Roxanne Hiatt

Roxanne Hiatt – Marketer

Social media and digital marketing professional with over 5 years experience working at Penguin Random House.

Overview

I am an experienced book marketer that can help you create and implement successful marketing strategies. I worked on a wide range of genres during my time at Penguin Random House, but especially love psychological thrillers and literary fiction. My passion for reading has brought me here and I'd love the opportunity to work with you to help spread the word about your book!

I've worked with many fiction and nonfiction authors to create marketing strategies for pre- and post- publication. I can help authors build their social media platform and engage with their audience, by creating content strategy calendars to balance promoting the book and talking about themselves in an organic manner. I am able to set up and manage your Facebook advertising campaigns—from writing enticing copy, targeting the right audiences, and optimizing conversion rates. The same goes for Amazon advertising campaigns where I can gather a multitude of relevant keywords, manage bids, and test copy lines. I am also able to schedule and book price promotion newsletters centered around a one or two week price drop campaign, focusing on sending your book to fans of the right genre.
Services
Non-Fiction
Biographies & Memoirs
Fiction
Historical Fiction Literary Fiction Mystery & Crime Romance Science Fiction Thriller & Suspense Women's Fiction
Certifications
  • Google Ads Display Certification
  • Facebook Certified Digital Marketing Associate

Work experience

Self-employed

Apr, 2020 — Present

Work with self-published authors to create and implement marketing strategies for a wide range of genres. Specialize in setting up, monitoring, and optimizing Facebook and Amazon advertising campaigns.

Penguin Random House - Berkley Publishing Group

Feb, 2018 — Feb, 2020 (about 2 years)

Ran Berkley Publishing Group's social media presence—set promotion strategy, created content calendars, and scheduled all posts. Managed Berkley's Digital Advertising on platforms such as Facebook, Google, and Snapchat—organized campaign schedules, contributed to creative design, established and tested target audiences and set up and monitored campaigns. Fostered relationships with social media influencers on Instagram to raise awareness for the books.

Penguin Random House - Crown Publishing Group

Jul, 2014 — Feb, 2018 (over 3 years)

Strategized, developed, and executed marketing campaigns for multiple trade fiction and narrative nonfiction titles per year. For each assigned title: wrote ad copy, coordinated social media coverage, reached out to third-party organizations for cross promotion, managed author relationships, pitched original author pieces to online outlets and more.

Projects

Bookstagram Influencer Outreach

• Worked with top bookstagrammers to build buzz for books with advanced reader editions
• Built an influencer program at Berkley where bookstagrammers could choose two books to promote each month, receiving free books for featured Instagram posts and stories

Facebook Advertising—AGENCY by William Gibson

• A/B tested multiple audiences to see who responded the best to the author's new book
• Since the results were very similar, we continued to target all four audience groups, tweaking the copy to best fit each audience

Facebook Advertising—DARLING ROSE GOLD by Stephanie Wrobel

• A/B Tested headlines to see what resonated with the thriller audience—used winning tagline to create future elements of the book's marketing campaign
• Built early buzz for this debut psychological thriller with multiple rounds of preorder ads and giveaway ads

Portfolio

“If you enjoyed An American Marriage by Tayari Jones, read The Care and Feeding of Ravenously Hungry Girls...an absorbing commentary on love, family and forgiveness.”—The Washington Post “A fast-paced, intriguing story...the novel’s real achievement is its unc... read more
Artemis

Andy Weir

The bestselling author of The Martian returns with an irresistible new near-future thriller—a heist story set on the moon.Jasmine Bashara never signed up to be a hero. She just wanted to get rich. Not crazy, eccentric-billionaire rich, like many of the visitor... read more
The Wedding Party

Jasmine Guillory

As seen on The Today Show! The new exhilarating New York Times bestselling romance from the author of The Proposal, a Reese Witherspoon x Hello Sunshine Book Club Pick! Maddie and Theo have two things in common: 1. Alexa is their best friend 2. They hate each ... read more
From the author of The Bride Test comes a romance novel hailed as one of The Washington Post’s 50 Notable Works of Fiction in 2018 and one of Amazon’s Top 100 Books of 2018!“This is such a fun read and it's also quite original and sexy and sensitive.”—Roxane G... read more
The Chalk Man

C. J. Tudor

“Want to read something good?. . . If you like my stuff, you’ll like this.”—Stephen King • WINNER OF THE ITW THRILLER AWARD • WINNER OF THE STRAND MAGAZINE AWARD FOR BEST DEBUT NOVELA riveting psychological suspense debut that weaves a mystery about a childhoo... read more
Dark Matter

