Susan Weinstein

Susan Weinstein - Publicist Tick

New York, United States

I am a public relations professional with a specialty in books. I work for publishers, often on university press non fiction. Consult free.

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Overview

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I am a public relations professional with a specialty in books. I have more than a decade of experience publicizing books for publishers and their authors. Combining traditional & social media. I write media kits--releases, pitch, Q&A, bios, as well as OpEds, short features, website material. I have worked with many university press trade non fiction and academic books that can "cross over" to a trade audience. Subjects range from science and social issues to politics, photography and art. I also have done fiction campaigns, working with publishers.

Self-published books are ususally not reviewed by mainstream reviewers, magazines and papers. I can research a list of blogs and send press kit to specific ones that serve a particular audience. If a book is genre fiction, such as romance, there may be more blogs in that genre and a tour may be possible. I also do content marketing for books in the context of a social media campaign. This can be done best for nonfiction or issue oriented fiction. I design individual campaigns for specific books. I produce press kits, research appropriate blogs, create content marketing on social media for self-published books. With a university press or small publisher, I can complement their review coverage, follow-up, pitch beyond the list, work w/author on content marketing on social media platforms, and article placement.

Non-Fiction
Antiques & Collectibles
Architecture
Art
Biographies & Memoirs
Business & Management
Computers & Internet
Design
Economics
Education & Reference
Entertainment
Health & wellbeing
Parenting & Families
Photography
Fiction
Classics
Cultural & Ethnic Themes
Historical Fiction

Work experience

Public Relations

Self-employed
November, 2000 – Present (over 17 years)

I am a public relations professional with a specialty in books. I have more than a decade of experience publicizing books. I combine traditional and social media in specifically designed campaigns. I write proposals to fit books and charge for the time to execute the campaign. I write media kits--releases, pitch, Q and A material, bios, as well as OpEds, short features and website material. I have worked with major presses, small and large university presses. I work with Trade non fiction and academic books that can "cross over" to a trade audience. Subjects range from science and social issues to politics, as well as photography and art books. My syndicated book review blog notanotherbookreview.blogspot.com. is admired, though uncompensated. I am an independent reviewer currently exploring options with publishers.

President

Public Relations
September, 1988 – Present (almost 30 years)

I began at Scribner's, then was release writer for Warner Publisher Services of Warner Books. I became a publicist, booking tours, national media, and eventually established my own business. More detail about projects and publishers are available. Samples of writing and lists of campaigns are available on request. I also have worked as an illustrator, samples below.

Portfolio (13 selected works)

Privilege and Prejudice: The Life of a Black Pioneer

Clifton R. Wharton Jr.

Privilege and Prejudice is a stereotype-defying autobiography. It reveals a Black man whose good fortune in birth and heritage and opportunity of time and place helped him to forge breakthroughs in four separate careers. Clifton R. Wharton Jr. entered Harvard at age 16. The first Black student accepted to the School of Advanced International Studies at Johns Hopkins, he went on to receive a do... read more

Privilege and Prejudice is a stereotype-defying autobiography. It reveals a Black man whose good fortune in birth and heritage and opportunity of time and place helped him to forge breakthroughs in four separate careers. Clifton R. Wharton Jr. entered Harvard at age 16. The first Black student accepted to the School of Advanced International Studies at Johns Hopkins, he went on to receive a do... read more

The Light in Cuban Eyes: Lake Forest College's Madeleine P. Plonsker Collection of Contemporary Cuban Photography

Lake Forest College

In 2002, art collector and philanthropist Madeleine P. Plonsker began traveling to Cuba to uncover Havana’s thriving art scene. The Light in Cuban Eyes: Lake Forest College’s Madeleine P. Plon­sker Collection of Contemporary Cuban Photography focuses on Cuban photography between 1992 and 2012. These years cover Cuba’s “Special Period,” a desperate time resulting from the with­drawal of financi... read more

In 2002, art collector and philanthropist Madeleine P. Plonsker began traveling to Cuba to uncover Havana’s thriving art scene. The Light in Cuban Eyes: Lake Forest College’s Madeleine P. Plon­sker Collection of Contemporary Cuban Photography focuses on Cuban photography between 1992 and 2012. These years cover Cuba’s “Special Period,” a desperate time resulting from the with­drawal of financi... read more

