Briar Harvey – Marketer

Writing a book is hard (I know–I've been working on my first book for a couple of years).

But all that work means nothing if you can't get people to read it. What you need are fans. People who love your work, and will share it at every opportunity. What you need is a way to attract more fans, and build a community around your work.

Marketing doesn't have to be a chore. It can feel effortless.

Good marketing sells a product. Great marketing tells a story, one that you want to be a part of. Apple doesn't just sell electronics. It's an identity. Nike doesn't sell shoes. They make a statement. The best brands create a culture that invites you to participate and share.

Marketing helps you connect.

I may be somewhat new to publishing, but I've been a marketer for over a decade, and I know how to create organic and sustainable growth. I can help you with your book in two specific ways.

MARKETING REVIEW AND PLAN:
We go over everything you've done to market so far, as well as all of your available resources, and then I design a complete marketing roadmap for you.

I'll tell you everything you'll need to do to create success for your book, as well as all the things you can safely ignore while you build momentum.

Publishing is a long game, so set yourself up for success with a concrete action plan.

EMAIL MARKETING SETUP:
Email is still personal, and because of that, it feels like a conversation. Create a relationship with your readers, and they will come back for more, and bring their friends with them.

I can help you decide on an email provider and build the systems you'll need to keep the conversation going with your fans. Contact me for an estimate.

Email marketing platforms I'm familiar with (but I'm open to others):
• Aweber
• Constant Contact
• ConvertKit
• Drip
• Hubspot
• Infusionsoft
• MailChimp
• MailerLite
• SendinBlue
• Zoho

What email marketing can do:
• Help you make the most of your website traffic.
• Create a marketing channel independent of social media.
• Grow a personal relationship with your readers.
• Create long-term growth and sales.

What email marketing can't do:
• Exist solely to market your book for you. In fact, you have to market your email list, just like your book.
• Save you money on advertising. You still have to pay to advertise your book.
• Save you time. You have to commit to list building activities.

I require my authors to have a list of at least 500 people to start (or a pretty significant advertising budget). Organic list growth takes time or ad spend. There are no shortcuts to this process.