Roxanne Hiatt - Marketer
Social media and digital marketing professional with over 5 years experience working at Penguin Random House.
Request a quote
Overview
I am an experienced book marketer that can help you create and implement successful marketing strategies. I worked on a wide range of genres during my time at Penguin Random House, but especially love psychological thrillers and literary fiction. My passion for reading has brought me here and I'd love the opportunity to work with you to help spread the word about your book!
I've worked with many fiction and nonfiction authors to create marketing strategies for pre- and post- publication. I can help authors build their social media platform and engage with their audience, by creating content strategy calendars to balance promoting the book and talking about themselves in an organic manner. I am able to set up and manage your Facebook advertising campaigns—from writing enticing copy, targeting the right audiences, and optimizing conversion rates. The same goes for Amazon advertising campaigns where I can gather a multitude of relevant keywords, manage bids, and test copy lines. I am also able to schedule and book price promotion newsletters centered around a one or two week price drop campaign, focusing on sending your book to fans of the right genre.
I've worked with many fiction and nonfiction authors to create marketing strategies for pre- and post- publication. I can help authors build their social media platform and engage with their audience, by creating content strategy calendars to balance promoting the book and talking about themselves in an organic manner. I am able to set up and manage your Facebook advertising campaigns—from writing enticing copy, targeting the right audiences, and optimizing conversion rates. The same goes for Amazon advertising campaigns where I can gather a multitude of relevant keywords, manage bids, and test copy lines. I am also able to schedule and book price promotion newsletters centered around a one or two week price drop campaign, focusing on sending your book to fans of the right genre.
Non-Fiction
Biographies & Memoirs
Fiction
Historical Fiction
Literary Fiction
Mystery & Crime
Romance
Science Fiction
Thriller & Suspense
Women's Fiction
Certifications
- Google Ads Display Certification
- Facebook Certified Digital Marketing Associate
Work experience
Book Marketer
Self-employed
April, 2020
–
Present
(about 1 year)
Work with self-published authors to create and implement marketing strategies for a wide range of genres. Specialize in setting up, monitoring, and optimizing Facebook and Amazon advertising campaigns.
Digital Marketing Manager
Penguin Random House - Berkley Publishing Group
February, 2018
–
February, 2020
(about 2 years)
Ran Berkley Publishing Group's social media presence—set promotion strategy, created content calendars, and scheduled all posts. Managed Berkley's Digital Advertising on platforms such as Facebook, Google, and Snapchat—organized campaign schedules, contributed to creative design, established and tested target audiences and set up and monitored campaigns. Fostered relationships with social media influencers on Instagram to raise awareness for the books.
Assistant Marketing Manager
Penguin Random House - Crown Publishing Group
July, 2014
–
February, 2018
(over 3 years)
Strategized, developed, and executed marketing campaigns for multiple trade fiction and narrative nonfiction titles per year. For each assigned title: wrote ad copy, coordinated social media coverage, reached out to third-party organizations for cross promotion, managed author relationships, pitched original author pieces to online outlets and more.
