Robyn Crummer-Olson

Robyn Crummer-Olson - Marketer

Portland, OR, USA

Book Project Development | Author Platform & Brand | Editing & Production | Marketing | Metadata | Social Media Strategy | Publicity

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Overview

I'm an Independent Publishing Consultant providing book publishing & marketing from manuscript editing through book launch. I work with authors, publishers, and agencies.

Books can be beautiful, useful, and versatile. I make sure that your book stands out and lives up to the level of quality that readers expect—be it in print, ebook, or audiobook.

I have more than 10 years of experience in the book publishing industry. I have worked with best-selling, self-published authors, as well as in well-established publishing houses. My network includes people from all areas of the publishing industry, including editorial services, design, illustration, rights, printing, and publicity. I currently teach the book marketing class at Portland State University.

I have a bachelor’s degree in Communication and Women's Studies from Southwestern University and a master’s in Writing with a specialization in Book Publishing from Portland State University.

Languages
English (US)
Non-Fiction
Biographies & Memoirs
Cooking & Food Wine & Spirits
Health & wellbeing
Parenting & Families
Religion & Spirituality
Self-help & Self-improvement
Fiction
Historical Fiction
Humor & Comedy
Women's Fiction

Work experience

Book Publisher & Marketer

Self-employed
December, 2017 – Present (about 1 year)

I have more than 10 years of book publishing experience working with authors and publishers—ghostwriting, proposal or manuscript development, editing, project management, and marketing consulting.

Adjunct Professor

Portland State University
December, 2017 – Present (about 1 year)

I teach a master's level course in book marketing and publicity and an undergraduate course in book publishing for writers.

Marketing and Communications Manager

IT Revolution
December, 2015 – December, 2017 (about 2 years)

Created and managed all marketing campaigns and platforms for IT Revolution, 3 international events, and 4 book launches annually. Coordinated a 15-person team, managing all aspects of content strategy, design and branding, website development, PR, social media, email marketing, and production workflows.

Editorial Director

IT Revolution
December, 2014 – December, 2015 (about 1 year)

Built the book publishing practice beginning with one title and managed all phases of production for subsequent books, including offset and POD, ebook, and audio formats. Utilized both traditional and experimental publishing processes. Coordinated international distribution, foreign rights, and bulk sales. Managed author publicity and book marketing.

Editor

Pomegranate Communications
November, 2014 – December, 2015 (about 1 year)

I copyedited and proofread children's books, as well as books on fine art, architecture, and design. I worked with art museums, galleries, and artists' estates to write and fact-check copy for licensed art. I wrote packaging copy for, copyedited, and proofread calendars, puzzles, greeting cards, and gift products. I wrote copy for all related marketing materials.

Marketing Coordinator

Wordstock (now Portland Book Festival)
March, 2011 – January, 2013 (almost 2 years)

Word nerdery.

Projects

The Phoenix Project

I copyedited the hardcover, launched the paperback, and produced the audiobook.

I marketed all editions and licensed products, managed author publicity, and built an author email list from 12,000 to 48,000 for this self-published book.

In 5 years, this IT novel sold more than 500,000 copies and was translated into 10 languages.

Portfolio (15 selected works)

The Prototype

Matt McCormick

Troubleshooting unusual activity on the company’s servers plunges Robert into a high-stakes game of cyber espionage, mayhem, and murder … New guy Robert Dulaney would have been content spending time at the office and daydreaming about craft brews and baseball, but strange events begin unfolding during his second week on the job. His employer, Advanced Research Technologies, is racing to beat f... read more

Troubleshooting unusual activity on the company’s servers plunges Robert into a high-stakes game of cyber espionage, mayhem, and murder … New guy Robert Dulaney would have been content spending time at the office and daydreaming about craft brews and baseball, but strange events begin unfolding during his second week on the job. His employer, Advanced Research Technologies, is racing to beat f... read more

Making Work Visible: Exposing Time Theft to Optimize Work & Flow

Dominica Degrandis

If someone stole your wallet, you'd notice it. So why don't people notice when they are robbed of something much more valuable than their wallet―time?Today's workers are drowning: nonstop requests for time, days filled to the brim with meetings, and endless nights spent heroically fixing the latest problems. This churn and burn is creating a workforce constantly on the edge of burnout. In this... read more

