Rachel Khoo

Rachel Khoo - Marketer

London, UK

I’m a UK-based freelance marketing professional with extensive in-house experience at Penguin Random House and Hodder and Stoughton.

Request a quote
Reedsy profile URL https://reedsy.com/rachel-khoo
Verified identity

Overview

I’ve worked across children’s and adult fiction as well as non-fiction at Penguin Random House and Hodder & Stoughton. I create campaigns that engage consumers with books in meaningful ways, driving brand engagement and book sales.

As a London-based freelance marketing manager I’m available to work on a project-by-project basis.

My areas of expertise include:

· End-to-end campaign planning and implementation
· Copywriting
· Facebook, Instagram and Twitter advertising
· Social media content management
· Content marketing
· Website redesign projects
· Briefing digital and outdoor advertising creatives
· Briefing radio/podcast advertising
· Writing publisher blog/newsletter content
· Briefing innovative proof design
· Managing publisher-owned websites
· Managing websites/newsletters for authors
· Briefing social media/YouTube Influencer partnerships
Services
Metadata & Blurb Optimization
Fiction
Children's - Middle Grade
Crime & Mystery
Fantasy
Historical Fiction
Thriller
Women's Fiction
Young Adult & Teen
Non-Fiction
Cooking & Food Wine & Spirits

Certifications

  • Institute of Copywriting: Diploma in Copywriting

Work experience

Senior Marketing Manager/Marketing Manager

Hodder & Stoughton
September, 2017 – March, 2019 (over 1 year)

Planning and implementing marketing campaigns across a range of authors including Erin Kelly, Sabine Durrant and Chris Ryan.

Marketing Officer/Marketing Executive/Marketing Assistant

Penguin Random House Children’s
September, 2015 – August, 2017 (almost 2 years)

Planning and implementing marketing campaigns across a range of authors including Nicola Yoon, Sophie Kinsella, and Malorie Blackman

Channels Manager/Content Producer/Communications Co-ordinator

Alpha International
May, 2013 – August, 2015 (over 2 years)

Managing a team of four and overseeing marketing channels: global websites, print magazine and social media for an international not-for-profit

Projects

In-house marketing campaign: The Sun is Also a Star, Nicola Yoon

The proposition? An emotional, contemporary YA novel from the author of Everything, Everything. This campaign was about harnessing previous success and reaching an even wider pool of YA readers.
Campaign snapshot:
• A digital first campaign focusing on YouTube pre-roll (using an animated book trailer) and Instagram advertising
• Supported with influencer mail outs/partnerships (including a shout out from Zoella herself and a paid partnership with FusionofCultures)
• Sampler promotion in We Love Pop magazine
The Result? Sustained high weekly sales from publication through to end of year over Christmas gifting season.

In-house marketing campaign: How Do You Like Me Now? Holly Bourne

The proposition? A blisteringly funny, honest and moving women’s fiction debut from much-loved YA bestselling author Holly Bourne.
Campaign snapshot:
• A long-tail buzz-building campaign: early eye-catching proofs, organic social media, influencer partnerships and a large Facebook/Instagram campaign on publication
• Our highly strategic marketing and PR campaign began 12 months pre-publication carefully positioning the book as a relatable must-read
The result? A top 10 bestseller. We sold out on Amazon within 24hours and had to immediately reprint due to demand.

In-house marketing campaign: He Said/She Said, Erin Kelly

The proposition? A hugely successful hardback with the potential to be the crime/thriller paperback of 2018. The challenge was to craft an impressive campaign that would excite retailers and convert mass-market consumers.
Campaign snapshot:
• Multi-layered outdoor campaign including National Rail, London Underground and airport advertising (which was extended due to high performance)
• Highly effective digital campaign including social media and digital display ads driving over 10k clicks to retail
The result? The paperback achieved a no. 6 position in the chart and stuck in the top 10 for seven weeks after publication.

Chasing the Stars

Malorie Blackman

Olivia and her twin brother, Aidan, are heading alone back to Earth following the virus that completely wiped out the rest of their crew, and their family, in its entirety. Nathan's ship is heading in the opposite direction. But on the journey it is attacked. Only a few survive. Their lives unexpectedly collide. Nathan and Olivia are instantly attracted to each other, deeply, head over heels. ... read more

Olivia and her twin brother, Aidan, are heading alone back to Earth following the virus that completely wiped out the rest of their crew, and their family, in its entirety. Nathan's ship is heading in the opposite direction. But on the journey it is attacked. Only a few survive. Their lives unexpectedly collide. Nathan and Olivia are instantly attracted to each other, deeply, head over heels. ... read more

Take Me In: the twisty, unputdownable thriller from the bestselling author of Lie With Me

Sabine Durrant

He saved your son's life.Now he wants yours...Tessa and Marcus went on holiday to save their marriage.Instead they nearly lost their son.In that fatal moment of inattention a stranger stepped in. And now Dave Jepsom is in their lives.They owe him - they know that - but he seems to want everything. He's on the streets they walk down. He's at the office where they work. He's knocking at their fr... read more

He saved your son's life.Now he wants yours...Tessa and Marcus went on holiday to save their marriage.Instead they nearly lost their son.In that fatal moment of inattention a stranger stepped in. And now Dave Jepsom is in their lives.They owe him - they know that - but he seems to want everything. He's on the streets they walk down. He's at the office where they work. He's knocking at their fr... read more

The Rest of Me: the uplifting new novel from the bestselling author of My Everything

Katie Marsh

'I laughed, I identified, I shed a tear. A lovely story that deserves to fly. I loved it.' Amanda Jennings'Vividly written and packed with emotional punches The Rest Of Me is devastating yet uplifting.' Daily Express*******Alex Fox knows there are lots of things she should be. She should be the perfect wife to her chronically ill husband Sam, and the perfect mother to their two daughters. She ... read more

'I laughed, I identified, I shed a tear. A lovely story that deserves to fly. I loved it.' Amanda Jennings'Vividly written and packed with emotional punches The Rest Of Me is devastating yet uplifting.' Daily Express*******Alex Fox knows there are lots of things she should be. She should be the perfect wife to her chronically ill husband Sam, and the perfect mother to their two daughters. She ... read more

Street Soldier

Andy McNab

Thirteen Reasons Why (Spinebreakers)

Jay Asher

Read this sensational mystery bestseller before you watch the 13-part Netflix series, executive produced by Selena Gomez. You can't stop the future. You can't rewind the past., The only way to learn the secret . . ., is to press play.Clay Jensen comes home from school to find outside his front door a mysterious box with his name on it. Inside he discovers a series of cassette tapes recorded by... read more

Read this sensational mystery bestseller before you watch the 13-part Netflix series, executive produced by Selena Gomez. You can't stop the future. You can't rewind the past., The only way to learn the secret . . ., is to press play.Clay Jensen comes home from school to find outside his front door a mysterious box with his name on it. Inside he discovers a series of cassette tapes recorded by... read more

Explore the Reedsy Community

Reedsy is a community of top publishing professionals. Join Reedsy today to browse 1000+ profiles.

Marquina Iliev-Piselli

Training, tracking/analytics, helpful insight and advice to help authors engage their audience, grow their email list and sell more books.

New York, NY, United States

Nicola Slavin

Experienced, award-winning copywriter and digital marketer. Worked with properties including Pottermore, Penguin, Wonderbly and Roald Dahl.

London, United Kingdom

To view 1,000+ more profiles, Join Reedsy