Jennifer Keller – Marketer

I provide marketing support for authors. Here’s what I can help you do:

- Develop your author brand and online presence.

- Build a website, email newsletter, and engaged reader community.

- Create a social media strategy that fits your strengths.

- Generate pre-launch excitement and anticipation for your book.

- Coordinate launch promotions that maximize visibility and pre-orders.

- Plan launch events and community partnerships that help your book reach more readers.

What I don't help with. Every marketing professional has their specialty. Mine is helping you build a genuine connection with readers and create momentum around your book. A few things I don't offer include:

- Traditional publicity, such as media outreach, TV, radio, podcasts, or securing reviews in newspapers and magazines.

- Paid advertising campaigns, including print, radio, television, or other large-scale advertising.

- Ongoing digital ad management, such as Amazon or LinkedIn ad campaigns. I'm happy to recommend when it makes sense to boost a post or invest in advertising, but you'll manage those campaigns directly (or work with a paid ads specialist).

More about me and my background:

I’ve been a book lover for as long as I can remember. As a young girl, I’d sneak a flashlight into bed to read the latest Babysitter’s Club novel late into the night. Fast-forward 20-ish years, and I landed the gig of my dreams at a publishing house—Thomas Nelson Publishers. I reveled in helping authors promote their books. Working with authors who had large platforms—such as William Bennett, Lynne Spears (yes, mother to Britney!), and Donald Miller—as well as first-time authors just getting started. I got to help these authors get their books into the hands of eager readers.

Five years in, we were purchased by HarperCollins, and my publishing world expanded further as I experienced life at one of the “Big Five” houses. Our budgets were bigger, and our clout at retail was a little stronger, but the process of shepherding authors through the process of getting their work out into the world was still the same. It was always a thrill. When I left HarperCollins in 2015, it was with a deep respect for the publishing process and an understanding of what was required to get noticed as an author.

Over the years since leaving HarperCollins, I’ve gradually switched gears, honing my content development skills. But even as I've focused more on writing, I've continued to support authors and small businesses in launching books and promoting new products. I know my experience, attention to detail, and desire to see good writers succeed will serve you well. Whether through developing a book proposal, a short-form content campaign, or consulting on and executing a compelling brand strategy, I'd like to discuss how I can support your publishing needs.