Liz Poder - Marketer

Christian Adventure Thriller In need of Help

My team helped this author duo to repackage their debut book.
Their goal was to spread their message to more people, but they struggled to get any liftoff with their novel.

With a revamped book blurb, a professional new cover, appropriate keywords and categories, and a solid ad campaign, they made 41X more sales in the first month of relaunch than they did in the entire 5 months since they first published their book. This amounted to about 800 new readers in just 1 month.

Other results:
• They ranked as a bestseller in the new category that was hand-picked for them.
• Received the 2022 Firebird Book Award Winner for Action/Adventure after applying for book awards.
• Have amassed 11 times more reviews (and climbing).
• Increased their RTR (Book 1 to Book 2) by 7 fold.
• Are finally able to connect with their readers thanks to our email marketing campaign.
• Have 12 times more people buying their book (from 1.5% conversion before, to 12% after) using a combined ad effort via Fb and Amazon ads.

Quick sales turnaround for a stagnant series.

I provided blurb consult with my marketing team for a well-established author whose sales had abruptly become stagnant.

After tweaking the copy and finding the right blurb formula to make his books stand out, the author is now enjoying reinvigorated sales, and ranking in the top 5% of the Amazon Best Sellers list for this book.

Other amazing results:
• Applying my formula, the author's team improved his blurbs for the entire Lee Harden series. All of his books have hit amazon bestseller status.
• More people are reading his books, with most books receiving 1,500+ reviews collectively over all formats (4.7 stars or higher).

With 8 books in this series alone on the ABSR list, this author is able to live completely off the profits of his book.

2 x more engagement with reworked blurbs

Worked with client to optimize his blurbs for four books in a series. When tested, the author received 2x more engagement from prospective readers.
Because he targeted the right audience with his blurb and categories, he maintained a healthy star rating (4.3 or above). He also has an RTR of 62% (from book 1 to 2) with the later books in the series getting even more reviews than the debut novel.

This author has further amplified his Amazon presence with a stunning, professional author/book page showcasing A+ content, which includes custom projects we worked on together.