Projects
Bookstagram Influencer Outreach
• Worked with top bookstagrammers to build buzz for books with advanced reader editions
• Built an influencer program at Berkley where bookstagrammers could choose two books to promote each month, receiving free books for featured Instagram posts and stories
Facebook Advertising—AGENCY by William Gibson
• A/B tested multiple audiences to see who responded the best to the author's new book
• Since the results were very similar, we continued to target all four audience groups, tweaking the copy to best fit each audience
Facebook Advertising—DARLING ROSE GOLD by Stephanie Wrobel
• A/B Tested headlines to see what resonated with the thriller audience—used winning tagline to create future elements of the book's marketing campaign
• Built early buzz for this debut psychological thriller with multiple rounds of preorder ads and giveaway ads
Portfolio (16 selected works)
Dark Matter
Blake Crouch
A mindbending, relentlessly surprising thriller from the author of the bestselling Wayward Pines trilogy.“Are you happy with your life?” Those are the last words Jason Dessen hears before the masked abductor knocks him unconscious. Before he awakens to find himself strapped to a gurney, surrounded by strangers in hazmat suits. Before a man Jason’s never met smiles down at him and says, “Welcom... read more
The Care and Feeding of Ravenously Hungry Girls
Anissa Gray
“If you enjoyed An American Marriage by Tayari Jones, read The Care and Feeding of Ravenously Hungry Girls...an absorbing commentary on love, family and forgiveness.”—The Washington Post “A fast-paced, intriguing story...the novel’s real achievement is its uncommon perceptiveness on the origins and variations of addiction.”—The New York Times Book Review One of the most anticipated reads of 20... read more
The Chalk Man
C. J. Tudor
“Want to read something good?. . . If you like my stuff, you’ll like this.”—Stephen King • WINNER OF THE ITW THRILLER AWARD • WINNER OF THE STRAND MAGAZINE AWARD FOR BEST DEBUT NOVELA riveting psychological suspense debut that weaves a mystery about a childhood game gone dangerously awry, and will keep readers guessing right up to the shocking endingIn 1986, Eddie and his friends are on the ve... read more
The Kiss Quotient
Helen Hoang
From the author of The Bride Test comes a romance novel hailed as one of The Washington Post’s 50 Notable Works of Fiction in 2018 and one of Amazon’s Top 100 Books of 2018!“This is such a fun read and it's also quite original and sexy and sensitive.”—Roxane Gay, New York Times bestselling author “Hoang's writing bursts from the page.”—BuzzfeedA heartwarming and refreshing debut novel that pro... read more
The Wedding Party
Jasmine Guillory
As seen on The Today Show! The new exhilarating New York Times bestselling romance from the author of The Proposal, a Reese Witherspoon x Hello Sunshine Book Club Pick! Maddie and Theo have two things in common: 1. Alexa is their best friend 2. They hate each other After an “oops, we made a mistake” night together, neither one can stop thinking about the other. With Alexa's wedding rapidly app... read more
Vox
Christina Dalcher
THE NATIONAL BESTSELLER • ONE OF ENTERTAINMENT WEEKLY'S AND SHEREADS' BOOKS TO READ AFTER THE HANDMAID'S TALE“[An] electrifying debut.”—O, The Oprah Magazine “The real-life parallels will make you shiver.”—Cosmopolitan Set in a United States in which half the population has been silenced, Vox is the harrowing, unforgettable story of what one woman will do to protect herself and her daughter.On... read more
My Lovely Wife
Samantha Downing
INSTANT #1 INTERNATIONAL BESTSELLER“Think: Dexter but sexier.”—theSkimm“A dark and irresistible debut.”—People“Will shock even the savviest suspense readers.”—Real SimpleDexter meets Mr. and Mrs. Smith in this wildly compulsive debut thriller about a couple whose fifteen-year marriage has finally gotten too interesting... Our love story is simple. I met a gorgeous woman. We fell in love. We ha... read more
Darling Rose Gold
Stephanie Wrobel
Mothers never forget. Daughters never forgive. In her compulsive, sharply-drawn debut, Stephanie Wrobel peels back the layers of the most complicated of mother-daughter relationships.For the first eighteen years of her life, Rose Gold Watts believed she was seriously ill. She was allergic to everything, used a wheelchair and practically lived at the hospital. Neighbors did all they could, hold... read more
Artemis
Andy Weir
The bestselling author of The Martian returns with an irresistible new near-future thriller—a heist story set on the moon.Jasmine Bashara never signed up to be a hero. She just wanted to get rich. Not crazy, eccentric-billionaire rich, like many of the visitors to her hometown of Artemis, humanity’s first and only lunar colony. Just rich enough to move out of her coffin-sized apartment and eat... read more
The Sun Down Motel
Simone St. James
