Roxanne Hiatt

Roxanne Hiatt - Marketer

Kyoto, Japan

Social media and digital marketing professional with over 5 years experience working at Penguin Random House.

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Overview

I am an experienced book marketer specializing in social media management, influencer outreach, and Facebook advertising. I've worked on a wide range of genres during my time at Penguin Random House, but especially love psychological thrillers and literary fiction. My passion for reading has brought me here and I would love the opportunity to work with you to help spread the word about your book!

I've worked with many fiction and nonfiction authors to create marketing strategies for pre- and post- publication. I can help authors build their social media platform and engage with their audience, by creating content strategy calendars to balance promoting the book and talking about themselves in an organic manner. One of my favorite ways to learn about new books is Instagram and I enjoy finding the best influencers, crafting pitches, and partnering with bookstagrammers for promotional opportunities. I am also able to manage your Facebook advertising campaigns, from writing enticing copy, targeting the right audiences, and optimizing conversion rates.
Non-Fiction
Biographies & Memoirs
Fiction
Historical Fiction
Literary Fiction
Mystery & Crime
Romance
Science Fiction
Thriller & Suspense
Women's Fiction

Certifications

  • Google Ads Display Certification
  • Facebook Certified Digital Marketing Associate

Work experience

Digital Marketing Manager

Penguin Random House - Berkley Publishing Group
February, 2018 – February, 2020 (about 2 years)

Ran Berkley Publishing Group's social media presence—set promotion strategy, created content calendars, and scheduled all posts. Managed Berkley's Digital Advertising on platforms such as Facebook, Google, and Snapchat—organized campaign schedules, contributed to creative design, established and tested target audiences and set up and monitored campaigns. Fostered relationships with social media influencers on Instagram to raise awareness for the books.

Assistant Marketing Manager

Penguin Random House - Crown Publishing Group
July, 2014 – February, 2018 (over 3 years)

Strategized, developed, and executed marketing campaigns for multiple trade fiction and narrative nonfiction titles per year. For each assigned title: wrote ad copy, coordinated social media coverage, reached out to third-party organizations for cross promotion, managed author relationships, pitched original author pieces to online outlets and more.

Projects

Bookstagram Influencer Outreach

• Worked with top bookstagrammers to build buzz for books with advanced reader editions
• Built an influencer program at Berkley where bookstagrammers could choose two books to promote each month, receiving free books for featured Instagram posts and stories

Facebook Advertising—AGENCY by William Gibson

• A/B tested multiple audiences to see who responded the best to the author's new book
• Since the results were very similar, we continued to target all four audience groups, tweaking the copy to best fit each audience

Facebook Advertising—DARLING ROSE GOLD by Stephanie Wrobel

• A/B Tested headlines to see what resonated with the thriller audience—used winning tagline to create future elements of the book's marketing campaign
• Built early buzz for this debut psychological thriller with multiple rounds of preorder ads and giveaway ads

Portfolio (16 selected works)

Dark Matter

Blake Crouch

A mindbending, relentlessly surprising thriller from the author of the bestselling Wayward Pines trilogy.“Are you happy with your life?” Those are the last words Jason Dessen hears before the masked abductor knocks him unconscious. Before he awakens to find himself strapped to a gurney, surrounded by strangers in hazmat suits. Before a man Jason’s never met smiles down at him and says, “Welcom... read more

A mindbending, relentlessly surprising thriller from the author of the bestselling Wayward Pines trilogy.“Are you happy with your life?” Those are the last words Jason Dessen hears before the masked abductor knocks him unconscious. Before he awakens to find himself strapped to a gurney, surrounded by strangers in hazmat suits. Before a man Jason’s never met smiles down at him and says, “Welcom... read more

The Care and Feeding of Ravenously Hungry Girls

Anissa Gray

“If you enjoyed An American Marriage by Tayari Jones, read The Care and Feeding of Ravenously Hungry Girls...an absorbing commentary on love, family and forgiveness.”—The Washington Post “A fast-paced, intriguing story...the novel’s real achievement is its uncommon perceptiveness on the origins and variations of addiction.”—The New York Times Book Review One of the most anticipated reads of 20... read more

“If you enjoyed An American Marriage by Tayari Jones, read The Care and Feeding of Ravenously Hungry Girls...an absorbing commentary on love, family and forgiveness.”—The Washington Post “A fast-paced, intriguing story...the novel’s real achievement is its uncommon perceptiveness on the origins and variations of addiction.”—The New York Times Book Review One of the most anticipated reads of 20... read more

