Susan Weinstein

Susan Weinstein - Publicist

New York, United States

I am a pr specialist, designing publicity campaigns for nonfiction. I write press kits, target media, do content marketing w/social media

Request a quote
Verified identity

Overview

Reviews (2)
I am a public relations professional with a specialty in books. I have more than a decade of experience publicizing books for publishers and authors. Combining traditional & social media, I write media kits--releases, pitch, Q&A, bios, as well as OpEds, short features and website material. I have worked with many university press trade non fiction and academic books that can "cross over" to trade audiences. Subjects range from science and social issues to politics, photography and art. I also have done fiction campaigns, working with publishers. I design individual campaigns for specific books. Request a proposal.

University Press or small-size publisher books
I can complement the work of the in-house publicist or publisher, providing list for ARCs (Advance review copies) or following up on publisher's mailings. I pitch beyond publishers review list for specific media coverage by category, feature editors in "health" for instance. I also provide lists for review coverage, based on mainstream outlets. I work with authors using content marketing from their books on social media platforms, and on OpEd-essay placement. I research possible Radio, TV, podcast contacts for a specific book.

If you are self-publishing and "ghost-written" books
I can write press materials (release, Q&A, bio, pitch, endoresement-quote sheet)) that present your book. These pieces can be used on a website, Amazon, Good Reads, wherever you have an account. I can also research appropriate blogs that serve your audience and send the press kit. (If a book is genre fiction, such as romance, there may be more blogs in that genre, but there is also mainstream publishers' releases as competition.) I can contact with a press release and see if they have interest. I also sometimes do content marketing for books in the context of a social media campaign. This can best done for nonfiction or issue oriented fiction.

You will need endorsements from authorities so you are considered legitimate. If you write fiction, before publishing, place stories in your category in traditional or off line magazines, enter contests. You might want to hire an experienced editor and copy editor to get your book in the best shape. If you are employing a writer for your nonfiction, make sure your cover has your name and "with" on cover. Having a "ghost" who's invisible can be a problem. Media can quickly find out you did not write it and disregard the effort. Even celebs use "as told to, " a more transparent option.

I am a lifelong publicist as well as an author. I put my heart behind books I promote and don't promote books I can't pitch. Many new authors rush to self-publish without being aware that they might try to traditionally publish. Self-published books are not reviewed by mainstream reviewers, excerpted in magazines, unless the author is already known. The business of publishing gives status, as well as editorial, marketing, publicity (at no cost), chance of awards , the possibility of mainstream reviews, library and university sales, bookstore talks, etc. I believe self-publishing is a last resort. And, you cannot publish an already published book anywhere else.

How to research to pitch your book to real publishers

You can visit a good store, see what books you admire that are not unlike yours, note the house and editor. Free at libraries is the LMP (Literary Marketplace), the Small Press directory and Jeff Herman's agent book. In a few hours, you can find houses and editors that have bought books that are similar. You can learn which agents want your category of book. These resources show how they want a query letter and what to send with it. To make it simple, pitch 5 editors and 5 agents.

This research can lead to a legit publication where your book is reviewed and marketed and, though a small size or university press may not pay an advance, you are not paying to publish and market. I suggest new writers make the effort to learn about the publishing business before deciding to self publish. If in NY, come to Book Expo, get Publishers Lunch, which is a free online publication with a job board with entry level publishing jobs. Mediabistro (40. a year) also has media jobs around the country, many at real publishers.

Non-Fiction
Biographies & Memoirs
Entertainment
History
Humanities & Social Sciences
Life Sciences
Photography
Political Science & Current Affairs
Technology

Work experience

Public Relations

Self-employed
November, 2000 – Present (about 19 years)

I am a public relations professional with a specialty in books. I have more than a decade of experience publicizing books. I combine traditional and social media in specifically designed campaigns. I write proposals to fit books and charge for the time to execute the campaign. I write media kits--releases, pitch, Q and A material, bios, as well as OpEds, short features and website material. I have worked with major presses, small and large university presses. I work with Trade non fiction and academic books that can "cross over" to a trade audience. Subjects range from science and social issues to politics, as well as photography and art books. My syndicated book review blog notanotherbookreview.blogspot.com. is admired, though uncompensated. I am an independent reviewer currently exploring options with publishers.