AN INSTANT NEW YORK TIMES BESTSELLERSomething hasn’t been right at the roadside Sun Down Motel for a very long time, and Carly Kirk is about to find out why in this chilling new novel from the New York Times bestselling and award-winning author of The Broken Girls.Upstate New York, 1982. Viv Delaney wants to move to New York City, and to help pay for it she takes a job as the night clerk at th... read more
Agency
William Gibson
AN INSTANT NEW YORK TIMES BESTSELLER“ONE OF THE MOST VISIONARY, ORIGINAL, AND QUIETLY INFLUENTIAL WRITERS CURRENTLY WORKING”* returns with a sharply imagined follow-up to the New York Times bestselling The Peripheral. William Gibson has trained his eye on the future for decades, ever since coining the term “cyberspace” and then popularizing it in his classic speculative novel Neuromancer in th... read more
The Pisces
Melissa Broder
LONGLISTED FOR THE CENTER FOR FICTION FIRST NOVEL PRIZELONGLISTED FOR THE WOMEN'S PRIZE FOR FICTION“Bold, virtuosic, addictive, erotic – there is nothing like The Pisces. I have no idea how Broder does it, but I loved every dark and sublime page of it.” —Stephanie Danler, author of Sweetbitter Lucy has been writing her dissertation on Sappho for nine years when she and her boyfriend break up i... read more
White Fur
Jardine Libaire
Amazon Best Book / Literature + FictionBarnes & Noble Discover PickHuffington Post “Great New Books” for Summer 2017Vulture’s 10 Summer Reads Kirkus’s 11 Thrillers for Summer 2017 New York Magazine’s Things to Do June 2017A stunning star-crossed love story set against the glitz and grit of 1980s New York City When Elise Perez meets Jamey Hyde on a desolate winter afternoon, fate implodes, and ... read more
The Travelers
Chris Pavone
A pulse-racing international thriller from the New York Times bestselling author of The Expats and The Accident It’s 3:00am. Do you know where your husband is? Meet Will Rhodes: travel writer, recently married, barely solvent, his idealism rapidly giving way to disillusionment and the worry that he’s living the wrong life. Then one night, on assignment for the award-winning Travelers magazine ... read more
The Last Girl
Nadia Murad
WINNER OF THE NOBEL PEACE PRIZEIn this intimate memoir of survival, a former captive of the Islamic State tells her harrowing and ultimately inspiring story. Nadia Murad was born and raised in Kocho, a small village of farmers and shepherds in northern Iraq. A member of the Yazidi community, she and her brothers and sisters lived a quiet life. Nadia had dreams of becoming a history teacher or ... read more
Cure
Jo Marchant
A rigorous, skeptical, deeply reported look at the new science behind the mind's surprising ability to heal the body.Have you ever felt a surge of adrenaline after narrowly avoiding an accident? Salivated at the sight (or thought) of a sour lemon? Felt turned on just from hearing your partner's voice? If so, then you've experienced how dramatically the workings of your mind can affect your bod... read more
Roxanne has 21 reviews
Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality
Roxanne was professional and offered sound advice, along with a variety of links that helped answer some of my more in-depth questions.
George E, April 2021
Roxanne was a stellar person to work with. So professional and bright. Advertising, keywords, marketing, promotions - successfully navigating these things is an artform. I definitely saw more sales and reviews working with her than if I tried to go at it alone. 1000% worth the money. Hire her now!
Michelle Rene, April 2021
Roxanne is an amazingly effective marketer and an absolute pleasure to work with! She is incredibly patients and helps to explain all the inner-workings of how to set up ads. I was very impressed with how she took control of the campaign, created beautiful ad images, managed the different demographics, and also provided really creative new ways to get my book out there. She is very responsive a...
Read more
A. R. Meyering, April 2021
Roxanne did a wonderful job putting my novel into the hands of interested readers. Her expertise with both Amazon and Facebook advertisements translated directly into sales. She's easy to work with, communicates directly and effectively, and makes herself available when necessary. Working with Roxanne was a valuable professional experience, and I learned several lessons about marketing and publ...
Read more
indy Perro, March 2021
Roxanne provided exactly what I needed, along with advice with how to proceed with my Facebook ads campaign and for Amazon in the future. I was particularly impressed with her responsiveness to my questions, and her clear explanations of what she was doing. The proof of her expertise was a pronounced rise in click throughs to the book in question, clear sales increases, and now a plan to repeat...
Read more
Gideon Burrows, March 2021
Explore the Reedsy Community
Reedsy is a community of top publishing professionals. Join Reedsy today to browse 1000+ profiles.
Rachel Quin
I am an award-winning marketer with a broad range of experience, specialising in digital strategy and social media, and a passion for books.
London, UK
Katie Sadler
I am a content marketing and social media mentor with over 12 years of experience in the publishing industry.
London, UK
