Joseph McInerney

Joseph McInerney - Marketer

Chicago, IL, USA

Joseph "Joe" McInerney is a Chicago entrepreneur.

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Joe McInerney of Chicago, IL, is the CEO of Banner Capital and Banner Entertainment, and co-owner of Eddy Realty. He has a solid background of business management.
Finance & Accounting

Work experience


Banner Capital
January, 1994 – Present (about 29 years)

Joseph McInerney has been the CEO of Banner Capital since 1994.


What Is Music Entrepreneurship?

Musicians need to be able to find ways to monetize their music. So many musicians wind up chasing the dream of getting signed by a major record label. Honestly, things have changed significantly since the days of record sales being broken. It might actually be more practical for musicians to follow the path of music entrepreneurship.

Understanding Music Entrepreneurship

Music entrepreneurship is about thinking of music as your personal business. Just as a business is a brand unto itself, the music that you create can be your brand. You can think of your music as a business of sorts. This music business does not have to go through anyone else but you, and you can figure out how you want to monetize it.

Many musicians make money by selling records and digital albums online. There are several websites that cater to just such an idea, and you can become one of the music entrepreneurs in that economy. Independent musicians and traditional entrepreneurs have a lot in common. They are both people who are working on monetizing ideas that they have and are passionate about.

Also, music is often about building a brand. It isn’t necessarily just about the music. It’s about how you’re presenting the music and everything that goes along with it. Whether you’re selling t-shirts with your band logo or stickers to go along with your album, it’s all a part of the business and your brand that you’re building.

Promoting Yourself and Your Music

Just as an entrepreneur promotes a business, you’re going to promote your music as a music entrepreneur. You will potentially need to promote your own concerts while you build yourself up. You’ll be putting in the work to gain a following both locally and on social media. Over time, your efforts might pay off as you start selling more music and merchandise.

Finding success as a musician is not easy, and it might feel as if you are chasing a dream sometimes. Even so, looking at things from an entrepreneurial perspective can be quite helpful. It’ll allow you to focus on promoting what you have to offer while considering your overall image.

The Pros and Cons of Hiring a Real Estate Agent

A real estate agent is a professional, well versed in the process of buying and selling houses, land, and buildings. The duties of a real estate agent range from showings to negotiating contracts. When selling your home, your first instinct would be hiring a real estate agent to take care of it for you. However, some homeowners looking to sell don’t always use a real estate agent to sell their homes.

Whether or not to choose to hire a real estate agent can depend on many factors including how quickly you’d like the house to sell, the amount of time you can devote to the sale, and the sales price of your home. Here are the pros and cons of hiring a real estate agent:

The Pros of Hiring a Real Estate Agent
Time Saver

Hiring a real estate agent could save consumers time. An agent is trained and knowledgeable in all aspects of real estate so valuable time won’t be tied up taking on the process without professional help. If you’re looking to sell your home as quickly as possible, hiring a real estate agent could be your best option.


Negotiations in real estate can be tough, especially if you lack the experience to do so. A real estate agent will bring professional negotiation skills to the table and negotiate for their client. Negotiation without the proper skills and knowledge may not go as planned, which is why hiring a real estate agent could be worth it.

Market Knowledge

One of the main benefits of hiring a real estate agent is market knowledge. An agent knows the current market, trends, and the prices to expect because it’s their job to know. They can get almost any information needed for their clients to have a better understanding and a successful sale.


Contracts can be confusing and overwhelming to a person who is not familiar with them. Agents have an extensive understanding of how contracts work and what they mean to the seller or buyer of the home. These contracts include terminology that an agent is knowledgeable in and has professional expertise.

Multiple Listing Service

The multiple listing service is a tool that is used by several different agents to provide information about properties for sale. This tool is an advantage through agents only, and will increase exposure to sell or give more options to buy.

The Cons of Hiring a Real Estate Agent

An agent works with several clients at once, so it’s possible that one client won’t be their first priority. Calls may not be returned in a timely manner and the agent may not always be available.


Real estate agents work for commission. Selling a home with a real estate agent could cost a lot of money because clients are paying for the agent’s time and services. Those who are looking to save as much money as possible may need to consider not hiring an agent to sell their home.

Scheduling Conflicts

Selling your home can be a complicated process and needs a lot of time devoted to it. However, it can be difficult to find that time to devote if you’re having scheduling conflicts with your agent. Client and agent scheduling might not always be the same. A client may need the agent when they are not available and vice versa. This can make the selling process even more difficult.


Truthfully, not all agents are good agents. The wrong agent could become a burden for those who are looking to sell or buy. Choosing the right real estate can make or break your home selling success. It’s important to find an agent that is going to do right by you and sell your home at the right price and in the time frame that you need it done.

How to Build a Fully Remote Workforce

There are many benefits to a fully remote workforce. Many employees prefer working from home, and businesses can save on rent and utilities for office spaces. However, transitioning to fully remote work takes time and effort. Here’s how to make that transition possible.

Have the Right Tools in Place

One of the disadvantages of remote work is that it is more difficult to meet and share work than in an office. Luckily, technological tools such as Slack and GitHub make it easy to share information and collaborate.

Before switching to a fully remote workforce, make sure that your company has the tools in place to continue communicating even once people are out of the office. You should also adjust the tools that you have on hand to your company’s needs. For example, some companies rely on frequent video chats while others communicate mostly via internal forums.

Maintain a Strong Team Culture

Maintaining a strong team culture is hard when people do not get to meet face to face. However, putting in the effort to build a strong team culture will improve morale and incentivize employees to work harder even when they are remote.

One way that some remote workforces strengthen company culture is by hosting occasional in-person meetings. Meet-ups allow collaborators to get to know each other personally and understand their respective communication styles. Companies also keep cultural fit in mind when hiring new employees.

Have a Keen Eye for Advantages or Disadvantages

Before switching to a fully remote workforce, you should think hard about whether this decision is right for your company. Switching to a fully remote workforce might be the right choice if most of your competition is doing the same. Otherwise, employees who have gotten used to the autonomy that working from home provides may go elsewhere.

Your remote workforce should operate in a way to preserve that autonomy. If employees have to sit through hours of Zoom meetings a day, they will get tired and look for work elsewhere.

If done right, switching to a fully remote workforce can help your company retain talent and improve productivity.

Key Differences Between Commercial Real Estate and Residential Real Estate

Joe McInerney from Chicago explains the key difference between commercial and residential real estate

Three Ways Business Professionals Can Use Social Media to Grow Their Businesses

Joe McInerney from Chicago shares three ways business professionals can use social media for business growth

The 8 Basic Types of Commercial Real Estate

Joe McInerney Chicago breaks down the 8 basic types of commercial real estate.

How to Pick Your Next Commercial Real Estate Property

Joe McInerney Chicago tells you how to pick your next commercial real estate property.

4 Tips to Successfully Scale Up Your Business

Joe McInerney Chicago shares his thoughts on how to successfully scale up your business.

The Best Books for Entrepreneurs to Read in 2021

Joseph McInerney talks about some of the best books to read for entrepreneurs in 2021.

Portfolio (5 selected works)

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