Overview
I’m a former Senior Marketing and Publicity Manager at The Quarto Group, a leading global publishing house, specializing in adult non-fiction. I’ve worked with all types of authors on maximizing preorder campaigns, developing social media strategies and content, scheduling book events, creating promotional marketing materials, securing media coverage, and increasing sales and author visibility.
As a want-to-be “foodie” and an obsessed pursuer of personal improvement and growth, I enjoy working with authors on creating dynamic marketing programs that entertain, educate, and enrich the lives of adults. My success with launching books with ambitious pre-order campaigns and publicity strategies have proven effective in getting book distributors to buy-in before the book publishes resulting in increased sales and book awareness for a successful launch. I’ve worked with 200+ authors from first timers to 3-time bestselling veterans offering a unique combination of marketing expertise and industry knowledge to help you take your story from inspiration to a must read—media magnet and an Amazon stand out!
Here’s what I can help you with:
· Unique, go-to-market strategy and delivery
· Robust preorder promotional development and incentive planning
· Title marketing tools and asset creation for websites, blogs, and social media platforms
· Social media scheduling and content development (seasonal and influencer marketing)
· Media Kit design (press release, sample content, BLAD, PDF review copy, hi-res cover)
· Amazon author page development
· Metadata and key word development for search optimization
· Email marketing best-practices for podcasts and media pitches (creation and targeting)
You’ve spent countless hours writing the manuscript and creating the book of your dreams. Now I’m here to help you sell it and make it a success!
Services
Non-Fiction
Work experience
The Quarto Group
Created and executed marketing, publicity, social, and digital strategies for multiple imprints, increasing sales and account engagement, author retention, and satisfaction.
• Grew overall book pre-orders by 20% by delivering unique bonus content incentives for end users that led to increased book orders from Amazon, Barnes & Noble, Books-a-Million, Mass Market, and Gift accounts
• Maximized the value of campaigns and sell through post publication by using Amazon AMS strategies, Google ads and by creating seasonal social media promotions to extend and increase sales
• Developed monthly social media calendar, subject area highlight stories, and videos increasing social media content creation by 30% on Instagram, Facebook, Pinterest, Twitter (X), and TikTok
EBSCO Information Services
Developed and implemented overall marketing strategy for global e-books and audiobooks product that included email, social media, blogs, PowerPoints, infographics, success stories, newsletters, events, webinars, print and web marketing, third party advertising initiatives and partner marketing.
• Developed print and electronic promotional materials within budget and on schedule, working effectively with designers, product management, collection development and sales to ensure marketing efforts are communicated successfully with the appropriate ROI and KPI
Elsevier, Inc.
Communicated vital selling points for electronic and print-based content products and services across a worldwide sales force through multimedia marketing campaigns. Identified online and print outlets for academic and consumer based (B2C) advertising and positioned products for optimum online exposure on sites ranging from Google to Amazon and Facebook.