President

Public Relations
September, 1988 – Present (over 31 years)

I began at Scribner's, then was release writer for Warner Publisher Services of Warner Books. I became a publicist, booking tours, national media, and eventually established my own business. More detail about projects and publishers are available. Samples of writing and lists of campaigns are available on request. I also have worked as an illustrator, samples below.

Portfolio (9 selected works)

The Light in Cuban Eyes: Lake Forest College's Madeleine P. Plonsker Collection of Contemporary Cuban Photography

Lake Forest College

In 2002, art collector and philanthropist Madeleine P. Plonsker began traveling to Cuba to uncover Havana’s thriving art scene. The Light in Cuban Eyes: Lake Forest College’s Madeleine P. Plon­sker Collection of Contemporary Cuban Photography focuses on Cuban photography between 1992 and 2012. These years cover Cuba’s “Special Period,” a desperate time resulting from the with­drawal of financi... read more

In 2002, art collector and philanthropist Madeleine P. Plonsker began traveling to Cuba to uncover Havana’s thriving art scene. The Light in Cuban Eyes: Lake Forest College’s Madeleine P. Plon­sker Collection of Contemporary Cuban Photography focuses on Cuban photography between 1992 and 2012. These years cover Cuba’s “Special Period,” a desperate time resulting from the with­drawal of financi... read more

Thomas Jefferson and Sally Hemings: An American Controversy

Annette Gordon-Reed

When Annette Gordon-Reed's groundbreaking study was first published, rumors of Thomas Jefferson's sexual involvement with his slave Sally Hemings had circulated for two centuries. Among all aspects of Jefferson's renowned life, it was perhaps the most hotly contested topic. The publication of Thomas Jefferson and Sally Hemings intensified this debate by identifying glaring inconsistencies in m... read more

When Annette Gordon-Reed's groundbreaking study was first published, rumors of Thomas Jefferson's sexual involvement with his slave Sally Hemings had circulated for two centuries. Among all aspects of Jefferson's renowned life, it was perhaps the most hotly contested topic. The publication of Thomas Jefferson and Sally Hemings intensified this debate by identifying glaring inconsistencies in m... read more

You're Not as Crazy as I Thought (But You're Still Wrong): Conversations between a Die-Hard Liberal and a Devoted Conservative

Phil Neisser, Jacob Z. Hess

Americans have been divided along political lines for so long that they have nearly forgotten how to talk to one another, much less how to listen. This is not likely to improve as long as differences between them continue to be cast in overly simplistic terms, such as “ignorance” vs. “enlightened awareness” or “morality” vs. “reprobate immorality.” Such dichotomies ignore the fact that many ci... read more

Americans have been divided along political lines for so long that they have nearly forgotten how to talk to one another, much less how to listen. This is not likely to improve as long as differences between them continue to be cast in overly simplistic terms, such as “ignorance” vs. “enlightened awareness” or “morality” vs. “reprobate immorality.” Such dichotomies ignore the fact that many ci... read more

Performative Revolution in Egypt: An Essay in Cultural Power

Jeffrey C. Alexander

The 2011 revolution in Egypt was revolutionary far beyond regime change in Cairo. It may be considered our first view of what a civil, egalitarian society in the Middle East might look like in the age of Twitter, YouTube and instant global media. Using international news reports and translations of the social media pages that triggered millions of Egyptians to flood the streets in mass protest... read more

The 2011 revolution in Egypt was revolutionary far beyond regime change in Cairo. It may be considered our first view of what a civil, egalitarian society in the Middle East might look like in the age of Twitter, YouTube and instant global media. Using international news reports and translations of the social media pages that triggered millions of Egyptians to flood the streets in mass protest... read more

Tracking Medicine: A Researcher's Quest to Understand Health Care

John E. Wennberg

Written by a groundbreaking figure of modern medical study, Tracking Medicine is an eye-opening introduction to the science of health care delivery, as well as a powerful argument for its relevance in shaping the future of our country. An indispensable resource for those involved in public health and health policy, this book uses Dr. Wennberg's pioneering research to provide a framework for un... read more

