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Rick Lite

Rick Lite - Marketer

Atlanta, GA, United States

I am a 13 year book marketing professional with proven strategies to help authors sell hundreds of books each month.

Overview

Our book marketing plan is ideal for any author who is marketing their book for the first time and would like to learn PROVEN book marketing strategies from a success publisher and author. We will position your book properly giving you the best chance for success.

We use a blend of traditional and online strategies tailored to the individual author's needs and goals.

All of our authors receive the very best service. This begins with a conversation to understand the scope of the project, the author's goals and timeline. Then we move into the follow phases to implement the strategies:

PLANNING PHASE
* Create and implement a plan to help you identify, communicate with and expand your target audience.
* Enhance any existing book marketing strategies, goals or marketing plan. We will help you create a timeline to roll out and monitor for each segment of the program. You will learn PROVEN strategies and the best way to set yourself up for success.
* Implement a brand cohesiveness strategy across all platforms to help followers and customers identify your work/brand.

SETUP PHASE
* Initiate our Amazon Optimization Program to enhance existing content and features for the book product page. This includes enhancing the metadata for all versions of the book with online resellers including the description, author bio, images, book categories, BISAC subject heading codes, content flow, consistency and the use of SEO best practices to attract organic readers.
* Set up all features to support the book and discuss any appropriate programs within Amazon that will benefit you to include AMS advertising platform and analytics.

ONLINE MARKETING PHASE
* Create a book review strategy to roll out before and after the book release date. We will help you get book reviews through our network of current and past authors and vetted book review companies.
* Perform a website review, and make recommendations on how to improve this important tool. This includes collaborating on the appropriate blog writing strategies, SEO best practices, guest blogging and guest hosting opportunities to increase visibility.
* Strategize which social media platforms are best for you to use and how to maximize social media for book promotion. This includes training you on how to effectively use these platforms without getting overwhelmed, how to write posts and tweets, best practices and efficiency tools. We will create and send out a series of tweets about your book through our organic followers and influencers.
* Educate you on starting and growing an email list.
* Help you create, implement or enhance a YouTube strategy to promote your book, message, and brand.

TRADITIONAL BOOK MARKETING PHASE
* Provide a list of distributors and resellers appropriate for your book and coach you on the best way to get them interested in your book. We will contact our resellers on your behalf and introduce your book.
* Collaborate and educate you on which traditional book marketing strategies to use for increasing sales and awareness. We will discuss and help you get the most out of opportunities with local media, bookstores, specialty shops, distributors, book clubs, trade shows, alumni and industry events.

COMMUNICATION/ FOLLOW UP
* Schedule phone consultations during the project to keep you updated.
* Be available to coach you, answer questions and support you during and after this program
* Offer you a 6-month follow-up on marketing activities.

Services
Non-Fiction
Business & Management Children's Books (Non-Fiction) Christian (Non-Fiction) Health & wellbeing Parenting & Families
Fiction
Children's Picture Books Fantasy Historical Fiction Inspirational Young Adult & Teen

Work experience

Founder

Self-employed
October, 2003 – Present (about 14 years)

Rick Lite stands at the forefront of the ever-changing book industry. He is a seasoned book marketing professional with over 13 years of experience in the industry. Rick’s expertise comes from tirelessly working on new and innovative ways to market his own books and CDs with his company and parent company, Stress Free Kids. Embracing the core values of integrity, innovation, and growth, Rick works closely with authors to create custom, robust book marketing programs. His easy-going manner provides “stress-free” support and comfort to authors going through the book marketing process for the first time. Rick is quick to share his knowledge and “insider tips” for a successful marketing campaign that will lead to increased exposure, awareness and most importantly, sales.

Through his tireless efforts Rick's accolades are:

Getting media exposure and articles written for authors with Forbes, WebMd, Parenting Magazine, USA Today, Inc Magazine, NY Times, Prevention Magazine, Family Circle. He is currently working on creating a Wikipedia profile for one client.