The Chalk Man

C. J. Tudor

“Want to read something good?. . . If you like my stuff, you’ll like this.”—Stephen King • WINNER OF THE ITW THRILLER AWARD • WINNER OF THE STRAND MAGAZINE AWARD FOR BEST DEBUT NOVELA riveting psychological suspense debut that weaves a mystery about a childhood game gone dangerously awry, and will keep readers guessing right up to the shocking endingIn 1986, Eddie and his friends are on the ve... read more

“Want to read something good?. . . If you like my stuff, you’ll like this.”—Stephen King • WINNER OF THE ITW THRILLER AWARD • WINNER OF THE STRAND MAGAZINE AWARD FOR BEST DEBUT NOVELA riveting psychological suspense debut that weaves a mystery about a childhood game gone dangerously awry, and will keep readers guessing right up to the shocking endingIn 1986, Eddie and his friends are on the ve... read more

The Sun Down Motel

Simone St. James

AN INSTANT NEW YORK TIMES BESTSELLERSomething hasn’t been right at the roadside Sun Down Motel for a very long time, and Carly Kirk is about to find out why in this chilling new novel from the New York Times bestselling and award-winning author of The Broken Girls.Upstate New York, 1982. Viv Delaney wants to move to New York City, and to help pay for it she takes a job as the night clerk at th... read more

AN INSTANT NEW YORK TIMES BESTSELLERSomething hasn’t been right at the roadside Sun Down Motel for a very long time, and Carly Kirk is about to find out why in this chilling new novel from the New York Times bestselling and award-winning author of The Broken Girls.Upstate New York, 1982. Viv Delaney wants to move to New York City, and to help pay for it she takes a job as the night clerk at th... read more

Agency

William Gibson

AN INSTANT NEW YORK TIMES BESTSELLER“ONE OF THE MOST VISIONARY, ORIGINAL, AND QUIETLY INFLUENTIAL WRITERS CURRENTLY WORKING”* returns with a sharply imagined follow-up to the New York Times bestselling The Peripheral. William Gibson has trained his eye on the future for decades, ever since coining the term “cyberspace” and then popularizing it in his classic speculative novel Neuromancer in th... read more

AN INSTANT NEW YORK TIMES BESTSELLER“ONE OF THE MOST VISIONARY, ORIGINAL, AND QUIETLY INFLUENTIAL WRITERS CURRENTLY WORKING”* returns with a sharply imagined follow-up to the New York Times bestselling The Peripheral. William Gibson has trained his eye on the future for decades, ever since coining the term “cyberspace” and then popularizing it in his classic speculative novel Neuromancer in th... read more

The Kiss Quotient

Helen Hoang

From the author of The Bride Test comes a romance novel hailed as one of The Washington Post’s 50 Notable Works of Fiction in 2018 and one of Amazon’s Top 100 Books of 2018!“This is such a fun read and it's also quite original and sexy and sensitive.”—Roxane Gay, New York Times bestselling author “Hoang's writing bursts from the page.”—BuzzfeedA heartwarming and refreshing debut novel that pro... read more

From the author of The Bride Test comes a romance novel hailed as one of The Washington Post’s 50 Notable Works of Fiction in 2018 and one of Amazon’s Top 100 Books of 2018!“This is such a fun read and it's also quite original and sexy and sensitive.”—Roxane Gay, New York Times bestselling author “Hoang's writing bursts from the page.”—BuzzfeedA heartwarming and refreshing debut novel that pro... read more

The Wedding Party

Jasmine Guillory

As seen on The Today Show! The new exhilarating New York Times bestselling romance from the author of The Proposal, a Reese Witherspoon x Hello Sunshine Book Club Pick! Maddie and Theo have two things in common: 1. Alexa is their best friend 2. They hate each other After an “oops, we made a mistake” night together, neither one can stop thinking about the other. With Alexa's wedding rapidly app... read more

As seen on The Today Show! The new exhilarating New York Times bestselling romance from the author of The Proposal, a Reese Witherspoon x Hello Sunshine Book Club Pick! Maddie and Theo have two things in common: 1. Alexa is their best friend 2. They hate each other After an “oops, we made a mistake” night together, neither one can stop thinking about the other. With Alexa's wedding rapidly app... read more

