Susan Weinstein

Susan Weinstein – Publicist

I write professional press kits that capsulize books--release,Q&A,bio,pitch letter. I publicize nonfiction for established authors.

Overview

I am a public relations professional with a specialty in books. I began as the in-house writer for a major publisher and over time gained experience publicizing books for publishers and authors. My press kits have been the basis for successful branding of authors and small presses. I charge for research and writing time.


Combining traditional & social media, I have worked with many university press trade non fiction and academic books that "crossed over" to trade audiences. Subjects range from science and social issues to politics, photography and art. I also have done fiction campaigns, working with publishers. I designed individual campaigns for specific books.


I have worked with university and small-press publishers, following up on their list for ARCs (Advance review copies). I have researched beyond general review list for media by category. I have worked with authors using content marketing from their books on social media platforms, as well as possible Radio, TV, podcast contacts.


Self-publishing and "ghost-written" books can use press kits (release, Q&A, bio, pitch, endorsement-quote sheet). These can be used on book sites. Good Reads has a fairly affordable author program that can help create audiences. Blogs have rules, like expecting to receive a book 4 months in advance of pub date. In categories such as romance, there may be more blogs but there is also a preference for mainstream publishers' releases.


I can research blogs and contact with a press release. I also sometimes do content marketing for books in the context of a social media campaign. This can best done for nonfiction or issue oriented fiction. But is it realilistic to expect results from this? You will need endorsements from authorities so you are considered legitimate. And then interest is up to chance.


If you write fiction, before self-publishing, place stories in magazines, enter contests. You might want to hire an experienced manuscript editor and a copy editor to get your book in shape. If you are employing a writer for your nonfiction, make sure your cover has your name. Many celebs use "as told to, " a more transparent option.


Many new authors rush to self-publish without being aware they might traditionally publish. Self-published books are not reviewed by mainstream reviewers, unless the author is known. Traditional publishing delivers editorial, marketing, publicity, chance at awards ,possibile mainstream reviews, library and university sales, bookstores talks. DISTRIBUTION beyond Amazon. Self-publishing is a last resort. You cannot publish an already published book anywhere else.


Visit a library's LMP (Literary Marketplace), the Small Press Directory and Jeff Herman's agent book. Find houses and editors that have bought similar books, learn which agents are feasible, how to write a query letter. Pitch 5 editors, 5 agents. All have sites. Learn about the publishing business before deciding to self publish.

Services
Non-Fiction
Entertainment Humanities & Social Sciences Technology

Work experience

Self-employed

Nov, 2000 — Present

I am a public relations professional with a specialty in books. I have more than a decade of experience publicizing books. I combine traditional and social media in specifically designed campaigns. I write proposals to fit books and charge for the time to execute the campaign. I write media kits--releases, pitch, Q and A material, bios, as well as OpEds, short features and website material. I have worked with major presses, small and large university presses. I work with Trade non fiction and academic books that can "cross over" to a trade audience. Subjects range from science and social issues to politics, as well as photography and art books. My syndicated book review blog notanotherbookreview.blogspot.com. is admired, though uncompensated. I am an independent reviewer currently exploring options with publishers.

Public Relations

Sep, 1988 — Present

I began at Scribner's, then was release writer for Warner Publisher Services of Warner Books. I became a publicist, booking tours, national media, and eventually established my own business. More detail about projects and publishers are available. Samples of writing and lists of campaigns are available on request. I also have worked as an illustrator, samples below.

Portfolio

Fiction. The definitive new edition of an underground classic. THE ANARCHIST'S GIRLFRIEND walks the Bowery in early 1980's New York City and absorbs the atmosphere and emotions of those around her. Both mystic and blank canvas, the AG's encounters reflect her ... read more
Ben Hecht had seen his share of death-row psychopaths, crooked ward bosses, and Capone gun thugs by the time he had come of age as a crime reporter in gangland Chicago. His grim experience with what he called “the soul of man” gave him a kind of uncanny foresi... read more
Chomsky takes on the international scene since 1945, devoting particular attention to events following the collapse of the Soviet Union. He develops a forceful critique of Western government, from imperialist foreign policies to the Clinton administration's em... read more
The second half of Tony Kushner's Pulitzer Prize-winning epic Angels in America, Perestroika steers the characters introduced in Millennium Approaches from the opportunistic eighties to a new sense of community in the nineties. "Not only a stunning resolution ... read more
Written by a groundbreaking figure of modern medical study, Tracking Medicine is an eye-opening introduction to the science of health care delivery, as well as a powerful argument for its relevance in shaping the future of our country. An indispensable resourc... read more
The 2011 revolution in Egypt was revolutionary far beyond regime change in Cairo. It may be considered our first view of what a civil, egalitarian society in the Middle East might look like in the age of Twitter, YouTube and instant global media. Using interna... read more
Americans have been divided along political lines for so long that they have nearly forgotten how to talk to one another, much less how to listen. This is not likely to improve as long as differences between them continue to be cast in overly simplistic terms,... read more
When Annette Gordon-Reed's groundbreaking study was first published, rumors of Thomas Jefferson's sexual involvement with his slave Sally Hemings had circulated for two centuries. Among all aspects of Jefferson's renowned life, it was perhaps the most hotly co... read more
In 2002, art collector and philanthropist Madeleine P. Plonsker began traveling to Cuba to uncover Havana’s thriving art scene. The Light in Cuban Eyes: Lake Forest College’s Madeleine P. Plon­sker Collection of Contemporary Cuban Photography focuses on Cuban ... read more

Susan has 3 reviews

Professionalism

Quality

Value

Responsiveness

Greg M.

Greg M.

Oct, 2022

I had a great experience with Susan. She was very knowledgeable, took the time to understand my book and my market. she developed and implemented a great publicity campaign. Strongly recommend her.
Julien G.

Julien G.

Dec, 2018

Sue is highly motivated and competent publicist, with deep experience and knowledge of media and book publishing. She is doing an excellent job for me.
Jef G.

Jef G.

Jan, 2018

Susan is very skilled in social media, the quality of the articles she wrote for us is very high and we are using them as we go along. We did not get the attention we hoped for in the US and compared to what we got in Europe, but it has probably to do with the size of the market, the current political situation US is undergoing, and the fact that I'm not American or famous, which seems to have...
Read more
Susan W.
A fair review. Thank you, Jef.

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