Overview
Services
Fiction
Non-Fiction
Work experience
Self-employed
Accenture
Bertelsmann
Projects
Amazon Ads: Sea Adventure Action Series
Went from 20,000 in the ranks to a consistent 10,000 ranking position for over 6 months.
- Focus on advertising eBook 1, only competitors
- CPU: $18, with RPU of $32
Meta Ads: LitRPG series
- Improved Amazon ranking position on first month from over 200k to 9k.
- ROI of over 2x only on eBook one.
Amazon Ads: Assassination Thriller Series
Managed series for around two years:
- Focus on advertising eBook 1, only competitors, no self-targeting.
- Keeping a consistent Cost Per Unit below $18, when series Revenue per Unit is around $20
Meta Ads: Romantasy Series Launch
Achieved breakeven on series launch on Meta, with an ad spend of $300/day. Return only on eBook one.
Amazon Ads: Romantic Suspense Series
Managed series for around two years:
- Focus on advertising eBook 1
- Keeping a consistent Cost Per Unit of $10, when series Revenue per Unit is around $12
Amazon Ads: Mystery series
Took over in June:
- Average ACOS kept constant between 60-65% with an increase in both spend and sales. Mix of book 1 and all books in campaigns
Consistent rank below 15k during these months.
(We are now in the beginning of September, hence the results on this month)
Amazon ads: Thriller long series
Management over time in a best-seller thriller series
Average ACOS: 64%, including all books in series in the campaigns.
Consistent rank of book 1 between 10k-13k.
Amazon Ads: Long Epic Fantasy Series
Taking over ads on the 19th of December.
Average ACOS (KENP + sales): 144.87%, including all books in series in the campaigns. Consistent rank of 5k.
Amazon Ads: Non-Fiction 2
Keeping an average ACOS between 35-40% for a series of non-fiction books with a limited monthly budget (hence the drops in spend).
Amazon Ads: Paranormal Cozy Series
Consistently scaling up sales & KENP Royalties over time. This is combined with a Facebook ads + promo strategy.
- Average ACOS (KENP + Sales) of 85%, including all books in series in the campaigns.
Amazon ads: Non-fiction 1
Worked with Steve on the Amazon ads strategy of his book, defining the targets that would help further grow his audience while achieving the target ACOS (taking into account the book formats that sold the most).
- Average ACOS of 28%
- Paperback Amazon Bestseller rank around 1500
Relatively Series
The author did a free promo on the first book, after which we invested in both Facebook an Amazon ads to lengthen the boost given by this free promo. We achieved an average of 2x the sales (as compared to the period prior to the promo) during the 4 following months, and an average 65% increase on profit.
Seven brides for seven mothers series
Managed the author's ads for the series achieving:
- Facebook CPC of $0.10-$0.15
- Amazon's ranking in the first book stood between 4,000-9,000 with an average budget of $10-$20/day between both Amazon and Facebook for 5 months
Crazy Royal Love series
Managed the author's ads for the series achieving:
- Facebook CPC between $0.15-$0.20
- The series sales increased an average of 2x after the launch of one more book and the box set.
- Sustained ACOS of 70% (note that this is a series)
Paradise Bay Series
Managed the author's ads for the series achieving:
- Facebook CPC between $0.10-$0.20
- Increase in sales in UK + US of up to 5x using Facebook ads
- Sustained Amazon ACOS of between 60-70% (note that this is a series)
The Creative Penn: Facebook and Amazon advertising
Worked with Joanna Penn on her marketing strategy for all 13 of her non-fiction, authorpreneurship books, managing both her Facebook and Amazon accounts in UK and US, achieving:
- Facebook CPC in between $0.10-$0.21
- Overall amazon ACOS of 40-50% , and in some specific campaigns as low as 20% (note that this is a series)
Sara has 34 reviews
Professionalism
Quality
Value
Responsiveness
Susie T.
Sep, 2024
Melissa D.
Dec, 2023
Dan S.
Dec, 2023
Dan S.
Nov, 2023
Dan S.
Oct, 2023
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