Liz Poder

Liz Poder - Marketer

Ottawa, ON, Canada

I specialize in packaging your book for publishing (or re-launch), and running Facebook ads and promos to get more readers.

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Are you struggling to figure out how to make your book irresistible to new readers?

Whether you're just setting up to release your first book, need help reinvigorating your book sales, or want someone to take over your book marketing so you can focus on writing books fulltime, I'm happy to help.

I offer both coaching and done-for-you services for your book, including:

โ€ข writing an engaging book ๐›๐ฅ๐ฎ๐ซ๐› that gets readers excited about your book
โ€ข Setting optimal ๐—ธ๐—ฒ๐˜†๐˜„๐—ผ๐—ฟ๐—ฑ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ฎ๐˜๐—ฒ๐—ด๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€ that give your book the best chance to hit the bestseller lists
โ€ข Improving the overall health and professional look of your ๐€๐ฆ๐š๐ณ๐จ๐ง ๐ฉ๐š๐ ๐ž to welcome new readers
โ€ข Choosing the right combination of ๐š๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐  ๐š๐ง๐ ๐ฉ๐ซ๐จ๐ฆ๐จ๐ญ๐ข๐จ๐ง๐ฌ to help your book sales increase
โ€ข Writing enticing ๐—ฎ๐—ฑ ๐—ฐ๐—ผ๐—ฝ๐˜† ๐˜๐—ฒ๐˜…๐˜ and ๐—ฝ๐—ฟ๐—ฒ๐˜€๐˜€ ๐—ฟ๐—ฒ๐—น๐—ฒ๐—ฎ๐˜€๐—ฒ๐˜€ that you can use across different advertising platforms to pull in even more readers.
โ€ข A+ content, building a realistic book launch timeline, and more!

What people like about my service is that it's clear and efficient -- meaning all the weeding of the confusing information out there has been done, and all we focus on together are the proven strategies that help you do it right the first time.

Let me help you get your book the attention it deserves.

๐€๐ฅ๐ฅ ๐ฒ๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐ญ๐จ ๐๐จ is send me your brief outlining your main struggle. If I feel like I can help you, you'll get an invite to a free 30 minute discovery call where we'll figure out where you are and how we'll work together to get you where you want to be.
Christian Fiction
Cozy Mysteries
Science Fiction
Writing & Publishing

Work experience

Book Blurb Writer

April, 2021 – Present (almost 2 years)

Book blurb writer for self-published authors, and provide blurb-writing workshops to driven authors looking to create a book empire. Collaborate with book marketing coaches to provide seamless blurb services.
Currently expanding to include professional cover design, book formatting, and author brand strategy as a one-stop shop for established authors.

Copywriter and Marketer

Weekend Publisher
June, 2018 – Present (almost 5 years)

In-house copywriter for book marketing coaching service. Created copy for web, online course content, email marketing, advertising. Compiled case studies to show value of services provided.
Assisted with metadata optimization and tracked performance stats over time.


A stalled horror series that finally took off

This author came to me days away from giving up on writing altogether. He had released two books in a series as a passion project. But when he'd had no new readers in months, he assumed that people just didn't resonate with his books.

Turns out, all he really needed was to advertise! After all, people won't read your book if they don't know it's out there to buy.

Within 3 months, we increased his sales by 312%, making huge jumps in readers each month.
Currently, this author sells 9-10 copies of his books per day.

Christian Adventure Thriller In need of Help

My team helped this author duo to repackage their debut book.
Their goal was to spread their message to more people, but they struggled to get any liftoff with their novel.

With a revamped book blurb, a professional new cover, appropriate keywords and categories, and a solid ad campaign, they made 41X more sales in the first month of relaunch than they did in the entire 5 months since they first published their book. This amounted to about 800 new readers in just 1 month.

Other results:
โ€ข They ranked as a bestseller in the new category that was hand-picked for them.
โ€ข Received the 2022 Firebird Book Award Winner for Action/Adventure after applying for book awards.
โ€ข Have amassed 11 times more reviews (and climbing).
โ€ข Increased their RTR (Book 1 to Book 2) by 7 fold.
โ€ข Are finally able to connect with their readers thanks to our email marketing campaign.
โ€ข Have 12 times more people buying their book (from 1.5% conversion before, to 12% after) using a combined ad effort via Fb and Amazon ads.

Quick sales turnaround for a stagnant series.

I provided blurb consult with my marketing team for a well-established author whose sales had abruptly become stagnant.

After tweaking the copy and finding the right blurb formula to make his books stand out, the author is now enjoying reinvigorated sales, and ranking in the top 5% of the Amazon Best Sellers list for this book.

Other amazing results:
โ€ข Applying my formula, the author's team improved his blurbs for the entire Lee Harden series. All of his books have hit amazon bestseller status.
โ€ข More people are reading his books, with most books receiving 1,500+ reviews collectively over all formats (4.7 stars or higher).

With 8 books in this series alone on the ABSR list, this author is able to live completely off the profits of his book.

2 x more engagement with reworked blurbs

Worked with client to optimize his blurbs for four books in a series. When tested, the author received 2x more engagement from prospective readers.
Because he targeted the right audience with his blurb and categories, he maintained a healthy star rating (4.3 or above). He also has an RTR of 62% (from book 1 to 2) with the later books in the series getting even more reviews than the debut novel.

This author has further amplified his Amazon presence with a stunning, professional author/book page showcasing A+ content, which includes custom projects we worked on together.

Portfolio (15 selected works)

Stones of Temple David

Dziewinski, Jacek

Liz has 8 reviews

Communication & Punctuality
Communication & Punctuality

Alana Zimmerman
Liz is incredible to work with! She is very thorough and very professional. Ours calls are always clear, concise and productive. A+++++++

Alana Zimmerman, March 2023

Chancey Charm
Working with Liz is amazing. Iโ€™ve already recommended her for two more projects. Sheโ€™s professional, kind, and really knows what she is doing!

Chancey Charm, February 2023

Mary Graves
Liz Poder is well versed in the many ways to build a fan base and sell books. I was relying mostly on Amazon ads to promote my book. Enter Liz. She tweaked my Amazon categories. She used the data from my Amazon and Facebook ads to analyze their cost-effectiveness. She suggested using a series of book promotions which were significantly more cost effective and helped me reach a larger audie...
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Mary Graves, January 2023

JD Toepfer
What can I say? The results speak for themselves. Since I began working with Liz, my sales have grown by leaps and bounds. Liz does an exceptional job and I would highly recommend working with her!

JD Toepfer, January 2023

Ronan Cassidy
Liz is excellent. I would recommend her expertise to any aspiring author.

Ronan Cassidy, December 2022

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