Sara Usera - Marketer

I come from the full hardcore digital marketing world, having worked almost 4 years for one of the biggest, fastest growing digital agencies/consultancies at a global level – stress levels were way up! Eventually, I grew tired of working for a big firm with big clients for 24/7 and decided to take all that knowledge and go freelance, allowing me to actually work and invest time in projects I love.

How did I come around book marketing? I always loved books, likely buy more than I ever will read (super-fan of Amazon's "Buy now with 1-Click" button for Kindle!), and was lucky enough to know Ricardo Fayet, Reedsy's CMO, who needed support helping authors do their marketing. I have been working hand in hand with him in multiple projects for more than half a year now, and feel absolutely ready to take projects of my own! The type of projects I have worked on include the following:

- Marketing plan development
- Ad campaign operation on Facebook ads and Amazon advertising
- Amazon audits (Blurb, cover, categories & keywords used)

Some additional tasks I could help you on given my background in digital marketing:
- Implement Google Analytics (understand the traffic you are getting to your site)
- Implement Facebook Pixel, or any other ad tool pixel on your site (Generate remarketing audiences of people really interested in what you write)
- Website audits in case you want to lead traffic to your site (do not let them get away without taking a good look, or even converting!)