His publishing company appeared on ABC's Shark Tank season 1.

Projects

Stress Free Kids Titles

We wrote and self-published these award winning books, CDs and lesson plans. We created all of the marketing and distribution for these titles both in the U.S. and abroad. We have sold them at trade shows, industry events, and other venues. We penetrated the military and create a plain to supply these titles to military families worldwide. We sold the rights to some titles to publishers in Japan, Turkey, South Korea and Portugal.

Over the past 12 years we have tried almost every marketing strategy and have learned what it takes to be a successful author. We were instrumental at gaining media attention, creating a Wikipedia presence as well as appearing on ABC's Shark Tank season 1.

Hidden Treasures in Secret Places: Words of Wisdom for Everyday Life

This author is the sister of rocker, Sammy Hagar. She came to us with a published book and wanted help getting her book and message in video format on YouTube. We created an account and headers for all of her social media accounts. We edited video and formatted them to get the most out of social media promotions. We created and ran a promotion to bring awareness to her book and increased her Facebook and YouTube presence. We are working on several FaceBook ad campaigns to increase followers and drive book sales.

The Secret Club Series

We helped this author self-publish 3 books through IngramSpark and have just begun implementing a book marketing strategy. We are working on getting reviews for all three books, approaching specialty resellers interested in carrying and promoting these titles and training the author on running book events they have within the next two weeks.

Rusty Under the Western Skies: A Rusty the Ranch Horse Tale

We initially did an assessment for this author on her 3 books to help her understand why they were not selling. The assessment revealed several areas that we improved. One area was enhancing her metadata including BISAC codes. We then preceded to help her get more reviews through our network of authors as well as industry blog and review companies. We trained her on the best way to present and sell her titles at horse shows and events. This resulted in selling hundreds to books over a 3 month period. We continue to work with her on increasing her distribution through industry related resellers.

Hoofen Floofen Island: A Children's Imagination Story

This author hired us to bring this book to life in honor of her deceased daughter. We created a business plan and timeline to roll out this strategy. We created a review strategy which resulted in gaining an additional 20 reviews. We helped her reach her target audience using social media and trained the author on creating the most affective tweets/posts and memes. With a pre-publication strategy in place this author sold over 100 books during that time and improved her ranking on Amazon.

Unleash Possible: A Marketing Playbook That Drives B2B Sales

We helped this author self-publish her book and position it for proper distribution. We coached this author on marketing strategies and monitored the work she did on her own. Our team helped her create the proper description and bio for metadata assisting in her pre-release strategy. The release of her book has helped increase customer contacts for her consulting business.

Yours Faithfully, Florence Burke by Ellen Alden

We helped this author self-publish her book while implementing several book marketing strategies. We worked with her to get book reviews, target the right audience and create some traction in booking speaking engagements. We taught her which social media platforms would work best with her target audience and trained her on creating proper posts, getting organic followers and analyzing the results. We also helped her build content on her website which increased organic visitors and was used to increase the number of speaking engagements.

Portfolio (17 selected works)

Culture Infusion: 9 Principles for Creating and Maintaining a Thriving Organizational Culture

Kerry Alison Wekelo

Culture Infusion is your guide for improving corporate culture and motivating your employees to perform at their highest capacity. Culture Infusion is for leaders and aspiring leaders who want to build a legacy, shift perspectives, and lead by example so others are inspired and driven to be their best selves. Whether you are a top-level executive or lead a team, you will find valuable insights... read more

Culture Infusion is your guide for improving corporate culture and motivating your employees to perform at their highest capacity. Culture Infusion is for leaders and aspiring leaders who want to build a legacy, shift perspectives, and lead by example so others are inspired and driven to be their best selves. Whether you are a top-level executive or lead a team, you will find valuable insights... read more

