Overview
Over the years, I've worked for and with some of the biggest printing companies in the world.
In fact, I've actually helped set up some of the very print-on-demand systems you might be using to print your own books!
Like you, I'm also an author.
I'm traditionally published, and I've also been an indie author since 2012.
I'm in a unique position. I've been a publishing specialist for some of the biggest companies, but I've also been in charge of my own publishing business for over 10 years.
I help authors put systems and automations in place, so they can focus on what they do best; write their books.
Services
Non-Fiction
Fiction
Awards
- Foreword Indie Gold, 2016
Certifications
- Lean Six Sigma Green Belt
- EFI Fiery Color Management Specialist
Work experience
Propriometrics Press
Coordinating marketing programs for Propriometrics Press books and authors.
Manage email, social media, advertising campaigns, and book launches.
Public relations and outreach for authors, including podcasts, interviews, and book signings.
Management of online and direct ebook, print, and audiobook sales.
Self-employed
I coach authors in indie publishing and marketing techniques, platform building, mailing lists, blogging, SEO, podcasting, and social media management. I work with small business owners and entrepreneurs to build a business around a book.
Xerox Corporation
Sales and marketing support, training, and implementation of production publishing and print solutions for Xerox Corporation, publishing companies and print-on-demand vendors and partners. Managed printing, publishing, and color management for digital and physical books and products. Created and managed email, print, and blog campaigns for Xerox and other printing and publishing companies.
Projects
Grow Wild
Grow Wild is the 9th book by movement specialist Katy Bowman, but because it was the first that would be focused on the family and the first in full color, it required a marketing strategy built from the ground up.
I worked with the author and the publishing team focusing on outreach to family-focused bookstores, librarians, and organizations that catered to the health and education of children. Events were hosted at nature schools, forest schools, and public event centers looking for family-friendly fun that encouraged natural movement and outdoor learning.
We launched at the height of the pandemic, when paper and supply chain issues were at their worst. By giving readers early access to the ebook, audiobook, and bundles, we were able to launch successfully, selling out our initial 2,000 copy printing in a matter of months.
Grow Wild was the first Propriometrics Press book to be sold direct as an audiobook, ebook, and print book by the publisher. They've since set up direct sales of audiobooks and ebooks for the entire catalog.
Peace with Self, Peace with Food - A business around a book
"Peace with Self, Peace with Food" is a book that was written from the heart to help people struggling with emotional eating.
The book was written and designed with the ideal reader in mind. The cover and full-color interior are designed to resonate with those who most needed the support and services of the author - women who've struggled with emotional eating because of past trauma.
From the beginning, the book was set up to sell directly from the author's website and in all online stores.
The book has a strong reader magnet that encourages readers to sign up for bonus resources. From there, email automations and workshops take the reader through a self-help journey that starts with the book, takes them through free and paid workshops, and culminates in the author's six-month group coaching program and an ongoing, paid support community.
In the first three months since the book's launch (February 14, 2022), "Peace with Self, Peace with Food" generated $1,900 in wide book sales royaties, $1, 600 in direct sales royalties, and over $50,000 in new workshop and group program enrollments.
Portfolio
