Rachel Khoo - Marketer
I’m a UK-based freelance marketing professional with extensive in-house experience at Penguin Random House and Hodder and Stoughton.
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Overview
I’ve worked across children’s and adult fiction as well as non-fiction at Penguin Random House and Hodder & Stoughton. I create campaigns that engage consumers with books in meaningful ways, driving brand engagement and book sales.
As a London-based freelance marketing manager I’m available to work on a project-by-project basis.
My areas of expertise include:
· End-to-end campaign planning and implementation
· Copywriting
· Facebook, Instagram and Twitter advertising
· Social media content management
· Content marketing
· Website redesign projects
· Briefing digital and outdoor advertising creatives
· Briefing radio/podcast advertising
· Writing publisher blog/newsletter content
· Briefing innovative proof design
· Managing publisher-owned websites
· Managing websites/newsletters for authors
· Briefing social media/YouTube Influencer partnerships
Non-Fiction
Cooking, Food, Wine, & Spirits
Fiction
Fantasy
Historical Fiction
Middle Grade
Mystery & Crime
Thriller & Suspense
Women's Fiction
Young Adult
Certifications
- Institute of Copywriting: Diploma in Copywriting
Work experience
Senior Marketing Manager/Marketing Manager
Hodder & Stoughton
September, 2017
–
March, 2019
(over 1 year)
Planning and implementing marketing campaigns across a range of authors including Erin Kelly, Sabine Durrant and Chris Ryan.
Marketing Officer/Marketing Executive/Marketing Assistant
Penguin Random House Children’s
September, 2015
–
August, 2017
(almost 2 years)
Planning and implementing marketing campaigns across a range of authors including Nicola Yoon, Sophie Kinsella, and Malorie Blackman
Channels Manager/Content Producer/Communications Co-ordinator
Alpha International
May, 2013
–
August, 2015
(over 2 years)
Managing a team of four and overseeing marketing channels: global websites, print magazine and social media for an international not-for-profit
Projects
In-house marketing campaign: The Sun is Also a Star, Nicola Yoon
The proposition? An emotional, contemporary YA novel from the author of Everything, Everything. This campaign was about harnessing previous success and reaching an even wider pool of YA readers.
Campaign snapshot:
• A digital first campaign focusing on YouTube pre-roll (using an animated book trailer) and Instagram advertising
• Supported with influencer mail outs/partnerships (including a shout out from Zoella herself and a paid partnership with FusionofCultures)
• Sampler promotion in We Love Pop magazine
The Result? Sustained high weekly sales from publication through to end of year over Christmas gifting season.
In-house marketing campaign: How Do You Like Me Now? Holly Bourne
The proposition? A blisteringly funny, honest and moving women’s fiction debut from much-loved YA bestselling author Holly Bourne.
Campaign snapshot:
• A long-tail buzz-building campaign: early eye-catching proofs, organic social media, influencer partnerships and a large Facebook/Instagram campaign on publication
• Our highly strategic marketing and PR campaign began 12 months pre-publication carefully positioning the book as a relatable must-read
The result? A top 10 bestseller. We sold out on Amazon within 24hours and had to immediately reprint due to demand.
In-house marketing campaign: He Said/She Said, Erin Kelly
The proposition? A hugely successful hardback with the potential to be the crime/thriller paperback of 2018. The challenge was to craft an impressive campaign that would excite retailers and convert mass-market consumers.
Campaign snapshot:
• Multi-layered outdoor campaign including National Rail, London Underground and airport advertising (which was extended due to high performance)
• Highly effective digital campaign including social media and digital display ads driving over 10k clicks to retail
The result? The paperback achieved a no. 6 position in the chart and stuck in the top 10 for seven weeks after publication.
Portfolio (11 selected works)
How Do You Like Me Now ?
Holly Bourne
The Sun is also a Star
Nicola Yoon
Chasing the Stars
Malorie Blackman
Olivia and her twin brother, Aidan, are heading alone back to Earth following the virus that completely wiped out the rest of their crew, and their family, in its entirety. Nathan's ship is heading in the opposite direction. But on the journey it is attacked. Only a few survive. Their lives unexpectedly collide. Nathan and Olivia are instantly attracted to each other, deeply, head over heels. ... read more
He saved your son's life.Now he wants yours...Tessa and Marcus went on holiday to save their marriage.Instead they nearly lost their son.In that fatal moment of inattention a stranger stepped in. And now Dave Jepsom is in their lives.They owe him - they know that - but he seems to want everything. He's on the streets they walk down. He's at the office where they work. He's knocking at their fr... read more
'I laughed, I identified, I shed a tear. A lovely story that deserves to fly. I loved it.' Amanda Jennings'Vividly written and packed with emotional punches The Rest Of Me is devastating yet uplifting.' Daily Express*******Alex Fox knows there are lots of things she should be. She should be the perfect wife to her chronically ill husband Sam, and the perfect mother to their two daughters. She ... read more
Head Hunters: Danny Black Thriller 6
Chris Ryan
Street Soldier
Andy McNab
Thirteen Reasons Why (Spinebreakers)
Jay Asher
Read this sensational mystery bestseller before you watch the 13-part Netflix series, executive produced by Selena Gomez. You can't stop the future. You can't rewind the past., The only way to learn the secret . . ., is to press play.Clay Jensen comes home from school to find outside his front door a mysterious box with his name on it. Inside he discovers a series of cassette tapes recorded by... read more
Rachel has 2 reviews
Professionalism
Professionalism
Quality
Quality
Value
Value
Communication & Punctuality
Communication & Punctuality
Rachel was very professional and delivered all that was promised. I would hire her expertise again.
Linda Herron, August 2019
I feel as if I've started a wonderful and long-term collaboration with Rachel. She certainly underscores her vast experience in marketing and digital positioning, and that's very strong indeed; additionally, however, she is incredibly knowledgeable on the editorial side as well. She's a gifted writer and creative person in her own right and is therefore in a strong position to advise as an edi...
Read more
Michael Daswick, July 2019
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