Yours Faithfully, Florence Burke: An Irish Immigrant Story

Ellen B Alden

Irish immigrant Florence Burke has lived in Massachusetts for more than a decade but he's still a tenant farmer and his family lives in near-poverty. He came to America for a better life, but finds his adoptive country less than hospitable. Florence recognizes that owning land is the path to prosperity, but the bank won't grant him a loan and he's running out of options. An opportunity arises ... read more

Irish immigrant Florence Burke has lived in Massachusetts for more than a decade but he's still a tenant farmer and his family lives in near-poverty. He came to America for a better life, but finds his adoptive country less than hospitable. Florence recognizes that owning land is the path to prosperity, but the bank won't grant him a loan and he's running out of options. An opportunity arises ... read more

Unleash Possible: A Marketing Playbook That Drives B2B Sales

Samantha Stone

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing ha... read more

Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. They all preach, correctly, that B2B marketing ha... read more

Angry Octopus: An Anger Management Story introducing active progressive muscular relaxation and deep breathing

Lori Lite

Angry Octopus is a story that teaches children how to use progressive muscle relaxation and breathing techniques to calm down, lower stress, and control anger. Children relate to the angry octopus in this story as the sea child shows the octopus how to take a deep breath, calm down, and manage anger. Angry Octopus Color Me Happy, Color Me Calm is a new coloring book that compliments this story... read more

Angry Octopus is a story that teaches children how to use progressive muscle relaxation and breathing techniques to calm down, lower stress, and control anger. Children relate to the angry octopus in this story as the sea child shows the octopus how to take a deep breath, calm down, and manage anger. Angry Octopus Color Me Happy, Color Me Calm is a new coloring book that compliments this story... read more

Cutie Meets Mr. Lizard (Cutie's Big Adventures)

Felicia Di John

Cutie's Big Adventures, Cutie Meets Mr. lizard is a Cutie Book Series for children, written by Felicia Di John and illustrated by Terence Gaylor.We meet the adorable rescue dog Cutie, a sweet, curious, adventurous chihuahua who lives in a house in the desert. She is a little dog who thinks she is big. Cutie is never happy when her mom leaves her for school because that means she will be home a... read more

Cutie's Big Adventures, Cutie Meets Mr. lizard is a Cutie Book Series for children, written by Felicia Di John and illustrated by Terence Gaylor.We meet the adorable rescue dog Cutie, a sweet, curious, adventurous chihuahua who lives in a house in the desert. She is a little dog who thinks she is big. Cutie is never happy when her mom leaves her for school because that means she will be home a... read more

The Secret Club

Joseph P Cook

Have you ever wanted to create a Secret Club? What if the Secret Club went on exciting adventures? The Secret Club is a book about the adventures and imaginations of children. As children, my sister and I created the Secret Club. We used our imaginations in the same manner as the children in the book. We have continued to promote this play-act for our children and grandchildren. The children i... read more

Have you ever wanted to create a Secret Club? What if the Secret Club went on exciting adventures? The Secret Club is a book about the adventures and imaginations of children. As children, my sister and I created the Secret Club. We used our imaginations in the same manner as the children in the book. We have continued to promote this play-act for our children and grandchildren. The children i... read more

The Nature of Gods: The Awakening

D.J. Torres

When gods and goddesses abruptly overthrow Earth, humans are given two choices – worship or die. Desperate to survive, Olivia and her family devote their days to fulfilling the will of the gods. But the wrath of the gods is insatiable and unpredictable. With her hope crushed, Olivia is resigned to her bleak fate . . . until she meets Nature. Immediately, Olivia knows this charismatic girl with... read more

When gods and goddesses abruptly overthrow Earth, humans are given two choices – worship or die. Desperate to survive, Olivia and her family devote their days to fulfilling the will of the gods. But the wrath of the gods is insatiable and unpredictable. With her hope crushed, Olivia is resigned to her bleak fate . . . until she meets Nature. Immediately, Olivia knows this charismatic girl with... read more

