Overview
I come from the full hardcore digital marketing world, having worked almost 4 years for one of the biggest, fastest growing digital agencies/consultancies at a global level. Eventually, I grew tired of working for a big firm with big clients for 24/7 and decided to take all that knowledge and go freelance, allowing me to actually work and invest time in projects I love.
How did I come around book marketing? I always loved books, likely buy more than I ever will read (super-fan of Amazon's "Buy now with 1-Click" button for Kindle!), and was lucky enough to know Ricardo Fayet, Reedsy's CMO, who needed support helping authors do their marketing. I have been working hand in hand with him in multiple projects for more than half a year now, and feel absolutely ready to take projects of my own! The type of projects I have worked on include the following:
- Ad campaigns on Facebook ads and Amazon advertising
- Marketing plan development
- Amazon audits (Blurb, cover, categories & keywords used)
Some additional tasks I could help you on given my background in digital marketing:
- Implement Google Analytics (understand the traffic you are getting to your site)
- Implement Facebook Pixel, or any other ad tool pixel on your site (Generate remarketing audiences of people really interested in what you write)
- Website audits in case you want to lead traffic to your site (do not let them get away without taking a good look, or even converting!)
Services
Fiction
Non-Fiction
Work experience
Self-employed
Working as a digital marketer for digital agencies as well as authors — this last part mentored by Ricardo Fayet, Reedsy's CMO. Working as a freelance for digital agencies helps me keep updated in the latest digital marketing strategies, to later apply them to what I love: helping authors marketer their books :). I have focused mainly on the following:
- Marketing plan development
- Ad campaign operation on Facebook ads and Amazon advertising
- Amazon audits (Blurb, cover, categories & keywords used)
Accenture
Study, evaluation and operation of different digital marketing tools to reduce costs while achieving maximum conversion. Some tools that may be of interest to the authors: Facebook Ads, Google Analytics, Google Tag Manager.
Bertelsmann
Bertelsmann is a huge European conglomerate owner of, amongst other companies, Penguin Random House. I rotated in different business departments within the company as an internal consultant, which has taught me to take a strategic, wholistic approach to the solutions I offer. In the case of publishing, I worked in Branded Content.
Projects
Amazon Ads: Mystery series
Took over in June:
- Average ACOS kept constant between 60-65% with an increase in both spend and sales. Mix of book 1 and all books in campaigns
Consistent rank below 15k during these months.
(We are now in the beginning of September, hence the results on this month)
Amazon ads: Thriller long series
Management over time in a best-seller thriller series
Average ACOS: 64%, including all books in series in the campaigns.
Consistent rank of book 1 between 10k-13k.
Amazon Ads: Long Epic Fantasy Series
Taking over ads on the 19th of December.
Average ACOS (KENP + sales): 144.87%, including all books in series in the campaigns. Consistent rank of 5k.
Amazon Ads: Non-Fiction 2
Keeping an average ACOS between 35-40% for a series of non-fiction books with a limited monthly budget (hence the drops in spend).
Amazon Ads: Paranormal Cozy Series
Consistently scaling up sales & KENP Royalties over time. This is combined with a Facebook ads + promo strategy.
- Average ACOS (KENP + Sales) of 85%, including all books in series in the campaigns.
Amazon ads: Non-fiction 1
Worked with Steve on the Amazon ads strategy of his book, defining the targets that would help further grow his audience while achieving the target ACOS (taking into account the book formats that sold the most).
- Average ACOS of 28%
- Paperback Amazon Bestseller rank around 1500
Relatively Series
The author did a free promo on the first book, after which we invested in both Facebook an Amazon ads to lengthen the boost given by this free promo. We achieved an average of 2x the sales (as compared to the period prior to the promo) during the 4 following months, and an average 65% increase on profit.
Seven brides for seven mothers series
Managed the author's ads for the series achieving:
- Facebook CPC of $0.10-$0.15
- Amazon's ranking in the first book stood between 4,000-9,000 with an average budget of $10-$20/day between both Amazon and Facebook for 5 months
Crazy Royal Love series
Managed the author's ads for the series achieving:
- Facebook CPC between $0.15-$0.20
- The series sales increased an average of 2x after the launch of one more book and the box set.
- Sustained ACOS of 70% (note that this is a series)
Paradise Bay Series
Managed the author's ads for the series achieving:
- Facebook CPC between $0.10-$0.20
- Increase in sales in UK + US of up to 5x using Facebook ads
- Sustained Amazon ACOS of between 60-70% (note that this is a series)
The Creative Penn: Facebook and Amazon advertising
Worked with Joanna Penn on her marketing strategy for all 13 of her non-fiction, authorpreneurship books, managing both her Facebook and Amazon accounts in UK and US, achieving:
- Facebook CPC in between $0.10-$0.21
- Overall amazon ACOS of 40-50% , and in some specific campaigns as low as 20% (note that this is a series)
Inside Passage / Danger in Plain Sight: Facebook ads
Managed Burt Weissbourd's facebook campaign for his trilogy "Inside Passage" as well as standalone "Danger in Plain Sight", achieving:
- CPC of $0.16
- Estimated ROI on sales: 41.5%
Portfolio
Sara has 31 reviews
Professionalism
Quality
Value
Responsiveness
Dan S.
Nov, 2023
Dan S.
Oct, 2023
Joanna P.
Sep, 2023
Daniel S.
Apr, 2023
David B.
Apr, 2023
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