Blake Crouch

A mindbending, relentlessly surprising thriller from the author of the bestselling Wayward Pines trilogy.“Are you happy with your life?” Those are the last words Jason Dessen hears before the masked abductor knocks him unconscious. Before he awakens to find hi... read more
Cure

Jo Marchant

A rigorous, skeptical, deeply reported look at the new science behind the mind's surprising ability to heal the body.Have you ever felt a surge of adrenaline after narrowly avoiding an accident? Salivated at the sight (or thought) of a sour lemon? Felt turned ... read more
The Travelers

Chris Pavone

A pulse-racing international thriller from the New York Times bestselling author of The Expats and The Accident It’s 3:00am. Do you know where your husband is? Meet Will Rhodes: travel writer, recently married, barely solvent, his idealism rapidly giving way t... read more
White Fur

Jardine Libaire

Amazon Best Book / Literature + FictionBarnes & Noble Discover PickHuffington Post “Great New Books” for Summer 2017Vulture’s 10 Summer Reads Kirkus’s 11 Thrillers for Summer 2017 New York Magazine’s Things to Do June 2017A stunning star-crossed love story set... read more
The Pisces

Melissa Broder

LONGLISTED FOR THE CENTER FOR FICTION FIRST NOVEL PRIZELONGLISTED FOR THE WOMEN'S PRIZE FOR FICTION“Bold, virtuosic, addictive, erotic – there is nothing like The Pisces. I have no idea how Broder does it, but I loved every dark and sublime page of it.” —Steph... read more
Agency

William Gibson

AN INSTANT NEW YORK TIMES BESTSELLER“ONE OF THE MOST VISIONARY, ORIGINAL, AND QUIETLY INFLUENTIAL WRITERS CURRENTLY WORKING”* returns with a sharply imagined follow-up to the New York Times bestselling The Peripheral. William Gibson has trained his eye on the ... read more
The Sun Down Motel

Simone St. James

AN INSTANT NEW YORK TIMES BESTSELLERSomething hasn’t been right at the roadside Sun Down Motel for a very long time, and Carly Kirk is about to find out why in this chilling new novel from the New York Times bestselling and award-winning author of The Broken G... read more
Darling Rose Gold

Stephanie Wrobel

Mothers never forget. Daughters never forgive. In her compulsive, sharply-drawn debut, Stephanie Wrobel peels back the layers of the most complicated of mother-daughter relationships.For the first eighteen years of her life, Rose Gold Watts believed she was se... read more
My Lovely Wife

Samantha Downing

INSTANT #1 INTERNATIONAL BESTSELLER“Think: Dexter but sexier.”—theSkimm“A dark and irresistible debut.”—People“Will shock even the savviest suspense readers.”—Real SimpleDexter meets Mr. and Mrs. Smith in this wildly compulsive debut thriller about a couple wh... read more
Vox

Christina Dalcher

THE NATIONAL BESTSELLER • ONE OF ENTERTAINMENT WEEKLY'S AND SHEREADS' BOOKS TO READ AFTER THE HANDMAID'S TALE“[An] electrifying debut.”—O, The Oprah Magazine “The real-life parallels will make you shiver.”—Cosmopolitan Set in a United States in which half the ... read more

Roxanne has 39 reviews

Professionalism

Quality

Value

Responsiveness

David J.

David J.

Jan, 2023

Working with Roxanne on marketing my sci-fi trilogy has been an exceptionally positive experience. All the way from designing an optimal marketing strategy to dealing with the nuts and bolts of carrying it out, she has been absolutely amazing. Her knowledge and experience, her communication and professionalism, and her genuine enthusiasm for the project has been more than I could have hoped for...
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Dina R.

Dina R.

Aug, 2022

Roxanne is easy to work with, intelligent and a clear expert in her field.
Amy W.

Amy W.

Feb, 2022

Roxanne is great. She's professional, quick to respond, and knowledgeable. I can't recommend her highly enough.
Len V.

Len V.

Jan, 2022

I was very pleased with Roxanne's promptness and professionalism. She obviously is very good at what she does. I highly recommend her.
Chloe L.

Chloe L.

Dec, 2021

Working with Roxanne on strengthening my marketing and ad strategy has been an overwhelmingly positive experience. She brings her full industry insight and knowledge, as well as a ready willingness to pivot when something doesn't work as we'd hoped, consider new approaches, and try new tactics, in order to optimize results. I'm very happy with the trend my sales have followed since beginning ou...
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