Overview
TRADITIONAL PUBLISHING, SMALL PRESS, ACADEMIC
RESEARCH-WRITING, I am a public relations professional w/a specialty in in-house writer for a major publisher, I gained experience publicizing books for traditional publishers. My press kits have successfully branded authors and small presses. I have worked with university press trade & academic books. Subjects ranged from science and social issues to politics, photography and art. I research media for specific books,
FOLLOW-UP. Small-press publishers often need follow up on advance mailings of ARCs. RESEARCH by category;as science, history, psychology. SOLICITATION I have worked with authors using content from their books on some social media, occasional radio, podcast.
SELF PUBLISHED. I can write press kits (release, Q&A, bio, pitch, bio, IT IS ESSENTIAL authors get quotes or endorsements. These are used on back of books and to INTEREST REVIEWERS. They can be authors, professionals, friends. Blogs can expect a book 3 months BEFORE pub date. In categories such as fiction there may be more outlets but there is also a preference for mainstream publishers' releases. To compete you cannot send most after it's out. You can send a written press kit w/ pub date.
PLACE EXCERPTS AND COLLABORATION
Before self-publishing, place excerpts or stories in lit magazines, enter contests. These raise your profile as a writer and build credibility with local stores and it realistic for nontraditional books to expect reviews or sales from these activities? Interest is more likely if you start local. Read at libraries, cafes, and local stores that have interest in Indie authors.
You will have Amazon ads and algorithms, the Good Reads giveaway program. But you will be competing with traditional publishers, established university and small presses. Think creatively about how to reach your audience. As a publicist, I charge for time. Reedsy takes a share of my fee & charges authors. I can provide presentation-writing, lists to receive press materials/books. But I have no magic "contacts" that review and interview my authors, In fact editors and producers change and are inundated with solicitations. I research blogs and contact with a press release. I do some social media, using content from the book, after it's available.
GIVE YOUR BOOK THE BEST CHANCE
Hire an experienced manuscript editor and a copy editor. A manuscript editor looks at the construction of the entire book. (Does it lag in the middle) Copy editor looks at grammar, typos, paragraphs--How does it read. I have seen books that "read" perfectly and needed major cuts to be readable.
GHOST WRITERS
If you are employing a "ghost" writer, consider having both names on your cover. Many celebs use "as told to….” or acknowledge on an interior page. Truth comes out.
HOW TO PUBLISH
Authors rush to self-publish without being aware they might traditionally publish. Such books are rarely reviewed by mainstream reviewers. Traditional publishing delivers editorial, marketing, publicity, chance at awards, library, university sales. DISTRIBUTION beyond Amazon. Consider, you cannot republish a published book, It can take years for skill to catch up with concept.
Services
Fiction
Non-Fiction
Work experience
susan Weinstein PR
I have been a publicity director for two ground breaking publishers one in books of political activism (Lawrence Hill), the other classic science fiction (Blue Jay books), as a specialist, I publicized the 1916 Irish Rebellion (Notre Dame), Noam Chomsky's World Orders Old and New (Columbia), Europe: A history (Oxford), The Light in Cuban Eyes (Wake Forest), Sally Hemmings & Thomas Jefferson (U.Va.). Brief stints interim director at Harper's Chidren and Disney.
Self-employed
I have written special press kits for major publisher promotions, publicized histories, such as Oxford's Davies book, Europe: a history. I have worked on Noam Chomsky's book on Media for Columbia U, David Crsytal's Encyclopedia of the English Language, as well as print and electronic campaigns for a variety of books, such as Notre Dame's The Irish Revolution of 1916 Irish Revolution, companion volume to TV. I have worked w/every genre of nonfiction and occasional fiction.
Self-employed
I write press materials, Q/A interviews, short features. I research custom lists for books, blogs and book reviews. I can advise on publicity for indiviual books, budget, and what is likely to work.
Self-employed
I am currently reviewing a couple books intended for the scholarly market and cross-over to trade. While the publisher will solicit class inclusion with direct marketing list. I am assembling contacts in the areas of these books for trade magazines and mainstream editors, as well as excerpts.
Self-employed
I have been a publicity director for two ground breaking publishers one in books of political activism (Lawrence Hill), the other classic science fiction (Blue Jay books), as a specialist, I publicized the 1916 Irish Rebellion (Notre Dame), Noam Chomsky's World Orders Old and New (Columbia), Europe: A history (Oxford), The Light in Cuban Eyes (Wake Forest), Sally Hemmings & Thomas Jefferson (U.Va.). Brief stints interim director at Harper's Chidren and Disney.
Self-employed
I have been a publicity director for two ground breaking publishers one in books of political activism (Lawrence Hill), the other classic science fiction (Blue Jay books), as a specialist, I publicized the 1916 Irish Rebellion (Notre Dame), Noam Chomsky's World Orders Old and New (Columbia), Europe: A history (Oxford), The Light in Cuban Eyes (Wake Forest), Sally Hemmings & Thomas Jefferson (U.Va.). Brief stints interim director at Harper's Chidren and Disney.
Self-employed
I am a public relations professional with a specialty in books. I have more than a decade of experience publicizing books. Offer consulting on how to publish, feasability of traditional media in strategic campaigns. I charge time for consultation. Proposals are based on time to execute the campaign. I write media kits--releases, pitch, Q and A material, bios, as well as OpEds, short features and website material. I have worked with major presses, small and large university presses. I work with Trade non fiction and academic books that often cross ove to a trade audience. Subjects range from science and social issues to politics, as well as photography and art books. My syndicated book review blog notanotherbookreview.blogspot.com.
Public Relations
I began at Scribner's, then was release writer for Warner Publisher Services of Warner Books. I became a publicist, booking tours, national media, and eventually established my own business. More detail about projects and publishers are available. Samples of writing and lists of campaigns are available on request. I also have worked as an illustrator, samples below.
Portfolio








Susan has 3 reviews
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Greg M.
Oct, 2022
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Dec, 2018
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Jan, 2018
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