Scottish Highlands in 1946, and disappears . . . into 1743. The story unfolded from there in seven bestselling novels, and CNN has called it “a grand adventure wr... read more

The Scottish Prisoner: A Novel (Lord John Grey)

Diana Gabaldon

Includes a preview of the new novel in the Outlander series.“This could be the worthy Lord John Grey’s breakout novel, as readers are treated to large dollops of Outlander hero Jamie Fraser. . . . The strong chemistry between these two stalwart, yet supremely dissimilar, protagonists crackles.”—Booklist A captivating return to the world Diana Gabaldon created in her Outlander and Lord John ser... read more

Includes a preview of the new novel in the Outlander series.“This could be the worthy Lord John Grey’s breakout novel, as readers are treated to large dollops of Outlander hero Jamie Fraser. . . . The strong chemistry between these two stalwart, yet supremely dissimilar, protagonists crackles.”—Booklist A captivating return to the world Diana Gabaldon created in her Outlander and Lord John ser... read more

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