Written by a groundbreaking figure of modern medical study, Tracking Medicine is an eye-opening introduction to the science of health care delivery, as well as a powerful argument for its relevance in shaping the future of our country. An indispensable resource for those involved in public health and health policy, this book uses Dr. Wennberg's pioneering research to provide a framework for un... read more

Angels in America, Part Two: Perestroika

Tony Kushner

The second half of Tony Kushner's Pulitzer Prize-winning epic Angels in America, Perestroika steers the characters introduced in Millennium Approaches from the opportunistic eighties to a new sense of community in the nineties. "Not only a stunning resolution of the resounding human drama of Millennium Approaches, but also a true millennial work of art."--Frank Rich, The New York Times

The second half of Tony Kushner's Pulitzer Prize-winning epic Angels in America, Perestroika steers the characters introduced in Millennium Approaches from the opportunistic eighties to a new sense of community in the nineties. "Not only a stunning resolution of the resounding human drama of Millennium Approaches, but also a true millennial work of art."--Frank Rich, The New York Times

World Orders Old and New

Noam Chomsky

Chomsky takes on the international scene since 1945, devoting particular attention to events following the collapse of the Soviet Union. He develops a forceful critique of Western government, from imperialist foreign policies to the Clinton administration's empty promises to the poor.

Chomsky takes on the international scene since 1945, devoting particular attention to events following the collapse of the Soviet Union. He develops a forceful critique of Western government, from imperialist foreign policies to the Clinton administration's empty promises to the poor.

The Notorious Ben Hecht: Iconoclastic Writer and Militant Zionist

Julien Gorbach

Ben Hecht had seen his share of death-row psychopaths, crooked ward bosses, and Capone gun thugs by the time he had come of age as a crime reporter in gangland Chicago. His grim experience with what he called “the soul of man” gave him a kind of uncanny foresight a decade later, when a loose cannon named Adolf Hitler began to rise to power in central Europe. In 1932, Hecht solidified his legen... read more

Ben Hecht had seen his share of death-row psychopaths, crooked ward bosses, and Capone gun thugs by the time he had come of age as a crime reporter in gangland Chicago. His grim experience with what he called “the soul of man” gave him a kind of uncanny foresight a decade later, when a loose cannon named Adolf Hitler began to rise to power in central Europe. In 1932, Hecht solidified his legen... read more

The Anarchist's Girlfriend

Susan I Weinstein

Fiction. The definitive new edition of an underground classic. THE ANARCHIST'S GIRLFRIEND walks the Bowery in early 1980's New York City and absorbs the atmosphere and emotions of those around her. Both mystic and blank canvas, the AG's encounters reflect her society—art, politics, business, religion. Inspired by Dostoyevsky's divine Idiot, the AG is a clairvoyant Brooklyn Go-Go Girl who desig... read more

Fiction. The definitive new edition of an underground classic. THE ANARCHIST'S GIRLFRIEND walks the Bowery in early 1980's New York City and absorbs the atmosphere and emotions of those around her. Both mystic and blank canvas, the AG's encounters reflect her society—art, politics, business, religion. Inspired by Dostoyevsky's divine Idiot, the AG is a clairvoyant Brooklyn Go-Go Girl who desig... read more

Susan has 2 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Julien Gorbach
Sue is highly motivated and competent publicist, with deep experience and knowledge of media and book publishing. She is doing an excellent job for me.

Julien Gorbach, December 2018


Jef Geys
Susan is very skilled in social media, the quality of the articles she wrote for us is very high and we are using them as we go along. We did not get the attention we hoped for in the US and compared to what we got in Europe, but it has probably to do with the size of the market, the current political situation US is undergoing, and the fact that I'm not American or famous, which seems to have...
Read more

Jef Geys, January 2018

Susan Weinstein
A fair review. Thank you, Jef.

Reply from Susan Weinstein

Explore the Reedsy Community

Reedsy is a community of top publishing professionals. Join Reedsy today to browse 1000+ profiles.

Sandra Goroff

I am an award-winning veteran literary and art publicist based in Boston. I work with all kinds of authors in the US and internationally.

Boston USA

Henry Lord

Independent non-fiction publicist with over twelve years’ experience, including senior management roles at Pan Macmillan and Bloomsbury.

London, UK

To view 1,000+ more profiles, Join Reedsy