Briar Harvey - Marketer

Writing a book is hard (I know–I've been working on my first book for almost a year).

But all that work means nothing if you can't get people to read it. What you need are fans. People who love your work, and will share it at every opportunity. What you need is a way to attract more fans, and build a community around your work.

Email marketing doesn't have to be a chore. It can feel effortless.

Good marketing sells a product. Great marketing tells a story, one that you want to be a part of. Apple doesn't just sell electronics. It's an identity. Nike doesn't sell shoes. They make a statement. The best brands create a culture that invites you to participate and share.

Email marketing helps you connect.

I may be new to publishing, but I've been a marketer for over a decade, and I know how to create organic and sustainable growth. Email is still personal, and because of that, it feels like a conversation. Create a relationship with your readers, and they will come back for more, and bring their friends with them.

I can help you decide on an email provider and build the systems you'll need to keep the conversation going with your fans. Contact me today for an estimate!

Email marketing platforms I'm familiar with (but I'm open to others):
• Aweber
• Constant Contact
• ConvertKit
• Drip
• Hubspot
• Infusionsoft
• MailChimp
• MailerLite
• SendinBlue
• Zoho

What email marketing can do:
• Help you make the most of your website traffic.
• Create a marketing channel independent of social media.
• Grow a personal relationship with your readers.
• Create long-term growth and sales.

What email marketing can't do:
• Market your book for you. In fact, you have to market your email list, just like your book.
• Save you money on advertising. You still have to pay to advertise your book.
• Save you time. You have to commit to list building activities.