• Created effective marketing campaigns and selling strategies in academic markets that uncovered strong prospects and establish relationships with key customers across competitive markets
• Responsible for creating and implementing marketing plans that lead to 20% increase in engineering corporate channel revenue goals
Projects
Heal Your Nervous System – Marketing and Advertising
Launched a two-pronged pre-order campaign targeting the authors members and non-members with a bonus mini course, one-month free membership and a 30-minute free consultation from a staff trauma coach
- Result: Over 1,000 pre-orders and more than 100 reviews/ratings in the first month of publication
The book became a #1 Bestseller on Amazon in several categories right after launch, when we ran a $4.99 price promotion
Created a press kit pitching the book to top health and wellness media including, Well+Good, Forbes, Oprah, Bloomberg, CNBC, VeryWell, Livestrong
- MindBodyGreen coverage:
- Man Talks Podcast: Dr. Linnea Passaler - The Best Way To Heal A Dysregulated Nervous System - Man Talks
- The Good Life Podcast: How to Heal Your Nervous System with Dr. Linnea Passaler - Bonus Episode! - YouTube
Friendly Reminders – Pre-order Incentive and Marketing Plan
- Created a pre-order campaign by using the author’s swag as a bonus to incentivize purchase that yielded more than 1,500 pre-orders
- Designed bookplates that the author signed to send to customers that pre-ordered the book
- Provided a press kit and pitch the book to media and podcast to promote the book
Men’s Journal - "Friendly Reminders" Might Be The Best Self-Care Book For Outdoor People - Men's Journal | Adventure Travel
Brass and Unity Podcast - Self-Care Savage, Friendly Reminder and a Deeper Way of Healing with Scott Tatum
Men in the Arena Podcast - Self-Care Savage Scott Tatum on his Chaotic and Violent Childhood
- Developed Facebook, Bookbub and Amazons ads, post publication, to encourage reviews/ratings – currently near 200 ratings with 94% 5-star reviews
- Developed NetGalley PDF review copy widget pitches to increase early reviews
Author Handbook - Marketing & Promoting a Successful Book
As your book Marketing Manager, I’ve developed a helpful author tool kit to support you with pre-order buzz, media pitches, press kits, and marketing materials, as well as how to manage image and content requests for media features. I can distribute books to influencers and media for review and submit your book for award consideration. Additionally, we can work on advertisements for your book on Amazon, goodreads, BookBub, and NetGalley.
- Marketing and publicity services and outreach for your book. Paid promotions and materials (marketing) and earned promotions (publicity) are just some of the things I can help you with. From creating a marketing plan to making social media assets, I’ll help you raise awareness and encourage sales.
- Pre-Order Incentive/Promotion: Getting a solid number of pre-orders for your book is extremely important. I can help you build early interest and support generating pre-orders to help boost your book’s online visibility through various search algorithms, which are watched closely by retailers.
- Post Publication Promotion: I can help you generate book reviews once your book has been published to increase exposure of your book and drive sales. Online distributors use reviews to promote books and typically rank books in general book searches based on the number of reviews a book has acquired.
A Healthier Home – Launch Plan and Execution
Established a unique marketing and publicity plan for first-time author Shauna Holman that included a special-pre-order incentive with bonus magnet and heavily discounted author sponsored products. Launched an aggressive publicity plan with long-lead pitches to top House and Home outlets, Digital Review Copy pitches, ARC pitches and influencer and podcast pitches.
Results:
- Over 3,000 pre-orders and the book was submitted and considered for The New York Times bestseller list
- Ran Goodreads and Amazon ads reaching 50 reviews in the first month, and currently with 438 ratings/reviews and a 4.9 star rating
https://www.amazon.com/Healthier-Home-Guide-Space-Little/dp/076037760X
- Obtained coverage from leading House and Home media outlets and podcasts including Domino Magazine, House and Home Online, Camile Styles, and others
Beautiful Boards – Marketing & Advertising Plan
I developed an in-depth go-to-marketing plan starting 6 months prior to publication that included a robust pre-order incentive-based plan to drive awareness that pre-sold over 2,000 units before the book published and received buy in from major online resellers including Amazon, Barnes and Noble, and Books-A-Million as well as major big box stores including Walmart and Target.
The company’s bestselling book has produced over $250K in sales to date, a consistent #1 Amazon Bestseller badge in several categories and over 10K ratings/reviews.
Designed and developed Amazon A+ Content with seasonal updates and promotional sponsored cost-per-click advertising campaign for a budget of $150 that dramatically boosted sales to reach year-end title goals.
Worked with the author on an influencer direct marketing mailing to 25, 100K+ followers, that yielded book social media story shoutouts for increased visibility and book sales.
Created a $119 Goodreads promotion that received over 20 initial reviews and currently has more than 1,440 ratings and a 4.19 overall star rating.
Achieved major media coverage including Better Homes and Gardens, The Today Show (Steals and Deals), Epicurious, The Spruce Eats, and others.
Portfolio