If someone stole your wallet, you'd notice it. So why don't people notice when they are robbed of something much more valuable than their wallet―time?Today's workers are drowning: nonstop requests for time, days filled to the brim with meetings, and endless nights spent heroically fixing the latest problems. This churn and burn is creating a workforce constantly on the edge of burnout. In this... read more

The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You

Jack Covert, Todd Sattersten, Sally Haldorson

The 100 Best Business Books of All Time

The 100 Best Business Books of All Time

The Messy Joys of Being Human: A Guide to Risking Change and Becoming Happier

Helen S Rosenau

A joyously cathartic and deeply spiritual road trip for readers of Anne Lamott, Elizabeth Gilbert, Pema Chodron, and Brené Brown. Feeling stuck? You're not alone. In or out of a relationship, job hunting or retiring, in a life transition, or wrestling with Big Questions, a joyful life can feel elusive. After two decades offering motivation, inspiration, support, and problem-solving as a life ... read more

A joyously cathartic and deeply spiritual road trip for readers of Anne Lamott, Elizabeth Gilbert, Pema Chodron, and Brené Brown. Feeling stuck? You're not alone. In or out of a relationship, job hunting or retiring, in a life transition, or wrestling with Big Questions, a joyful life can feel elusive. After two decades offering motivation, inspiration, support, and problem-solving as a life ... read more

Upside Down in the Yukon River: Adventure, Survival, and the World’s Longest Kayak Race

Steve Cannon

Adventure sports changed his life. The Race to the Midnight Sun nearly ended it. Upside Down in the Yukon River is an inspiring true story full of dreams, fear, doubts, success, failure, and hope, in which an ordinary guy from Iowa takes on an extraordinary challenge that quickly turns into a fight for his own life against Mother Nature herself. Steve Cannon's honest and humble storytelling th... read more

Adventure sports changed his life. The Race to the Midnight Sun nearly ended it. Upside Down in the Yukon River is an inspiring true story full of dreams, fear, doubts, success, failure, and hope, in which an ordinary guy from Iowa takes on an extraordinary challenge that quickly turns into a fight for his own life against Mother Nature herself. Steve Cannon's honest and humble storytelling th... read more

Choosing Me: Love Letters from a Poet, Volume 1

Bill Weber

Sex... Bombarded with imagery in advertising, on TV, in the movies, sex has become commonplace and ordinary. Even in our romantic relationships, we have too often let the flames of passion die to a flicker. Yet sex is naturally healthy, good for loving relationships, and even spiritually enriching. Rendered in exquisite language, the poems in this volume open new windows into the sensual magic... read more

Sex... Bombarded with imagery in advertising, on TV, in the movies, sex has become commonplace and ordinary. Even in our romantic relationships, we have too often let the flames of passion die to a flicker. Yet sex is naturally healthy, good for loving relationships, and even spiritually enriching. Rendered in exquisite language, the poems in this volume open new windows into the sensual magic... read more

The Art of Business Value

Mark Schwartz

Do you really understand what business value is? Information technology can and should deliver business value. But the Agile literature has paid scant attention to what business value means―and how to know whether or not you are delivering it. This problem becomes ever more critical as you push value delivery toward autonomous teams and away from requirements “tossed over the wall” by business... read more

Do you really understand what business value is? Information technology can and should deliver business value. But the Agile literature has paid scant attention to what business value means―and how to know whether or not you are delivering it. This problem becomes ever more critical as you push value delivery toward autonomous teams and away from requirements “tossed over the wall” by business... read more

The DevOps Handbook: How to Create World-Class Agility, Reliability, and Security in Technology Organizations

Gene Kim, Patrick Debois, John Willis, Jez Humble

Increase profitability, elevate work culture, and exceed productivity goals through DevOps practices.More than ever, the effective management of technology is critical for business competitiveness. For decades, technology leaders have struggled to balance agility, reliability, and security. The consequences of failure have never been greater―whether it's the healthcare.gov debacle, cardholder ... read more

Increase profitability, elevate work culture, and exceed productivity goals through DevOps practices.More than ever, the effective management of technology is critical for business competitiveness. For decades, technology leaders have struggled to balance agility, reliability, and security. The consequences of failure have never been greater―whether it's the healthcare.gov debacle, cardholder ... read more

A Seat at the Table: IT Leadership in the Age of Agility

Mark Schwartz

Agile, Lean, and DevOps approaches are radical game changers, providing a fundamentally different way to think about how IT fits into the enterprise, how IT leaders lead, and how IT can harness technology to accomplish the objectives of the enterprise. But honest and open conversations are not taking place between management and Agile delivery teams. In A Seat at the Table, CIO Mark Schwartz e... read more

