Ran Berkley Publishing Group's social media presence—set promotion strategy, created content calendars, and scheduled all posts. Managed Berkley's Digital Advertising on platforms such as Facebook, Google, and Snapchat—organized campaign schedules, contributed to creative design, established and tested target audiences and set up and monitored campaigns. Fostered relationships with social media influencers on Instagram to raise awareness for the books.
Strategized, developed, and executed marketing campaigns for multiple trade fiction and narrative nonfiction titles per year. For each assigned title: wrote ad copy, coordinated social media coverage, reached out to third-party organizations for cross promotion, managed author relationships, pitched original author pieces to online outlets and more.
• A/B Tested headlines to see what resonated with the thriller audience—used winning tagline to create future elements of the book's marketing campaign
• Built early buzz for this debut psychological thriller with multiple rounds of preorder ads and giveaway ads
A mindbending, relentlessly surprising thriller from the author of the bestselling Wayward Pines trilogy.“Are you happy with your life?” Those are the last words Jason Dessen hears before the masked abductor knocks him unconscious. Before he awakens to find himself strapped to a gurney, surrounded by strangers in hazmat suits. Before a man Jason’s never met smiles down at him and says, “Welcom... read more
“If you enjoyed An American Marriage by Tayari Jones, read The Care and Feeding of Ravenously Hungry Girls...an absorbing commentary on love, family and forgiveness.”—The Washington Post “A fast-paced, intriguing story...the novel’s real achievement is its uncommon perceptiveness on the origins and variations of addiction.”—The New York Times Book Review One of the most anticipated reads of 20... read more
“Want to read something good?. . . If you like my stuff, you’ll like this.”—Stephen King • WINNER OF THE ITW THRILLER AWARD • WINNER OF THE STRAND MAGAZINE AWARD FOR BEST DEBUT NOVELA riveting psychological suspense debut that weaves a mystery about a childhood game gone dangerously awry, and will keep readers guessing right up to the shocking endingIn 1986, Eddie and his friends are on the ve... read more
AN INSTANT NEW YORK TIMES BESTSELLERSomething hasn’t been right at the roadside Sun Down Motel for a very long time, and Carly Kirk is about to find out why in this chilling new novel from the New York Times bestselling and award-winning author of The Broken Girls.Upstate New York, 1982. Viv Delaney wants to move to New York City, and to help pay for it she takes a job as the night clerk at th... read more
AN INSTANT NEW YORK TIMES BESTSELLER“ONE OF THE MOST VISIONARY, ORIGINAL, AND QUIETLY INFLUENTIAL WRITERS CURRENTLY WORKING”* returns with a sharply imagined follow-up to the New York Times bestselling The Peripheral. William Gibson has trained his eye on the future for decades, ever since coining the term “cyberspace” and then popularizing it in his classic speculative novel Neuromancer in th... read more
From the author of The Bride Test comes a romance novel hailed as one of The Washington Post’s 50 Notable Works of Fiction in 2018 and one of Amazon’s Top 100 Books of 2018!“This is such a fun read and it's also quite original and sexy and sensitive.”—Roxane Gay, New York Times bestselling author “Hoang's writing bursts from the page.”—BuzzfeedA heartwarming and refreshing debut novel that pro... read more
As seen on The Today Show! The new exhilarating New York Times bestselling romance from the author of The Proposal, a Reese Witherspoon x Hello Sunshine Book Club Pick! Maddie and Theo have two things in common: 1. Alexa is their best friend 2. They hate each other After an “oops, we made a mistake” night together, neither one can stop thinking about the other. With Alexa's wedding rapidly app... read more
THE NATIONAL BESTSELLER • ONE OF ENTERTAINMENT WEEKLY'S AND SHEREADS' BOOKS TO READ AFTER THE HANDMAID'S TALE“[An] electrifying debut.”—O, The Oprah Magazine “The real-life parallels will make you shiver.”—Cosmopolitan Set in a United States in which half the population has been silenced, Vox is the harrowing, unforgettable story of what one woman will do to protect herself and her daughter.On... read more
INSTANT #1 INTERNATIONAL BESTSELLER“Think: Dexter but sexier.”—theSkimm“A dark and irresistible debut.”—People“Will shock even the savviest suspense readers.”—Real SimpleDexter meets Mr. and Mrs. Smith in this wildly compulsive debut thriller about a couple whose fifteen-year marriage has finally gotten too interesting... Our love story is simple. I met a gorgeous woman. We fell in love. We ha... read more
Mothers never forget. Daughters never forgive. In her compulsive, sharply-drawn debut, Stephanie Wrobel peels back the layers of the most complicated of mother-daughter relationships.For the first eighteen years of her life, Rose Gold Watts believed she was seriously ill. She was allergic to everything, used a wheelchair and practically lived at the hospital. Neighbors did all they could, hold... read more
The bestselling author of The Martian returns with an irresistible new near-future thriller—a heist story set on the moon.Jasmine Bashara never signed up to be a hero. She just wanted to get rich. Not crazy, eccentric-billionaire rich, like many of the visitors to her hometown of Artemis, humanity’s first and only lunar colony. Just rich enough to move out of her coffin-sized apartment and eat... read more
LONGLISTED FOR THE CENTER FOR FICTION FIRST NOVEL PRIZELONGLISTED FOR THE WOMEN'S PRIZE FOR FICTION“Bold, virtuosic, addictive, erotic – there is nothing like The Pisces. I have no idea how Broder does it, but I loved every dark and sublime page of it.” —Stephanie Danler, author of Sweetbitter Lucy has been writing her dissertation on Sappho for nine years when she and her boyfriend break up i... read more
A pulse-racing international thriller from the New York Times bestselling author of The Expats and The Accident It’s 3:00am. Do you know where your husband is? Meet Will Rhodes: travel writer, recently married, barely solvent, his idealism rapidly giving way to disillusionment and the worry that he’s living the wrong life. Then one night, on assignment for the award-winning Travelers magazine ... read more
Amazon Best Book / Literature + FictionBarnes & Noble Discover PickHuffington Post “Great New Books” for Summer 2017Vulture’s 10 Summer Reads Kirkus’s 11 Thrillers for Summer 2017 New York Magazine’s Things to Do June 2017A stunning star-crossed love story set against the glitz and grit of 1980s New York City When Elise Perez meets Jamey Hyde on a desolate winter afternoon, fate implodes, and ... read more
WINNER OF THE NOBEL PEACE PRIZEIn this intimate memoir of survival, a former captive of the Islamic State tells her harrowing and ultimately inspiring story. Nadia Murad was born and raised in Kocho, a small village of farmers and shepherds in northern Iraq. A member of the Yazidi community, she and her brothers and sisters lived a quiet life. Nadia had dreams of becoming a history teacher or ... read more
A rigorous, skeptical, deeply reported look at the new science behind the mind's surprising ability to heal the body.Have you ever felt a surge of adrenaline after narrowly avoiding an accident? Salivated at the sight (or thought) of a sour lemon? Felt turned on just from hearing your partner's voice? If so, then you've experienced how dramatically the workings of your mind can affect your bod... read more
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A 22-year publishing marketing veteran, I work with publishers and authors on strategy, social media presence, ads, and content creation.
I've helped over 3,000 authors grow their email lists & sales through creative book giveaways, Facebook Ads, chat bots, and more.