Liz Poder

Liz Poder - Marketer

Ottawa, ON, Canada

Paramedic turned book marketer, helping authors to spread their message and find their cheering audience.

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Overview


Are you struggling to figure out how to make your book irresistible to new readers?
I'm happy to help. My specialties include:

• revamping your 𝗯𝗼𝗼𝗸 𝗯𝗹𝘂𝗿𝗯 (a.k.a. back copy or description) so that it draws more readers in and gets them invested in your story
• setting the proper 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗮𝗻𝗱 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 that give your book the best chance to hit the bestseller lists
• writing short (and enticing) 𝗮𝗱 𝗰𝗼𝗽𝘆 𝘁𝗲𝘅𝘁 and 𝗽𝗿𝗲𝘀𝘀 𝗿𝗲𝗹𝗲𝗮𝘀𝗲𝘀 that you can use across different advertising platforms to pull in even more readers

I've been working in book marketing for the last 2 years so I can also help you figure out the winning marketing strategy for your book. I'm expanding my services to include advertising and lead generation.

Let me help you get your book the attention it deserves, and move it from store to the right reader's hands (and homes!).

𝐀𝐥𝐥 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐝𝐨 𝐭𝐨 𝐠𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 is send me a message outlining your main struggle.

Talk soon!


Fiction
Christian Fiction
Cozy Mysteries
Romance
Science Fiction
Thriller & Suspense
Non-Fiction
Inspirational
Writing & Publishing

Work experience

Book Blurb Writer

Self-employed
April, 2021 – Present (over 1 year)

Book blurb writer for self-published authors, and provide blurb-writing workshops to driven authors looking to create a book empire. Collaborate with book marketing coaches to provide seamless blurb services.
Currently expanding to include professional cover design, book formatting, and author brand strategy as a one-stop shop for established authors.

Copywriter and Marketer

Weekend Publisher
June, 2018 – Present (over 4 years)

In-house copywriter for book marketing coaching service. Created copy for web, online course content, email marketing, advertising. Compiled case studies to show value of services provided.
Assisted with metadata optimization and tracked performance stats over time.

Projects

Christian Adventure Thriller In need of Help

My team helped this author duo to repackage their debut book.
Their goal was to spread their message to more people, but they struggled to get any liftoff with their novel.

With a revamped book blurb, a professional new cover, appropriate keywords and categories, and a solid ad campaign, they made 41X more sales in the first month of relaunch than they did in the entire 5 months since they first published their book. This amounted to about 800 new readers in just 1 month.

Other results:
• They ranked as a bestseller in the new category that was hand-picked for them.
• Received the 2022 Firebird Book Award Winner for Action/Adventure after applying for book awards.
• Have amassed 11 times more reviews (and climbing).
• Increased their RTR (Book 1 to Book 2) by 7 fold.
• Are finally able to connect with their readers thanks to our email marketing campaign.
• Have 12 times more people buying their book (from 1.5% conversion before, to 12% after) using a combined ad effort via Fb and Amazon ads.

Quick sales turnaround for a stagnant series.

I provided blurb consult with my marketing team for a well-established author whose sales had abruptly become stagnant.

After tweaking the copy and finding the right blurb formula to make his books stand out, the author is now enjoying reinvigorated sales, and ranking in the top 5% of the Amazon Best Sellers list for this book.

Other amazing results:
• Applying my formula, the author's team improved his blurbs for the entire Lee Harden series. All of his books have hit amazon bestseller status.
• More people are reading his books, with most books receiving 1,500+ reviews collectively over all formats (4.7 stars or higher).

With 8 books in this series alone on the ABSR list, this author is able to live completely off the profits of his book.

2 x more engagement with reworked blurbs

Worked with client to optimize his blurbs for four books in a series. When tested, the author received 2x more engagement from prospective readers.
Because he targeted the right audience with his blurb and categories, he maintained a healthy star rating (4.3 or above). He also has an RTR of 62% (from book 1 to 2) with the later books in the series getting even more reviews than the debut novel.

This author has further amplified his Amazon presence with a stunning, professional author/book page showcasing A+ content, which includes custom projects we worked on together.

Portfolio (13 selected works)

Stones of Temple David

Dziewinski, Jacek

Liz has 3 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Daniel Dluzneski
Liz was a great help in developing a better description for my book. I would highly recommend her for any re-write needs. She does a video description of her work which is an excellent way to explain the process.

Daniel Dluzneski, November 2022


JD Toepfer
Liz is fantastic. A very good communicator and I can tell she knows here stuff. I am feeling really positive about what I think we can accomplish together.

JD Toepfer, November 2022


Mary Graves
Liz is a marketing whiz. She analyzed my Amazon ad campaigns and made excellent suggestions for getting more buyers while spending less money. She re-wrote blurbs for my A+ Content page. In our final discussion, she outlined the next steps and strategies that will help my book get into the hands of people who would love to read it! I highly recommend Liz and look forward to working with her...
Read more

Mary Graves, September 2022

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