Jennifer Keller

Jennifer Keller - Marketer

Brentwood, TN, USA

14 years in publishing and content development. Experienced marketer focused on business, leadership, and personal/spiritual growth writing.

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Overview

I’ve been a book lover for as long as I can remember. As a young girl, I’d sneak a flashlight into bed to read the latest Babysitter’s Club novel late into the night.

Fast-forward 20-ish years and I landed the gig of my dreams at a publishing house—Thomas Nelson Publishers. I reveled in helping authors promote their books. Working with authors who had large platforms—such as William Bennett, Lynne Spears (yes, mother to Britney), and Donald Miller—as well as first-time authors just getting started. I got to help these authors get their books into the hands of eager readers.

Five years in, we were purchased by HarperCollins and my publishing world expanded further as I experienced life at one of the “Big Five” houses. Our budgets were bigger and our clout at retail a little stronger, but the process of shepherding authors through the process of getting their work out into the world was still the same. It was always a thrill. When I left HarperCollins in 2015, it was with a deep respect for the publishing process and an understanding of what was required to get noticed as an author.

Over the past seven years, I’ve honed my skills in marketing and content development. I've run my own business, where I supported self-published writers and small businesses in launching their books and products. I've also spent the last six years marketing technology products and services to the healthcare industry. I know my experience, attention to detail, and desire to help see good writers succeed will serve you well.

Be it through thoughtful social campaigns, a well-timed content strategy, attractive branding, or the right ad strategy, let's talk about how I can help get your book noticed and read.

Languages
English (US)
Non-Fiction
Biographies & Memoirs
Business & Management
Christian Non-Fiction
Cooking, Food, Wine, & Spirits
Home & Garden
Inspirational
Parenting & Families
Self-Help & Self-Improvement

Work experience

Owner

Ink & Well
August, 2015 – December, 2017 (over 2 years)

Ink & Well provided content development, marketing, and a wide range of creative services for companies and individuals.

Director, Content Strategy

Stratasan
April, 2015 – Present (over 6 years)

Marketing

HarperCollins Publishers
November, 2012 – April, 2015 (over 2 years)

Marketing

Thomas Nelson Publishers
May, 2007 – November, 2012 (over 5 years)

Projects

Ongoing promotion the 20 year Anniversary of the Don't Sweat the Small Stuff book series and the launch of the Don't Sweat Widsom Podcast

Kristine Carlson continues to develop and create new material to support the best-selling brand, Don't Sweat the Small Stuff. I worked with Kristine to rebrand her website, launch a new podcast series, and bring fresh attention to the beloved book series.

We created a robust, multi-month campaign aimed at raising brand awareness, driving email list sign-ups, and of course, selling books!
- Facebook and Instagram ad campaign
- Weekly emails created and distributed to her list
- New merch line launched
- A free eBook created to promote increased email list signups
- Key influential blogger outreach

Broken Escalators: Funny & Frightful Lessons About Moth Eating and Moving to the Next Level

Worked with Peter Haas on this book Broken Escalators. Peter already had a well-established email list and social platform which we leveraged as part of the marketing strategy.
- Worked with Peter to create a series of blogs and emails - increased website and social engagement
- Offered bloggers the opportunity to read an ebook version for free in return for a blog post and online review
- Worked with Peter to develop original articles and used book excerpts, shared on online content websites
- Harnessed the power of his social platform with a robust social schedule leading up to book launch

Print advertising in Pastor Resources and Outreach magazine.
Online ads were run on,,, and Faith Web Network

A Clearing in the Forest (Journeys from Ayrden) by Kim Love Stump

Helped Kim launch her debut YA fantasy novel. The marketing plan for A Clearing in the Forest was designed with the goal of reaching avid YA readers, teen girls, as well as a secondary audience targeting moms of teen girls.

Social Strategy - created a robust content calendar and custom social images, in addition to the following:
- Instagram: Ran ads targeted to reach YA readers
- Facebook: Ran a contest to win a signed copy of the book with paid ads and promoted posts for the launch
- Twitter: Offered a set of free copies to ‘celebrities’ that teens follow in exchange for a mention and link

Online Promotions
- Google Ad Campaign: Ran a series of ads to target people who are searching for YA books
- Spotify: Created a playlist on Spotify to go along with the book
- Amazon: Worked ith Kim to set up an author page
- Goodreads: Ran ads targeted to users by genre preference as well as age

The American Patriot's Almanac: Daily Readings on America

Bennett, William J., Cribb, John T.E.

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