Rusty Under the Western Skies: A Rusty the Ranch Horse Tale

Mary Fichtner

The first in a series of six, this Rusty the Ranch Horse Tale shares a true life, whimsical, rhyming story of a real horse in bold watercolor. . Horses teach us many things by how they live and respond to life. They heal broken hearts and can be a mirror into our souls. This tale teaches us how to live in the moment, take life as it comes, pause for all the blessings, and dance in our storms. ... read more

The first in a series of six, this Rusty the Ranch Horse Tale shares a true life, whimsical, rhyming story of a real horse in bold watercolor. . Horses teach us many things by how they live and respond to life. They heal broken hearts and can be a mirror into our souls. This tale teaches us how to live in the moment, take life as it comes, pause for all the blessings, and dance in our storms. ... read more

Hoofen Floofen Island: A Children's Imagination Story

Lena K Rufus, Monica J. Sword

Hoofen Floofen Island is a magical place where palm trees sway, the ocean sparkles, and sandy beaches and the sunshine bring smiles aplenty. Come along to hear the squawk of the seagulls, see the billowing sails and smell the salty air as Lena and her little doggie imagine the possibilities. Their imaginary trip starts when Lena wins a ticket to anywhere in the world. She quickly packs her bag... read more

Hoofen Floofen Island is a magical place where palm trees sway, the ocean sparkles, and sandy beaches and the sunshine bring smiles aplenty. Come along to hear the squawk of the seagulls, see the billowing sails and smell the salty air as Lena and her little doggie imagine the possibilities. Their imaginary trip starts when Lena wins a ticket to anywhere in the world. She quickly packs her bag... read more

The Missing Manual to Love, Marriage and Intimacy: A Proactive Path to Happily Ever After

Tracie Sage

This practical and playful manual gives you the keys to lasting love and harmony that weren't taught in school. If you're ready for more love, connection and intimacy, whether you're single or in a committed relationship, this book is for you. The Missing Manual to Love, Marriage and Intimacy, written by Love Catalyst and Relationship Coach, Tracie Sage, is the result of over two decades of gu... read more

This practical and playful manual gives you the keys to lasting love and harmony that weren't taught in school. If you're ready for more love, connection and intimacy, whether you're single or in a committed relationship, this book is for you. The Missing Manual to Love, Marriage and Intimacy, written by Love Catalyst and Relationship Coach, Tracie Sage, is the result of over two decades of gu... read more

Ignite: A Fiery Paranormal Romance (The Bound Ones Book 1)

Tricia Barr

Four strangers. Four powerful elements. To survive a ruthless cult, they’ll have to work together… or die alone…Phoenyx Blake has just woken up in captivity, but she’s not the only one. The mysterious dungeon holds three other teens who were just as surprised to be imprisoned as she was. Phoenyx and the others discover that they were abducted because their souls are eternally bound by the anci... read more

Four strangers. Four powerful elements. To survive a ruthless cult, they’ll have to work together… or die alone…Phoenyx Blake has just woken up in captivity, but she’s not the only one. The mysterious dungeon holds three other teens who were just as surprised to be imprisoned as she was. Phoenyx and the others discover that they were abducted because their souls are eternally bound by the anci... read more

Hidden Treasures in Secret Places: Words of Wisdom for Everyday Life

Velma Hagar Ristaino

Hidden Treasures in Secret Places is a book of encouragement and inspiration written over a period of time by Velma Hagar Ristaino. In 2011, Velma began writing life application instructions based on biblical principles for her children and grandchildren every morning. Eventually, she found her friends requesting they be sent to them as well. As the audience grew, she began to post them on Fac... read more

Hidden Treasures in Secret Places is a book of encouragement and inspiration written over a period of time by Velma Hagar Ristaino. In 2011, Velma began writing life application instructions based on biblical principles for her children and grandchildren every morning. Eventually, she found her friends requesting they be sent to them as well. As the audience grew, she began to post them on Fac... read more