Artist Spaces: New Orleans (Louisiana Artists)

Tina Freeman, Morgan Molthrop

Few artists have the luxury of separate work and living spaces, thus work and life often end up compressed into a singular personal environment. Artist Spaces: New Orleans provides a comprehensive portrait of the city's artists and their relationship to space.In more than one hundred extraordinary photos taken by Tina Freeman and more than a dozen artist interviews by Morgan Molthrop, Artist S... read more

Few artists have the luxury of separate work and living spaces, thus work and life often end up compressed into a singular personal environment. Artist Spaces: New Orleans provides a comprehensive portrait of the city's artists and their relationship to space.In more than one hundred extraordinary photos taken by Tina Freeman and more than a dozen artist interviews by Morgan Molthrop, Artist S... read more

Novartis: How a leader in healthcare was created out of Ciba, Geigy and Sandoz

Novartis

The name Novartis is relatively new – and the 1996 merger that created it was the biggest merger in business history – but the company is rooted in 150 years of history. This is the story of how Switzerland’s pharmaceutical industry developed and how a remarkable global business was created.

The name Novartis is relatively new – and the 1996 merger that created it was the biggest merger in business history – but the company is rooted in 150 years of history. This is the story of how Switzerland’s pharmaceutical industry developed and how a remarkable global business was created.

Thomas Jefferson and Sally Hemings: An American Controversy

Annette Gordon-Reed

When Annette Gordon-Reed's groundbreaking study was first published, rumors of Thomas Jefferson's sexual involvement with his slave Sally Hemings had circulated for two centuries. Among all aspects of Jefferson's renowned life, it was perhaps the most hotly contested topic. The publication of Thomas Jefferson and Sally Hemings intensified this debate by identifying glaring inconsistencies in m... read more

When Annette Gordon-Reed's groundbreaking study was first published, rumors of Thomas Jefferson's sexual involvement with his slave Sally Hemings had circulated for two centuries. Among all aspects of Jefferson's renowned life, it was perhaps the most hotly contested topic. The publication of Thomas Jefferson and Sally Hemings intensified this debate by identifying glaring inconsistencies in m... read more

You're Not as Crazy as I Thought (But You're Still Wrong): Conversations between a Die-Hard Liberal and a Devoted Conservative

Phil Neisser, Jacob Z. Hess

Americans have been divided along political lines for so long that they have nearly forgotten how to talk to one another, much less how to listen. This is not likely to improve as long as differences between them continue to be cast in overly simplistic terms, such as “ignorance” vs. “enlightened awareness” or “morality” vs. “reprobate immorality.” Such dichotomies ignore the fact that many ci... read more

Americans have been divided along political lines for so long that they have nearly forgotten how to talk to one another, much less how to listen. This is not likely to improve as long as differences between them continue to be cast in overly simplistic terms, such as “ignorance” vs. “enlightened awareness” or “morality” vs. “reprobate immorality.” Such dichotomies ignore the fact that many ci... read more

Performative Revolution in Egypt: An Essay in Cultural Power

Jeffrey C. Alexander

The 2011 revolution in Egypt was revolutionary far beyond regime change in Cairo. It may be considered our first view of what a civil, egalitarian society in the Middle East might look like in the age of Twitter, YouTube and instant global media. Using international news reports and translations of the social media pages that triggered millions of Egyptians to flood the streets in mass protest... read more

The 2011 revolution in Egypt was revolutionary far beyond regime change in Cairo. It may be considered our first view of what a civil, egalitarian society in the Middle East might look like in the age of Twitter, YouTube and instant global media. Using international news reports and translations of the social media pages that triggered millions of Egyptians to flood the streets in mass protest... read more

Tracking Medicine: A Researcher's Quest to Understand Health Care

John E. Wennberg

Written by a groundbreaking figure of modern medical study, Tracking Medicine is an eye-opening introduction to the science of health care delivery, as well as a powerful argument for its relevance in shaping the future of our country. An indispensable resource for those involved in public health and health policy, this book uses Dr. Wennberg's pioneering research to provide a framework for un... read more