Agile, Lean, and DevOps approaches are radical game changers, providing a fundamentally different way to think about how IT fits into the enterprise, how IT leaders lead, and how IT can harness technology to accomplish the objectives of the enterprise. But honest and open conversations are not taking place between management and Agile delivery teams. In A Seat at the Table, CIO Mark Schwartz e... read more

Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

Jackie Huba

Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers ... read more

Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She's one of the most popular social media voices in the world with more than 33 million Twitter followers ... read more

Harper Ever After: The Early Work of Charley and Edie Harper

Charley Harper, Sara Pearce, Brett Harper

Charley Harper and Edie McKee met on the first day of school at the Art Academy of Cincinnati in 1940. They studied together, fell in love, survived World War II, married, and embarked on successful careers in art. Today, Charley's work is iconic, known around the world particularly for his images of birds and other wildlife created with simple but accurate geometric forms. Edie's fine art pho... read more

Charley Harper and Edie McKee met on the first day of school at the Art Academy of Cincinnati in 1940. They studied together, fell in love, survived World War II, married, and embarked on successful careers in art. Today, Charley's work is iconic, known around the world particularly for his images of birds and other wildlife created with simple but accurate geometric forms. Edie's fine art pho... read more

Beth Van Hoesen: Fauna & Flora

Bob Hicks, Beth Van Hoesen

Beth Van Hoesen: Fauna & Flora devotes two essays to the dutiful renderings of flowers and animals for which Van Hoesen is best known. Using curator, artist, and printer interviews alongside quotations from Van Hoesen's unpublished 1981 journal, Bob Hicks examines her work within the context of the contemporary art world and the history of figurative art. More than ninety prints and drawings i... read more

Beth Van Hoesen: Fauna & Flora devotes two essays to the dutiful renderings of flowers and animals for which Van Hoesen is best known. Using curator, artist, and printer interviews alongside quotations from Van Hoesen's unpublished 1981 journal, Bob Hicks examines her work within the context of the contemporary art world and the history of figurative art. More than ninety prints and drawings i... read more

The Better Pastor

Patrick Lencioni

"As he approached the door to the sacristy, Fr. Daniel Connor had no idea that his parish - and his priesthood - was about to be changed forever." THE BETTER PASTOR is a fictional yet realistic story, lovingly written for all those priests in the world who are not only spiritual shepherds but also leaders of the organizations we call parishes. Being the pastor of a Catholic parish is one of th... read more

"As he approached the door to the sacristy, Fr. Daniel Connor had no idea that his parish - and his priesthood - was about to be changed forever." THE BETTER PASTOR is a fictional yet realistic story, lovingly written for all those priests in the world who are not only spiritual shepherds but also leaders of the organizations we call parishes. Being the pastor of a Catholic parish is one of th... read more

Lily's Home Front

Hillary Tiefer

During World War II, Lily Gordon, a twenty-year-old welder on Liberty Ships, is in love with the soldier, Jim Harper. Tensions arise when Jim's family disapproves of Lily being Jewish. Despite both their families' objections, Lily and Jim marry. Soon afterwards, Jim leaves with his Army division for Europe. He not only risks his life fighting, his Army division liberates a Nazi death camp, whe... read more

During World War II, Lily Gordon, a twenty-year-old welder on Liberty Ships, is in love with the soldier, Jim Harper. Tensions arise when Jim's family disapproves of Lily being Jewish. Despite both their families' objections, Lily and Jim marry. Soon afterwards, Jim leaves with his Army division for Europe. He not only risks his life fighting, his Army division liberates a Nazi death camp, whe... read more

Brew to Bikes: Portland's Artisan Economy (OpenBook)

Charles Heying

Dissatisfied with passive consumption, many residents of Portland, OR take matters into their own hands. Associate Professor of Urban Studies Charles Heying noticed these local artisans prospering all over the city and set out to study their thriving economy. Profiling hundreds of local businesses, and with an eye on Portland's unique penchant for sustainability and urban development, Brew to ... read more

Dissatisfied with passive consumption, many residents of Portland, OR take matters into their own hands. Associate Professor of Urban Studies Charles Heying noticed these local artisans prospering all over the city and set out to study their thriving economy. Profiling hundreds of local businesses, and with an eye on Portland's unique penchant for sustainability and urban development, Brew to ... read more

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