Sea Otter Cove: Introducing relaxation breathing to lower anxiety, decrease stress and control anger while promoting peaceful sleep

Lori Lite

Sea Otter Cove is a story that teaches children how to use diaphragmatic breathing to calm down, lower stress, and control anger. Children love to experience belly breathing with the playful sea otters and sea child. This self-calming breathing technique can help your child to self-soothe, relax, and manage anger. Children love to experience belly breathing with the playful sea otters and sea ... read more

Sea Otter Cove is a story that teaches children how to use diaphragmatic breathing to calm down, lower stress, and control anger. Children love to experience belly breathing with the playful sea otters and sea child. This self-calming breathing technique can help your child to self-soothe, relax, and manage anger. Children love to experience belly breathing with the playful sea otters and sea ... read more

Stuck in the Sick Role: How Illness Becomes an Identity

Melissa Stennett Deuter

In her psychiatric outpatient and urgent care practices, Dr. Melissa Deuter has been an expert advisor to failure to launch young adults who are "STUCK" in a mindset of disability and their families for years. Now she brings this unique expertise to readers everywhere. Through vivid stories of typical emerging adult patients who seek treatment for mental illness and their parents who seek to f... read more

In her psychiatric outpatient and urgent care practices, Dr. Melissa Deuter has been an expert advisor to failure to launch young adults who are "STUCK" in a mindset of disability and their families for years. Now she brings this unique expertise to readers everywhere. Through vivid stories of typical emerging adult patients who seek treatment for mental illness and their parents who seek to f... read more

Uh-Oh Baby!

Rhonda Whitaker

Uh-Oh Baby! is a baby bedtime story that provides parents and babies a special time for shared learning experiences and loving cuddles. It celebrates the wonder and the delight of "uh-oh" moments seen through the eyes of sweet infants and toddlers as they learn about their world. This charming picture book shows the "uh-oh" moments that can occur throughout a baby's day; including mealtime, ba... read more

Uh-Oh Baby! is a baby bedtime story that provides parents and babies a special time for shared learning experiences and loving cuddles. It celebrates the wonder and the delight of "uh-oh" moments seen through the eyes of sweet infants and toddlers as they learn about their world. This charming picture book shows the "uh-oh" moments that can occur throughout a baby's day; including mealtime, ba... read more

El Niño Olvidado: Un viaje de regreso al amor y la inocencia (Spanish Edition)

Mercedes B Guzman

Como adultos no estamos conscientes de que nuestro niño interior mora todavía en nosotros y que este aceptó ideas erradas y creó una persona de acuerdo con el ambiente en el que creció. El no estar consciente de ello, produce que tantos problemas emocionales nos lleven al fracaso en varias áreas de nuestra vida. El derecho del ser humano o sea Tú que lees este libro, es tener todo lo que tu co... read more

Como adultos no estamos conscientes de que nuestro niño interior mora todavía en nosotros y que este aceptó ideas erradas y creó una persona de acuerdo con el ambiente en el que creció. El no estar consciente de ello, produce que tantos problemas emocionales nos lleven al fracaso en varias áreas de nuestra vida. El derecho del ser humano o sea Tú que lees este libro, es tener todo lo que tu co... read more

Stress Free Kids: A Parent's Guide to Helping Build Self-Esteem, Manage Stress, and Reduce Anxiety in Children

Lori Lite

Stress management solutions for you and your children!Kids today are more stressed, overwhelmed, and struggling with anxiety than ever before. Children are not born with the coping strategies needed to navigate today's increasing demands of technology, bullying, academics, and family dynamics. You yourself might wonder how your own stressed-out lifestyle is affecting your children. Based on Lo... read more

Stress management solutions for you and your children!Kids today are more stressed, overwhelmed, and struggling with anxiety than ever before. Children are not born with the coping strategies needed to navigate today's increasing demands of technology, bullying, academics, and family dynamics. You yourself might wonder how your own stressed-out lifestyle is affecting your children. Based on Lo... read more

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