Marquina Iliev-Piselli

Marquina Iliev-Piselli – Marketer

Training, tracking/analytics, helpful insight and advice to help authors engage their audience, grow their email list and sell more books.

Overview

My name is Marquina, and I help authors like you sell more books. I help authors feel empowered – not overwhelmed – by marketing. If there aren’t enough hours in the day and you want to focus on your writing – we need to talk.


I typically work with authors about 3-4 months. Two months prior to launch and two months after the launch of your book. My forte is working with Pre-Order campaigns to be sure we can find your target audience and get book reviews in place for Launch Day. During the Pre-Order period, we can lay the groundwork to set your book up for success and create steady growth during the first month after Launch. As we work together, I create duplicable business systems and processes to not only help you sell one book but to build your audience. When you have found your audience and have them consistently signing up to hear about future works, you are well on your way to making writing your career.


For the past 18 years, I’ve had the privilege of working with the Big 5 Publishers as well as thousands of authors to help build platforms and increase book sales.


Some of the publishers I've worked with include:

Penguin Random House, HarperCollins, Simon & Schuster, Hachette, and Macmillian.


Exemplary titles I've promoted include:

Janet Evanovich 'Takedown Twenty' & 'Smokin Seventeen', Bret Easton Ellis 'Less Than Zero', Sophie Kinsella 'Twenties Girl', 'The Shopaholic Series' & 'Mini Shopaholic', James Rollins 'Sigma Force', Jennifer Weiner 'Good In Bed', Michael Connelly 'The Lincoln Lawyer', Diana Gabaldon 'The Outlander Series', Suze Orman 'The Money Class', Jay-Z 'Decoded', Katie Couric 'The Best Advice I Ever Got', Jane Fonda 'Prime Time', Dhani Jones 'The Sportsman', Brad Thor 'Full Black', and Lee Child 'Worth Dying For'.


Individual authors I’ve recently worked with include:

Dr. Bridget Walker, Ph.D. 'Anxiety Relief for Kids' [Non-Fiction], Erin Watt 'Paper Princess' [Young Adult Fiction], Angela Fristoe 'Winter Souls' [Paranormal], Bella Andre - Multiple Titles including: 'The Way You Look Tonight', 'Kissing Under The Mistletoe', 'It Must Be Your Love', 'From This Moment On', 'One Perfect Night', 'The Look of Love', 'Tempt Me Like This', 'The Wedding Gift', and 'I Only Have Eyes For You' [Romance], Vivian Arend 'All Fired Up' [Romance], Bethany Claire 'Love Beyond Time' [Historical Romance], and Janel Gradowski 'Banana Muffins & Mayhem' [Mystery].


And now, I’d love to help you.

Services
Non-Fiction
Business & Management Career Guides Self-Help & Self-Improvement
Fiction
Fantasy Mystery & Crime Romance Science Fiction Thriller & Suspense Women's Fiction

Work experience

Self-employed

Aug, 2016 — Present

Visit authorpreneurlaunch dot com

Odyl / Riffle Books

May, 2010 — May, 2018 (about 8 years)

Director of Digital Marketing responsible for leading product marketing across the self-published Author channel. In 3 months, increased organic search for our landing pages 10x. I am responsible for our Riffle Select Ebook Deals Newsletter and grow the subscriber base at a rate of approx. 50k new subscribers per month.

Marquina is responsive, accommodating, and proactive. I particularly appreciate her collaborative spirit and enthusiasm.
- Emilie Z. Polster | Executive Director of Marketing | Little, Brown And Company

Riffle is a great service and simply gets the job done - in the world of publishing, there is a lot of snake oil and gems are hard to come by. I highly recommend Riffle and it's been a contributor to my continued success in publishing.
– Patrick King | Amazon Bestselling Author

Please see LinkedIn

Projects

Pre-Launch & Launch Campaign - 'Anxiety Relief for Kids'

Full responsibility for Pre-Sales and Sales for 3 months.
Campaign Included:
- Audience Segmentation
- Facebook Advertising at under $5 per email newsletter signup
- Email list growth
- Dedicated Landing Page
- Creation of 3 'Lead Magnets' / Digital Download Teaser Content
- 2 Dedicated Giveaways
- Book Launch Party / Signing Strategy
- Personalized individual emails for Pre-Launch & Launch campaigns

Simon & Schuster: J.T. Ellison microsite + platform building campaign + newsletter blasts

During a 2 month period for microsite + platform building:
Cumulative Active Users: 2,547
Fan Page Growth: +4.7%
Brand Impressions: 2832
Social Reach, ie. Total News Feed Impressions: 15,381

HarperCollins: Ecco Books microsite + platform growth campaign

During a 4 month period for a microsite and platform growth campaign:
+19% Fan Page Growth
2,245 Brand Impressions (Page Views)
26,626 Total News Feed Impressions