Vox

Christina Dalcher

THE NATIONAL BESTSELLER • ONE OF ENTERTAINMENT WEEKLY'S AND SHEREADS' BOOKS TO READ AFTER THE HANDMAID'S TALE“[An] electrifying debut.”—O, The Oprah Magazine “The real-life parallels will make you shiver.”—Cosmopolitan Set in a United States in which half the population has been silenced, Vox is the harrowing, unforgettable story of what one woman will do to protect herself and her daughter.On... read more

THE NATIONAL BESTSELLER • ONE OF ENTERTAINMENT WEEKLY'S AND SHEREADS' BOOKS TO READ AFTER THE HANDMAID'S TALE“[An] electrifying debut.”—O, The Oprah Magazine “The real-life parallels will make you shiver.”—Cosmopolitan Set in a United States in which half the population has been silenced, Vox is the harrowing, unforgettable story of what one woman will do to protect herself and her daughter.On... read more

My Lovely Wife

Samantha Downing

INSTANT #1 INTERNATIONAL BESTSELLER“Think: Dexter but sexier.”—theSkimm“A dark and irresistible debut.”—People“Will shock even the savviest suspense readers.”—Real SimpleDexter meets Mr. and Mrs. Smith in this wildly compulsive debut thriller about a couple whose fifteen-year marriage has finally gotten too interesting... Our love story is simple. I met a gorgeous woman. We fell in love. We ha... read more

INSTANT #1 INTERNATIONAL BESTSELLER“Think: Dexter but sexier.”—theSkimm“A dark and irresistible debut.”—People“Will shock even the savviest suspense readers.”—Real SimpleDexter meets Mr. and Mrs. Smith in this wildly compulsive debut thriller about a couple whose fifteen-year marriage has finally gotten too interesting... Our love story is simple. I met a gorgeous woman. We fell in love. We ha... read more

Darling Rose Gold

Stephanie Wrobel

Mothers never forget. Daughters never forgive. In her compulsive, sharply-drawn debut, Stephanie Wrobel peels back the layers of the most complicated of mother-daughter relationships.For the first eighteen years of her life, Rose Gold Watts believed she was seriously ill. She was allergic to everything, used a wheelchair and practically lived at the hospital. Neighbors did all they could, hold... read more

Mothers never forget. Daughters never forgive. In her compulsive, sharply-drawn debut, Stephanie Wrobel peels back the layers of the most complicated of mother-daughter relationships.For the first eighteen years of her life, Rose Gold Watts believed she was seriously ill. She was allergic to everything, used a wheelchair and practically lived at the hospital. Neighbors did all they could, hold... read more

Artemis

Andy Weir

The bestselling author of The Martian returns with an irresistible new near-future thriller—a heist story set on the moon.Jasmine Bashara never signed up to be a hero. She just wanted to get rich. Not crazy, eccentric-billionaire rich, like many of the visitors to her hometown of Artemis, humanity’s first and only lunar colony. Just rich enough to move out of her coffin-sized apartment and eat... read more

The bestselling author of The Martian returns with an irresistible new near-future thriller—a heist story set on the moon.Jasmine Bashara never signed up to be a hero. She just wanted to get rich. Not crazy, eccentric-billionaire rich, like many of the visitors to her hometown of Artemis, humanity’s first and only lunar colony. Just rich enough to move out of her coffin-sized apartment and eat... read more

The Pisces

Melissa Broder

LONGLISTED FOR THE CENTER FOR FICTION FIRST NOVEL PRIZELONGLISTED FOR THE WOMEN'S PRIZE FOR FICTION“Bold, virtuosic, addictive, erotic – there is nothing like The Pisces. I have no idea how Broder does it, but I loved every dark and sublime page of it.” —Stephanie Danler, author of Sweetbitter Lucy has been writing her dissertation on Sappho for nine years when she and her boyfriend break up i... read more

LONGLISTED FOR THE CENTER FOR FICTION FIRST NOVEL PRIZELONGLISTED FOR THE WOMEN'S PRIZE FOR FICTION“Bold, virtuosic, addictive, erotic – there is nothing like The Pisces. I have no idea how Broder does it, but I loved every dark and sublime page of it.” —Stephanie Danler, author of Sweetbitter Lucy has been writing her dissertation on Sappho for nine years when she and her boyfriend break up i... read more

The Travelers

Chris Pavone

A pulse-racing international thriller from the New York Times bestselling author of The Expats and The Accident It’s 3:00am. Do you know where your husband is? Meet Will Rhodes: travel writer, recently married, barely solvent, his idealism rapidly giving way to disillusionment and the worry that he’s living the wrong life. Then one night, on assignment for the award-winning Travelers magazine ... read more

