Sara Usera

Sara Usera - Marketer

Madrid, Spain

Digital marketer with a tech and analytics background to help you get those sales going! Mentored by Ricardo Fayet — Reedsy's CMO.

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I come from the full hardcore digital marketing world, having worked almost 4 years for one of the biggest, fastest growing digital agencies/consultancies at a global level – stress levels were way up! Eventually, I grew tired of working for a big firm with big clients for 24/7 and decided to take all that knowledge and go freelance, allowing me to actually work and invest time in projects I love.

How did I come around book marketing? I always loved books, likely buy more than I ever will read (super-fan of Amazon's "Buy now with 1-Click" button for Kindle!), and was lucky enough to know Ricardo Fayet, Reedsy's CMO, who needed support helping authors do their marketing. I have been working hand in hand with him in multiple projects for more than half a year now, and feel absolutely ready to take projects of my own! The type of projects I have worked on include the following:

- Marketing plan development
- Ad campaign operation on Facebook ads and Amazon advertising
- Amazon audits (Blurb, cover, categories & keywords used)

Some additional tasks I could help you on given my background in digital marketing:
- Implement Google Analytics (understand the traffic you are getting to your site)
- Implement Facebook Pixel, or any other ad tool pixel on your site (Generate remarketing audiences of people really interested in what you write)
- Website audits in case you want to lead traffic to your site (do not let them get away without taking a good look, or even converting!)

Action & Adventure
Cozy Mysteries
Epic Fantasy
Paranormal Romance
Young Adult Fantasy
Business & Management

Work experience

Digital marketer

July, 2020 – Present (10 months)

Working as a digital marketer for digital agencies as well as authors — this last part mentored by Ricardo Fayet, Reedsy's CMO. Working as a freelance for digital agencies helps me keep updated in the latest digital marketing strategies, to later apply them to what I love: helping authors marketer their books :). I have focused mainly on the following:
- Marketing plan development
- Ad campaign operation on Facebook ads and Amazon advertising
- Amazon audits (Blurb, cover, categories & keywords used)

Marketing and Advertising technologies expert

January, 2017 – July, 2020 (over 3 years)

Study, evaluation and operation of different digital marketing tools to reduce costs while achieving maximum conversion. Some tools that may be of interest to the authors: Facebook Ads, Google Analytics, Google Tag Manager.

Talentum Graduate

September, 2014 – September, 2016 (about 2 years)

Bertelsmann is a huge European conglomerate owner of, amongst other companies, Penguin Random House. I rotated in different business departments within the company as an internal consultant, which has taught me to take a strategic, wholistic approach to the solutions I offer. In the case of publishing, I worked in Branded Content.


The Creative Penn: Facebook and Amazon advertising

Worked with Joanna Penn on her marketing strategy for all 13 of her non-fiction, "authorpreneurship" books, managing both her Facebook and Amazon accounts in UK and US, achieving:
- Facebook CPC in between $0.10-$0.21
- Overall amazon ACOS of 70% , and in some specific campaigns as low as 20%
- Estimated total ROI on sales of 12%, up to 88% on some books such as "How to make a living with your writing"

Inside Passage / Danger in Plain Sight: Facebook ads

Managed Burt Weissbourd's facebook campaign for his trilogy "Inside Passage" as well as standalone "Danger in Plain Sight", achieving:
- CPC of $0.16
- Estimated ROI on sales: 41.5%

Moonrise over Rabbit River: Facebook Ads

Helped the author boost the sales of her series through Facebook ads. Results:
- CPC achieved of $0.20
- Book 1 ended in the top 50 of multiple categories
- Estimated ROI on sales: 40%

Portfolio (9 selected works)

Sara has 5 reviews

Communication & Punctuality
Communication & Punctuality

didi dragon
If you're serious about advertising your book, Sara is your person. On your own, it's easy to get confused by all the different ad campaigns on different platforms. Even if you hire a professional, it can still be confusing (as they do all the work...). But with Sara, she shared her expertise so that I could do it on my own afterward. Any question or doubt I had, she THOROUGHLY explained why sh...
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didi dragon, April 2021

Sara Usera
Thanks a lot for your review Didi!

Reply from Sara Usera

Jenn Falls
Sara is outstanding to work with! She goes above and beyond to make her work with me stellar!

Jenn Falls, April 2021

Sara Usera
Thanks for your review Jenn!

Reply from Sara Usera

Joanna Penn
Sara is helpful, patient, delivers great ads on time and managed everything for me during a specific period of Facebook promotion. I highly recommend her and will definitely work with her again!

Joanna Penn, March 2021

Sara Usera
Thanks Joanna! I was happy to work with you and will gladly work with you again ^^

Reply from Sara Usera

Brent Jones
Sara's insight in to Amazon, Facebook, and the metrics that are needed are amazing, Her research reflects a deep understanding of the market she is working in. Likewise her insights enable her to craft Amazon positioning and her Amazon Audit is unique in that it is actually just that, an Amazon Audit

Brent Jones, March 2021

Sara Usera
Thank you Brent! So happy to be reading this :)

Reply from Sara Usera

May Ross
Sara was fantastic- I believe clients usually employ her to fully take on their marketing, but since i'm a new business, i have a smaller budget and Sara was able to be flexible and accomodated that. I'm a novice compared to many in regards to social media and Google Analytics, so it really helped to have Sara give me a crash course on Google Analytics and Facebook Business Account. By the end ...
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May Ross, February 2021

Sara Usera
Thanks a lot for your review, May! It was great working with you as well, hopefully we'll be collaborating more in the future and seeing your business grow! :) Best, Sara

Reply from Sara Usera

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