Written by a groundbreaking figure of modern medical study, Tracking Medicine is an eye-opening introduction to the science of health care delivery, as well as a powerful argument for its relevance in shaping the future of our country. An indispensable resource for those involved in public health and health policy, this book uses Dr. Wennberg's pioneering research to provide a framework for un... read more

Angels in America, Part Two: Perestroika

Tony Kushner

The second half of Tony Kushner's Pulitzer Prize-winning epic Angels in America, Perestroika steers the characters introduced in Millennium Approaches from the opportunistic eighties to a new sense of community in the nineties. "Not only a stunning resolution of the resounding human drama of Millennium Approaches, but also a true millennial work of art."--Frank Rich, The New York Times

The second half of Tony Kushner's Pulitzer Prize-winning epic Angels in America, Perestroika steers the characters introduced in Millennium Approaches from the opportunistic eighties to a new sense of community in the nineties. "Not only a stunning resolution of the resounding human drama of Millennium Approaches, but also a true millennial work of art."--Frank Rich, The New York Times

The Pakistan Cauldron: Conspiracy, Assassination & Instability

James P. Farwell

The killing of Osama bin Laden spotlighted Pakistan’s unpredictable political dynamics, which are often driven by conspiracy theory, paranoia, and a sense of betrayal. In Pakistan, the late prime minister Benazir Bhutto famously declared, there is “always the story behind the story.” In The Pakistan Cauldron, James P. Farwell explains what makes Pakistani politics tick. Farwell has advised the... read more

The killing of Osama bin Laden spotlighted Pakistan’s unpredictable political dynamics, which are often driven by conspiracy theory, paranoia, and a sense of betrayal. In Pakistan, the late prime minister Benazir Bhutto famously declared, there is “always the story behind the story.” In The Pakistan Cauldron, James P. Farwell explains what makes Pakistani politics tick. Farwell has advised the... read more

The Global Emerging Market: Strategic Management and Economics

Vladimir Kvint

Despite the growing importance of the global emerging market (GEM) for the world’s business, economies, and politics, it has received a relatively scant amount of academic attention in business and economics courses. This textbook is the first to focus on the GEM and its strategic and economic characteristics. The Global Emerging Market: Strategic Management and Economics describes the fundame... read more

Despite the growing importance of the global emerging market (GEM) for the world’s business, economies, and politics, it has received a relatively scant amount of academic attention in business and economics courses. This textbook is the first to focus on the GEM and its strategic and economic characteristics. The Global Emerging Market: Strategic Management and Economics describes the fundame... read more

World Orders Old and New

Noam Chomsky

Chomsky takes on the international scene since 1945, devoting particular attention to events following the collapse of the Soviet Union. He develops a forceful critique of Western government, from imperialist foreign policies to the Clinton administration's empty promises to the poor.

Chomsky takes on the international scene since 1945, devoting particular attention to events following the collapse of the Soviet Union. He develops a forceful critique of Western government, from imperialist foreign policies to the Clinton administration's empty promises to the poor.

The Ice Road: An Epic Journey from the Stalinist Labor Camps to Freedom

Stefan Waydenfeld

In a forgotten chapter of history, 1.5 million Polish civilians―arbitrarily arrested by Stalin as enemies of the people following the Soviet invasion of Poland in September 1939―were deported to slave labor camps throughout the most inhospitable forests and steppes of the Soviet Union. The Ice Road is the gripping story of young Stefan Waydenfeld and his family, deported by cattle car in 1940 ... read more

In a forgotten chapter of history, 1.5 million Polish civilians―arbitrarily arrested by Stalin as enemies of the people following the Soviet invasion of Poland in September 1939―were deported to slave labor camps throughout the most inhospitable forests and steppes of the Soviet Union. The Ice Road is the gripping story of young Stefan Waydenfeld and his family, deported by cattle car in 1940 ... read more

Susan has 1 review

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Jef Geys

Susan is very skilled in social media, the quality of the articles she wrote for us is very high and we are using them as we go along. We did not get the attention we hoped for in the US and compared to what we got in Europe, but it has probably to do with the size of the market, the current political situation US is undergoing, and the fact that I'm not American or famous, which seems to have...

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, January 2018

Susan Weinstein

A fair review. Thank you, Jef.

Reply from Susan Weinstein

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