A pulse-racing international thriller from the New York Times bestselling author of The Expats and The Accident It’s 3:00am. Do you know where your husband is? Meet Will Rhodes: travel writer, recently married, barely solvent, his idealism rapidly giving way to disillusionment and the worry that he’s living the wrong life. Then one night, on assignment for the award-winning Travelers magazine ... read more

White Fur

Jardine Libaire

Amazon Best Book / Literature + FictionBarnes & Noble Discover PickHuffington Post “Great New Books” for Summer 2017Vulture’s 10 Summer Reads Kirkus’s 11 Thrillers for Summer 2017 New York Magazine’s Things to Do June 2017A stunning star-crossed love story set against the glitz and grit of 1980s New York City When Elise Perez meets Jamey Hyde on a desolate winter afternoon, fate implodes, and ... read more

Amazon Best Book / Literature + FictionBarnes & Noble Discover PickHuffington Post “Great New Books” for Summer 2017Vulture’s 10 Summer Reads Kirkus’s 11 Thrillers for Summer 2017 New York Magazine’s Things to Do June 2017A stunning star-crossed love story set against the glitz and grit of 1980s New York City When Elise Perez meets Jamey Hyde on a desolate winter afternoon, fate implodes, and ... read more

The Last Girl

Nadia Murad

WINNER OF THE NOBEL PEACE PRIZEIn this intimate memoir of survival, a former captive of the Islamic State tells her harrowing and ultimately inspiring story. Nadia Murad was born and raised in Kocho, a small village of farmers and shepherds in northern Iraq. A member of the Yazidi community, she and her brothers and sisters lived a quiet life. Nadia had dreams of becoming a history teacher or ... read more

WINNER OF THE NOBEL PEACE PRIZEIn this intimate memoir of survival, a former captive of the Islamic State tells her harrowing and ultimately inspiring story. Nadia Murad was born and raised in Kocho, a small village of farmers and shepherds in northern Iraq. A member of the Yazidi community, she and her brothers and sisters lived a quiet life. Nadia had dreams of becoming a history teacher or ... read more

Cure

Jo Marchant

A rigorous, skeptical, deeply reported look at the new science behind the mind's surprising ability to heal the body.Have you ever felt a surge of adrenaline after narrowly avoiding an accident? Salivated at the sight (or thought) of a sour lemon? Felt turned on just from hearing your partner's voice? If so, then you've experienced how dramatically the workings of your mind can affect your bod... read more

A rigorous, skeptical, deeply reported look at the new science behind the mind's surprising ability to heal the body.Have you ever felt a surge of adrenaline after narrowly avoiding an accident? Salivated at the sight (or thought) of a sour lemon? Felt turned on just from hearing your partner's voice? If so, then you've experienced how dramatically the workings of your mind can affect your bod... read more

Roxanne has 6 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Shari Cross
Roxanne was wonderful. She really helped provide marketing that reached many more people than I had done on my own. She also gave me great tips that I can use going forward. I learned a lot from her. She was kind, professional, and so helpful. I am really happy I was able to work with her!

Shari Cross, August 2020


Michael Breschi
Roxanne was refreshingly upbeat and positive for the many weeks we worked together. She took the time to bring me up to speed on the marketing strategies we engaged, and she was very responsive. I highly recommend Roxanne, especially for authors going through the process for the first time!

Michael Breschi, July 2020


Joshua Chase
The results of my attempts to market my books myself have netted little to no return. I've conducted online research, talked to other authors, and even paid for an online course, but no matter what I did it seemed like nobody was listening. I came to the conclusion that my lifelong struggle to connect with people was the source of the roadblock and I wouldn't be able to get past it on my own. ...
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Joshua Chase, July 2020


Jackson MacKenzie
Saw unbelievable results from Roxanne's Facebook ads. Sales were higher than I have ever seen, reaching #1 bestseller status in multiple Amazon categories. It was so fun to see enthusiastic readers comment on the ads as well. If you are looking to reach thousands of new readers with managed ads, Roxanne is the right expert for you. I tried sites like Fiverr and managed ad agencies, but this was...
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Jackson MacKenzie, July 2020


James Chadwick
Roxanne helped me kick off several marketing tests, and was a total joy to work with. She's fast, smart and very flexible, and I'd love to work with her again in the future.

James Chadwick, July 2020

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