Penguin Random House - Diana Gabaldon microsite + social campaign

During a 4 month period for a microsite and social campaign:
- Cumulative Active Users on Site: 127,359
- Fan Page Growth: +16%
- Page Views/Impressions: 107, 535
- Social Reach: 685, 887

Portfolio

If you have a child with anxiety, you need quick, in-the-moment solutions you can easily use now to help your child face their fears and worries. Written by a psychologist and expert in childhood anxiety, this easy-to-use guide offers proven-effective cognitiv... read more
Includes a preview of the new novel in the Outlander series.“This could be the worthy Lord John Grey’s breakout novel, as readers are treated to large dollops of Outlander hero Jamie Fraser. . . . The strong chemistry between these two stalwart, yet supremely ... read more
#1 NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BOOKLISTIn her now classic novel Outlander, Diana Gabaldon told the story of Claire Randall, an English ex-combat nurse who walks through a stone circle in the Scottish Highlands in 1946... read more
NEW YORK TIMES BESTSELLER • The perfect graduation gift—or for anyone who wants to see how today’s best and brightest got it right, got it wrong, and came out on top. In this inspiring book, Katie Couric distills the ingenious, hard-won insights of such leader... read more
#1 NEW YORK TIMES BESTSELLER Revised & updatedWHAT WILL YOU LEARN IN THE MONEY CLASS? How to find the courage to stand in your truth and why it is a place of power. What daily actions will restore the word “hope” to your vocabulary. Everything you need to know... read more
Now in his 11th season in the NFL, Dhani Jones has had an unusually long career for a football player. Just a few years ago, however, Dhani thought his playing days were over. Cut by the Eagles and the Saints, he was at a professional crossroads. When the Beng... read more
From USA Today bestselling author Janel Gradowski comes her next to-die-for recipe for murder...Culinary competitor Amy Ridley is as excited as anyone in Kellerton, Michigan to have DIY Home Improvement star, Phoebe Plymouth, come to town for the first annual ... read more
#1 Amazon Bestseller in Time Travel Romance by USA TODAY Bestselling Author, Bethany ClaireDo You Love Scottish Time Travel, Sexy Highlanders, Romance, Magic, and Mystery? "Love Beyond Time" will make you laugh, cry, and leave you eager for more.It began nearl... read more
Welcome to book 1 of the DreamMakers series. A red-hot collaboration from New York Times and USA Today bestselling authors VIVIAN AREND and ELLE KENNEDY.He’s ready to lead the wayAs the owner of DreamMakers Inc., Parker Wilson takes the skills he learned as a ... read more
"Not since Nora Roberts has anyone been able to write a big family romance series with every book as good as the last. Bella Andre never disappoints." Revolving Bookcase ReviewsMillions of readers around the world have fallen in love with Bella Andre’s New Yor... read more
To reclaim his soul, they will risk everything…For six years, Elora has been confined to an island with the Ice Witch, Niobe. When her captor dies, Elora flees across the ice bridge back to Mason, the man she’s kept in her heart all these years. But Mason isn’... read more
“This generation’s Cruel Intentions.” Jennifer L. Armentrout, #1 New York Times Bestselling AuthorFrom strip clubs and truck stops to southern coast mansions and prep schools, one girl tries to stay true to herself.These Royals will ruin you…Ella Harper is a s... read more
~ The start of the USA TODAY Bestselling Series ~In the middle of America, on Route 44, Amy Lewis has a plan to get to her grandma's house in time for dinner. But she's being pursued by a very bad wolf. Galaxies away Loki, so-called Norse God of Mischief and C... read more
Past the White Light, across the River Styx, into the jaws of Death … literally. There’s no harps or hellfire in the underworlds of the Necraria, just infinite gnawing and slurping and rotting. And, as four teenagers are about to discover, too many ways to die... read more
Right now is the perfect time to be looking for a job, because there are more opportunities for employees than ever before. That may seem hard to believe… but it’s true. Few people recognize what’s happening in today’s job market. Even fewer people have the to... read more
In Aspen, Colorado, a pop star and her entourage are brutally murdered in their luxury chalet. The lead assassin, ex-Navy SEAL Cyril Landry, has no qualms about carrying out his mission until the instant before he kills the young star—an intense, shared moment... read more
Twenties Girl: A Novel

Sophie Kinsella

Lara Lington has always had an overactive imagination, but suddenly that imagination seems to be in overdrive. Normal professional twenty-something young women don’t get visited by ghosts. Or do they?When the spirit of Lara’s great-aunt Sadie—a feisty, demandi... read more
About James RollinsJAMES ROLLINS is a #1 New York Times bestselling author of international thrillers that have been translated into more than forty languages. Known for unveiling unseen worlds, scientific breakthroughs, and historical secrets, Rollins' knack ... read more
Throne of Glass

Sarah J. Maas

In a land without magic, where the king rules with an iron hand, an assassin is summoned to the castle. She comes not to kill the king, but to win her freedom. If she defeats twenty-three killers, thieves, and warriors in a competition, she is released from pr... read more

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