Sara Usera

Sara Usera - Marketer

Madrid, Spain

Digital marketer with a tech and analytics background to help you get those sales going! Mentored by Ricardo Fayet — Reedsy's CMO.

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Overview

I come from the full hardcore digital marketing world, having worked almost 4 years for one of the biggest, fastest growing digital agencies/consultancies at a global level – stress levels were way up! Eventually, I grew tired of working for a big firm with big clients for 24/7 and decided to take all that knowledge and go freelance, allowing me to actually work and invest time in projects I love.

How did I come around book marketing? I always loved books, likely buy more than I ever will read (super-fan of Amazon's "Buy now with 1-Click" button for Kindle!), and was lucky enough to know Ricardo Fayet, Reedsy's CMO, who needed support helping authors do their marketing. I have been working hand in hand with him in multiple projects for more than half a year now, and feel absolutely ready to take projects of my own! The type of projects I have worked on include the following:

- Marketing plan development
- Ad campaign operation on Facebook ads and Amazon advertising
- Amazon audits (Blurb, cover, categories & keywords used)

Some additional tasks I could help you on given my background in digital marketing:
- Implement Google Analytics (understand the traffic you are getting to your site)
- Implement Facebook Pixel, or any other ad tool pixel on your site (Generate remarketing audiences of people really interested in what you write)
- Website audits in case you want to lead traffic to your site (do not let them get away without taking a good look, or even converting!)

Fiction
Action & Adventure
Cozy Mysteries
Dystopian
Epic Fantasy
Paranormal Romance
Post-Apocalyptic
Young Adult Fantasy
Non-Fiction
Business & Management

Work experience

Digital marketer

Self-employed
July, 2020 – Present (about 1 year)

Working as a digital marketer for digital agencies as well as authors — this last part mentored by Ricardo Fayet, Reedsy's CMO. Working as a freelance for digital agencies helps me keep updated in the latest digital marketing strategies, to later apply them to what I love: helping authors marketer their books :). I have focused mainly on the following:
- Marketing plan development
- Ad campaign operation on Facebook ads and Amazon advertising
- Amazon audits (Blurb, cover, categories & keywords used)

Marketing and Advertising technologies expert

Accenture
January, 2017 – July, 2020 (over 3 years)

Study, evaluation and operation of different digital marketing tools to reduce costs while achieving maximum conversion. Some tools that may be of interest to the authors: Facebook Ads, Google Analytics, Google Tag Manager.

Talentum Graduate

Bertelsmann
September, 2014 – September, 2016 (about 2 years)

Bertelsmann is a huge European conglomerate owner of, amongst other companies, Penguin Random House. I rotated in different business departments within the company as an internal consultant, which has taught me to take a strategic, wholistic approach to the solutions I offer. In the case of publishing, I worked in Branded Content.

Projects

The Creative Penn: Facebook and Amazon advertising

Worked with Joanna Penn on her marketing strategy for all 13 of her non-fiction, "authorpreneurship" books, managing both her Facebook and Amazon accounts in UK and US, achieving:
- Facebook CPC in between $0.10-$0.21
- Overall amazon ACOS of 70% , and in some specific campaigns as low as 20%
- Estimated total ROI on sales of 12%, up to 88% on some books such as "How to make a living with your writing"

Inside Passage / Danger in Plain Sight: Facebook ads

Managed Burt Weissbourd's facebook campaign for his trilogy "Inside Passage" as well as standalone "Danger in Plain Sight", achieving:
- CPC of $0.16
- Estimated ROI on sales: 41.5%

Moonrise over Rabbit River: Facebook Ads

Helped the author boost the sales of her series through Facebook ads. Results:
- CPC achieved of $0.20
- Book 1 ended in the top 50 of multiple categories
- Estimated ROI on sales: 40%

Portfolio (9 selected works)

Sara has 8 reviews

Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality

Lori Koidahl
Sara was extremely helpful in identifying the categories and keywords for my book on Amazon and suggesting a description update. She also set up and ran Amazon and Facebook ads targeting my book's audience. She was always prompt in her communication to my many questions and was available for calls when I needed them. She has great follow through and the documentation she provided was imperative...
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Lori Koidahl, July 2021

Sara Usera
Happy to be reading this — thank you Lori!

Reply from Sara Usera


Kelly Collins
Sara was amazing to work with. She was efficient, professional, and responsive. What a pleasure.

Kelly Collins, June 2021

Sara Usera
Thank you Kelly — It is great to work with you as well!

Reply from Sara Usera


Giovanni Dienstmann
I'm very satisfied with Sara's work. Her research and support was exactly what I needed at this point in my self-publishing journey.

Giovanni Dienstmann, May 2021

Sara Usera
Thank you loads Giovanni!

Reply from Sara Usera


didi dragon
If you're serious about advertising your book, Sara is your person. On your own, it's easy to get confused by all the different ad campaigns on different platforms. Even if you hire a professional, it can still be confusing (as they do all the work...). But with Sara, she shared her expertise so that I could do it on my own afterward. Any question or doubt I had, she THOROUGHLY explained why sh...
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didi dragon, April 2021

Sara Usera
Thanks a lot for your review Didi!

Reply from Sara Usera


Jenn Falls
Sara is outstanding to work with! She goes above and beyond to make her work with me stellar!

Jenn Falls, April 2021

Sara Usera
Thanks for your review Jenn!

Reply from Sara Usera

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