Creative and effecting marketing, publicity, and events for authors and publishers. Over 15 years experience as a marketer and publicist for literary and arts organizations. Clients include Chronicle Books, California Film Institute, Center for Asian American Media, and many others.
Publicity and marketing strategy for art/photography, women’s empowerment, and design titles, including national media outreach, event planning, and strategic partnerships. Collaborated with the Penguin Random House team and authors to create data-driven and effective marketing campaigns, including social media strategy and ad campaigns.
Directed all marketing and publicity efforts for non-profit arts organization, including securing coverage in major local and national press, creating marketing copy, press materials, and:
- Increasing sales growth with decreased staff
- Launching e-book line
- Increasing social media presence
- Managing website and creating web content, including launch after redesign
- Producing and managing print catalog and all marketing materials
Based on the author's online photography project, this stunning collection features portraits of 500 women from more than 50 countries, accompanied by revelatory captions that capture their personal stories.
Garnered coverage on NPR, Glamour, Elle, Family Circle, New York Magazine, Forbes, Bust, Cosmopolitan, and many more.
Created postcard for promotion through the ALA—American Library Association. Created graphics to promote her events at the NYPL, Rag and Bone, and Rizzoli in New York. Ran Facebook ads and promoted posts for events. Influencer campaign with letter from the author. Giveaways with beauty bloggers.
Educational and inspirational, this gift-worthy New York Times bestseller from the authors of Rad American Women A-Z, is a bold, illustrated collection of 40 biographical profiles showcasing extraordinary women from across the globe.
Reviewed in Publisher’s Weekly, Kirkus, School Library Journal, featured in print in Elle, and online at outlets like Bustle, CityLab, Yes! Magazine, and The Advocate. I set up interviews for the authors on NPR, WBEZ, Inflection Point, and on local TV and radio as part of their 5-city book tour. This book was featured on many best-of-the-year lists, and was a New York Times Bestseller.
Poster and postcard for use at ALA convention and for promotion through middle schools and libraries. Bookmarks for librarians to give away to promote the book. Sell sheet for retail use. Tour graphic for use on social media. Postcard for influencer mailing. Amazon A+ content. Mini pins for giveaways at events.
A collection of striking and intimate photographs of Michelle Obama—many never before seen—coupled with personal reflections and behind-the-scenes stories from Official White House Photographer Amanda Lucidon, presented in a deluxe format.
I garnered coverage for the 10-city book tour in all mediums (TV, radio, print, and online) including local NPR, morning TV, and daily papers in Philadelphia, Chicago, and Washington DC. I also placed book coverage at National Geographic, Glamour, Vogue, W Magazine, among many others. This book was a New York Times Bestseller.
I created a bookmark to be used as a promotional tool throughout her book tour to libraries, schools, and bookstores. Created co-promotion with national organizations She's the First and Turnaround Arts.
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As an author and publisher earning over $6 million in royalties, I help authors turn their ideas into successful self-published reality.
Forward-thinking and creative book marketer. I'm fascinated by doing things differently and getting people to buy books!